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Clever Newspaper Ad Disguises A 3D Kitchen in the Classifieds

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Clever Newspaper Ad Disguises A 3D Kitchen in the Classifieds Priscilla Dominguez · April 18, 2014

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I can count on my hand the number of times a newspaper has drawn my attention recently. Don’t go judging me too quickly. I get constant news updates on my social feed and the news media websites. However, today I stumbled across an article in AdWeek that showcased this brilliant conceptually based newspaper ad that made me look twice …check it out below.

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What's Hot Today 122 Must See Guerilla Marketing Examples If it wasn’t readily apparent to you yet, no worries, I can explain. Hidden within this fake classifieds section of a Columbian newspaper lies a three dimensional layout of a kitchen. It is right in the middle. Focus your attention there and I guarantee you will see it. The tagline at the bottom of the ad reads : The kitchen you are imagining is in HiperCentro Corona in Spanish.

The 80 Best Guerilla Marketing Ideas I’ve Ever Seen 30 Fresh & Creative Product Packaging Designs

Most of the time when we see newspaper advertisements, it is saturated with just copy or a visual with a vague headline. This advertisement takes away all those preconceived notions and

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revolutionizes the way we can interpret and be aware of this advertisement. If you only looked at with a quick glance, the ad may not have resonated with you as much. But, if you chose to look at it

The 80 Best Guerilla Marketing

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Clever Newspaper Ad Disguises A 3D Kitchen in the Classifieds

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it is effective. When you look at it closely , you almost question whether you are really seeing a

122 Must See Guerilla Marketing

layout of a kitchen.

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This illusion was achieved through applying 3-D effects to the text within the advertisement. This

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came from a newspaper ad in Columbia. It was created by Mr. Felipe Salazar, Director of Creative

30 Fresh & Creative Product Packaging Designs

Copy at Sancho BBDO in Columbia. This advertisement is a living testament to the immense creativity that exists in different countries.

40 Amazingly Creative Double Page Magazine Ads

Que Viva Colombia!!! Stay Curious,

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Clever Newspaper Ad Disguises A 3D Kitchen in the Classifieds

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[ via Adweek & Felipe Salazar ]

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By Priscilla Dominguez

I have come to regard myself as a research connoisseur and insight evangelist because whenever I follow the righteous path of research full of integrity and substance, I am always delivered to the Promised Land of Solutions...that always work in my favor. I was born and raised as a Catholic; did you see what I just did there...

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Clever Newspaper Ad Disguises A 3D Kitchen in the Classifieds

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Clever newspaper ad disguises a 3d kitchen in the classifieds