Vivera

Vivera Client of PrimeGlobal Member Eshuis Location: The Netherlands

More than 30 years ago Vivera started, as part of a meat company, the development of plant based alternatives for meat. What was first a niche market has meanwhile developed into a serious category driven by concerns about climate change, animal welfare and health. Vivera has developed over the years hundreds of plant based recipes using new technologies and R&D insights based on the knowledge of meat structures and taste.

What’s the ission state ent oa of your or anization on sustainability? Why is it relevant?

Creating a better world by making the switch to plant based eating effortless. We inspire the unconscious carnivores and flexitarians to switch to a plant based lifestyle by being better than meat. We believe life is better when you eat open-minded. If you eat open-minded, the switch gives full satisfaction. All relevant NGO like UN, WWF support the plant based transitions as one of the most important once to make a structural step towards a more sustainable, healthy and animal friendly society

How do you see the role of your accountant and advisor and how should they assist you in the field of sustainability?

If you want to use your company as a force of good, it can go in many directions because all decisions could have (in the end) an impact on sustainability, health, and/or animal welfare. It’s important not to get lost in legislation, consumer, NGO, workers, society and corporate wishes. Therefore, our accountant or B Corp standard will guide us on how to tackle the most important issues at first and create an action plan for improvement.

What’s your source of inspiration? book ro e ode theory etc.

We use the roadmap of B Corp as the guiding principle combined with our common sense of doing business. We prioritize where we can make the biggest difference in combination with the corporate sustainability reporting directive (CSRD), which will be mandatory in 2025 so this is a framework for the prioritization of our actions.

re you workin with a standard e. . B Corp S G’s?

B Corp is leading and the SDG’s are taken for inspiration

What’s your ad ice for other co panies?

Ask inside your organization who wants to contribute to a more sustainable society. Ask in all departments and at all levels throughout the organization who wants to contribute. Start with some highly motivated ambassadors within your organization who are energetic and want to work on these projects. These frontrunners will create success and more people in the organization will want to know how they can contribute as well and be part of the force of good. Make it fun. Share the improvements on a regular basis and use all available communication and touch points within the organization. Focus internally first before going external.