let's scream for Wynston's Ice Cream!

joyful memories for both of us is gathering with friends and family around food and, specifically for Chris, it was with ice cream while camping during the summers with cousins. While our dream of entrepreneurship was always in the back of our minds, and owning our own business for our retirement dream, ice cream is the passion that flows through Chris’ veins and the desired creation of joyful memories for everyone flows through mine. It is essential to look for good in a world full of hardship. No one escapes it. But you can pause and slow down to create the beautiful memories and joyful moments that last a lifetime. Even when it’s a moment created by one scoop of ice cream.

MOMSTOWN: What has been the greatest joy in starting Wynston’s?

SARAH: Honestly, the surprise joy of working together as a couple has been incredible. I found a new sense of purpose with my “career,” as we are soon to be empty nesters. Our daughter is a freshman at UCSC, and our son is graduating from SMHS next year and they both work at the shop when they are able. Finding my purpose was unexpected as we grew the dream from Chris’ passion for ice cream, but I found a love for working with the crew and customers that felt I had been searching for it my entire life. I adore people and I love chatting and it was a lifelong dream to find a job where I can just talk! LOL

To be fully transparent, Chris and I are opposite personalities, so we worried it would be challenging to work together. The belief in me and trust to make our business decisions on the marketing, social media, crew training and networking for additional locations on the business development side has pumped a level of confidence into myself that I didn’t realize I had the capacity for. We have bumped heads from time to time on ideas but found that if we reach into each other’s communication styles, we are usually trying to get to the same solution.

MOMSTOWN: What has been the hardest part about building your business?

SARAH: There have been many different obstacles and challenges that range considerably. From a global pandemic, to the pure physical part of the job at my age (LOL), to the hiring and training a crew to speak as we speak, and work like we work, to managing my life balance with family needs that were big over the last few years, it has been a life lesson in adaptability. Luckily Chris is a calculated risk taker and while I am a nervous nelly on the inside, I trust his calculated spreadsheets and decision making enough to know when it’s safe to jump with him over those decision cliffs.

MOMSTOWN: What tips would you offer to other moms who are thinking about turning their creativity/hobby/passion into a business?

SARAH: Start with speaking your dream aloud with friends. It will then get more comfortable speaking the dream to strangers and before you know it, there is an army of people believing in you that have their ears open for opportunities. All of our opportunities for spaces to lease have been creative solutions with friends and community just overhearing conversations and jumping in on our behalf. Make the product or do the thing, whatever that thing is, and test your market. Choose honest feedback. Be willing to pivot and think creatively with your expectations. Managing your expectations with room to wiggle will allow you to see opportunities that you may not have considered. And be tenacious and keep asking for creative opportunities. A no is only a no until it’s a yes.

MOMSTOWN: Finally, what are the most popular flavors and what is your favorite flavor?

SARAH: Our award winners are the F.T.W. (For the Wynn) Chocolate and Old Reliable (Vanilla). The top sellers of our ALWAYS (Classic & Nostalgic) are the Cookies IN Cream and our THAT Cookie Dough. I have many favorites as you would be with your very own children. When I’m in a classic mood, it’s always our chocolate. We use a Dutch chocolate with depth to the flavor that reminds me more of my growing up years in Brazil and our trips to Europe. My favorite SOMETIMES (our rotating creative flavors) is probably Banana Pudding as it hits a nostalgic note for me from my childhood picnics with family in Alabama. Chris’ favorite is probably Midnight Munchies with his homemade sugar crumble of potato chips, pretzels, crackers and caramel swirl.

LOCATIONS:

San Marcos 250 N City Dr Suite 7 San Marcos, CA 92078 Parking structures easily accessible on either side of main roundabout (858) 923-1411

HOURS

M-Th - 12pm-10pm F-S - 12pm-11pm Sun - 12pm-10pm

Del Mar 1202 Camino Del Mar Suite A Del Mar CA (858) 208-3756

HOURS

Daily - 12pm-10pm