Find the Best Free Online Survey Software: Primo Survey Software Regardless of whether you are the VP of a large scale, multinational company or simply the owner of a small, localized business house - you would definitely want to know more about your clients, target market, competitor products and customer preferences. It makes no sense whatsoever to blindly venture forth into the market without having a roadmap that will lead you to success and profits. Online survey software can help you formulate this roadmap by helping you gather insights, data and customer metrics straight from your playing field, thereby allowing you to create a business strategy that helps in reaching the right clients in the right way. They provide you with the ability to design surveys, send them out to your mailing list, get quick responses and analyze the data collected - all in one software! Here is a list of things to bear in mind when you find the best free online survey software: #Variety of question types When setting up a survey, it is important that you have access to a variety of question types so that you can frame your queries in a way that will get the most accurate, real and relevant responses. From single choice, multiple choice to matrix style questions to text boxes and ‘numbersonly’ fields, you should have the flexibility to select and design the survey exactly as per your requirements. #Rock your brand identity Any survey is, first and foremost, a communication between your business and its potential clients. This necessitates that you should be able to showcase your brand identity and business information as and when you require. Therefore, your online survey software should provide adequate avenues where you can include your branding info, logo and contact details in the survey and associated email. # Complete design control Control over the look and usability of your online survey should be completely in your hands. The software should provide you with all kinds of design elements you can include in the survey including colors, images, fonts, size, layouts and even preset themes that you can choose from. Make sure that the online survey software you select allows you to be creative and bring your style sense into the mail that will be sent to your respondents. #Insightful data and reports At the end, the purpose of the online survey is to help you gather data and insights from the market and analyze the same to formulate a future work strategy for your business. Real time updates and notifications, one-click report generation, export/import reports in multiple file formats, IP addresses of respondents - make sure all of these features are included in the online survey software that you select.