CROSSFIRE With prayer and protests, people of faith target the gun industry by Drick Boyd
January 8, 2011, Rep. Gabrielle Giffords and several others were shot by a lone gunman during a political gathering at a Tucson, Ariz., shopping mall. While the public discussion following the Giffords shooting focused on how the polarizing political rhetoric of the fall 2010 campaign might have contributed to the shooting, few political leaders spoke up for greater regulations on the sale of handguns. This event highlighted a continuing paradox in the ongoing debate over the place of firearms in American life. Numerous academic studies have documented that the proliferation of firearms increases the likelihood of those guns being used against innocent citizens.1 Organizations like the Brady Campaign for Gun Violence Prevention,2 Mayors Against Illegal Guns,3 and numerous local groups have sought to inform the public about the link between lax gun laws and death/injury by firearms. High-profile shootings have occurred in places like Columbine High School, Virginia Tech, and Tucson. Even so, the gun lob-
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by continues to make advances in easing access to guns, from local ordinances up to the Supreme Court. Why? Why is there such vigorous opposition to regulating handgun sales when research studies clearly show that the presence of firearms raises the likelihood of innocent people being hurt by those guns? Why do gun violence prevention groups have difficulty convincing political leaders of the need to pass laws limiting and regulating the sale of handguns? How have the pro-gun advocates been so successful at dividing the American public on this lifeand-death issue? In truth, the pro-gun forces have been far more successful in selling their message than have the gun violence prevention advocates. The gun industry has effectively created a polarizing climate of fear and distrust whenever regulations on the sale and use of firearms are proposed. Employing effective marketing strategies and image manipulation, the gun industry continues to be financially profitable and politically influential.