Display GUIDELINES
INT ROD UCT ION
This
GUIDE serves
as a
STYLING FRAMEWORK for PRESENTING
PRINTWORKS PRODUCTS in different ENVIRONMENTS— SHOWROOMS, RETAIL STORES , and HOTELS.
By following these guidelines, our partners and customers can create immersive, inspiring displays that reflect the Printworks world.
Thoughtful styling enhances product appeal while inviting natural interaction, making our collections an integral part of the spaces they inhabit.
SHOW ROOM
FOR PARTNERS & AGENTS
SHOWROOMS are a KEY SPACE for our AGENTS and PARTNERS,
where Printworks must be represented in a way that leaves a strong impression on buyers, press, and other visitors. The styling should reflect our brand identity and ensure that every meeting in the showroom reinforces the essence of Printworks.
Key CONSIDERATIONS for BOOKSHELF DISPLAYS
1. REMOVE PLASTIC packaging from displayed products; store extra packaged items on lower shelves or in drawers to maintain a clean presentation.
2. COMBINE DIFFERENT FORMS, materials, and sizes to create a dynamic and visually engaging display.
3. INCORPORATE A MIX OF MATERIALS such as metal, paper, wood, and ceramics— using vases, frames, decorative objects, and high-quality artificial flowers.
4. WHEN DISPLAYING BOOKS & ALBUMS, vary their sizes and
placement to create a natural, curated ”coffee table” aesthetic.
5. AVOID CLUSTERING SIMILAR PRODUCTS TOGETHER—each shelf should feature a balanced mix of 3-5 items from different categories.
6. MAINTAIN AMPLE SPACE between products to ensure an uncluttered, organized look.
7. ENSURE ALL SHELVES ARE FULLY STYLED to create a cohesive and inviting display.
Key CONSIDERATIONS for COFFEE TABLE DISPLAYS
1. SHOWCASE AT LEAST 2-3 Printworks products together to reinforce the brand’s presence.
2. KEEP 1-2 ITEMS OPEN to highlight both FUNCTION and DESIGN.
3. STACK BOOKS AND PRODUCTS, varying their height and width, to create an organic, well-styled composition.
4. REMOVE PLASTIC packaging from displayed products.
5. BLEND PRINTWORKS ITEMS with other objects of different materials and sizes to add interest.
6. USE COMPLEMENTARY MATERIALS such as metal, wood, ceramics, and textiles for a visually rich and tactile display.
For our RETAIL PARTNERS, it’s ESSENTIAL that PRINTWORKS PRODUCTS are PRESENTED in a way that ALLOWS CUSTOMERS to INTERACT with them and EXPERIENCE their FULL VALUE.
Open DISPLAYS ENCOURAGE engagement and help COMMUNICATE our focus on both FUNCTION and AESTHETICS.
Key CONSIDERATIONS for IN-STORE DISPLAYS
1. AT LEAST ONE PRODUCT should always be open and free from plastic packaging. Printworks is about real-life moments, so customers should be able to fully explore the products in-store, creating an inviting and engaging experience.
2. AT LEAST ONE ESSENTIAL KIT should be displayed open to showcase its tools and purpose.
3. CONSIDER INTEGRATING Printworks products with complementary brands where there’s a natural synergy and the potential to elevate each other. For example, Essential Kits can be displayed alongside kitchenware.
4. GAMES AND PHOTO ALBUMS should be styled with coffee table decor or placed on shelves with coordinating decorative objects.
Best PRACTICES for DISPLAYING GAMES
1. GAMES WITH A SEPARATE BOARD (such as Chess, Nine Men’s Morris, or Chinese Checkers) should be placed inside the packaging tray rather than directly on the table.
2. BOARD GAMES should be displayed set up and ready to play, encouraging interaction.
3. ARRANGE GAME PIECES CORRECTLY, ensuring that elements like the King in a chess set—or equivalent pieces in other games—are placed in their designated spots.
4. OCCASIONALLY PLACE the game or board on another book to create a well-styled coffee table display.
POS & PRINT MATERIAL
We’ve CREATED a SELECTION of HIGH-QUALITY, PRINT-READY IMAGES
in 13 x 18 cm dimensions, specially curated to enhance your store’s display of Printworks products. Feel free to print and place these images alongside our products to create a cohesive, inviting atmosphere that reflects the Printworks aesthetic.
You can find all materials in our digital showroom under the Brand Assets section HERE.
If you’d like any additional formats or have specific requests, please reach out to us at sales@printworksmarket.com. We’re excited to support you in bringing Printworks to life for your customers.
HOTELS HOTELS
For HOTELS that INCORPORATE PRINTWORKS into their SPACES— whether through RETAIL OFFERINGS in HOTEL BOUTIQUES or CURATED STYLING in SOCIAL and PRIVATE AREAS—our PRODUCTS should ENHANCE the GUEST EXPERIENCE with a WELCOMING and SOPHISTICATED touch .
Key CONSIDERATIONS for HOTEL DISPLAYS
1. GAMES should be placed in social areas to encourage interaction and create a relaxed, inviting atmosphere.
2. GUEST BOOKS, TRAYS, and portable lamps can be styled within hotel rooms to add both aesthetic appeal and practical function.
3. THOUGHTFULLY ARRANGED PRINTWORKS DISPLAYS help create an environment that guests feel inspired by and want to bring into their own homes.
