Digital Marketing Report - Good Morning Arabia

Good Morning Arabia Digital Marketing Report

Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Here are some of the brands we manage:

Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Social Media Planning and Strategic Counsel

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Brand Auditing on Social Media

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Conversation Monitoring and Analysis

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Community Creation and Management

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Online CSR

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Content Creation and distribution (including blogs and other online social media)

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Artwork and design for all instore and out store marketing activity.

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Digital crisis communications

Good Morning Arabia Campaign Report by Prism

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1. Campaign Key Metrics – An Overview 2. Campaign Implementation a. b. c. d. e. f.

Website Facebook Instagram Twitter Youtube Google

3. Overall Result 4. Next Steps – Future Strategy -Remarketing -Video Marketing -Whatsapp Blast Marketing

Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Content Marketing

Digital Marketing

• Soft Sell •Pull Marketing •Creating & Distributing valuable content Brand Building •Organically drive sales

•Hard Sell •Push Marketing • Targeted, measurable, and •Interactive marketing • Drives Sales • Inorganically

Good Morning Arabia Campaign Report by Prism

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Facebook

Good Morning Arabia Campaign Report by Prism

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Twitter

Good Morning Arabia Campaign Report by Prism

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Facebook

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Positive Reaction from Audience

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Significant increase of Engagements since launch

Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Solution

Ad Format

Ad Targeting

Google Search Network

• Text ads

• Keywords

Google Display Network

• Banner ads

• Topic Targeting •Affinity Segments (+custom)

YouTube Network

• Video •Banner ads (companion)

• Topic Targeting • Affinity Segments (+custom) •Freq. cap: 5 per week per ad

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Google Ads

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Google Ads

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Google Ads

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Campaign Result

Good Morning Arabia Campaign Report by Prism

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Good Morning Arabia Campaign Report by Prism

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Next Steps Remarketing Video Marketing

Whatsapp Blast Marketing

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 Recapture previous visitors of the site  Re-engage visitors to interact socially  Grow the social community via content sharing 1.Facebook + Instagram + Youtube

ReMarketing 2. Twitter ReMarketing 3. Google Remarketing

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TrueView In-Stream - Skippable Ads - Non-skippable Ads

Drive engagement within a video ad Cards are designed to increase engagement in video ads through providing a forum for users to interact with and learn more about products you have chosen to highlight.

Engagement and engagement rate can be effectively measured for Cards.

How to Measure Impact Engagements: total number of clicks on the notification icon

Engagement Rate: total clicks on the notification icon / total number of ad impressions

Clicks*: segment click type in AdWords to see clicks to site from the card

*the video ad itself is no longer clickable when cards are enabled - so expect to see a decrease in overall clicks and CTR; customers interested in driving traffic to their websites should use CTAs

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Capture the attention of your receptive audience with Cards on video ads Provide an opportunity for engaged viewers to learn more

With Cards, your audience is truly opting in and interacting with your brand.

You’re engaging viewers by blending push + pull messaging Good Morning Arabia Campaign Report by Prism

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1.Utilize WhatsApp For An Uninterrupted Communication & Customer Support 2.Creatively use WhatsApp For Creating Benchmark Business / Social Community 3.Develop a Supportive And Interactive Community Of Individuals With Like Minded Perception 4.Establish Or Position The Brand in the targeted region 5.Deploy Various WhatsApp Marketing Tools - WhatsApp Bulk Sender – Easily send texts, pictures, audio, video and vCard files using this tool. This software also helps you in filtering the contacts to sort out the active WhatsApp users out of them all.

-WhatsApp Bulk Suite – Web-based WhatsApp marketing tool which is used to send WhatsApp messages in multiple formats like audio, video, text, GPS Hotspot, Contact card to an infinite number of WhatsApp users.

- WhatsApp Marketing Services – It is designed specifically to manage different strategies of WhatsApp marketing for small and medium level businesses.

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