Zaanstad Wonderland: A Mechanism for the 'Hidden Agenda' by Prinka A. Choesin

Zaanstad Wonderland: A Mechanism for the â&#x20AC;&#x2DC;Hidden Agendaâ&#x20AC;&#x2122;

Prinka Anandawardhani - Urbanism 2018

CONTENT OF ATLAS . . . A. INTRODUCTIONS I. Regional Approach II. Historical Observations III. Research Question; IV. Site Analysis V. First Impression Portrait

B. CITY CONFIGURATION ANALYSIS 2 3 4 5 6

I. City Structure II. Street Networks III. Parcells IV. Density V. Building Year VI. Building Functions VII. Building Typology VIII. Landscape Analysis. IX. City Structure Portrait

C. THE OLD AND NEW IMAGE 8 9 10 10 11 11 12 13 14

D. FORESEEING THE FUTURE I. Planning Authority: The Hidden Agenda II. Zaanstad as an Open City a. Potential and LimItation Analysis b. Boundary Analysis c. Proposed Development of Zaanstad

I. Prominent Maps of the Old Days: De Molens II. Prominent Maps of the Moment: Tourist Trail III. Theoritical Approach on Urban Tourism IV. Facade Study of Zaanstad V. Paradigm Change Portrait

16 17 18 19 20

E. FINAL PORTRAIT 22

23 24 25

III. Zaanstad as a Complex System a. Base Layer of Zaanstad b. Occupation Layer of Zaanstad -Urban Housing -Recreational

Prinka Anandawardhani | Tutor: Marco Lubs | AR1U090 | MSc. 1 , Q1 | Urbanism

27 28

The Growing Touristic City Through a Kaleidoscope Lense (Animation) I. Ingredients and Equipments of Zaanstad II. Experiment Series III. Animation Timeline

30 31 32

A INTRODUCTIONS

I. II. III. IV. V.

Regional Approach Historical Observation Research Statement and Question Site Visit Observation Portrait of First Impression

I. INTRODUCTION

HOLLAND PROVINCES

NOORD-HOLLAND MUNICIPALITIES

Having situated next to the municipality of Amsterdam, Zaanstad has a significant role to sustain the existence of the countryâ&#x20AC;&#x2122;s capital. Zaanstad is a conurbation area comprised of seven villages; Zaandam, Koog An De Zaan, Zaandijk, Wormerveer, Krommenie, and Assensdelft--which were only established in the recent January 1st, 1974. With the windmills of Zaanse Schans being the icon of this region, what is exactly the role of the municipality? Whether it is industrial or tourism, has the identity of the place change from centuries ago?

ZAANSTAD MUNICIPALITY

DEMOGRAPHY TODAY

POPULATION : 154,865 AREA: 73.9/KM2 DENSITY: 2,096/KM2 GENDER:

AGE GROUP:

0.5

1.0

1.5

2.0 km

II. SIGNIFICANT EVENTS THROUGHOUT THE HISTORY Czar Peter 1 of Russia resided in Zaandam during his Grand Embassy. He wanted to learn the Dutch shipbuiilding industry since Netherlandwas one of the most developed country in the world at the time.

During the Dutch Golden Age, Zaanstreek Region produced goods for the enourmous market in Amsterdam. Thousands of windmill were built to process scandinavian woods for the ship and paper industries.

1600

During the period of economic stagnation, almost all the shipyards in Zaanstad disappeared along with some of the industrial mills.

1697

1750

The first railway operation in Zanstreek was opened on November 1st, 1869. With the main station being in Zaandam, it connects route from Amsterdam to Den Helder and Enkhuizen.

Captivated by the beauty of Zaanstadâ&#x20AC;&#x2122;s rural and industrial landscape, painter Claude Monet stayed for four full months to do paintings.

1871

On the Second Major Industrial Heyday, the windmill were largely replaced by steam, diesel, gas, and electric motors. This cause larger factory buildings to appear along the Zaan river.

1869

1850 WAM Architecten completed a hotel that is composed by overlapping the traditional Zaanstad green wooden houses. Not until long, this becomes a new icon of the municipality.

The first Albert Heijn grocery storein Netherlands was opened in Zaanstad. In January 1974, seven small villages/ town/city of Assendelft, Krommenie, Wormerveer, Westzaan, Zandijk, Koog and de Zaan, and Zaandam decided to merge as one Zaanstad Municipality.

1887

1974

2010

04 01

III. ZAANSTAD WONDERLAND: A Mechanism for the ‘Hidden Agenda’ The tracked-record of Zaanstad showed that this place was a significant region of industry. Although with the changes of technology, there has been a decline in the amount of bulky industries in the last centuries. And if you google Zaanstad right now, it appears that the stains from the factory has been washed away by the Inverdan town planning that begins in 2003. The start of this Atlas would show how the author perceived the city today. Does it still contain traces of the industrial identity of the place? Or has it changed?

Zaanstad Villages - A diagram showing the significance of the village as it gets closer to Amsterdam or the port of Zaan.

Inverdan Development Area, Zaandam

‘Zaanstad is a complex of 7 villages who were not ready to cooperate,’ addressed the Inntel Hotel Architect, Sjoerd Soeters. Proven to always be fully booked, he also argued that ‘Zaanstad can only compete with other places if using its own language, so the new buildings should reflect the Zaanstreek heritage.’ Being the biggest town prior to the merge, it has been accepted that Zaandam is the centre of Zaanstad. The refurbishment of the Inverdan area within this architectural style did created a ‘bilbao effect’ to the region. But what is exactly the continuation of this ‘Disney Parks’? Will it have more ‘rides’ on the other parts of the municipality? What is the vision of the city and how will it change? The analysis of this atlas aims to discover the future plans of the city by looking at the current state. ‘The Elementary Windmill Project’ - A model showing an early interpretation of the municipality; how the old industrial image is being ‘coated’ with fantasy.

IV. VISITING ZAANSTAD

[INDUSTRIAL]

[ARTIFICIAL]

[GREEN]

[INVISIBLE BIG RIVER]

[RESIDENTIAL]

Humour, shall this city needs!

Of the tremendous dirt caused by industries, At least Verkadeâ&#x20AC;&#x2122;s one gave a (strong) chocolate smell. Of the polluted skyline the chimney blow, Soeters came piling the green wooden houses to cover it. And so it became, A playground to advertise!

B CITY CONFIGURATION ANALYSIS

I. City Structure II. Street Network Configuration III. Density Analysis IV. Building Year Analysis V. Building Use Analysis

VI. Landscape Analysis VII. Building Typology VIII. Portrait of City Configuration

1869 - Coming of Railways

The first station opened in Zandaam on November 1st, 1869. Connecting Amsterdam, Zaandam, to Alkmeer. At this time Zandaam is still located behind Amsterdam with reference to where the ships enter.

1882 - The North Sea Canal

The opening of North Sea Canal gave ships easier access to Amsterdam. At the same time reclamating Zaandanmer Polder, Westzaner polder, and Nauernas Polder of Zaandam.

1900 - Heading Towards 20th Century

The population starts growing along the river of Zaan.

I. THE CHANGES OF STRUCTURAL ELEMENTS OF THE REGION

1925 - The Dam of Zaan

The second period of Industrial Revolution after its stagnation in the 18th century allow Zaandam to enlarge their port for mobility purposes.

HIGHWAY MAIN HIGH STREET WATER BODY RAILWAY 0

1982 - Highway, Extended

The further development actually follows the line of the railway. Therefore the highway is build such that it intersects the centre of Zaanstad.

HIGHWAY MAIN HIGH STREET WATER BODY RAILWAY

0.5

1.0

1.5

1969 - The Highway

The fact that the railway was built adjacent to the river intensifies the development along the Zaan river.

2.0 km

0.5 2.0

3.0

1.0

4.0 km

1.5

1.0

2000 - The 21st Century

2.0 km

2.0

3.0

4.0 km

The early growth of Assendelft indicates the development of Zaanstad might go along the loop of the water body.

2017 - Zaanstad Today

Having to grow futher through the line, a new centre point is seen tobe developed around Wormerveer.

II. STREET NETWORK CONFIGURATIONS

Tebelin jalan Koog An De Zaan; strictly housing units of mid 20th century

Zandijk; a suburban extension surrounded with remaining industrial areas

0.5

1.0

1.5

2.0 km

B-Type (Bilateral):

Mainly grid with crossroads. Streets are of high connectivity, mainly on central locations.

Krommenie; mixed urban housing with public buildings

C-Type (Conjoint):

Could be any village or suburban extentions. It is a mixture of regularity and irregularity with moderate connectivity.

Assendelft; majority mid 20th century housing units

D-Type (Distributory):

Low connectivity road for private pods. Loop roads with many branching routes in tree-like formations.

Wormerveer; mixed urban housing with public buildings forming another centrre

Westzaan; straight-line village due to nature reservation policy

Zaandam; continuous street with mixedsize grid and various type dwellings

III. DENSITY ANALYSIS Legend

0.5

1.0

1.5

2.0 km

Type 1 Type 2 Type 3 Type 4 Type 5 Type 6

FSI 3 2 1 0

0.5

GSI

Conclusion Area: 73.9 km² Density: 2,096/km² [2018] The area is denser on the ribbon of the Zaan river--especially towards the mouth of the port.

IV. BUILDING YEAR ANALYSIS Legend < 20th Century 1601-1700 1701-1800 1801-1900

20th Century 1901-1910 1911-1920 1921-1930 1931-1940 1941-1950 1951-1960 1961-1970 1971-1980 1981-1990 1991-2000

> 20th Century 2000-2015 Conclusion The early development started along the water bodies, and expanded outwards rapidly on the 20th century. 0

0.5

1.0

1.5

2.0 km

V. BUILDING USE ANALYSIS Legend Residential House, Apartments, Accomodations

Essential Public Facilities Hospitals, Schools, Officies

Commercial Multifunction Halls,

Industries

0.5

1.0

1.5

2.0 km

Sport Centres Shop Centre, Mixed Used Building Engineering/Chemical Factories

Conclusion On the last century, Zaanstad is seen to be growing as a residential area. Five nodes of commercial area is observed along the line of the river. Potential exposure of identity could be executed on these areas.

VI. LANDSCAPE ANALYSIS Legend Recreation

Public Park, Sports Park, Golf

Pedestrian Walkways

Urban Pockets Plaza, Urban Natural Greenery Grassland

(Peat Polders) Forests

Agriculture Arable Land, Farm, Vegetation

Conclusion Zaanstad municipality is composed of a greater amount of landscape to its built area. With frequent parks around the neighborhood, a rural area could easily be reached from the city. 0

0.5

1.0

1.5

2.0 km

VII. BUILDING TYPOLOGIES

Bordering the cities are machines: Bulky, smoky, and dirty But once you are on the other side you see, The gems inside are finding its way out Portruding the walls of the old image

C THE OLD AND NEW IMAGE

I. Prominent Maps of the Old Days: De Molens II. Prominent Maps of the Moment: Tourist Trail III. Theoritical Approach on Urban Tourism IV. The Old and New Comparison Sketches VI. Portrait of the Changing Paradigm

I. PROMINENT MAPS BEFORE THE 20TH CENTURY oil mills

peel and flour mills

wood-saw mills

paltrok

chocolate, mustard mills

led and snuff mills

paper mills

water mills

*data not available

Map of Windmills on the First Industrial Revolution, 1650-1750 (Holsyushen, 1971)

Movement of people in Zaanstad before the 20th Century the map shows the daily flow of people from the houses to the mills, the Zaan river as the main transport route, and the transport flow of goods to Amsterdam.

TO AM S

TERDA

Map of Industries on the Second Industrial Hey-Day, 1850 (Holsyushen, 1971)

II. PROMINENT MAPS OF THE 21TH CENTURY

orde rham No

GUISWEG

ZOOM

No ord

erh am

OOSTERVELD

an Za

Zaandijk Zaanse Schans

Jagersplas

PHOTOGRAPHY: Jeroen Scheelings and Fotografie Bart Homburg

TEXT: Marene Kok (Stichting Marketing Zaanstreek)

Het Zwet

100 200 300 400 500m

DESIGN & PRODUCTION: LassooyDesign

Koog aan de Zaan Zaandam Kogerveld

De Poel

WALKING TRAILS IN THE ZAAN REGION

DEIND

BOON

TOREN MARKTSTR .

MONET ATELIER

HISTORIC WAREHOUSES WORMER

TOWN HALL

Zaandam

MEI

STR.

ZAANWEG

Wormerveer

ZAANTHEATER

INNTEL HOTEL

ZAAN WEG CZAAR PETER HUISJE

WAN WILHELMINADELW PARK EG

ZUID

PAD

Zijkana

KARNEMELKSPAD

EIND

N203

WARMOES

HENNE

WARM STR.OES

al D

NOOR

DICK LAAN PLEIN

ORANJESTR . ESDOOR NLN.

FRANKL STR. IN EDISON

N203

Koog aan de Zaan

SUMAT BILLIT RA KADE ON

WEG IRENE

PR. BRIG. HOGEW

DE ADELAAR

WEG ZAANDIJKER

eekana

SUR. STR. NDT-

Zaan

Noordz

STRAAT

Weijenbus

KROM. PAD

Zaan

Uitgeestermeer

A8 ICE RINK

VERKADE FACTORY

KERKST RAAT

STRAAT

Apart from the iconic factories belonging to, amongst others, Lassie, De Adelaar and Boon the walk also features two early examples of social housing in courtyards. The public cemetery (a municipal monument since 2017) is worth a visit because it contains the oldest trees in the area, where herons nest in great numbers.

Zaanse Schans

N203

AMSTERDAM

SOENDA

Uitgeestermeer

Deilings

SWIMMING POOL

ZAANDAM

6.5 KM

Starting point: train station Wormerveer HAARLEM Wormerveer is the only Zaan village with an open waterfront. The front doors to the properties all face the Zaan so that the residents their factories on the opposite side. The Zaanbocht (‘Bend in the Zaan’) is home to a range of different specialist stores and restaurants. The Wandelweg (‘Strolling Road’) runs parallel to the Zaan and although the name may suggest otherwise, it is now a busy main road. Between these two thoroughfares there is a public park which was opened in 1899 by the young Queen Wilhelmina and named after her. It is one of the few Dutch public parks in private ownership.

RIOUW

AAL S A MER AM ALKMA STE R LV BEE EEN MS BE TER BEV RGEN ERW BLOBLARL IJK EM CUM EN CAS DAAL T DEN RICUM HEL D DR DIE ER EDA ECHTE MEN M-V RLA OL ND ENK ENDAM GOO HUIZ ISE EN HAR M LEM HA EREN M A HAR ERLE RLEM LEM DE C ME . A. HEE RMEE MS R HEE HEEM KERK RHU ST GOW EDE AAR H D HOL HILV EILOO LAN ERS DS UM KRO O HOO N R KOG HUIZ N GE EN LAN NLAN DSM D LAN EER GED IJ MM LAR K EDE EN M OOS BLIK TZA A OUD OPM N ERA EER PUR MSTE ME L REN S D STE CHAGE DE N BRO EC TE UIT XEL G UIT EEST HOO RN WA VELSE TER N LAN D WIJ WEE WO DEMER SP RM EN E ZAA RLAND ZAN NSTAD DVO ORT Uitgeestermeer

Alkmaardermeer

Dodde

WORMERVEER

Zaa

BEZOEKERSCENTRUM DE POELBOERDERIJ

Krommenie Wormer Wormerveer

The most scenic routes, according to locals

KADE REMBRA

In the summer months Bakkie Leut opens its terrace on the Zaan where you can enjoy a drink and the view over the Zaan.

Vroonmeer

IJ - Plas

cafesman.nl

N203 EDITION: March 2017

PHOTOGRAPHY: Marene Kok (SMZ) and Jacob Baartse

DESIGN & PRODUCTION: LassooyDesign

PASSENGER FERRY (MAY-OCT)

Noordz 100 200 300 400 eekana De Marken al

500m

ord erh am

Deilings

50,000

60,000

70,000

rham

De Marken

No orde

Zijkanaal

VEER DIJK

DE ADELAAR

N203

BOON TOREN

N203

EDITION: March 2017

ZAANSTREEK.NL

PHOTOGRAPHY: Marene Kok (SMZ) and Ton Vermij

TEXT: Marene Kok (Stichting Marketing Zaanstreek)

DESIGN & PRODUCTION: LassooyDesign

100

200

300

400

500m VERKADE FACTORY

Het Zwet

HISTORIC WAREHOUSES WORMER

Het Zwet

The most scenic routes, according to locals

aa an 300

400

aal

500m

Zijkan

NWE VRT

Zaandam

ZAANTHEATER

INNTEL HOTEL

A8 CZAAR PETER HUISJE

R. K.MARXST LAG . PARKSTR

JULIANA

SPORTS CENTRE OOSTZAAN

ST. MICHAËL COLLEGE

Het Zwet

ZAANS MUSEUM

IJK ED

VERKADE FACTORY

DE ADELAAR

De Poel

TWISKE BEHEERSKANTO

N203

BRUG

KRAAIEN PAD

ZONNEW. PAD

Poel

MONET ATELIER

TOWN HALL Zaandijk Zaanse Schans SWIMMING

POOL

Zaan

aal D

naal

TOWN HALL

LAAN W.DREES

zeeka

PASSENGER FERRY (MAY-OCT)

HAZE PAD

E STUIN DOMINE

Zaa

Noord

N246

Stoo MONET ATELIER

N203

BRE DENHOF STR.

De Marken

aal D Zijkan

rham

orde No

200

VERKADE FACTORY

AMSTERDAM

Starting point: car park at Zaanse Schans (paid) HAARLEM Directly BOON opposite the windmills of the Zaanse Schans in Zaandijk lies TOREN named after a hulling mill set up there in 1669. Ever Gortershoek, since it has been a neighbourhood of the welltodo and is now HISTORIC WAREHOUSES WORMER referred to as ‘The pearl of the Zaan region’. You will find beautifully decorated merchants’ houses, a museum, a former town hall, a sculpture park near an old paper warehouse and a charming church converted into flats. Wormerveer There are also plenty of places to get a drink or something to eat along the dyke. The Domineestuin is an original neighbourhood where a private initiative has led to renovation of the old properties, the preservation of the pattern of ditches and the construction of new wooden buildings in the historical style. Around the aptly named Karl Marxstraat you can see fine examples of social housing from the early 20th century. NB: In the summer a passenger ferry runs from the lock on the Lagedijk to windmillBEZOEKERSCENTRUM De Bonte Hen and in the opposite direction. This reduces the walkDEconsiderably. POELBOERDERIJ

ICE RINK

Zaandam Kogerveld

ZAANDAM

3.5 KM

TAK- V.HOUTEN STR. KADE

Zaanda m

Amsterdam

GORTERSHOEK AND DOMINEESTUIN

N203

Zaanse Schans

rham

orde

Deilings

Poel

100

A7 de Zaan

EZELS PAD

sche Vaart

Zaandijk Zaanse Schans

zeekan

Jagersplas

Nauerna

N246

Noord an

DESIGN & PRODUCTION: LassooyDesign

DE ADELAAR

N203

Alkmaardermeer

naal

PHOTOGRAPHY: Mike Bink fotografie and Dirk Brand Fotografie

TEXT: Marene Kok (Stichting Marketing Zaanstreek)

Krommenie Wormer WormerKoog aan veer

The most scenic routes, according to locals

ST. MICHAËL COLLEGE

zeeka

EDITION: March 2017

ZAANSTREEK.NL

BEZOEKERSCENTRUM DE POELBOERDERIJ

ZAANS MUSEUM

Noord Koog aan de Zaan

SWIMMING POOL

KrommenieAssendelft

Dodde

Het Zwet BRAAKDIJK

Poe

Zaandam Kogerveld

WALKING TRAILS IN THE ZAAN REGION

PASSENGER FERRY (MAY-OCT)

Jagersplas

LEEGHWA TERWEG

SONOYWEG

De Poel

dekraai.nl

Vroonmeer

N203

Zaa

RINGDIJK

sche Vaart

Nauerna

DE ADELAAR

ICE RINK

A8 ST. MICHAËL COLLEGE

ZAANS MUSEUM

PAD RS

ZEILEN MAKE

Zaandijk Zaanse Schans

BROEK

Nauerna

Wormerveer

Poe

De Marken

ERS HAALD

At the Zaanse Schans have a look round the Zaans Museum or in the compact ‘Zaanse Tijd’ Clock and Watch Museum. Or visit a windmill and discover how timber is sawn, how chalk is ground, spices milled and oil pressed. Wormerveer

CZAAR PETER HUISJE

N203

KALVERRINGDIJK

N203

ZAANS MUSEUM

naal

N246

ZAANTHEATER

INNTEL HOTEL

ST. MICHAËL COLLEGE

SWIMMING POOL

ENGEWORM

Zaandijk Zaanse Schans

PASSENGER FERRY (MAY-OCT)

zeeka

Weijenbus

Zaan

Zaandam

De Poel DE ADELAAR AMSTERDAM

Noord

ICE RINK

KrommenieAssendelft

HISTORIC WAREHOUSES WORMER

ZAANDAM

6 KM

Starting point: car park at Zaanse Schans (paid) BEZOEKERSCENTRUM HAARLEM DE POELBOERDERIJ The Zaanse Schans was officially opened in 1972 to preserve the timber buildings and has since developed into a top tourist attraction. Go from the hustle and bustle to the tranquil: first past the many wooden houses and windmills along the Zaan and Kalverringdijk, then follow the Enge wormer dyke (beware of N246 traffic!) and continue along the waters of the Ring vaart. The many house boats in the Braaksloot and certainly the hamlet of Haaldersbroek exude the N203 ambiance of days gone by. There is still no mass tourism here. It is likely that this area has been inhabited since the 13th century and the oldest house still standing, at number 11, is from 1661. NB: The Haaldersbroeker dwarsstraat (longest single street name in The BOON TOREN Netherlands!) is possibly even more attractive even though this is not a through route. The road HISTORIC WAREHOUSES WORMER ditch which every Zaan pathway originally had has not yet been filled in here.

BOON TOREN

N203

ZAAN HERITAGE

TOWN HALL

MONET ATELIER

PASSENGER FERRY (MAY-OCT)

Zijkan aal D

SWIMMING POOL

BEZOEKERSCENTRUM DE POELBOERDERIJ

KrommenieAssendelft

N203

Krommenie Wormer Wormerveer

Wormerveer

Nauernasc he Vaart

Uitgeestermeer

De Poel

Vroonmeer

WALKING TRAILS IN THE ZAAN REGION

Zaandam

Markervaart

Weijenbus

0% TS 7 RIS

Statistics on the number of tourists, tourism jobs, and tourism-related businesses in Zaanstad, Noord-Holland, and Netherlands - The collection of graphics show that the tourism business is continuously rising in the municipality each year. It also says that Zaanstad are among the top five tourist destination in Noord-Holland itself. Showing that 70% of the tourists in Zaanstad are international, the municipality needs to brainstorm strategies to portray the impression they want to give to the world about the place--presumably the whole of Netherlands as well.

De Marken

BARTELSLUIS ICE RINK

No orde

Wormerveer

de-bataaf.nl KrommenieAssendelft

Zaanse Schans

40,000

M MERPAD

30,000

ZAANDA

20,000

STR.

Zaan

10,000

KOETSERSTR. PAPIERMAKER

Zaanda m

TR.

KALVER RINGDI JK

10,000

Zaandam Kogerveld

RIGAS

Zaan

20,000

STR.ALSER

Zaanse Schans

30,000

ICE RINK

ENGEWORMER BORDW

SWIMMING POOL

Zaan

40,000

Jagersplas

DORPSSTRAAT

HISTORIC WAREHOUSES WORMER

De Poel

KALVERRINGDIJK

50,000

Het Zwet

Koog aan de Zaan

ekanaal

CURIUSWG MER

Zaandam

60,000

rham

70,000

STERN

RIETGORSPAD

Noordze

BEZOEKERSCENTRUM DE POELBOERDERIJ

Have a look in visitor centre De Poelboerderij and rent a canoe or take a trip on a whisper boat.

Poe

SWIMMING POOL

De Marken

SPAD

BEZOEKERSCENTRUM DE POELBOERDERIJ

BOON TOREN

NWE WEG

Vroonmeer Vroonmeer

VEENMO

The most varied walk of all ten, featuring panoramic views and heritage sites. And as grand finale: the Zaan. Denoted by red arrows. The Wormer and Jisperveld is the largest connected peat meadow area in Western Europe. It consists of hundreds of narrow islands bordered by rustling reeds and narrow ditches and canals. The extensive nature area is teeming with birds. So as not to disturb them you are only allowed to enter the area in whisper boats. However, there is plenty to see and hear from the edge of De Poel. After this first part you walk along Dorpsstraat in the old ribbon village of Wormer, and then the route goes past an ice rink to the dyke of Enge Wormer. Here you can see very clearly how low some of the locals live! In 1638 the former lake on your left was pumped dry andN203 the land now lies some three meters below sea level. The hamlet of Bartelsluis is officially part of Wormer. Walk to the Zaan via the modern, distinctive town hall, then along the old industrial wall and finally past some modern businesses before returning to the starting point.

KrommenieAssendelft

Alkmaardermeer

Dodde

Weijenbus

De Poel

KERKEPAD

2017

JOB AVAILABILITY

ekanaal

Zaandijk Zaanse Schans

AMSTERDAM

HAARLEM

ROERDOMP STRAAT

Uitgeestermeer

BUSINESS

Weijenbus

ZAANDAM

7.5 KM

Noordze

Het Zwet

Krommenie Wormer Wormerveer

N246 The most scenic routes, according to locals

WORMER Starting point: bezoekerscentrum (visitor centre) De Poelboerderij

Zaandam

erh ord No

WALKING TRAILS IN THE ZAAN REGION 4

Zij

ST. MICHAËL COLLEGE

ZAANS MUSEUM

Vroonmeer

AMSTERDAM

TEXT: Marene Kok (Stichting Marketing Zaanstreek)

Amsterdam

ZAANSTREEK.NL

Weijenbus

ZAANSTAD

3,500

2016

STRAAT

3,520

De Marken A8

3,540

810

Poel

Zaandijk Zaanse Schans

N246

820

EDITION: March 2017

ZAANSTREEK.NL

STEIJN STR.

3,560

STR. FD

NOO RDE RHOO

Zaan Zaandam

ENGELPAD

WEZEL

stichtingzuiverekoffie.nl

Deilings

3,580

NOORDE RVAARTD IJK

ZUIDE RHOO FDST RAAT

DUIN KERK EN

an Za FREEK

LOCAL TO UR I

VLIETS END

IEPE NSTR .

erh

ord

PAD

TOURISM-RELATED BUSINESS TOURISM-RELATED JOB

sche Vaart

Zaandam

Visit the museum Het Honig Breethuis (open Thurs to Sun 13.00 – 16.00) and learn how a prosperous paper manufacturer’s family lived around 1830.

ZAANTHEATER

INNTEL HOTEL

CZAAR PETER HUISJE

IJ - Plas

brouwerijhoop.nl

ZAANSTREEK.NL

100

200

300

400

Zaanda m

Krommenie Wormer Wormerveer

De Poel

WESTZI JDE

AMSTERDAM

Zaan

Zuidwestplas

ZIJDE OOST

Jagersplas

IJDE WESTZ

HERE

MONET ATELIER

TOWN HALL

Zaan

Noordze

ekanaal

CZAAR PETER HUISJE

am Amsterd

N203

ZAANTHEATER

INNTEL HOTEL

N203

PHOTOGRAPHY: Ben Rijks and Marene Kok (SMZ)

100

200

300

400

Zaandam

Za A10 an

EDITION: March 2017

TEXT: Marene Kok (Stichting Marketing Zaanstreek)

500m

DESIGN & PRODUCTION: LassooyDesign

DE ADELAAR

Zaandam Kogerveld

ZAANSTREEK.NL

Noordzee kana

VERKADE FACTORY

AMSTERDAM

Zaandijk Zaanse Schans

Poe

IJ - Pla

TALMA PLN. J.

WIND HOUW

Jagersplas

ERST R.

M. NSZ SIMO

Z.KER STR.

HORN

LAGE

IJK ZUIDD

Zaandam Kogerveld

LAANS

DONIA TR. STR.

TR. STADTS

CZAAR PETER HUISJE

EEK STR. VERB

BURG . TER ZENF GANWER

V. D.

ZAANTHEATER

BURG.

HOGENDIJK

STR.

KRIMP

DIJK APOLLO PLTS. ZUID

CZARINA STR.

CHT BUR

CZ. PETER PLTS.

an aa lH

RK N.KE

KAT ERS TR.

R-

PEPE STR. KAN STR .

MONET ATELIER

ekanaal

INNTEL HOTEL

am Amsterd

T TRAA ONSS STATI

Noordze

STRAAT T VINKEN GRACH PTE GEDEM ACHT ROZENGR

Zaandam

NINGEN

TOWN HALL

Koog aan de Zaan

Stories about this colourful world drew Claude Monet to the area and he spent four months working here in 1871. The famous impressionist created 25 Zaan paintings, including his personal favourite ‘The Blue House’.

ZAANDAM

DAM

N203

JDE WESTZI

Zijkanaal

ST. MICHAËL COLLEGE

ZAANS MUSEUM

Krommenie Wormer Wormerveer

J.ARN.

5 KM

V. HEIJ

CZAAR PETER & MONET

ZIJDE OOST

Starting point: Zaandam bus station HAARLEM Architecture, urban design and art converge in this walk. The Zaan tradition of timber construction served as the inspiration for the dramatic alterations which Zaandam town centre underwent from 2010. Over the centuries a remarkable variety of homes has been built here, from the small wooden house where Tsar Peter lodged in 1697 (now preserved as a museum) to the hotel made up of 70 façades and everything in between. There are mainly stone houses because since the Housing Act of 1901 it was forbidden to build in wood. Thankfully this law no longer applies and these days you can see a nice mixture of different colours and designs, in wood and stone.

Zaanse Schans

The most scenic routes, according to locals

N246

Zaandam

ekanaal

al WALKING TRAILS IN THE ZAAN REGION

Noordze

Zaan

Noordzee kana

Zijk

PASSENGER FERRY (MAY-OCT)

Zijk

IJ - Plas

Koog aan de Zaan

deverskade.nl

am Amsterd

ekanaal

Kerkebreek

HAHN PLTS. SCHELTEMA PLTS.

HOVENIERSSTRAAT VERKADE FACTORY

ESTRA ANSPAD LANG STUURM

T TRAA ERSS NMAK BOTE CHT NGRA

On the Stuurmanspad cul-de-sac there are some beautiful private homes and even a farmhouse. The ditch is still visible as well.

Noordze

ICE RINK

TR. REIGERS RSTR. AT OOIEVAA

KAAI

N203

A8 HISTORIC WAREHOUSES WORMER

Wormerveer

POORT STR.

Zijkanaal

HAARLEM

BOON TOREN

WEG

he Vaart

On the eastern flank you will find several social housing estates while on the western side of the Zaan there are more private homes. Along the way there are different wonderful views over the water to enjoy. Some of the factories have been redeveloped, including the former Verkade biscuit factory and the old Zwaardemaker barley mill.

N203

ZIJDE WEST

Nauernasc N8

The route mostly follows the banks of the Zaan. Housing complexes similar in form and size to what came before now occupy the places where factories once stood. On the old East and West side river dykes you can still see the capital villas of the manufacturers whilst in the side streets there are many workers’ houses. All these side paths used to have ditches which have nearly all been filled in.

LE INCIA PROV

N203

Zaan

ekanaal

BOUWMEESTERSTR.

ROSMOLENSTR.

KrommenieAssendelft

Noordze

ZAANTHEATER

INNTEL HOTEL

CZAAR PETER HUISJE

Poel

Zaandijk Zaanse Schans

5 KM

Zaandam

SWIMMING POOL

ZAANDAM

BEZOEKERSCENTRUM DE POELBOERDERIJ

Starting point: Beatrixbrug Bridge Zaandam

Zaanse Schans

The most scenic routes, according to locals

INDUSTRIAL HERITAGE

500m

MONET ATELIER

Het Zwet

ST. MICHAËL COLLEGE

MUSEUM

WALKING TRAILS IN THE ZAAN REGION

N203

lH aa an jk

an jk VERKADE TWISKE FACTORY BEHEERSKANTOOR

Zaandam Kogerveld

DESIGN & PRODUCTION: LassooyDesign

TOWN HALL ZAANS

lH aa

NOORDE RLAAIK PHOTOGRAPHY: Twiske Haven and Marene Kok (SMZ)

Zijk

am erh ord No

Jagersplas

De Marken

EDITION: March 2017

TEXT: Marene Kok (Stichting Marketing Zaanstreek)

Z.KER STR.

ZAANTHEATER

N246

aal

Koog aan de Zaan

MONET ATELIER

Zijkanaal

NOO RDER LAAIK

SPORTS CENTRE OOSTZAAN

CZAAR PETER HUISJE

zeekan

PASSENGER FERRY (MAY-OCT)

twiskehaven.nl

ekanaal

Noord

Stootersplas

N203

Noordze

INNTEL HOTEL

A10

DE TZIJ OOS

Zijkanaal

Zaandam

Poel

TOWN HALL

naal

DE ADELAAR

Zaanse Schans

Vroonmeer

Museum Zaans Schan Zaanse

IJ - Plas Zaandam Kogerveld

zeeka

Zaandijk Zaanse Schans

Bring along some binoculars.

ZAANSE SCHAN

Koog aan AMSTERDAM de Zaan

Noord

VERKADE FACTORY

WORMER

ZAANDAM

3.5 KM

aal

HET TWISKE

Zaan

sche Vaart

N203

500m

Amsterdam

Nauerna

Weijenbus

400

Jagersplas

Starting point: beheerskantoor (management office) Twiske – Waterland HAARLEM

300

ST. MICHAËL COLLEGE

ZAANS MUSEUM

• Not suitable for wheelchairs and pushchairs. • Paid parking. Het Twiske recreation area covers roughly 650 hectares, one third Wormerveer of which is water. There are six marked walking trails, including the Roemer route. Wooden posts with blue arrows show you the way. The Roemer route runs through the Oostzaner polder. Grazing Scottish Highland cattle keep part of the area open, preventing trees and shrubs from taking hold. Where they cannot graze a dense polder woodland has evolved comprising beech, maple, ash, common oak, alder and Scots pine. Dead trees remain where they have fallen to allow insects and toadstools to flourish. Here, you can see typical woodland birds such as the spotted woodpecker, jay, blackcap and sparrow hawk. Via a platform you can walk across part of the Stootersplas. This water formed in a sand extraction pit and in some places it is some 35 metres deep. Consequently, it never freezes over comple tely and Scandinavian widgeon spend the winter here.

N246

200

zeekan

HISTORIC WAREHOUSES WORMER

7 Zaandam Kogerveld

100

naal

Krommenie Wormer Wormerveer

The most scenic routes, according to locals

Koog aan de Zaan

zeeka

Noord

WALKING TRAILS IN THE ZAAN REGION

Zaanda m

BOON TOREN

naal

N203

Amsterdam

zeeka

ICE RINK

PASSENGER FERRY (MAY-OCT)

Jagersplas

Noord

DESIGN & PRODUCTION: LassooyDesign

N203

Zaa

Uitgeestermeer

KrommenieAssendelft

PHOTOGRAPHY: Mike Bink fotografie and Adri Vollenhouw

TEXT: Marene Kok (Stichting Marketing Zaanstreek)

Markervaart

N203

EDITION: March 2017

ZAANSTREEK.NL

Noordzee kana

A7 N203 Za

Visit the Czaar Peterhuisje and/or Monet’s Workshop and walk from Lage Horn up the dyke to see Monet’s Blue House.

stadshartzaandam.nl/eten-uitgaan

EDITION: March 2017

PHOTOGRAPHY: Mike Bink fotografie and Kitty Awondatu

TEXT: Marene Kok (Stichting Marketing Zaanstreek)

The most scenic routes, according to locals

A8 SPORTS CENTRE OOSTZAAN

K TR.

SKAGER

HAVEN

RAK

ZUIDDIJ

HET EILAND

IKKADE

SPIEKEROOG

N203

KERS

STRAA

BLEE

Noordzee kana

AAN

WEG

Zaa

NOTENL

IALE VINC PRO

The mysterious Hembrug site is a former military complex where weapons and ammunition were produced. With its 43-hectare park-like grounds it was literally and symbolically the heart of the Defence Line of Amsterdam, the nineteenth century ring of fortifications around the Dutch capital. After World War I, around 8,500 people worked in this industrial site which was unique in the Netherlands. The distinctive buildings are now home to creative and innovative companies and there are regular events and festivals.

CONRADWERF UYLDEN BRUG

J.M.

DEN

UYLWEG

STRAA

HAVEN

IJ - Plas

naal

ARTILLERIEW EG

KANONNENLOODS

MIDDENWEG

WEG

A10

Amsterdam

zeeka

SLAGHOEDJE

SPOOR

Noord

MIDDEN

HEMKADE

See the expanse of water on the corner of the North Sea Canal on the Hemkade.

1. Zaandam Station & City Hall

2. Inntel Hotel

3. Czar Peter House

4. Zaan-theatre

5. Wilhelmina and Groote Lock

6. Oostzijder Church

7. De Burcht

8. Monet Atelier

9. Verkade Complex

10. Zaanse Schans Green Houses

11. Zaans Museum

12. Windmills

13. Zaan Ferry Rides

14. De Adelaar

15. Zaan Landscape

16. Wormer ex-Warehouses

17. Pette Complex (ex-cacao ind.)

PHOTOGRAPHY: Marene Kok (SMZ) and Erik Poffers Fotografie

100

200

300

400

500m

DESIGN & PRODUCTION: LassooyDesign

^ Study of ‘Tourist Walk’ - Map collection made for 10 areas in Zaanstad by zaanstreek.nl < Tourist Map summary - The map shows how the attractions on Zaanstad are mainly concentrated around Zandaam and Zaandijk.

Noord

EDITION: March 2017

TEXT: Marene Kok (Stichting Marketing Zaanstreek)

yadayadamarket.nl

ZAANSTREEK.NL

Zijk

HOGENDIJK

WILLI PONT AM BRUG

CZAAR PETER HUISJE

am Amsterd

ekanaal

ZAANTHEATER

HENDR

naal

INNTEL HOTEL

Noordze

PRINS

zeeka

AMSTERDAM Zaandam

HAARLEM

IJK

Zijkan

7 KM

Shipbuilding has played a key role in the history of Zaandam. Numerous shipyards were situated along the banks of the Zaan where many locals earned their living. Thanks to its favourable location on the North Sea Canal, Zaandam became an important port for timber. Some street names you will encounter along the way are a reminder of the places where the ships collected their goods.

VERLOREN

THE ZAAN PORT AREA Starting point: Zaantheater (Zaan theatre) at the Wilhelminabrug Bridge

IJ - Plas

MONET ATELIER

DRAAIBANK

aal D

Noord

4 2

KOOG AN DE ZAAN

500m

TOWN HALL

400

ZAANDAM

ZUIDD

300

Krommenie Wormer Wormerveer

BURC

ZAANDAM

200

VERKADE FACTORY

WALKING TRAILS IN THE ZAAN REGION

100

ekanaal

ZAANDIJK

DESIGN & PRODUCTION: LassooyDesign

N203

Noordze

an ZaH

ZAANSTREEK.NL

Zaanse Schans

NOORD-HOLLAND

an Za

Nauerna

HARP STR.

ENGEL

KROM.W

840 830

2015

ST. MICHAËL COLLEGE

ZAANS MUSEUM

N ANDRIESSE STR.

FREEK

GUISPAD

an Za

3,600

N203

PASSENGER FERRY (MAY-OCT)

VERHULST STR.

Deilings

MIDDEL

850

2014

DE ADELAAR

N203

FORTUINWEG

Deilings Alkmaardermeer

Dodde

MARSPAD

FRANS

N246

Alkmaardermeer

Dodde

Deilings

ICE RINK

500m

Krommeniecould see Assendelft

3,640 3,620

2013

ELWE G

MARSP

At Whitsun weekend you can actually walk over water! This is when more small islands are opened up to the public by the Forestry Commission.

1,000

3,660

860

2012

WAND

FRANS

AMSTERDAM

VEERING

Alkmaardermeer

400

STRAWINKSY STR.

ACCOMODATION NUMBER

800

2016

Wormerveer

ZAANDAM

LE WEG PROVINCIA

Dodde

300

2015

Krommenie Wormer Wormerveer

NB: Not accessible in bird nesting season (15 March until 1 Aug), dogs are not allowed and because of the boggy land waterproof footwear is essential.

Alkmaardermeer

Dodde Vroonmeer

3,000

he Vaart

2014

3RD

Weijenbus

4,000

200

HAARLEM

Nauernasc

2013

10 KM

Starting point: train station Wormerveer End point: train station Zaandijk Zaanse Schans

Nauernasc he Vaart

2012

The most scenic routes, according to locals

ZAAN LANDSCAPE PAINTERS

Markervaart

2011

HISTORIC WAREHOUSES WORMER

100

Wormerveer

Come and see the Zaan wetlands and enjoy the many pastures and ditches which are typical of the Zaan region. Birdwatchers will spot the meadow birds: blacktailed godwits, oystercatchers, lapwings and redshank can all be found here. Frans Mars and Freek Engel (local 20th century painters) created numerous works of this world of fields and water. It was their source of inspiration. For Freek Engel (1872-1958) it was the pastures and cattle in particular. Frans Mars (1903-1973) painted windmills. Of the many windmills that once stood here only three remain, including paper mill ‘De Schoolmeester’ which is well worth a visit.

5,000

Markervaart

2010

WALKING TRAILS IN THE ZAAN REGION

6,000

3,680

BOON TOREN

N203

SWIMMING POOL

DESIGN & PRODUCTION: LassooyDesign

HISTORIC WAREHOUSES WORMER

Markervaart

1000

870

Het Zwet

PHOTOGRAPHY: Vlaar Enveloppen and LassooyDesign

N203

Markervaart

2000

880

WEIVER

De Poel

ZAANSTREEK.NL

Uitgeestermeer

ZAANSTAD

DUNA . NT STR

BEZOEKERSCENTRUM DE POELBOERDERIJ

KrommenieAssendelft

Uitgeestermeer

2,000

3000

T. GLIJNISWEG

EDITION: March 2017

TEXT: Marene Kok (Stichting Marketing Zaanstreek)

BOON TOREN

2017 890

PHO ENIX STR.

J.H.

KrommenieAssendelft

De Poel BEZOEKERSCENTRUM DE POELBOERDERIJ

De Marken

PADLA AN

WILHEL MINAST RAAT

tante-tee.nl

Markervaart

4000

2016

MOL KADE

500

VISSER SPAD

AGATHE PARK

PARK LAAN

ERAS MUSS TR.

Vaart

4,000

AMSTERDAM

Nauernasche

8,000 1,500

ZAANDAM

5 KM

Deilings

Agathepark is well worth a visit. Chickens roam freely and there is an aviary and children’s play equipment. Light industry is found along the Nauernasche Vaart canal. The tin factory from 1897 is one of the oldest buildings, a fine example of brick construction which is still in use today for the manufacture of packaging material.

7,000

FOREIGN T OU

2,500

AMSTERDAM

12,000

OLD KROMMENIE

Alkmaardermeer

On Saturdays visit the Forbo Expo (11.00 15.00) and/or De Witte Kaashal featuring mainly Dutch cheeses in the former cigar factory on the Weiver (Fri & Sat 9.00 17.00).

IN ZAANSTAD

16,000

3,500

Krommenie Wormer Wormerveer

The most scenic routes, according to locals

Starting point: train station Krommenie-Assendelft HAARLEM Krommenie and Assendelft were originally separated by water – how else in the Zaan region? These days the Provincialeweg and the railway line mark the boundary. Whilst in Assendelft there were many livestock farmers, Krommenie was best known for its sailcloth industry which even tually developed into the production of flooring materials. Today, Forbo Flooring is a global leader in this field. The sailcloth traders were known as rolreders at the time and many of their homes are now national heritage sites. The magnificent wooden façades have stood the test of time and you will be astonished at the ingenuity of the wood carvers.

Vroonmeer Dodde

Markervaart

4,500

2015

WALKING TRAILS IN THE ZAAN REGION

TOURISM-RELATED BUSINESS TOURISM-RELATED JOB *excluding Amsterdam

8,000

30% STS

20,000

2014

Uitgeestermeer

9,000

24,000

5,500

Markervaart

6,500

2013

Vroonmeer

Weijenbus

28,000

2012

Weijenbus

NOORD-HOLLAND JOBS AND BUSINESSES ON THE TOURISM SECTOR

10,000

NO. OF TOURIST STAYING OVERNIGHT

Deilings

Alkmaardermeer

Dodde

aart

Uitgeestermeer

zeekan

aal

BEH

III. THEORITICAL APPROACH ON URBAN TOURISM

han

Expe

Commo d

‘Evoking’ Images

URBAN TOURISM

lded

Va can cy Job

eL oca ls

yf or th nc

ia se culture ofcdiver entry inan

ntext

pace t from social co Changeonstrof lled Sat meln Co ality C os ofSp etachia d l renfiguratio n f virtua ance ch no creatio due to

rds PrCultu ivateral Hazaculture Spaece entry of divers

olo

ure

gy,

fol k

ion MONET’S ATELIER

Privat e

Space

mC o

ulrty, urpeop

my th

olo

ks ks

ar dm Lan

c Publi Groun

ents

dEv

Groun

gy,

fol k

ula

r fa

nta s

ry,

lar

fan tas

ph yN sicatur al f al La nd eat ure A scape s o est f th het e c ic it Histoyry Leis ure Natu ral La ndsca Access pe

Loss o f

Cu lt

my th

FIGURATION CON

Leis u

FIGURATION CON

s o Aest f th het e c ic ity

ards th Cultural lHaz Grow

Changes of Sp

mar

ure

ed rov

Imp

Loss o f

d Lan

fea t

chance atinoitnieos f vir cre e due to Am

atial Configurat

c Publi

cal

URBAN TOURISM

Events

ph ysi

TOU RI S

te ial con aces lled Spchment from sotyc o r t n o C s of deta tual reali

CITIES

Re-bra

Convert ed

TYPE

Continuously Mo

ities ding C

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Converte

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USTRY IND

ities ding C

ati o

ification

fic

Fin

ECTS EFF

olded Continuously M

pli

ive

ges outi , un ne kno ’ wn

then rienc e ticity repla > Act ces t ualit he g enuin y e

e au

sit

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TOU RI S

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Job

the

USTRY IND

from

rea k

roj e

TOU RIS

to p

trav el, c

stag

History

cti

Regardless the attack on the fake-ness of the renewed city centre, the Inverdan Programme managed to strengthen the economic structure of Zaanstad by inviting people to consume and reside very close to the capital. It is therefore worth an overview on urban tourism if the city wants to use this strategy on the future.

niti

me dA

Imp

ECTS EFF

‘A B

‘Evoking’ Images

construct d Cities e isolated d specifically fo r from da ily urba tourists n-life

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han

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}}

OF ZAANSTAD OF ZAANSTAD

IDENTITY IDENTITY

Houses GreenGreen Houses Industrial City Industrial City Popular Fantasies Popular ZaanFantasies River Zaan River Natural Landscape Natural Landscape

Layers of Zaanstad’s Identity

IV. AESTHETIC FEATURES OF ZAANSTAD 1

b r i c k

g r e e n

w h i t e

o t h e r s

A study on the textures, colours, materiality, ornaments, and details of Zaanstad.

‘For a tourist space to function, the image and material product must complement each other.’

The city paradigm through time; Is it what remains throughout centuries Is what then declared, as identity? Although merely its physical spirits As an object of gaze, not doing its duty?

2030

TOURISM CITY PARADIGM

Tourism City Approach

2018

Blast of Fantasy from the Past

1850 INDUSTRIAL CITY PARADIGM

Changes of Industry Type

1600

The Land of a Thousand Windmill

D FORESEEING THE FUTURE I. Planning Authority: The Hidden Agenda II. Zaanstad as an Open City a. Boundary Analysis

b. Potential and Limitation Analysis c. Proposed Development of Zaanstad

III. Zaanstad as a Complex System

a. Base Layer of Zaanstad b. Occupation Layer of Zaanstad -Urban Pattern -Recreational

i. PLANNING AUTHORITY: THE HIDDEN AGENDA Anika, Tom, & Markus A young family from Hoogeven wanting to live close to Amsterdam for a cheaper price Joe A tourist potentially looking to open a business in Netherlands Hendrik A freshgraduate employee from Tilburg now working in Amsterdam

â&#x20AC;&#x2DC;The city is enhancing the quality of public goods on a tourism standard in order to create an attractive place to live.â&#x20AC;&#x2122;

The plan is to provide 15.000 to 20.000 houses on the next 20 years. Meaning we have to build a thousand house a year, yet so far this year we managed to build 500.

The boats are now lacking some proper landings to stop.

We need to play with city stories and add more DNA to the city!

There has been a restoration plans for old factories, such as the Verkade Complex, to an educational ground for heritage.

Lex Kruijver

Marketing Department for Zaanstad Development

Joost Kuipers

Human Resource Department & Social Worker

II. THE OPEN CITY Analysis on How the City Operates the Urban Tourism Mechanism a. Limitations and Opportunity Analysis of Zaanstad The idea of attracting visitors and extending the neighborhood of Zaanstad must first begin with opening the city. This could start by analyzing where should the development takes place; hence the opportunity and limitation diagram.

Assendelft Central

Out of all the potential sites on the outskirts of vicinity, the space between Assendelft and North-Assendelft could be a new node for Zaanstad. This could be a new neighborhood that has its own centre as it is quite a distance from Zaandam and also near the highway.

LEGEND Limitations

Opportunities

Protected Nature Protected Areas Building Vistas 0

0.5

1.0

1.5

Potential Extensions Empty Derelicts 2.0 km

Zaanstad Factories

The industries are what kept the economy of Zaanstad running from the start. Therefore, the industrial area are regarded as protected areas as the function could not be changed easily.

Wormer as a Part of Zaanstad

Wormer should be seen as a part of Zaanstad as it is currently a small municipality and many of itâ&#x20AC;&#x2122;s waterfront buildings play a significant role to the landscape of Wormerveer, Zaanstad.

Missing Waterfront

As much as the building vistas lay on the river bank, there are hardly spaces to appreciate the beauty of the river.

b. Public Access and Borders within the Municipality

5: River Border Womer heritage sites are separated from the municipality by the Zaan river.

1, 3, & 7: Industrial Border The bulk industrial building typology on the south, middle, and north of Zaanstad creates sharp edges to the livable sites.

2 & 6: Infrastructure Border The highway (2) and railway (6) construction stops the development of the living areas to the other side of the track as well as preventing the access of people to the nature.

4: Protected Nature Border The protected nature area in the middle of Zaanstad prevents the development area to the centre of municipality. 6

LEGEND

Train Stations

Bus Stations Physical and Psychological Borders Higher Flow 0

0.5

1.0

1.5

2.0 km

c. Foreseeing the Open City Development With the increasing housing demand, the recreational development must go in parallel. In this case, public-private areas within the municipality needs to be laid out to allow privacy for the locals. By previously learning the opportunity diagram, development growth could also be mapped on the potential expansion areas.

ASSUMING

TARGET

@ House: 116m2 @ Apartment: 640m2

20.000

in the next 20 YEARS

[1000

(4x8)m2 @ unit 20 @floor, 5 story

/ YEAR]

#1: 100% Houses

#2: 50% Houses, 50% APT

I. Initial Zoning (Municipality Level) Most Public Area Semi-Public Private Residence Unaccessible Industries

3.2

6.3km

II. Expansion Phase

1.The Zaandam core shall first be completed by revitalising its waterfront. 2. The existing Wormer warehouses to be transformed to public and recreational facilities. 3. Priority housing development area at East Koog an de Zaan 4. â&#x20AC;&#x2DC;Central-Assendelftâ&#x20AC;&#x2122; to be the next potential core since it is located slightly further from Zaandam and Zandijk--and it is also seen to have a growing residential areas surrounding it.

0.5

1.0

1.5

2.0 km

#3: 25% Houses, 75% APT

#3 spreaded on expansion area

III. THE COMPLEX CITY Highlighting the Identity and Tourism Platform Through Complex City Layers a. Base Layer: The Celebration of Zaan Water Body

Recreational Electric Boat Charging Points

BAS EL

AY E

ER LAY

ER AY

NETW OR KL

N ATIO OCCUP

Riverside Pedestrian Continuity

Approximately 2 minutes of crossing the bridges would be the only chance visitors get to enjoy the view of Zaan river. Many blocked pathways, private sectors, and carparks on the river bank near Zaandam prevent people from walk ing along the side of the river. This contradicts the name of the municipality which begins by adorning the river name itself, Zaan. The visualisation on the side shows how healthy activities of the locals and tourists could be made possible by regenerating the waterfront of Zaandam and several blocked pathways.

b. Occupation Layer i. Dynamics of Urban Housing

BAS EL

Central Plaza of Central-Assendelft

AY E

ER LAY R

ER AY

NETW OR KL

N ATIO OCCUP

Traditional Dutch Green Houses Terraced Houses 3-6 Stories Apartment 7-15 Stories Apartment

With the needs of fulfiling the target of 20,000 houses by 2040, the planning should not stick to the conventional round family housing, as it will not fit the available expansion areas. The idea is to also prevent the expansion of residential areas to be additive and modular, as it will inhibits the open city system. In the occurence of homogeneity, feedbacks would be more complex than resolvable. Hence, the new development should have a dynamic approach of urban housing typology as well as a central ground for the community to exhange thoughts.

ii. Refurbishment of Abandoned Warehouses Transformed Warehouse Interior

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Further supporting the idea of the local planners in the municipality, abandoned warehouse could also be transformed into hotels, heritage centre, library, or co-working space to allow productive and educational spaces for the coming new residents. Access to the warehouse from the river should also be made possible to integrate the landscape and the dwellings.

E FINAL PORTRAIT OF ZAANSTAD: THE GROWING TOURISTIC CITY THROUGH A KALEIDOSCOPE LENSE

I. Ingredients and Equipments of Zaanstad II. Experiment Series III. Animation Timeline

I. INGREDIENTS AND EQUIPMENTS OF ZAANSTAD Components of the Municipality

The classification of components below was established through the analysis of building typology, building function, landscape, as well as the aesthetic elements of Zaanstad.

1. Traditional Dutch Green Houses 2. Brick Terraced Houses 3. Apartment 1 (3-6 stories) 4. Apartments 2 (7-15 stories) 5. Commercial Place 6. Tourist Attraction 7. Tourist Accommodation 8. Existing Industries 9. River / Canals 10. Nature

Mechanics to Run the Municipality

Why Kaleidoscope? Like how it indulges children and adults through its uncertain outcome of illusion, Zaanstad must work through its configuration ever-changingly to sustain its fantasy as a tourism city.

= = = = = = = = = =

Kaleidoscope 1: Commercial Villages Zaandam, Zaandijk, Wormerveer, Wormer (new), and Central-Assendelft

Kaleidoscope 2: Residential Villages East-Zaandam, Westzaan, Koog An De Zaan, Assendelft, North-Assendelft, Krommenie, and East Koog An De Zaan

II. EXPERIMENT SERIES of the Commercial Villages

of the Residential Villages

III. ANIMATION TIMELINE

THE GROWING TOURISTIC CITY THROUGH A KALEIDOSCOPE LENSE 0:00-0:10 The Expanding Municipality

1:10 -1:24 New Municipality Expansion Zaanstad is undeniably growing due to its location near the capital.

0:10-0:19 Introduction to Existing Villages /Region

(left to right) Central Assendelft, Wormer, and East Koog an de Zaan as analysed in the opportunity diagram.

1:25 - 1:45 The Ever-Changing Configuration

Although officially consisted of 7 villages, the substantial sizes of Zaandam and Assendelft made it significant to break them down to North-Assendelft and East-Zaandam. Hence illustrated is 9 region.

0:20-0:41 The Existing Commercial Villages

This 20 seconds will be filled with changing kaleidoscope outcomes on each city to illustrate the principles of an open city. Here, the new expansion areas show the most changes as they are still gowing.

1:47 - 1:49 The Dynamic Between the Villages Whether the commercial areas have succeeded to attract people to live in Zaanstad, or whether the locals have contributed to the economic growth of Zaanstad, they work together to sustain the municipality.

Zaandam, Zandijk, and Wormerveer

0:42-1:09 The Surrounding Residential Villages Koog an de Zaan, Westzaan, Kromennie, Assendelft, North Assendelt, and East Zaandam

1:50 - 2:08 Outro

REFERENCES ARTICLES & BOOKS • • • • • • • •

Brewster, Chris. “Rethinking Regulations.” Whitespace., 17 Feb. 2016, blog.gouldevans.com/rethinking-regulations/. Fainstein, Susan S., and Dennis R. Judd. 2017. The Tourist City. New Haven: Yale University Press. “Historische Vereniging Wormerveer.” Historische Vereniging Wormerveer - Over Wormerveer, hvwormerveer.nl/index.php?page=over-wormerveer. Holshuysen, C., Research-Instituut voor de Woningbouw, & Sociografisch Bureau Zaanstreek. (1971). Woningmarktverkenning zaanstreek (Vol. Dl. 1, woningzoekenden). Delft: Research-Instituut voor de Woningbouw. Holshuysen, C., Research-Instituut voor de Woningbouw, & Sociografisch Bureau Zaanstreek. (1972). Woningmarktverkenning zaanstreek (Vol. Dl. 2, bewonersonderzoek /). ‘s-Gravenhage: Staatsuitgeverij. In Meyer, H., In Bregt, A., In Dammers, E., In Edelbos, J., Berg, J. ., Born, G. J., Broesi, R., ... Warmerdam, M. (2015). New perspectives for urbanizing deltas: A complex adaptive systems approach to planning and design : Integrated Planning and Design in the Delta (IPDD). Poulussen, Dionne. “Theme Park City Zaandam.” TheProtoCity.com, 9 February 2015, theprotocity.com/ theme-park-city-zaandam/. Vermoolen, Sarah. “Report City Expedition Zaanstad May 28.” Aan De Zaan | Platform Voor Zaanse Initiatieven En Creatie, 29 May 2016, www.platformaandezaan.nl/report-city-expedition-zaanstad-may-28/

DATA & STATISTICS • • • • • •

“International House Sizes” - http://demographia.com/db-intlhouse.htm “Rijksmonumenten” - http://rijksmonumenten.nl/monument/40079/de-burcht-voormalig-raadhuis/zaandam/ “Provincie Noord Holland” - https://data.noord-holland.nl/Noord-Holland-in-Cijfers “Tourism in Amsterdam Metropolitan Area” - https://www.ois.amsterdam.nl/pdf/2018_fact%20sheet%20 tourism.pdf “Trends in the Netherlands 2018” - https://longreads.cbs.nl/trends18-eng/ “Walking Trails Zaan Region” - https://www.zaanstreek.nl/visitors/

IMAGES • • •

https://www.ghardeman.nl/fotos600p/westzaan.htm Historical Timeline: https://archief.zaanstad.nl/mediabank/zoek-in-de-beeldbank/?mode=gallery&view=horizontal&sort=random%7B1539883420130%7D%20asc Otherwise captured, drawn, and rendered by Author

MAPS • • •

http://www.3dkaartvannederland.nl/ https://www.google.com/maps/ https://www.topotijdreis.nl/

VIDEO •

Youtube. (2018, May 1). Richard Sennett - Designing the Open City - RAvB 13 March 2018 [Video file]. Retrieved from https://www.youtube.com/watch?v=l8FURa7VBdE