THE BEST OF BOTH WORLDS

This Prime driver decided to blend his two loves when designing his truck.

BY PEYSON SHIELDS

When it came time to design his truck, Reefer Division lease operator Joewey Bell chose two of his favorite things: football and culture.

With two Super Bowl wins in the past three years—one in 2020 and the most recent in 2023—the Kansas City Chiefs have skyrocketed in popularity among Midwestern fans including Joewey and his wife, who have been dedicated fans since 2017.

“When we moved to Springfield, we had to choose between the Rams and the Chiefs,” Joewey says. “We chose the Chiefs.” With their team picked out, the Bells have made the trek to Kansas City once a year to attend a game, so when it came time for Joewey to work with Stripes and Stuff on his newly leased truck, he was excited to include his favorite team.

His truck design dons colors of the familiar Chiefs Kingdom, as well as something a little closer to home for Joewey. On each side of the truck, you’ll find a sun graphic inspired by the Filipino flag. That small design element has family roots for Joewey. He and his family are from the Philippines, so he wanted to include a nod to his family’s history and culture in his truck’s design.

“Even though I live in the United States, I don’t forget where I’m from,” Joewey says. “Every truck I have had has had the Filipino flag.”

Whether he is hearing “Go Chiefs!” while driving down the highway, or meeting receivers while delivering loads who are either from the Philippines or have family from there, both design features foster connections across the country.