Come flip the book!
PriyaKishori PriyaKishori Ramesh Ramesh
MINI CAMPAIGN - FLIPBOOK
CONTENTS CONTENTS
Concept-board
Mind mapping to create capsule wardrobe.
How can ‘minimalism’ cut overconsumption and improve sustainability? Brainstorming.
Capasule wardrobe inspiration.
Mix & Match.
Inspiration from SUSAN FANG’s AW24 theme (airhome) comfort & stylish through everyday clothes.
Brand profiles.
Fashion posters.
Quotes.
Minimalism
Vibrant & cool
Organising
yet outgoing
Simple yet elegant
Classy & sassy perfect and stylish?
Conscious
Capsule Wardrobes? Focus on quality over quantity?
Raise Awareness of Environmental Issues
Support Sustainable Brands!
How to promote minimalist fashion to overcome - over consumption issues to improve sustainability.
Emphasis on Timeless Design
Mind mapping
Encourage Repair and Upcycling
Promotion of Slow Fashion on posters, blogs, social media!
How to start a capsule Wardrobes?
Start with essentials
Consider sustainab brands
Mix & Match
Invest in quality pieces
Mindful shopping
Acess your current wardrobe
Identity core basics
Create a color palette of your choice
Consider versitality
Define your style
Select key pieces
Capsule wardrobe Inspirations
Mix and Match
While casting and styling for different concepts for london fashion week, these are few inspirations, curated for leather jacket!
Look no further than Amsterdam-based brand Caes for well-tailored staples and basics. This minimalist readyto-wear company hopes that its small range of styles in a neutral colour palette will be "rediscovered season after season" in your wardrobe, therefore it doesn't focus on seasonality. (Vogue, 2023)
Minimalistic Brands!
The Seoul-based firm Nothing Written creates stylish yet useful everyday wear apparel. You can get reasonably cost, well-made outerwear, shirting and trousers designs if the suit is well-made and fits well.(Vogue, 2023)
Girl around town, or more precisely, Parisian Chloé Harrouche made the decision to launch her own fashion company after she was unable to locate the necessary components for her ensemble. Presenting LouLou Studio, which takes its cues from the city to create a sleek and sophisticated collection of formfitting essentials that include fashionable t-shirts, suits, loosefitting jeans, and sweater vests.
(Vogue, 2023)
The company was established in 2014 in New York by Elin Kling and Karl Lindman with the intention of offering luxurious yet classic wardrobe staples. It is currently headquartered in Stockholm. Every season, the brand's edit revolves around its key items, which include sleek denim pieces and quilted coats. Buying from Totême creates the foundation for the perfect modern, minimalist ensemble.(Vogue, 2023)
“ M i n i m a l i s m i s n o t a l a c k o f s o m e t h i n g . I t ’ s s i m p l y t h e p e r f e c t a m o u n t o f s o m e t h i n g . ” – N i c h o l a s
B u r r o u g h s
Quotes Quotes
“Buy less, choose well.” –
Vivienne Westwood
“Trendy is the last stage before tacky.” – Karl Lagerfeld
Sustainability Posters & Zines
