Digital Signage Market Size, Sales Revenue, Comprehensive Plans, Growth Potential & Forecast 20202030
Digital signage includes electronic signs made using LCDs and LEDs to display in-store information. It can be found in public spaces and displays images, videos, and streaming media. Increasing digitization and use of novel marketing methods can push the need for modern signage. The global digital signage market report by Market Research Future (MRFR) focuses on latest equipment compatible with electronic messages and segments the report on the basis on application and region for the forecast period (2020-2027). The COVID-19 pandemic and its impact on the industry are explained in high detail. Get free sample report @ https://www.marketresearchfuture.com/sample_request/1102 Major Players: Players leading the digital signage market are Sharp Corporation, Cisco Systems, Panasonic Corporation, Sony Corporation, 3M, Intel Corporation, Samsung Electronics Co Ltd, HP Inc, NEC Corporation, LG Electronics, and Toshiba Corporation, among others Market Scope The global digital signage market is expected to expand at 7.40% CAGR over the forecast period owing to use of modern advertising methods for attracting new customers. Infrastructure developments plans in cities lead to construction of malls and new apartments. They can acquire a large footfall due to digital signage. Moreover, the use of electronic signs for engaging with the audience and displaying new information on products can bolster the market demand significantly. The COVID-19 pandemic has brought forth numerous restrictions that works in favor of digital signs. Touchless policies for preventing the spread of the virus can lead to a flurry in buying of digital signage. Stores are adapting to new customer behavior and favored touchless interactions supported by new communication technologies. Self-serve kiosks, virtual assistants, and cashless payments are expected to be more noticeable in the coming years. The aim to decrease vaccine hesitancy has led to LinkNYC to partner with Vaccinate4Love to provide free internet access and device charging to encourage citizens. But changes in regulations and compliance with new laws can hamper market growth. Industry News Moving Tactics, a South Africa base company, is strengthening its distributor network by allying with likeminded equipment and maintenance service providers in the region. Segmentation By product type, the market is segmented into menu boards, signboards, billboards, and kiosks. By component type, it is segmented into hardware, software, and services. On the basis of application, the digital signage market is segmented into indoor and outdoor. The outdoor segment accounted for the larger market share of 67.88% in 2019. Outdoor digital signage is mostly static and can be managed by a central server for displaying advertisements. It can display weather updates, news, and critical information. These digital signage systems are auto-dimming as these are used throughout the day for better visibility and readability. Some of the digital signage