Page 1


oati t, Cr Spli


Trade Journal


Trade Journal

About US TECTUS d.o.o. Address: Radnička cesta 48, 10000 Zagreb, Croatia • Phone: +385 1 6062888 • Fax +385 1 6062889 E-mail: • Web: /

INSTITUTE OF PACKAGING AND GRAPHIC ARTS, CROATIA The Institute was founded in 2001 uniat der the auspices of Tectus d.o.o. with institute of packaging the aim of enhancing economic acand graphic arts tivities and fostering business cooperation between Croatian economy and foreign companies and international organisations, and promoting the packaging and graphic arts professions in Croatia and countries of the region, in Europe and the world. This is achieved by continual publishing activities, organisation of professional assemblies, consultations, conferences, round tables, and founding and organisation of the CROPAK, REGPAK and Student Creative Workshop CROPAK competitions, thanks to which packaging of Croatian pro­ducts is presented on the global level. Today the Institute has 23 members, both packaging users and producers. In 2008 the Institute became a member of WPO (World Packaging Organisation) and EPIC (European Packaging Institutes Consortium). In 2008, IAT was registered as a legal entity at the General Administration Office, Zagreb, Republic of Croatia.

PROJECTS: TRADE JOURNAL Ambalaža/REGprint is a trade journal for the packaging and graphic arts industries in Croatia and countries of the region. It is being published quarterly for 18 years now – in March, June, September and December. Authors and associates of the trade journals are numerous Croatian and foreign experts. Ambalaža/ REGprint is distributed to packaging users and producers, graphic arts and printing experts, suppliers of materials and equipment, marketing agencies, design studios, publishers, representative agencies and distributors, companies, educational institutions and professional associations in Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia as well as to participants of professional assemblies and visitors of fairs in Croatia and abroad. The trade journal follows the trends in Croatia and the world through numerous sections: Interview, Focus, World Experience, Packaging and the Environment, Prepress, Printing, Printing Substrates, Design, Glossary, Fairs and Exhibitions, Review, News from Croatia, World News, etc.

TECTUS IN NUMBERS: • Founded in 1993 • Number of employees: 15 • Address: Radnička cesta 48, 10000 Zagreb, Croatia • Phone: +385 1 60 62 888 • Fax: +385 1 60 62 889 • Web: • E-mail:


The World Packaging Organisation is a non-profit, nongovernmental, international federation of national packaging institutes and associations, regional packaging federations and other interested parties including corporations and trade associations. Founded September 6, 1968 in Tokyo by visionary leaders from the global packaging community, the purposes of the organisation include encouraging the development of packaging technology, science, access and engineering, contributing to the development of international trade and stimulating education and training in packaging. Primary activities of the organisation today are to promote education through meetings, special activities and publications, to sponsor an international packaging design awards program and to facilitate contact and exchange among the various national institutes of packaging. One of the major events of the World Packaging Organisation is the The WorldStar Competition. The pre-eminent international award in packaging, WorldStar illustrates

the continual advancement of the state of packaging design and technology and creates a living standard of international packaging excellence from which others may learn. WorldStars are presented only to those packs which, having already won recognition in a national or regional competitions, are compared by an expert panel of judges to similar packs from around the world. Awards are based on the judges’ consensus that a pack is superior in its category and market and better in its class in execution or innovation by comparison to others. Since 1970, the World Packaging Organisation has given awards to numerous new packs from all around the world. The vision of the World Packaging Organisation is“Better quality of life, through better packaging for more people�. This vision focuses on packaging as vital to the success of products and services, industry and trade, and society as a whole. By stimulating packaging science and development and contributing to the further development of the international packaging trade the World Packaging Organization has over the years developed into a truly global organization.


Content Welcome to World Packaging Days 2012


Special thank’s to




Annual WPO Meetings - PROGRAM






SUMMARIES of presentations




about Supporting Companies




Exhibition of Dresses Made From Packaging Materials “Buttoned-Up By Schotch Tape”




Welcome to World Ladies and gentlemen, Welcome to World Packaging Days 2012, organised in cooperation with the World Packaging Organisation. We have set the event in the beautiful sorroundings of the Adriatic Sea and ancient monuments of Split town, wrapping it up with a traditionally warm Croatian and Mediterranean welcome to make you feel comfortable as our guests and business partners, hoping you will enjoy all what is ahead of you. By accepting the challenge to organize the World Packaging Days 2012, we accepted great responsabilities and numerous organizational obligations which such a demanding and important event brings along, but also a great sense of pride that in these hard times of crisis we got the opportunity to be hosts of packaging producers and users as well as numerous related professionals within the domestic, regional and global packaging industry. Drena Milijević, This year’s World Packaging Days have an exceptionally rich conManaging Director tent, with the main aim to deal with the changing needs of desiInstitute of Packaging and gners, marketing professionals and the packaging industry on a Graphic Arts - IAT, Croatia global level, focusing especially on sustainability and environment protection. These issues are more important now than ever, when the economic changes are almost impossible to predict mostly because of the impact of the global crisis, which hasn’t failed to affect the packaging users, producers and all related professionals. All levels of packaging production and packaging distribution, which are an inseparable part of the product itself, are under increasing demands for greater efficiency, but with respect to every day more strict regulations, safety standards, as well as standards of consumers and environment protection. The packaging industry must respond to these demands in all parts of the World, coping with the various differences and specific requirements. The World Packaging Congress “Packaging and Sustainability” will feature eminent speakers who will use their experience and expertise to offer meaningful insights and practical advice concerning development, design, production and use of packaging, all focused on sustainability. Although each lecture offers an important value, the main strenght of the Congress lies in the opportunity of creating a general overview of packaging and packaging related processes on a global level. The regional Round Table with the topic “Packaging and Packaging Waste Management – Legal Framework” will give answers to questions about the terms of packaged products placement on markets of six regional countries, defined by law regulations, with the goal of all-encompassing environment protection. The CROPAK 2012 and REGPAK 2012 Awards Ceremony will distinguish and reward the persistent efforts and results of packaging users, producers and designers who take part in the creation and comprehensive realization of packaging. Their educational efforts and responsability in the field of environment protection are especially noteworthy, as well as the work synergy of professional design, socially responsible companies and educational institutions in Croatia, which was rewarded through the Student Creative Workshop 2012, whose results we will present proudly. The culmination of the entire event, of course, will be the WorldStar Awards Ceremony and Gala Dinner, where the representatives of the crème de la crème from the global packaging level will be awarded. We would like to congratulate all the winners, passing on a message for them to continue their the development of packaging, following the highest standards of packaging profession and sustainability. Last but not least, in a more relaxed atmosphere during the excursion for all participants on June 7th, we will present you some of the most known sceneries of our country, hoping that the places you visit will remain as treasured memories which you will carry back to your countries and your homes and a great motivation to visit us again, wether during a new business visit or a leisure tourist journey. Which ever the purpose of your next visit will be, you are always more than welcome in Croatia! With warmest regards, Drena Milijević 6


Packaging Days 2012 Ladies and gentlemen,

Thomas L. Schneider, President World Packaging Organisation

The current situation in the packaging industry on a global level is very positive. Packaging has developed over the last 20 or 30 years from a position of marginality to being a strategic tool in achieving the safety of a product. Packaging performance along with packaging cost have become an important item on income statements of most companies. Consequently, packaging professionals now have the opportunity, through quality education and training, to earn better salaries and achieve more important status in their companies. During my three-year term as a president of WPO I plan to work with my colleagues to build on the excellent work of my predecessor Keith Pearson and to continue creating new initiatives that will benefit the world packaging community. One of the main focus points of my work will be identifying packaging education programs and institutes around the world that need funding or assistance. Professional training in the packaging sector should be “fit for purpose�, meaning that basic training in North America or Europe might be different from basic training in Ghana or Sri Lanka. Another focus point will be creating outreach programs in order to bring together national and regional packaging organisations for the common good of the Packaging Community. We will also be focusing on increasing the number of entries in our WorldStar Awards and WorldStar Student Awards programs and encouraging more WPO board members to become actively involved in WPO programs/activities. In a general sense we will promote the importance of packaging as a strategic social, economic, and commercial tool. My message to the packaging professionals in Croatia and the region is open your eyes to fresh ideas that are outside your standard frame of reference. Educate yourselves to expect and use the unexpected ideas. Take time to understand how those new ideas can be applied and then apply those new ideas to your present circumstance. You will likely find uncommon success that will be good for you, your company, and for society. Best regards, Thomas L. Schneider



Special thank’s to GENERAL PATRON



PATRONS Ministry for Environment and Nature Protection, Republic of Croatia Ministry of Economy, Republic of Croatia Ministry of Agriculture, Republic of Croatia Ministry of Regional Development and EU Funds, Republic of Croatia Ministry of Tourism, Republic of Croatia



Supporting companies

Fond za zaštitu okoliša i energetsku učinkovitost RH

SABIC master artworks The blue and orange wordmark Spot colour version

The spot colour version of the blue and orange wordmark should always be printed using the following PANTONE® colours: SABIC blue – Pantone 2728 C SABIC orange – Pantone 137 C The clear space area (indicated by a dotted keyline) should always be kept free of text and graphics. The keyline should never be printed. The wordmark on this page is 144mm measured across its width. To ensure consistency the wordmark must always be reproduced from master artworks. The wordmark must never be redrawn or altered in any way.

Croatian National Tourist Board

Split and Dalmatia County Tourist Board

Tourist Board of Split City

Tourist Board of Podstrana

Media Partners

        



WEEKLY PLAN Sunday, June 3rd

Monday, June 4th


WPO Executive and Working Groups Meeting

Tuesday, June 5th WPO Board Meeting Round Table “Regional Packaging Industry and Sustainability”

Wednesday, June 6th World Packaging Congress “Packaging And Sustainability” CROPAK 2012 Awards REGPAK 2012 Awards Industrial Exhibition

Thursday, June 7th

Friday, June 8th

Full Day Excursion to Solin, Trogir and Split


WorldStar Awards Ceremony and Gala Dinner

CONFERENCE FLOOR (level -1) Grand Dalmacija (GD) I Tuesday, June 5th Round Table “Regional Packaging Industry and Sustainability” Wednesday, June 6th World Packaging Congress “Packaging And Sustainability” CROPAK 2012 Awards REGPAK 2012 Awards Thursday, June 7th WorldStar Awards Ceremony and Gala Dinner

Grand Dalmacija (GD) II Monday, June 4th WPO Executive and Working Groups Meeting


Tuesday, June 5 WPO Board Meeting

Thursday, June 7th





Wednesday, June 6th Industrial Exhibition WorldStar Welcome Drink


Annual World Packaging Organisation Meetings June 4th - 5th, 2012 PROGRAM

WPO Executive and Working Groups Meeting June 4th • • • •

9:00-10:30 10:30-13:00 13:00-14:00 14:00-15:30 15:30-15:45 15:45-17:30

Executive Meeting Education Lunch Marketing Coffee Break Sustainability

WPO Board Meeting June 5th • 09:00-10:30 • 10:30-11:00 • 11:00-13:00 13:00-14:00 • 14:00-15:30 • 15:30-16:00 • 16:00-17:00

Session 1 Coffee Break Session 2 Lunch Session 3 Coffee Break Session 4



Round Table “REGIONAL PACKAGING INDUSTRY AND SUSTAINABILITY” June 5th , 2012 “Packaging and Packaging Waste Management - Legal Framework”



PROGRAM • 14:00 - 16:00 Registration

16:00 - 17:30 • Welcome Address - IAT (Institute of Packaging and Graphic Arts, Croatia), Director, Drena Milijević - moderator • Packaging and Sustanability - Global Approach, Thomas L. Schneider, World Packaging Organisation - President • Packaging and Packaging Waste Management in Republic of Croatia - Regulations, Minister Mirela Holy, Ministry of Environmental and Nature Protection, Republic of Croatia • Packaging and Packaging Waste Management in Republic of Macedonia - Regulations, Deputy Minister Stevo Temelkovski, Ministry of Environment and Physical Planning Republic of Macedonia • Packaging and Packaging Waste Management in Republic of Montenegro - Regulations, Assistent Minister Siniša Stanković, Division of Waste Management and Community Development, Ministry of Sustainable Development and Tourism Republic of Montenegro • Packaging and Packaging Waste Management in Republic of Serbia - Regulations, State Secretary dr Miladin Avramov, Ministry of Environment, Mining and Spatial Planning Republic of Serbia; Tatjana Đurić, Assistant to the Province Secretary, Secretariate for Urbanism, Civil Engineering and Environment Protection, Autonomous Province of Vojvodina

17:30 - 17:45 COFFEE BREAK 17:45 - 20:00 • Packaging and Packaging Waste Management in Republic of Slovenia - Regulations, Director General Barbara Avčin Tržan, Environment Directorate, Ministry of Agriculture and the Environment Republic of Slovenia • Packaging and Packaging Waste Management in Federation of Bosnia and Herzegovina - Regulations, Azra Bašić, Expert Advisor for Monitoring and Implementation of Measures and Procedures for Waste Management, Federal Ministry of Environment and Tourism, Federation of Bosnia and Herzegovina, BiH • Green Point System, Joachim Quoden, managing director, PRO Europe s.p.r.l., Belgium • Experiences With Packaging Waste Management, Matej Stražiščar, Managing Director of SLOPAK, Association for Packaging Waste Management, Slovenia • Waste - Resource and Energy, Đuro Horvat, CEO, Tehnix d.o.o., Croatia • DISCUSSION - Q&A session with the media and the auditorium - CONCLUSIONS 20:00 COCKTAIL




World Packaging Congress “PACKAGING AND SUSTAINABILITY” June 6th, 2012 PROGRAM 07:30 - 08:50 Registration 9:00 - 10:40 • Welcome Address - Drena Milijević, Institute of Packaging and Graphic Arts, Croatia (WPO) • Keynote Speech - Global Packaging Industry - Current Situation and Perspectives up to 2020 - Thomas L. Schneider, WPO President • Croatian and Regional Packaging Industry Potential - Enis Kancelir, President of Affiliation of Packaging Industries, Croatian Chamber of Economy, Croatia • How Packaging Contributes to Sustainability - Roger Bagge, Finnish Packaging Association (WPO), Finland • Packaging and Food Safety - Global Approach Johannes Bergmair, Packaging Institute at Austrian Reserch Institute - OFI (WPO), Austria • CROPAK 2012 Awards (1)

10:40 - 11:00 COFFEE BREAK 11:00 - 13:00 • The Impact of International Standardization on Chinese Packaging Industry - Xu Ting, National Export Commodities Packaging Research Institute - CEPI (WPO), China • Economical, Social and Ecological Aspect of Packaging and American Market Potential - Patrick M. Farrey, Institute of Packaging Professionals - IOPP (WPO), USA • Economical, Social and Ecological Aspect of Packaging and Indian Market Potential - Narayan C. Saha, Indian Institute of Packaging - IIP (WPO), India • Packaging and Marketing - Global Approach - Luciana Pellegrino, Associação Brasileira de Embalagem - ABRE (WPO), Brasil • Packaging Design - Economical, Social and Ecological Aspects - Daniel A. Abramowicz, Ph.D., Crown Holdings Inc, USA • Are your designs working hard enough? - David Croft, Kodak Graphic Communications Group, Belgium • CROPAK 2012 Awards (2) 13:00 - 14:30 LUNCH

14:30 - 16:10 • Plastic Packaging and Sustainability - Global Approach - Gert Coun, SABIC, The Netherlands • Glass Packaging and Sustainability - Global Approach - Günter Lubitz, Vetropack Group, Switzerland • Metal Packaging and Sustainablity - Nenad Đurđević, Ball Packaging Europe, Serbia

• Flexible Packaging and Sustainability - Global Approach - Atle Flom, Kobusch, Germany • REGPAK 2012 and Student Creative Workshop CROPAK 2012 Awards

16:10 - 16:40 COFFEE BREAK 16:40 - 18:00 • Infraredesign® - Protection of Product Originality in Flexible Packaging - Ivana Ožeg, Rotoplast, Croatia • Advanced Plastic Technology - Discovering the Goodness of Plastic, Michael Stephen, Symphony Environmental, UK • Xerox Automated Packaging Solution - a New Way of Thinking - John Cable, HEC & Business Development Manager Xerox Developing Markets Operations • Education Opportiunities for Packaging Industry - Global Perspective - Gordon Stewart, Institute of Materials, Minerals and Minning - IOM3 (WPO), UK • Closing Address - Thomas L. Schneider, WPO President, Drena Milijević, IAT Managing Director

Full Day Excursion to Solin, Trogir and Split June 7th

09:00 – Departure by bus from hotel to Solin 09:30 – Arrival to Solin; sightseeing of the archaeological ruins 10:15 – Departure from Solin to Trogir 11:00 – Arrival to Trogir; sightseeing by foot 12:30 – Departure from Trogir to Split 13:00 – Lunch in a restaurant in Split 14:30 – Sightseeing of Split by foot 16:00 – 16:30 – Free time for individual activities 16:30 – Departure from Split to hotel 17:00 – Arrival to hotel




World Packaging Congress “PACKAGING AND SUSTAINABILITY” June 6th 2012 PRESENTATIONS SUMMARIES Keynote Speech - Global Packaging Industry - Current Situation and Perspectives up to 2020 Because packaging impacts the whole of society, the elements that impact packaging are therefore, broad and inclusive, too. It is difficult to cover all of them in a short time, so we will talk about a few that may be of interest. We will briefly discuss material design trends in flexible packaging, energy conservation related to packaging materials, product protection in the supply chain and technology developments for safer food, especially track and trace methods. The issue of sustainability will be discussed from a business perspective. Thomas L. Schneider, WPO President

Croatian and Regional Packaging Industry Potential The presentation will offer a view on macroeconomic environment in the republic of Croatia. It will present statistical data on production of packaging in Croatia as well as export and import data for packaging industry in the country. It will also provide an overview of consumption of packaging in tons for the period from 2006 to 2011. Finally, the presentation aims to describe the main challenges packaging industry in Croatia faces by dealing with the most common business issues encountered by packaging manufacturers. Enis Kancelir, President of Affiliation of Packaging Industries, Croatian Chamber of Economy, Croatia

How Packaging Contributes to Sustainability Packaging has been seen as a burden for the environment by green NGO’s and the public. During the past 20 years, the packaging industry has successfully developed packaging by down gauging individual packages and adaptation of new technologies in order to become more environmentally efficient. Packaging has been optimized across the delivery chain including secondary and tertiary packaging. Vast environmental efforts are put into the production of any product, especially foodstuff. Recent studies have proven that packaging constitutes only a fraction of the total environmental burden of any product system. At the same time, packaging preserves the product and the environment and thus contributes to Sustainability. Packaging also makes it possible to distribute food to aid famine across the world as the WPO charter points out. Roger Bagge, Finnish Packaging Association (WPO Member)

Packaging and Food Safety - Global Approach Today, ofi is one of the largest research and testing institutes for packaging and food safety in Austria and an international accepted member of the European Packaging Institutes Consortium (EPIC) and the Word Packaging Organisation (WPO). Approximately 2/3 of all packaging materials are used for foodstuff. Thus, packaging materials for food, call for special attention. Especially the interaction between packaging materials and foodstuff is a delicate issue and the object of many researches. 14

The focus is on the growing and changing requirements in the fields of safety and design of packaging and materials, as well as related test methods (e.g. migration). In addition to the survey of the scientific and legislative situation the need of establishing a WPO working group will be evaluated. Johannes Bergmair, OFI, Packaging Institute at Austrian Reserch Institute (WPO Member)

Economical, Social and Ecological Aspect of Packaging and Chinese Market Potential Environmental issues are widely concerned by countries around the world, packaging industry has its responsibiltiy to contribute to the sustainable development of the world. Different regions and countries may have different strategies and norms in terms of sustainability, which based on their various status of development. However, since environmental protection is the common goal of our global society, international standards on packaging and environment are expected by the industry, and in fact they are already under developing process now. In this presentation, I will introduce: - Background situation of developing International Standards on packaging and environment; - why those standards are needed and what were the triggers for developing them at international level; - The current working structure and progress of those standards; - How will those standards impact packaging industry, and specifically the Chinese market, after they are officially published by ISO (International Organisation for Standardization) in the near future. Xu Ting, National Export Commodities Packaging Research Institute - CEPI, China (WPO Member)

Economical, Social and Ecological Aspect of Packaging and American Market Potential The outlook for the packaging industry remains strong. Consumer demands continue to drive brand owners toward more innovative, user-friendly designs which best fit the American lifestyle. We will discuss a few of these trends, and explore how packaging suppliers and CPG companies can use these trends to their advantage Patrick M. Farrey, Institute of Packaging Professionals, USA (WPO Member)

Economical, Social and Ecological Aspect of Packaging and Indian Market Potential The presentation will cover the following aspects : - Brief about the Institute. - India- profile, social and economical - India-ecological aspects. - Indian Consumer behaviour. - India- changing trends & its impact on packaging. - Packaging Scenario in World & India. - Role of Packaging & Challenges. Narayan C. Saha, Indian Institute of Packaging, India (WPO Member)

WORLD PACKAGING DAYS 2012 Packaging and Marketing - Global Approach What is your market strategy? The marketing strategy of a brand has to be materialized to consumers through its packaging. The macro-economic scenario brings a bigger challenge to the FMCG industry to have winning products in such a competitive market. At the same time, the global competitiveness puts a huge pressure over costs making it necessary to explore all the effective tools to add value to the product, call consumers’ attention and overcome the rational decision with emotional values. In this context, packaging has a huge role for being at the same time intrinsic of fmcgs, and for having a strong communication power. Knowing how to explore it is a key factor for marketing people. But different bullet points have to be taken in to consideration, such as consumer polarization, their behaviors and demands, demographic and cultural aspects, society’s new value on sustainability and the impacts of the virtual network. What are the key points to make your packaging bring to light the benefits of your products and differentiate it before consumers? Luciana Pellegrino, Associação Brasileira de Embalagem (ABRE), (WPO Member)

Packaging Design - Economical, Social and Ecological Aspects Sustainable packaging design often fixates on only one dimension of sustainability, generating environmental benefits (and perhaps even more narrowly on only carbon footprint reductions), while neglecting the other demands of a package. In a presentation focused on the broader aspects of package design, Dr. Abramowicz will explore how to create an effective and sustainable solution by addressing all three dimensions of sustainability: environmental, economic and social dimensions. Using brief case histories representing a variety of market segments and package formats, Abramowicz will explain how packaging helps brands reduce their environmental footprint, support economic success through self-differentiation and value-added features on the retail shelf, and satisfy the social needs of consumers by accommodating their changing lifestyles. Daniel A. Abramowicz, Ph.D., Crown Holdings Inc, USA

Are your designs working hard enough? As a brand owner or retailer you know that the recognition and perception of a brand is highly influenced by its visual presentation. Your product packaging must communicate the value of your brand while still fulfilling its practical role. It is the ultimate form of relationship marketing and you have invested heavily in designs that maximise shelf impact. But are your current print production processes allowing you to gain maximum return on that design investment or could your designs be working harder for you? The good news is that it may not take a major redesign to significantly improve the shelf impact of your flexographic printed flexible packaging. The answer lies with choosing a flexographic printing plate that can give you greater process ink densities and smoother solid areas, without compromising the reproduction of your design. Listen how Kodak Flexcel NX Plates use award winning technology to significantly improve the ink transfer of solvent inks on films, resulting in more vibrant colours, higher contrast and cleaner print. And when the time does come for a product re-design or a new product launch, take full advantage of all that the latest in digital plate technology has to offer. Not only can designers rely on more vibrant print and whiter whites, they can also achieve more photo-realistic reproduction and confidently include complex graphic designs with subtle detail, or even consider brand new elements in the design. Kodak’s plate technology enables designs to be produced with fewer spot colours, allowing greater flexibility and significant reduction in manufacturing costs. David Croft, Kodak Graphic Communications Group, Belgium

Plastic Packaging and Sustainability Global Approach SABIC is engaged in sustainability as a key element in our growth mission. During the development of new Polyolefin products for packaging applications, SABIC focuses continuously on sustainability by concentrating on down gauging, recycling & consumer health. The SABIC presentation on World Packaging Congress in 2012 shows practical SABIC value offers in the field of food and non-food packaging with a clear link to the reduction of the environmental footprint in the value chain involved. Recent developments are presented in the area of recycled HDPE dairy bottles, thinner polyolefin packaging films and ultra-light weight foams. Gert Coun, SABIC, The Netherlands

Glass Packaging and Sustainability Global Approach Vetropack Group is committed to the three-pillar model of sustainability: economical, social and ecological responsibility. To this end, better energy efficiency, lighter and more robust glass packaging forms the foundation of our model. Energy consumption for melting will be drastically reduced by a new technology of preheating raw materials and cullet. In Vetropack’s Straza plant in Croatia an initial pilot unit operated successfully. A revolutionary glass packaging tempering process results in further weight reduction and a significant increase in breakage resistance. In late 2012, a pilot tempering line will be installed in Vetropack’s Pöchlarn plant in Austria. Both technologies outlined here are investments in the future through which everyone will benefit – manufacturers, the food and beverage industry and consumers. Günter Lubitz, Vetropack Group, Switzerland

Flexible Packaging and Sustainability Global Approach How can flexible packaging contribute to reduce the growing waste of food products. It is estimated that 179kg food is wasted per capita per year in the EU. A significant part of this is because the packaging is not optimised for the consumption pattern of the consumer, or because it is not technically optimised for the packed products. I will present examples on how flexible packaging can be used in an optimised way. In particular I will focus on a novel technique for extending shelf life of fresh cut produce. Atle Flom, Kobusch, Germany

Infraredesign® - Protection of Product Originality in Flexible Packaging INFRAREDESIGN® is an invention unique in the world, patent awarded with over 30 prizes from US, across Europe to Taiwan. It is invention that enables creating double image in the same picture: one visible in daylight and other independent hidden image visible in near infrared light. INFRAREDESIGN® provides superior brand protection with easy identification of security, enriches design and provides added value to the packaging and the final product. One of the most important advantages is simple application in printing process using standard inks, standard printing techniques, standard printing surfaces. It can be easily detected and validated using any camera with infrared source, by infrared cameras or security cameras and also by standard bar code readers. Ivana Ožeg, Rotoplast, Croatia


WORLD PACKAGING DAYS 2012 Advanced Plastic Technology Discovering the Goodness of Plastic There is mounting public concern about the longevity of plastic which gets into the rivers, oceans and landscape and cannot realistically be collected for disposal. Symphony Environmental is a specialist in Oxo-biodegradable plastics, which degrade in the open environment by a process of oxidation. The d2w additive included at manufacture turns ordinary plastic at the end of its useful life in the presence of oxygen into a material with a different molecular structure. At that stage it is no longer a plastic and has become a material which is inherently biodegradable in the open environment in the same way as a leaf. A report published by the UK Environment Agency in 2011 showed that oxobiodegradable bags have a better LCA than paper or compostable plastic, and better than cotton bags unless the latter are re-used very many times. Symphony’s d2w Oxo-biodegradable additive will cause most plastics made from PE, PP or PS to degrade after their useful life in a pre-set approximate time span from as little as six months onwards, leaving no fragments or harmful residues. Because degradation is automatic in the presence of air, the plastic will degrade even if discarded as litter, and it will not emit methane even when buried in a landfill. Plastic made with d2w is also recyclable in a normal waste stream - see recycling/? Over the last decade consumers, NGOs and Governments have been highly critical of the plastics industry because its products will lie or float around for decades if they get into the open environment, and it has now been made compulsory in the Middle East to use oxo-biodegradable plastic. The time is now for the industry worldwide to protect itself by using d2w. For a video of plastic film degrading, visit: Symphony has also introduced a new product called d2p, to protect human health. This is a suite of additives which give plastic products anti-bacterial and anti-fungal properties. Its applications are enormous, for example food packaging, computer keyboards, telephones, door handles, toilet seats,

etc. 2010 was also the year in which Symphony launched the d2Detector - a portable xrf machine that checks the true content of plastic packaging and can also be used to detect the presence of counterfeit goods. Symphony also has tracing and tagging technologies to protect almost anything against counterfeiting. Michael Stephen, Symphony Environmental, UK

Xerox Automated Packaging Solution A New Way of Thinking Xerox Automated Packaging Solution Powered by Stora Enso is a joint venture between a number of leading vendors. This allows a customer to deliver short run full color automated packaging solutions. The in-line process means maximum productivity for packagers. For example, blank packaging boards are placed in the feeder and finish in the output stacker completely printed, coated and die cut - ready for folding and gluing. Print providers can produce customized, variable data on each package cost effectively with minimal operator use. The solution is ideal for retailers looking to test prototype product with a variety of different packaging. It also helps minimize the impact on the environment by printing on demand to reduce waste and using packaging board that is renewable and recyclable. John Cable, HEC & Business Development Manager Xerox Developing Markets Operations

Education Opportiunities for Packaging Industry - Global Perspective The importance of packaging education to achieve immediate and long term goals is addressed in this presentation, along with an analysis of current provision and its strengths and weaknesses. The analysis concludes that packaging education requires significant international development if the micro and macro challenges that have been identified are to be met. Gordon Stewart, IOM3, UK (WPO Member)

7. rstvo i tiska ., godina afiku 12 s za gr oj 1/20 Časopi 2012., br ožujak


ija voluc lna re a it ig D upi acija na Dr munik je ko žnija Najva ntima! s klije

Scrape off Ostrugati Heat above 27°C d 27°C Zagrijati izna


ff pe o Scra ati g Ostru 27°C above 27°C Heat ti iznad ja Zagri


Lecturers Abramowicz, Daniel A. Dr. Abramowicz is Crown’s Chief Technology Officer with global responsibility for innovation and technology development, including product design, process development, materials, and engineering. Dr. Abramowicz also heads Crown’s EHS and Sustainability efforts. Before joining Crown, he was a Technical Director for GE responsible for technology development across GE’s Industrial and Consumer Businesses. Dr. Abramowicz received a B.A. in

Chemistry from St. Francis University and Ph.D. in Physical Chemistry from Princeton University. He has recently been recognized with two alumni honors, the Andrew Fleming West Society of Princeton University and St. Francis University’s Distinguished Alumnus Award in Science.

Bagge, Roger Roger Bagge has for the past seven years been the managing director for the Finnish Packaging Association, editor in chief of the Finnish Packaging Magazine and chairman of the board of the Finnish Environmental Regi­ster of Packaging ltd fostering packaging recy­cling. He has had a lot of experience in packaging

industry prior to his employment in FPA, inclu­ding managerial positions in technology management, process technology, polymers and packaging. He has specialized in environmental issues, life cycle thinking, recycling and chemicals and food safety. He has been working closely with the European Commission in Brussels for many years and is familiar with EU legislation. He holds an MSc in Process and Chemical Engineering from Åbo Academy, Finland.

Bergmair, Johannes Johannes Bergmair studied food- and biotechnology at the University of Natural Resources and Applied Life Sciences, Vienna (BOKU). He completed his diploma at the Institute for Food Technology in the year 1999. His special field within packaging is the quality assurance within the Supply food chain. In this area apart from numerous publications in magazines – he completed his doctor thesis at TU Vienna in the autumn 2002. Since July 2000, he has been employed at ofi Packaging Institute in Vienna, where he fills the position of an institute leader since April

2003. With October 2004 Dr. Bergmair also took over the guidance of the department “Life Science “ within the ofi Austrian Research Institute for Chemistry and Technology. This department focuses on food, pharmaceutical and medicine products as well as on packaging technology. Johannes Bergmair is auditor for the standards “BRC/IoP Global Standard Food Packaging and other Packaging Materials” as well as “International Good Manufacturing Practice Standard for Corrugated & Solid Board”(FEFCO GMP). At the end of 2004 he published together with his colleagues Dr. Beatrix Wepner and Dr. Michael Washüttl the definitive book for quality tests in the field of packaging “Prüfpraxis für Kunststoffverpackungen”(Behr’s Verlag ISBN 3-89947-088-5).

Cable, John John Cable is responsible for managing the Xerox high end production colour business in Developing Markets for Xerox. In the 22 years John has been at Xerox he has had many roles from engineer to Sales to Training Manager, across many worldwide markets. Today he covers South and Central America, Central

and Eastern Europe, Russia, Middle East and Africa, and India. He’s responsibility to day is to build awareness and new customer opportunities in the digital print market segment, including the new and expanding market of digital packaging.



Coun, Gert Gert Coun was born in Belgium in 1966 and finished his studies as chemical engineer in 1988 in Diepenbeek. In 1989 he joined Shell/ Montell’s Technical Polymer Centre in Louvain -La–Neuve (B) where he worked on PP product development for packaging applications. In 1996 he joined SABIC as Technical Marketing Engineer responsible for the launch of SABIC’s homopolymer portfolio for fiber, BOPP and cast film applications in Europe.

He continued his career as Technical Marketing manager in the SABIC Europe PP, HDPE and LD/LL business. He currently manages the European LD/LL product developments and customer service activities related to food and non-food packaging, industrial applications, building & construction and consumer goods. Within his current role he is also involved in SABIC sustainability projects for the polyolefin food and non-food packaging segments.

Croft, David David Croft is Packaging Segment Marketing Manager at Eastman Kodak, EAMER. He is based in the UK and is responsible for the Packaging business in the Europe, Africa, and Middle East for Eastman Kodak. He manages the interaction of many businesses across the Kodak organization to provide an integrated solution to the Packaging Industry.

Experienced in packaging and its technologies from workflow through to digital, conventional and flexo print, he gives a strategic and practical view on integrating products and services into customer operations to produce enhanced quality, product differentiation and positive ROI

Đurđević, Nenad He was born in 1968 in Kruševac. He graduated banking and financing at Megatrend University in 1996. He is currently enrolled in a postgraduate study program on Herriot Watt University in Edinburgh. In 1996 he started working in Beomedicina in export department. In 2000 he started working for Allied

Domecq Agency as a sales executive and later became a senior sales executive. His role consisted of promotional and merchandise activities within On and Off Trade outlets. In 2006 he became a sales manager in Ball Packaging and from 2009 he is a regional sales manager for Southest Europe. He is a member of the Governing Board of Serbian Association of Managers and an active FIC and Am Cham member.

Farrey, Patrick M. Patrick Farrey is the Executive Director of the Institute of Packaging Professionals (U.S.A.). IoPP’s members are packaging users, packaging suppliers and converters of packaging. IoPP’s programs include education, certification, textbooks and conferences, all of which are created to help packaging professionals


succeed. The IoPP Fundamentals of Packaging Technology course was recently launched online, enabling packaging learning from any internet connected computer.


Flom, Atle Atle Flom is Head of Technical Service and Development at Kobusch. He is responsible for the development of coextruded films and laminates. He also worked as Corporate Technical Director for Promens Group, where he worked on raw material rationalisation and sourcing and management of various raw

material related technical activities. He was also responsible for electricity management on the Nordpool area. Mr Flom also worked in various consulting services for the plastic industry. He has a degree in mechanical engineering from Institute of Science and Technology in Manchester and is a Royal Engineers Officer School graduate.

Đuro Horvat was born in Draškovac in Međimurje and graduated at the Faculty of Economics and Business in Zagreb. He is the founder of Tehnix d.o.o., one of today’s most successful domestic companies for production and maintanence of waste management machines and equipment. With his experience, creativity and

inventiveness, he started Tehnix d.o.o. and used innovations and patents to establish Tehnix as the leading producer of waste management machines and equip­ment in the region. During the years of work on innovations, he patented dozens of inventions for which he received a series of awards and recognitions.

Enis Kancelir was born in 1971 in Rovinj where he finished Electrotechnics high school. He studied at Faculty of Graphic Arts in Zagreb where he graduated in 1996. After graduation he started working in Istragrafika d.d. where he was initially in charge of implementing ISO 9001 and ISO 9002 standards. In 1999 he

became a technical director at Istragrafika and in 2001 he graduated at Rochester Institute of Technology. In 2002 he became the commercial director and a year later the managing director at Istragrafika. He participated on numerous domestic and international conferences on graphic arts and packaging. He is a member of European Carton Makers Association and the president of Packaging Association at the Croatian Chamber of Economy.

Gunter Lubitz was born in 1953. He studied Glass and ceramics at the University of Duisburg and Bussiness administration at the Open University in Hagen and has a diploma in engineering. From 1977 till 1985 he worked as a production engineer and manager at different plants in Germany. In 1985 he moved to Thailand where he worked as the technical director of Bangkok Glass. From 1989 till 2003 he worked as technical director, plant

manager and managing director at various container glass plants in Germany. Since 2003 he has been employed at Vetropack Group where he is now in charge of technical production. He is also a member of the executive board of Vetropack Holding. He is married and father of two sons.

Horvat, Đuro

Kancelir, Enis

Lubitz, Günter

Ožeg, Ivana Ivana Ožeg was born in1981, in Zagreb, Croatia. She graduated from University of Zagreb – ­Croatia, Faculty of Economics and Business in 2007 and got her MBA Master’s degree from the same Faculty. In 2007 she began her professional carrier in Rotoplast Ltd. as Quality Manager and after seven months became Sales

Manager. In September 2008 she joined Honing Ltd. as Vice Director. Her fields of interests are flexible packaging, quality management systems and management systems in general. In August 2011 she joined Rotoplast Ltd. again as Executive Director.



Pellegrino, Luciana Luciana Pellegrino is the Executive Director of ABRE (Brazilian Packaging Organisation) and the Vice President of Marketing at WPO (World Packaging Organisation). She graduated in Business Administration focusing on International Trade at Mackenzie University in Sao Paolo and finished a specialization on Environmental Issues at the same institution in 1999. She participated in programs Business for not-for-profit organisations at FGV, Marketing applied to services at ESPM and Negotiations program at FGV in

Sao Paulo. Since 2002 she has been the Executive Director at ABRE where her main responsibilities included formulating a strategic work plan for ABRE’s work and activities, maintaining institutional relationships with government bodies, industry market entities and international organisations, organizing lectures and presentations on packaging and development of special projects. She is the Superintendent of Packaging Committee of the National Technical Standardization Program and a Member of the Board of the World Packaging Organisation and Latin American Packaging Association.

Quoden, Joachim Joachim Quoden studied law at the “Rheinische Friedrich-Wilhelms-Universität” in Bonn between 1987 and 1992 and served his legal internship in Bonn and Cologne from 1993 until 1995. In between these placements he spent 4 months within the German Federal Ministry of Environment where he was working on packaging issues including the German Packaging Ordinance. From February 1993 until June 2006 Mr Quoden worked for Der Grüne Punkt - Duales System Deutschland GmbH (DSD) in various capacities.

From January 2001, he served as Head of International Affairs of DSD and was vested with general commercial power of representation in 2003. In January 2001 he also became Secretary General of PRO EUROPE, the umbrella organisation of 34 packaging recovery organisations seated in 33 European countries and in Canada. Since April 2005 he was appointed as managing director of this organisation and since July 2006 he works fulltime as General Manager for PRO EUROPE. Besides this, since June 1995 he has worked as an independent German Lawyer specialized on international trade mark and producer responsibility law.

Saha, Narayan C. Narayan Saha is a graduate of Agricultural engineering and is currently working on his Phd in Business management. For 26 years he has worked at the Indian Institute of Packaging and is presently holding the position of Director and Principal Executive Officer. He has published more than 200 articles on packaging in

different national and international magazines and made more than 500 presentations in India and abroad. He is Chairman of the Education Committee of Asian Packaging Federation and Board Member of World Packaging Organisation. He is also member of the Expert Committee constituted by Ministry of Forest and Environment of India.

Schneider, Thomas L. Thomas Schneider is President of the World Packaging Organisation and a Member of the Packaging Hall of Fame. He is a Certified Packaging Professional, a Member of the College of Fellows and Honorary Life Member of the Institute of Packaging Professionals (IoPP) in the United States. He was active in IoPP’s national organisation for many years, including serving as President and Chairman. Mr. Schneider earned his Bachelor’s Degree in Business Administration from the University of Texas at Austin in 1970. Tom was National Sales Manager for the Marsh Company from 1978 to 1982, during


which time he was a Strategic Participant in the introduction of the Printos Marsh LCP/1000, the first large character ink jet printer introduced successfully into the world market. He became President of Printos Marsh Corporation in 1983. For the last 17 years Tom has served as President of Industrial & Shippers Supply, value-added distributor of packaging and labeling systems and supplies, based in Houston. Concurrently, he recently completed 9 years of experience directing a package testing laboratory, also based in Houston. Tom resides in Houston, Texas and Grand County, Colorado USA, with his wife, Nancy.


Stephen, Michael Michael Stephen is Commercial Director and Deputy Chairman of the Symphony Environmental Technologies Plc, and Chairman of its subsidiary companies. He qualified as a Solicitor with Distinction in Company Law. He was called to the Bar, and practised from chambers in London for many years, dealing with civil cases in the High Court and Court of Appeal. He was a

member of the UK Parliament 1992-97 and was a member of the Trade and Industry Select Committee and the Environment Select Committee of the House of Commons. He served in Government as Parliamentary Private Secretary at the Ministry of Agriculture. He held a Harkness Fellowship in law at Stanford and Harvard Universities in the USA, and was Deputy Legal Adviser to the British Ambassador to the United Nations for the 25th General Assembly.

Stewart, Gordon Gordon Stewart is Head of Training and Professional Development at the Institute of Materials, Minerals and Mining. From 1975 to 2002 Mr Stewart held various posts at Derby College culminating in Vice-Principal for Collaboration and Development. From 2002 to 2005 we worked at Institute of Packaging, initially as Head

of Education and Development and subsequently as Chief Executive leading arrangements for a merger with the Institute of Materials, Minerals and Mining. From 2005 to 2011 he was Head of Education at Institute of Materials, Minerals and Mining. Gordon Stewart holds a doctorate in Education from University of Nottingham.

Ms. Xu Ting has been working on developing the Asian Guideline for Environmentally-Conscious Packaging based on EN standards since 2008. She has also been involved in work on packaging standardization in China since 2006. Since 2009 she has been working as the twinned secretary of ISO/TC122/SC4 “Packaging and the Environment’. Six international Standards on packaging and environment are now under development and there are three more

new proposals of International standards to be established this year. As the Director of International Affairs department at China National Export Commodities Packaging Research Institute (CEPI), a stateowned packaging research institute in China, she has participated in many international conferences and board meetings of WPO (World Packaging Organisation) and APF (The Asian Packaging Federation) promoting sustainable development of packaging industry. Moreover, she is in charge of the international communication and technical exchanges between CEPI and the companies all around the world.

Ting, Xu 21


About Supporting Companies Ball Packaging Europe, Serbia

Ball Packaging Europe is one of the leading beverage can producers in Europe and is part of Ball Corporation, an international producer of high quality packaging, Ball Packaging Europe reported turnover of EUR 1,6 billion in 2011 with 2,800 employees.

Twelve production plants situated in close proximity to clients in Germany, France, the United Kingdom, the Netherlands, Poland and Serbia ensure that the company has extensive presence both in the traditional core markets of Western Europe and also in the significant growth regions of eastern and southern Europe. The range of products and services provided by Ball Packaging Europe comprises two-piece beverage cans made of tinplate and aluminium for beer, carbonated soft drinks, mineral water, fruit juices, coffee and mixed drinks as well as cans using the Vinsafe® wine packaging process patented by Barokes Wines.

China Packaging Federation, China

China Packaging Federation (CPF) is one of the national industry federations with the approval of the State Council, its predecessor China Packaging Technology Association (CPTA) was established in 1980. On September 2nd, 2004, with the approval of the Ministry of Civil Affairs, CPTA formally changed its name to CPF. CPF holds 20 professional committees, and a national-wide industrial network has been set up consisting of the local associations from provinces, autonomous regions, municipalities, cities specifically designated in the state plan and major cities all over China, and there are approximately 6000 members of various levels. China Packaging Federation has established contact and cooperation relations with packaging organisations in more than 20 countries and regions. It represents the People’s Republic of China in the World Packaging Organisation (WPO), Asia Packaging Federation (APF), International Corrugated Case Association (ICCA), Asian Corrugated Case Association (ACCA), Asia-Pacific Steel Drum Association (AOSD) and European Aerosol Federation (FEA). China Packaging Federation is a self-regulatory industrial organization in Chinese packaging industry. The mission of CPF is to focus on China’s economic construction and promote sustained, rapid, healthy and harmonious development of China’s packaging industry under the direct administration of the State-owned Assets Supervision and Administration Commission (SASAC) through following the Three-Service Principles (i.e. to serve the enterprises, serve the industry and serve the government), and relying on the local packaging associations and packaging enterprises all over China. The main tasks of China Packaging Federation are as follows: 1. To carry out the policies on packaging industry from the government, and assist the relevant departments of the State Council in comprehensively administrating and guiding the packaging industry;


2. To make national five-year plan for the development of packaging industry; 3. To carry out investigation and research in the packaging industry, put forward suggestions about policy and lawmaking in economic development; 4. To undertake tasks of analyzing and releasing industrial information with the approval and authorization of relevant government departments; 5. To originate publications on packaging industry and to provide professional consultation; 6. To organize trainings on talents, technology and occupation; 7. To organize technical symposiums, exhibitions, etc; 8. To participate in quality controls and supervision with the approval of relevant government departments; 9. To guide and assist enterprises to improve their management abilities; 10. To organize identifications on scientific and technological achievements, and to promote technical applications; 11. To develop economic and technical exchange and cooperation at home and abroad; 12. To constitute and supervise the enforcement of the Code of Practice and industrial regulations, to standardize industrial conduct, and to coordinate price disputes among competitors and maintain fair competition; 13. To reflect requirements from members, coordinate their relationship and protect their legal rights and interests; 14. With the authorization and consignation of relevant government departments, to carry out advance argumentations for key technical innovations, technical imports and projects on investment and development; 15. To participate in constituting and revising national and industrial standards, to carry out the application and supervise the implementation with the consignation of relevant government departments; 16. To participate in issuing licenses of production and management, and to participate in qualification evaluations for practitioners in enterprises with the consignation of relevant government departments; 17. To participate in guiding the market construction for packaging products; 18. To promote industrial and social public welfare cause; 19. To undertake other tasks entrusted by government departments. Motto of CPF: Unity, Cooperation, Innovation and Pragmatism


C pakiranje d.o.o., Croatia

Driven by the idea of preserving clean and healthy environment, project C Packaging-manufacturing of paper bags started in 2009 as a Greenfield investment. C packaging opened the first company’s regional center and production plant in St. Helena. C packaging introduced new, higher standards in production technology by using new generation machines from well-known machinery manufacturers Windmöller & Hölscher / Garant Maschinenhandel.

The company’s vision and mission is to be the leading manufacturer of paper bags in the region by insuring uncompromised quality, innovative solutions, outstanding customer service and satisfaction in addition to the constant attention to our impact on the environment. Commitment to customers includes stringent in-process quality checks, full service prepress and graphic design department and in-house ink manufacturing. The company’s dedicated customer service department and sales team will assist the customers every step of the way. As an environmentally conscious leader in the industry C packaging uses water based inks and adhesives and paper from sustainable forests that can be fully recycled.

Crown Holdings Inc, USA

Crown Holdings, Inc. (Crown) is the world’s leading producer of metal packaging for the food, beverage, personal care, industrial, household

and luxury sectors. With operations in 41 countries, our commitment to innovation and quality helps customers launch new products, refresh existing brands and get to market more efficiently. Our operations are also deeply rooted in sustainability, thanks to a relentless focus on effective management and resource conservation, and this is reflected in all the innovations we bring to market. d.o.o., Croatia with its 80 clients in Croatia, Bosnia and Herzegovina, Macedonia and Kosovo is the biggest distributer of graphic preparation equipment and graphic repromaterial in the region.’s clients and

customers have recognized high-quality technical support provides as a great advantage in making long-term business decisions concerning partnerships. The extensive experience of staff, was gained through committed field work and combined with on-going education, resulting in numerous awards and recognitions received from its partners. High quality of equipment and materials offers in cooperation with well known global producers ensures its clients a decisive advantage in the market competition.

Hamburger Recycling d.o.o., Croatia

Hamburger Recycling Ens d.o.o. was founded in Zabok, Croatia with the goal of collecting and processing paper waste and non toxic plastics. It is a member of Austrian concern PRINZHORN HOLDING GmbH based in Wienna. The concern was founded 150 years ago and consists of three divisions. Hamburger Recycling Group Division has 17 recycling centres in 9 European countries. Following positive EU trends in cardboard and paper production technology and following the latest achievements in ecology, the concern begins, as a socially responsible company, to focus on collecting waste paper, cardboard and plastic as raw materials for recycling, paper production and transport packaging.

After greenfield investment that financed transport packaging recycling plant in Zabok, Prinzhorn concern continues to invest in Croatia through the project of constructing a network of recycling centres for collection, sorting and processing of tertiary packaging waste. First in the series of these centres is Hamburger Recycling Ens center for collection of waste paper located in Sv. Helena. Hamburger Recycling was founded according to government measures for encouraging businesses dealing with waste collection and processing. Company is registered as an exporter of non toxic waste and has a special certificate from the Ministry of Environmental and Nature protection. Hamburger Recycling’s business plan is based on expanding its activities with the goal of collecting all types of waste paper through financing and construction of centres for collection and processing of waste paper and non toxic plastic in several major cities in Croatia (Zagreb, Split, Rijeka, Osijek). In order to achieve nation-wide coverage, new processing plants will be built based on EU experiences in managing waste.



Kobusch GmbH, Germany

Kobusch is a leading supplier of specialized flexible packaging films for the food, consumer goods, and medical industries, along with semi-rigid and

rigid packaging solutions for the high-end food market. Kobusch has production sites in Warburg and Halle in Germany. Its product portfolio comprises peelable films, barrier films, flexo bar HSB tubular bags, metal-free barrier films, deep-draw films, boilable films, medical films, tube films, and metal films/aluminium laminates. It operates as a wholly owned subsidiary of Pregis Corporation. The company is headquartered in Warburg, Germany.

Kodak Graphic Communications Group, Belgium

Kodak has a strong position as the only provider of integrated solutions, spanning offset, flexo, and digital technologies for the commercial print, data–driven communications, publishing and packaging markets. Kodak’s

portfolio is based on knowledge, innovation, scalability, sustainability, open architecture, and choice (KISSOC). Flexo is a key growth area for Kodak. With a noticeable and significant growth in the flexible packaging segment, demands for greater shelf impact and print quality are on the increase. Kodak’s Flexcel NX plate technology is literally changing expectations. It is evident that Kodak’s solutions are having an impact on the industry as in the last years these new products have been recognized with multiple Intertech / GATF and FTA technical innovation awards.

PRO EUROPE s.p.r.l. , Belgium

PRO EUROPE s.p.r.l. (PACKAGING RECOVERY ORGANISATION EUROPE) is the umbrella organisation for 34 packaging and packaging waste recovery and recycling schemes of which 27 use the “Green Dot” trademark as a financing symbol; 33 are seated in 33 European countries and 1 member is seated in Canada. PRO EUROPE acts as the authoritative voice and common policy platform representing the interests of their members; moreover PRO EUROPE organises the exchange of best practices especially with regard to the collection, sorting and recycling of household packaging. These national recovery organisations are pursuing similar goals, essentially finding themselves and their stakeholders in a similar situation. They have set themselves the task of relieving industrial companies and commercial enterprises of their individ-ual obligation to take back used sales packaging through the operation of a scheme which fulfils these obligations on a nation-wide basis on behalf of their member com-panies. The aim is to ensure the recovery and recycling of packaging waste in the most economically efficient and ecologically sound manner. Apart from requiring the co-ordination and alignment of individual member positions, the task of safeguarding common interests involves the projection of a coherent, unified policy and image to the outside world.


The “Green Dot” has evolved into a proven concept in many countries as implemen-tation of Producer Responsibility. Industry in twenty–seven nations is now using the “Green Dot” as the financing symbol for the organisation of recovery, sorting and re-cycling of sales packaging. Private-sector compliance schemes working toward this objective are today in place in twenty-two EU member states, viz., Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Estonia, France, Germany, Greece, Hungary, Ire-land, Latvia, Lithuania, Luxembourg, Malta, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, and Sweden as well as additional countries include Norway (as an EEA member), Croatia, Macedonia, Serbia and Turkey. Moreover, systems from the UK (VALPAK), Italy (CONAI), Finland (PYR), Netherlands (NEDVANG), Iceland (IRF), Ukraine (UkrPec) and Canada (Stewardedge) complete the membership within PRO EUROPE. The members of PRO EUROPE wish to demonstrate that the recycling of used pack-aging is an important step on the path towards the sustainable development that is necessary to safeguard our planet for future generations. Their work in Europe and world-wide is both successful and transparent. Incorporated as a private limited liability company under Belgian law (société privée à responsabilité limitée, s.p.r.l.), PRO EUROPE is headquartered in 1200 Brussels, Rue Martin V 40. The Managing Director is Joachim Quoden and the President Luis Veiga Martins from the Portugal member Sociedade Ponto Verde. For detailed information please visit our homepage !


Rotoplast, Croatia

Rotoplast is a family owned company, founded in 1971 whose main activity is production and printing of flexible packaging. For the last

40 years Rotoplast has been creating, investing in new technologies, developing the existing processes and maintaining successful business relationships with buyers and suppliers. Today they are one of the leading regional producers of flexible packaging recognized as a reliable partner focused on development. Rotoplast’s main strengths are its employees and the continuous research into new possibilities of packaging development.

SABIC master artworks The blue and orange wordmark Spot colour version

The spot colour version of the blue and orange wordmark should always be printed using the following PANTONE® colours: SABIC blue – Pantone 2728 C SABIC orange – Pantone 137 C

SABIC, The Netherlands

The clear space area (indicated by a dotted keyline) should always be kept free of text and graphics. The keyline should never be printed. The wordmark on this page is 144mm measured across its width. To ensure consistency the wordmark must always be reproduced from master artworks. The wordmark must never be redrawn or altered in any way.

Saudi Basic Industries Corporation (SABIC), headquartered in Riyadh, was founded in 1976. Today SABIC ranks among the world’s market leaders in the production of polyethylene, polypropylene and other advanced thermoplastics, glycols, methanol and fertilizers. SABIC’s businesses are grouped into Chemicals, Polymers, Performance

Chemicals, Fertilizers, Metals and Innovative Plastics. The company operates in more than 40 countries across the world with more than 33,000 employees worldwide. In Europe SABIC has 12 world-scale production facilities which manufacture polyethylenes, polypropylenes, engineering thermoplastics and chemical products. An extensive network of local sales offices and logistical hubs are responsible for sales of these products as well as those manufactured elsewhere in the world. In addition SABIC has three research facilities based in the region, which form part of its global Technology and Innovation organisation. SABIC employs approximately 6000 people in Europe.

Symphony Environmental, United Kingdom

Symphony Environmental specialises in developing and marketing a wide range of technologies and services. The group is dedicated to finding technological solutions to the world’s health and environmental problems. Our products include: • d2w is a masterbatch system which is added to plastic at the production stage. It controls the life of plastics d2w turns ordinary plastic at the

end of its useful life into a material with a completely different molecular structure. At this stage it is no longer a plastic and has become a material that which can be bio-assimilated in the open environment in the same way as a leaf. • d2p is a masterbatch additive system providing antimicrobial properties. Tested against MRSA, E.coli, Salmonella, Listeria, and in over 2 000 applications • d2Detector the World’s first XRF technology for identifying the quality and authenticity of plastic products. A free service for all users of d2w and d2p

Vetropack Group, Switzerland

Vetropack is one of Europe’s leading manufacturers of glass packaging for the food and beverage industry with group management in Bülach (Switzerland). It runs state-of-the-art production facilities as well as sales and distribution centres in Switzerland, Austria, the Czech Republic,

Slovakia, Croatia, and Ukraine. As a customer-oriented company, Vetropack guarantees innovative packaging solutions, reliable product quality and on-time deliveries. Tailor-made glass from Vetropack provides a basis for a successful market performance of customers’ products. The Group employs a staff of 3,000. In the seven different production sites, a total of 16 melting furnaces with an aggregate production capacity of more than 4,000 tonnes/day is available. All of the company’s production facilities have been ISO 9001:2000 certified.



Tehnix d.o.o., Croatia

Tehnix is the leading company in the region for designing, production and maintenance of machines and equipment for environment

protection. Great production capacities, constant presence on domestic and international market, satisfaction of customers, innovations, perfecting the products and long lifespan of products are a guarantee of success for Tehnix which has always been a reliable partner in meeting the ecological needs of the clients. Tehnix in Croatia has offices in Zagreb and Split and is internationally present through offices in Serbia, Romania, Hungary and Bosnia and Herzegovina.

Xerox Ltd

Xerox is an international corporation present in 160 countries and employing 130,000 people. Our basic activities are technology, document management and services. Xerox technology is something you can rely on – from the smallest office printer to the biggest production system. Since the first xerographic picture in 1938 Xerox is a global leader in inventiveness and innovations.

Today we are the company with the biggest line of products in the industry. Our office products include printers, copying and multifunctional machines. Anything related to print - Xerox can meet the demands of the customers. Xerox Corporation is one of the leading global innovators with research and development centres in USA, Canada and France. Xerox Innovation Group explores new generation technologies and focuses on materials, digital imaging, solutions and services. Xerox Croatia has an office in Zagreb. Through a network of distributers and partners we offer to the Croatian market a wide range of Xerox products and services.


Časopis za grafiku i tiskarstvo ožujak 2012., broj 1/2012., godina 7.

Digitalna revolucija na Drupi Najvažnija je komunikacija s klijentima!

Scrap e off Ostru gati Heat ab Zagrija ove 27°C ti iznad 27°C

Scrape off Ostrugati Heat above 27°C Zagrijati iznad 27°C




and the best comprehensive project of packaging and packaging waste The award for the best packaging on the mana­gement. Croatian market CROPAK was founded in 2004 by the Institute of Packaging CROPAK 2006 and Graphic Arts, “Ambalaža” (PackagThe awards were given in five cate­ ing) trade journal and Tectus d.o.o., a gories. 27 products and 35 series were company from Zagreb. nominated, totalling in 238 sepaCROPAK Its goal is to promote and reward products. In 2006 the category OF THE YEAR rate technological advancements of CROPAK OF THE YEAR was awarded packaging as a means of protection, for the first time to a packaging of identification, marketing and promoCroatian product/series which rece­iv­ tion of a product. Another goal is the ed the best overall score. motivation of packaging producers CROPAK 2007 and users, designers and printers to The total of over 140 products (49 inexpand the technical and qualitative dividual products and 31 series) comscopes of packaging and the graphic peted for CROPAK in seven categories. arts industry, stimulate student creaCROPAK 2008 tivity, emphasize the need for qualiIn 2008, 64 nominations were retative shifts in the conception and ceived, 36 products and 28 series with recognition of Croatia’s visual identity, over than 130 individual products in graphic and industrial design, ecologitotal. cal characteristics of Croatian goods/ CROPAK 2009 series packaging and domestic deThis year, over than 150 individual velopment of machinery, devices and products were nominated, including equipment for packaging and packthree packaging and packaging waste aging waste management. management systems and 25 Creative Workshop works. CROPAK THROUGH CROPAK 2010 HISTORY Eight categories encompassed 20 products and 25 series which totaled CROPAK 2004 in over 110 products. In addition, 57 individual products and 40 series, three systems of packaging waste amounted to a total of over 190 nomi- Product: Ožujsko beer, management have been nominated nated pro­ducts of renowned Croatian returnable bottle 0,33L from the aspect of an integral enviand foreign companies. In this fierce Brand owner: Zagreb ronmental protection and 26 works competition, the best were chosen by brewery Ltd, Zagreb Design: Vedrana Ajdin, from the Student Creative Workshop an expert judging panel. Cocoon Group, Prag CROPAK 2010. CROPAK 2005 Packaging manufacturer: CROPAK 2011 In 2005, 217 products in 22 categories Vetropack Straža d.d., were nominated. glass packaging producer, Fourteen categories encompassed 30 The expansion in number of catego- Hum na Sutli; Reprint Ltd., products and 32 series which totaled in over 170 products. ries was made to evaluate primary Zagreb and promotional packaging, displays CROPAK 2012 and labels separately. New categories of graphic Nineteen products and 22 series of products in and industrial design attracted numerous designers eight categories entered the competition. The total and advertising agencies. A novelty was also EKO number of products competing was 120. In the catCROPAK, awarded in three categories – for pack- egory extended shelf three stands and three point aging, the best machine, device and equipment, of sale displays entered the competition. 28



Product: Ožujsko beer, reusable bottle 0,33L Brand owner: Zagreb brewery Ltd, Zagreb Design: Vedrana Ajdin, Cocoon Group, Prag Packaging manufacturers: Vetropack Straža d.d., glass packaging producer, Hum na Sutli; Reprint Ltd., Zagreb


Product: Stina Brand owner: Jako vino Ltd., Brač Design: Branding:Anja Bauer Minkara, Petra Despot, Maja Benčić, Jelena Mezga, Brandoctor, Zagreb; Davor Bruketa, Nikola Žinić (Creative Directors, Art Directors, Designeri), Sonja Šurbatović (Designer) i Vesna Đurašin (Production manager), Bruketa i Žinić OM, Zagreb Label producer: Etikgraf Ltd., Sveti Petar u Šumi


Display: Nivea 100 years Brand owner:: Beiersdorf Ltd., Zagreb Design: Andrej Plahtan, Signum Max Ltd., Zaprešić Manufacturer: Signum Max Ltd., Zaprešić

Series: Pasteurized fruit and vegetables Brand owner: Eurovoće, Orahovica Design: Goran Majetić, Media Sedam studio Ltd., Zagreb Packaging manufacturers: Vetropack Straža d.d., glass packaging producer, Hum na Sutli; Sato Ltd., Sveta Nedelja, Crown, Poland


Series: Olive oil Brand owner: Postira agricultural cooperative, Brač Design: Luka Duplančić, Profesionalci+, Split Packaging manufacturers: Lonigo, Italija; Graf form Ltd., Split

Category: DESIGN

Series: Farmacia Natura teas Brand owner: Atlantic Group d.d., Zagreb Design: Božidarka Brnas, Tomislav Kraljević, Tatjana Petric, Bestias Design Ltd., Zagreb Packaging manufacturer: Naša djeca tiskara d.d., Zagreb 29



Product: Wine cooling packaging Brand owner: Markek Ltd., Zagreb Packaging manufacturer: Markek Ltd., Zagreb

Product: King Prestige – ice cream packaging Brand owner: Frikom A.D., Beograd Design: Zoran Švraka, Istragrafika d.d., Kanfanar Packaging manufacturer: Istragrafika d.d., Kanfanar

Category: EKO CROPAK - Eco Packaging

Series: Ornel Brand owner: Saponia d.d., Osijek Design: Mihaela Pecnik-Avdagić, Saponia d.d., Osijek Packaging manufacturer: Saponia d.d., Osijek

Product: Eco “I like nature” paper bag Brand owner: Konzum d.d., Zagreb Design: Nikolina Sušak, Agrokor - odjel za korparativnu promociju i dizajn, Zagreb Packaging manufacturer: C pakiranje Ltd., Zagreb

Category - Overall Contribution to Environmental Protection From the Aspect of Packaging and packaging Waste Management Project: Packaging and packaging waste management in Pula Project owner: The city of Pula

In 2008 the city of Pula started systematic implementation of selective waste collecting on the territory of the city. A comprehensive project for continual development and strengthening of the selective waste collecting system was started that included construction of the infrastructure and 30

educating and informing the public. Promotion of the project through media campaign was conducted simultaneously. Since then the city of Pula has joined numerous initiatives related to packaging waste management.



In 2010, based on the experience and the postulates of CROPAK award for the best packaging on Croatian market, Institute of Packaging and Graphic Arts (IAT), Tectus d.o.o. and Ambalaža (Packaging) trade journal have organized REGPAK, the award for the best packaging on the regional market. The aim of REGPAK is to present the best packaging achievements of regional brands.



was chosen in each country, who suggested a packaging from the domestic market which met the criteria for entering the competition. Every selector is also a member of the panel of judges and evaluates all the nominations except the ones from his own country.


Product packaging on regional market: 8 nominations. Product series packaging on regional market: 18 nominations

Since IAT as a member of REGPAK 2011 World Packaging OrganisaProduct packaging on retion (WPO) has a mandate gional market: 5 nominatifor the whole region , RESeries: “Grandma’s” line of products ons GPAK awarded packaging Brand owner: Foodland d.o.o., Srbija Product series packaging can be directly nominated Design: Peter Gregson d.o.o., Srbija on regional market: 14 noPackaging manufacturer: Vetropack Straža for WorldStar Awards and minations d.d. glass packaging producer, Hum na Sutli thereby present and conTotal number of products: 64 firm its qualities at this prestigious global competition. Through promotion of packaging the product is REGPAK 2012 also being promoted. Products from Bosnia and Herzegovina, Croatia, Macedonia and Serbia entered this year’s competition, one product packaging and 8 products series, with SELECTION AND EVALUATION Bosnia and Herzegovina, Croatia, Macedonia and the total of 49 individual products. Serbia took part in this year’s competition for the best packaging on the regional market. A selector



Student creative workshop CROPAK of packaging redesign Student creative workshop through instructions by CROPAK began as a category “Student’s work” of CROPAK the author and the client. competition for the best 96 design students from packaging on the Croatian five institutions supervised market and has existed for by mentors worked on rethe last four years as a disdesigning Podravka’s Kviki tinct project organized by line of snacks. The students Institute of Packaging and were expected to freshGraphic Arts – IAT, Tectus en up the design of Kviki Ltd and Ambalaža/Regprint line of snacks and to help trade journal. The creator strengthen Podravka’s posiof the workshop is Drena tion on the foods market. Milijević, Managing Director The students worked on of Tectus Ltd and Director of their assignments superIAT. vised by mentors and aided The workshop is sponsored by the author of the assignNensi Benazić, University of Rijeka, by Universities of Zagreb, Riment and Podravka repAcademy of Applied Arts jeka and Split. Students from resentatives. Each mentor Mentor: Aljoša Brajdić five institutions participated selected from his group of in the workshop. students the best solutions The aim of the workshop is cooperation of design pro- which were then nominated for the first selection. In fessionals, educational institutions and businesses and that way, 24 unique and original solutions were selectinvolvement of students, future experts, in the process of ed, all meeting the challenging demands of the assigncreating packaging of actual products under professional ment. supervision and according to objectives defined by the brand owner. In that way the brand owner receives qual- Six finalists ity design solutions supervised by professional designers The panel of judges consisting of the mentors, the auand faculty professors, gaining advantage over his mar- thor of the assignment and the brand owner selected six ket competitors and affirming his sense of social respon- finalists from the first selection. The public also had the sability by encouraging and awarding the work of young opportunity to participate in the selection of the best deprofessionals. sign by voting on Kviki’s Facebook page.


Student creative workshop CROPAK 2012 lasted for five weeks and began with the Intoductory Class when the creative assignment was defined from the aspect 32


This year’s best solution for redesign of Podravka’s Kviki line of snacks was the creative solution offered by Nensi Benazić, student from the Academy of Applied Arts, ­Rijeka.

Foto by Sebastijan Carek


Educational project: “Packaging – Product – Consumer – Environment”

Exhibition of Dresses Made From Packaging Materials “Buttoned-Up By Schotch Tape”


Foto by Sebastijan Carek

Dress: Bajadera Dress owner: Kraš d.d., Zagreb Dress made from cardboard packaging and foil used to package Bajadera pralines, designed by Silvija Banovec, Salon mode Banovec, Zagreb

domestic fashion designers. Since the project is primarily focused on the consumers, the dresses will be exhibited for 28 days in the largest shopping mall in Zagreb, Westgate Shopping City. Every exhibit will be accompanied by a short text describing the packaging used in the making of the dress and containing a short educational message.

Foto by Sebastijan Carek

Dress: Aqua Maris Dress owner: Jadran Galenski Laboratorij d.d., Rijeka Dress made from foil used for packaging Aqua Maris line of products, designed by Đurđica Vorkapić, Hippy garden, Zagreb,

Foto by Sebastijan Carek

Foto by Sebastijan Carek

The exhibition of dresses made from packaging materials, based on idea and concept by Drena Milijević and organised by IAT, Zagreb is one of the introductory events to the World Packaging Days 2012. Thirteen dresses from different packaging materials of well known Croatian brands were made by renowned

Dress: Faks Helizim Ultra Care Dress owner: Saponia d.d., Osijek Dress made from flexible packaging materials used to package Faks Helizim laundry detergent, designed by Daliborka Puž, Zagreb

Dress: Green Evergreen Dress owner: PBZ Card d.o.o., Zagreb Dress made from green American Express credit cards, designed by Marijana Kramarić, Citoyenne.K, Zagreb, www.

Dress: Magnezij 375 Dress owner: Fidifarm d.o.o, Bestovje Dress from cardboard packaging used to package a line of Dietpharm products - Magnezij 375, designed by Ivana Valdec, Varaždin

The goal of the project

Foto by Sebastijan Carek

Foto by Sebastijan Carek

Dress: Meri Merino Dress owner: Labud d.o.o., Zagreb Dress made from labels for Meri Merino liquid laundry detergent, designed by Ivica Skoko, Zagreb

Foto by Sebastijan Carek

The goal of the project and the exhibition is to stress the importance of packaging as an inseparable part of the product itself, to promote the product used and to inform and educate the consumers about the importance of packaging with the special emphasis on the importance of environment protection. During the exhibition, the children will have an opportunity to play with the packaging materials and learn about the uses packaging can be put to and about the importance of its proper management and disposal. The goal of the project is also achieved through a radio station contest during which educational messages are aired.

Dress: PIK naresci Dress owner: PIK Vrbovec – Mesna industrija d.d., Vrbovec Dress from polymer tray packaging used to package PIK cold cuts, designed by Andrijana Subotić Pjajčik, Etna Maar, Zagreb

Dress: Plidenta Dress owner: Neva d.o.o, Bestovje i Molvik, Samobor Dress from laminated tubes and foils used by Molvik to package Plidenta toothpaste, designed by Nikica Ivančević i Vjeko Franetović, eNVy room, Zagreb,

Dress: Soundset Dress owner and media partner: Cratis Retis d.o.o. – Soundset national radio group, Zagreb Dress from paper with printed logo of the media partner, designed by Jadranka Hlupić Dujmušić i Petra Krpan, Zagreb

Foto by Sebastijan Carek

Dress: Mercator Dress owner: Mercator-H d.o.o., Sesvete Dress from foil and tin cans used to package Mercator products, designed by Marijana Kramarić, Citoyenne.K, Zagreb,

Foto by Sebastijan Carek

Dress: Limit za celulit Dress owner: Kozmetika Afrodita d.o.o., Rogaška Slatina, Slovenija Dress made from cardboard packaging used to package three anti celulite products by Kozmetika Afrodita, designed by Ida i Mirna Litović, Design studio Fjaba, Split

Foto by Sebastijan Carek

Foto by Sebastijan Carek

Dress: Lactogyn Dress owner: Jadran Galenski Laboratorij d.d., Rijeka Dress made from cardboard boxes used to package probiotic for women’s health, designed by Đurđica Vorkapić, Hippy garden, Zagreb, www.

Foto by Sebastijan Carek

Foto by Sebastijan Carek


Dress: Westgate Press Dress Dress owner and partner of the project: Westgate Shopping City – Trgovački Centar Zagreb d.o.o., Donja Bistra. Dress from paper with the printed logo of the project partner, designed by Luka Grubišić, Zagreb,


L A KO Ć I T R E B A S TA K L O . Lagano, stabilno, ekološko. Lagano staklo ima snažne argumente kada je u pitanju zaštita našeg okoliša. Lagano staklo smanjuje potrošnju energije i sirovina te emisija CO 2. Stabilnost i čvrstoća ostaju sačuvane, jednako kao i sve ekološke prednosti. Lakoći treba staklo – a laganom staklu treba Vetropack. Vetropack Straža d.d. HR-49231 Hum na Sutli, tel. +385 49 326 326,

Potpuno digitalni! Potpuno novi!

U osnovi univerzalan B2 format. Za uvjerljiv tisak ambalaže i etiketa postoji samo jedno rješenje: digitalni tiskarski stroj XEIKON 3500! S vrhunskom brzinom od 19,2 m/min i B2 formatom otiska 508 X 700 mm, Xeikon 3500 je primjeren za proizvodnju kartonske ambalaže i samoljepljivih etiketa. Rad stroja temelji se na visokopreciznoj LED tehnologiji koja omogućuje rezoluciju od realnih 1200 dpi, čime je zagarantirana vrhunska kvaliteta otisnutih slika koju stalno kontrolira ugrađeni in-line denzitometar. Xeikon 3500 može u sat vremena otisnuti do 594 kvadratna metra materijala od 40 do 350 g/m² formata B2 u 4 ili 5 boja. Xeikon 3500 koristi novi QA-I toner koji ima certifikat za rad u izravnom i neizravnom kontaktu s prehrambenim proizvodima.

Xeikon Austria GmbH - T. +43 1 585 42 42 650 Predstavništvo za Hrvatsku - T. +386 41 628 601,

Good mark! CROPAK

Good mark! regPAK

World Packaging Days 2012 - Guide  

Guide, World Packaging Days