MANAGEMENT EXCELLENCE.
UNFORGETTABLE EXPERIENCES.
DIRECTOR OF HOTEL ASSET MANAGEMENT
HEATHER STRAUSS
FULL-SERVICE ASSET DIRECTOR
HOTEL ASSET MANAGEMENT / HOSPITALITY
JOHN HEARNS
OUR APPROACH
At PMG Hospitality, hospitality management is more than a discipline—it is a commitment to people, performance, and place. Owners trust us with their most important assets, and guests trust our teams with their most important moments. That dual responsibility shapes every decision made under the PMG banner.
Over the years, our leadership team has stewarded a diverse portfolio of hotels and resorts through market cycles, brand transitions, renovations, and repositionings. That experience has taught us that long-term value is only created when operational excellence, financial performance, and genuine hospitality move in step. It is why PMG Hospitality emphasizes both numbers and nuance—RevPAR and reputation, EBITDA and emotional connection.
We believe that no two properties should be run the same way. Each asset has its own story, market, physical attributes, and ownership objectives. Our role is to listen deeply, understand your goals, and then design a management strategy that brings those goals to life. From there, we stay relentlessly focused on execution, accountability, and clear communication.
Thank you for considering PMG Hospitality as your management partner. We look forward to the opportunity to collaborate, problemsolve, and build something exceptional together.
WHO WE ARE
PMG Hospitality was founded on a simple principle: owners deserve a management partner who thinks like an owner, leads like an operator, and serves like a host. The company grew out of decades of experience overseeing hospitality assets across markets ranging from leisure-driven coastal destinations to highdemand urban and suburban hubs. That breadth of experience gives PMG the ability to adapt quickly and bring tested best practices to each new project.
From the beginning, PMG focused on building a team of specialists rather than generalists. Operations, revenue management, sales, marketing, finance, and F&B all have leaders who are respected in their disciplines and understand how their work connects to the owner’s bottom line. That cross-functional perspective allows PMG Hospitality to uncover opportunities that siloed teams often miss.
MISSION
To deliver best-in-class hospitality management that maximizes owner returns, elevates guest experiences, and creates meaningful opportunities for team members.
VISION
To be recognized as the preferred management partner for owners and developers seeking tailored, performance-driven solutions backed by integrity, innovation, and hospitality at heart.
CORE VALUES
EXCELLENCE IN EVERYTHING
PMG sets high, measurable standards for service, cleanliness, maintenance, and financial performance. Benchmarks are tracked, shared, and improved upon continuously rather than seasonally or annually.
GENUINE HOSPITALITY
Guests are treated as people, not transactions. PMG emphasizes personalization, local touches, and empowered service recovery so each stay feels considered and memorable.
PARTNERSHIP APPROACH
Owners receive transparency, responsiveness, and direct access to decision-makers. PMG collaborates on strategy rather than simply reporting outcomes, aligning incentives with owner objectives.
INNOVATION & ADAPTATION
Whether integrating new guest technologies, optimizing distribution strategies, or piloting operational efficiencies, PMG leans into change rather than reacting late to it.
COMMUNITY IMPACT
PMG encourages properties to hire locally, source thoughtfully, support neighborhood initiatives, and operate as good citizens in every market.
CORE COMPETENCIES
FULL-SPECTRUM HOSPITALITY MANAGEMENT
PMG Hospitality is structured to manage every aspect of a hotel or resort’s performance. Instead of owners coordinating multiple vendors or consultants, PMG delivers a seamless, integrated platform.
OPERATIONS & HOTEL MANAGEMENT
Daily operations are overseen by experienced general managers and department leaders who are coached and supported by PMG’s regional and corporate teams. Clear SOPs guide front office, housekeeping, engineering, and guest services so that each department knows exactly what “success” looks like. Talent is recruited not only for experience but for attitude and alignment with the property culture, then trained through onboarding, crosstraining, and ongoing development. Standards for cleanliness, maintenance response times, room readiness, and service behaviors are audited regularly to ensure consistency. Brand properties receive guidance to meet and exceed flag requirements, while independent hotels are guided to build their own unique operational standards that align with their positioning.
"TRUE HOSPITALITY CONSISTS OF GIVING THE BEST OF YOURSELF TO YOUR GUESTS, - ELEANOR ROOSEVELT"
REVENUE OPTIMIZATION
PMG approaches revenue not just as rate-setting, but as a discipline that blends pricing, demand forecasting, and channel mix. Dedicated revenue managers leverage market data, onthe-books business, pace reports, and competitor analysis to calibrate rates by day, segment, and channel. Distribution strategies are designed to ensure the right balance of OTA, brand, direct web, and corporate accounts, reducing over-reliance on high-cost channels.
Seasonal patterns, local events, and macro trends are tracked to anticipate demand and adjust inventory and minimum stay requirements proactively.
CORE COMPETENCIES
SALES & MARKETING
Sales and marketing at PMG Hospitality is proactive, targeted, and integrated. On the sales side, teams are equipped with clear segment goals—corporate transient, group, SMERF, leisure, and wholesale— and supported with tools and collateral that speak to each segment’s needs. Prospecting and account management are consistent and structured. On the marketing side, PMG ensures each property has an intentional brand story, a clear positioning statement, and compelling visuals that carry across the website, social media, email, and in-property touchpoints. Campaigns are built around key need periods, events, holidays, and local narratives to drive direct bookings and repeat stays.
FOOD & BEVERAGE MANAGEMENT
For properties with F&B, PMG treats restaurants, bars, catering, and banquet operations as both a guest amenity and a profit center. Concepts are aligned with the guest profile and local market, emphasizing menu items that are operationally efficient and margin-friendly. Menus are refreshed seasonally and can feature local sourcing where appropriate. Service training focuses on speed, upselling, and personality. Event and banquet sales are supported by strong packages and responsive coordination, helping to drive group, wedding, and local event revenue.
FINANCIAL MANAGEMENT
Transparent, accurate financial management underpins PMG’s owner relationships. Each property follows disciplined budgeting, with annual budgets broken down into monthly forecasts that are reviewed frequently against actuals. Labor, cost of goods sold, utilities, and departmental expenses are tracked by department heads who are held accountable but also coached on how to achieve targets.
TECHNOLOGY & DIGITAL TRANSFORMATION
PMG embraces systems that create efficiency and insight. Properties benefit from thoughtfully selected property management, revenue, CRM, and accounting platforms that talk to each other and reduce manual work. Guest-facing solutions such as mobile check-in, digital keys, pre-arrival emails, and text messaging can be implemented to drive satisfaction and streamline communication. Data dashboards give leadership visibility over performance indicators so decisions are informed and timely.
PRE-OPENING & TRANSITION MANAGEMENT
When PMG is engaged before opening or during a transition, the company assumes responsibility for building the operational foundation. This includes creating preopening critical path timelines, recruiting and onboarding full teams, setting up systems , establishing SOPs, and coordinating with the design and construction teams to ensure operational functionality.
OUR PORTFOLIO
A Diverse Collection of Exceptional Properties
PMG Hospitality’s portfolio demonstrates its ability to manage across brand families, independents, and multiple asset classes. While each property has its own character, they share a common thread: disciplined operations, elevated experiences, and improved performance under PMG’s management.
FORT MYERS AIRPORT
9501 MARKET PLACE RD, FORT MYERS, FLORIDA, USA, 33912
FORT MYERS AT I-75 & GULF COAST TOWN CENTER
10050 GULF CENTER DRIVE, FORT MYERS, FLORIDA, USA, 33913
SERVICE EXPERTISE & INSIGHTS
PMG Hospitality’s methodology provides structure without rigidity, ensuring that each property receives a systematic yet customized approach.
A new engagement begins with an in-depth review of every aspect of the property. Operational walk-throughs analyze everything from front desk check-in flows and housekeeping cart setups to engineering logs and F&B production. Market data is collected from STR or similar tools, online review platforms, and booking channels to understand current positioning versus competitors. Financials are reviewed line by line to identify variances, outliers, and quick wins. Team interviews provide insight into culture, morale, and leadership readiness.
A new engagement begins with a thorough assessment of the property, including operational walk-throughs of front desk flows, housekeeping, engineering, and F&B, as well as a detailed review of market data, online reputation, booking channels, financial performance, and team culture. From these insights, PMG develops a strategic plan with clear initiatives, timelines, and owners, outlining operational adjustments, revenue strategies, training priorities, and capital needs that will elevate both performance and guest perception.
Once the plan is set, PMG moves into focused execution, aligning leadership around KPIs, establishing a regular cadence of meetings, and supporting managers with coaching, training, and recognition to embed service and performance enhancements. As results stabilize, the emphasis shifts to optimization and growth—refining processes, scaling successful pilots, strengthening reputation through guest feedback and local partnerships, and raising performance benchmarks. Throughout, PMG maintains transparent, collaborative communication with ownership, pairing formal reporting with candid discussions so owners always understand results, root causes, and the actions being taken.
PARTNERSHIP APPROACH
WE SUCCEED WHEN YOU SUCCEED
PMG structures its management agreements and incentives so that when owners win, PMG wins, with clearly defined performance metrics that create a shared understanding of what success looks like and how it is rewarded. Owners have full visibility into both the big picture and the details through comprehensive financial packages, explanatory operational commentary, and on-demand access to key reports, with questions answered candidly and risks or opportunities surfaced proactively.
Major strategic decisions—such as repositionings, brand changes, capital projects, or new revenue initiatives—are approached collaboratively, combining PMG’s data and expertise with the owner’s priorities and long-term vision to balance opportunity and security. Each relationship is supported by accessible senior leadership and a clear propertylevel structure, with rapid, solutionfocused responses when issues arise and strategies oriented toward long-term asset value over short-term gains.
PMG views each engagement as a relationship, not a contract. The company’s strategies are oriented toward sustaining and growing asset value, not extracting short-term gains at the expense of future performance. Staffing decisions, capital recommendations, and brand strategy are all considered through the lens of where the asset should be in three, five, and ten years.
GET IN TOUCH
LET’S BUILD SOMETHING EXCEPTIONAL TOGETHER
Whether you are seeking a new management partner for an existing hotel, planning a ground-up development, or evaluating a repositioning, PMG Hospitality is prepared to engage with you thoughtfully and strategically. An initial conversation typically includes a discussion of your current performance, your vision for the property, and the timelines or constraints you are working within.
From there, PMG can provide a preliminary perspective on opportunities, potential strategies, and the steps required for a transition or launch. Owners can expect honesty, discretion, and a clear outline of how PMG would structure the relationship.
CONTACT INFORMATION TO FOLLOW....
