Smyle

Smyle Client of PrimeGlobal Member Eshuis Location: The Netherlands

Start-up Smyle is an innovative, sustainable manufacturer of toothpaste tablets, on a mission to prevent plastic toothpaste tubes from ending up in our oceans and landfills. They want to make plastic-free brushing the new normal in oral care and aim to reduce the waste stream of 20 billion plastic tubes used worldwide each year. Founders Almar, Dennis, and Roger believe that blending sustainability with entrepreneurship is key to a sustainable future for our planet, and their toothpaste tablets play a key role in this. By starting and ending your day with a sustainable habit - brushing your teeth in a sustainable way - other sustainable habits will be reinforced (as scientific research has proven). So brushing your teeth may seem like a small thing in the grand scheme of things, but it will have a huge impact!

What’s the ission state ent oa of your or anization on sustainabi ity? Why is it re e ant?

We will save 1 billion plastic packages in a 10-year period by providing excellent oral care with no nonsense. This is relevant, as sustainability and using healthy ingredients are not key focus points in the oral care market. This has to change.

• 60% of toothpaste contains microplastics (source: Plastic Soup Foundation). In other words, 60% of people brush their teeth twice a day with microplastic from a single-use plastic tube. • The foam in toothpaste is the same chemical foam used in shampoo, detergents, handsoap etc.

Smyle is natural vegan toothpaste in a tab, packaged in paper sachets, which can be stored in a small cool glass bottle.

How do you see the role of your accountant and advisor and how should they assist you in the field of sustainability?

They should be proactively mentioning new sustainability developments and aid in making our value chain more sustainable where applicable, including certification.

What’s your source of inspiration? book ro e ode theory etc.

We just can’t stand that businesses are intentionally polluting the world while producing their products. We want to show that you can build value chains that are a force for the better.

re you workin with a standard e. . B Corp S G’s?

We hope to be B Corp certified by the end of the year.

What’s your ad ice for other co panies?

Don’t accept the old status quo. Future generations will look back and wonder why we did not act earlier.