YEAR IN REVIEW Are
s e i t i Char Moving the Needle?
By Michelle Westberry, Publisher
I
like leaving the writing up to the writers. But when it comes to charitable causes I care about, I can’t help but insert myself. Each month, Virginia Connector features a different charity in the hope of raising awareness for a different cause or community service. When I founded Virginia Connector in November 2021, I made a pledge to donate at least a page of free advertising to at least one charity a month. As a youth raised by someone other than my parents, I hold a lot of these charities to heart. By bringing happiness to children and others, and attention to causes that don’t have big marketing dollars, I can give them the attention that they need and deserve. The magazine’s charitable work has given me incredible joys that have stuck with me. Seeing first-hand what people have had to endure and are able to overcome has made me a better person. But if I’m being totally honest, I have also given to charity out of “enlightened self-interest.” If our community is in decline, if we have higher unemployment and homelessness, and higher youth disconnection, for example, those problems will negatively impact our readers, our economy, and thus our ability as a magazine to survive and thrive. I am proud to have raised awareness of so many charities in 2023. But as a whole, are we moving the needle on the societal issues that we have written so much about? Are our readers’ checks and fundraisers and volunteer hours really making a difference? Based on reports produced by the Social Science Research Council, Hampton Roads has dropped from 35,200 disconnected youth in 2015 to 19,800 in 2023. It has taken hundreds of charities and thousands of caring people to accomplish this amazing change. I can say with confidence that your investments are making life better. It all adds up. In 2023, Virginia Connector featured several charities focused on disconnected youth and women and families in need. One was StandUp for Kids that helps homeless and disconnected youth ages 12-24. Their mission is to end the cycle of youth homelessness by any means necessary. Each year they serve about 1,600 youth with more than 6,000 meals. Another group was Samaritan House which helps individuals and families free themselves from domestic violence, human trafficking, 25 | DECE M B E R 2 0 2 3
