Happy Summer!

We hope this issue finds you enjoying some much needed sunshine and any trips that you and your family may embark upon.

We appreciate all of your messages, words of encouragement and support as we have stepped into the Title Sponsorship of this publication. It was great to meet many of the contributors at our first MomsTown meet up. Stay tuned for more events and ways to bring the community together through this amazing opportunity.

As we continue to navigate this post pandemic world, we have seen our market in flux over the past 12 months. With the historic rise in interest rates and slowing of the “Great Reshuffling” as we called it, we saw our market slow due to buyer pull back in the fall and winter months.

Conversely, coming out of the holidays newly fueled buyer demand saw some lift in price in the early spring. Buyers that had not been able to purchase last year due to the frenzy and had opted to rent were back in the market with adjusted expectations. This demand did spark some price increase with multiple offers once again becoming the norm.

The biggest change locally has been the lack of the “desire Seller” in our area. Sellers that typically move up, move down or move around for a view, pool or location have stayed put. We are calling this the “hunkering down” phase. We are seeing homeowners stay in their current homes due to locked in low interest rates and just add that pool they’ve always wanted or remodel their kitchen instead of opting for a new home.

Fast forward through the spring market and we did see the highest sale ever in San Elijo Hills with our sale of 927 Pearl Drive in the Estates at $3,550,000. We are honored that the Farber Family entrusted us with the sale of this beautiful property. As eXp Luxury certified agents, our access to this platform allowed us to have incredible reach for promoting this home. You will find more information on our eXp Luxury program in this issue.

As the summer selling season is in full swing as of this writing, we are seeing signs of the same cyclical patterns we did prior to the pandemic. Sellers that need to sell are putting their homes on the market but the inventory remains at extremely low levels creating more price velocity making it a great time for sellers to maximize their equity.

We look forward to continuing to be your trusted source to help your family make informed decisions that are right for you. Now more than ever local expertise and experience are needed to navigate this market as “when to sell” or “when to buy” becoming more relevant considerations. I am a battle tested Realtor who has always been committed to being ahead of what is around the corner not only for our team but also our clients.

If you’d like to showcase your business and advertise with MomsTown, please reach out to Mary or Heather to give your business a boost in 2023!

Summer is here and we have a lot to celebrate!

This month’s cover mom, Stephanie Brown, is the founder of The Rosie Network. Stephanie and her team work every day to celebrate independence by helping military families start and run small businesses. You’ll find strength in her story on pages 12 & 13.

July 16th is National Ice Cream Day, but we think any day is a good day to celebrate ice cream. And, if you’re looking for creative flavors then a must-try is Wynston’s Ice Cream in San Marcos. Local mom, Sarah Wynn, could not have imagined what would be churned up when she gave her husband an ice cream maker as a gift. To find out what came next, turn to page five.

On July 5,1946, the two-piece bathing suit made its debut. First created by a French designer, a Carlsbad designer is continuing the tradition right here on our local beaches. July 5th is National Bikini Day, and we couldn’t think of a better way to celebrate than with Netta Ziv, the Carlsbad mom making a splash in the bikini business.

Those are just a few of the local moms we’re shining a light on this month. We’re also proud to announce that MomsTown is launching a new podcast, “How Mom Made It! ~ in San Diego!”

Launching Fall 2023! Using your phone, click on the QR code and listen to the trailer!

Warmly, Heather & Mary