THE TOP

Throughout its history, Prime has never stopped looking for ways to improve. This year is no different. Prime has targeted its sights on beefing up its team of in-house truck and trailer technicians and bringing on new technologies to increase efficiency and improve the driver experience at Prime.

By Ettie Berneking

Let’s be honest. There are times when it would be nice to have a crystal ball. You might find it especially helpful if you had one on hand at your high school graduation, at your wedding, at that championship game you’ve been practicing for and at the start every new year—just think of all the new year’s resolutions you could skip if you could see the future. But in the trucking industry, you don’t necessarily need a crystal ball to forecast what’s coming up in the next few months. The numbers tell you everything you need to know.

“We have a whole team of people who keep an eye on the economy and work to predict what our numbers will look like each eek, each month, each quarter and each year,” says Clayton Brown, marketing communications manager. “In this industry, the margins are small, so you have to find efficiencies. You have to be able to pivot quickly, and you have to be competitive.”

That fighting spirit is what Clayton says separates Prime from a lot of other trucking companies. “Robert has a competitive spirit, and he’s always said Prime will be the best the industry,” Clayton says. That means Prime is constantly looking at its performance and comparing it to last year’s numbers. And last year was a big one for Prime.