PrimeGlobal member: Jégard Créatis

PrimeGlobal member: Jégard Créatis Location: France

Founded in 1960, Jégard Créatis is an independent accounting and auditing firm, providing quality services to more than 3,000 clients in France and abroad. Since its creation, Jégard Créatis has developed competencies and partnerships to provide their clients and their leaders with the most appropriate solutions for their development. Jégard Créatis is strongly involved in sustainable initiatives and was the first firm to sign the 'Charter of the Responsible Firm'.

What’s the ission state ent or oa of your fir on sustainabi ity?

We are committed to Corporate Social Responsibility. We believe economic models are changing and we must, as chartered accountants, fully understand these changes in order to best adapt the organization of our firms and even more so to continue to advise our clients well. We believe sustainability must be addressed by companies of all sizes.

What sustainability services do you provide to your clients?

We are a member of the UN Global Compact in France. This program has been created by the United Nations to develop sustainable goals in private companies. It is also good practice for us to convince our clients to subscribe to our new sustainable services. For example, we are now an accredited expert of the Global Climate Initiative, an online service to help our clients calculate the level of their greenhouse gas emissions and set up a reduction plan of these emissions. We also provide training to clients on these critical areas.

What services do you anticipate may be offered to clients in the future?

We expect to provide services to help clients monitor the overall impact of sustainability initiatives. We believe it is important to understand the interaction of social and environmental measures. We can also help clients with risk assessment. We hope to provide sustainability assurance services.

What will your vision/goal mean for the role of accountants and advisors?

If accounting firms do not step up, others will, and we will lose a golden opportunity. This is a transformational moment as significant as the digitalization of our firms.

What’s your source of inspiration? book ro e ode theory etc.)?

We really live in great times and once again our profession can be at the heart of these great industrial revolutions. We are inspired by working with others to rise to these challenges. We are at the beginning of a new dimension of our profession.

Are you working with a standard e.g., B Corp S G’s?

We use the framework developed by the Global Climate Initiative.

What is your advice for other PrimeGlobal members?

Just being able to do the job is not enough, you need to let clients know you can do the job. SMEs do trust their accounting firms but may assume they are not able to help. It is up to firms to step forward and demonstrate they have the skills their clients need.