An influential partner to reach Australia’s SMSF professionals
Since its launch in 2013, SMSF Adviser has quickly become the definitive source of news and strategy for the SMSF profession. From up-to-date compliance, regulatory and legal developments to cutting-edge features offering specialist advice on technical strategies and investment management, SMSF Adviser covers up-to-the-minute news, thought leadership and opinion.
Targeted media
ThroughanSMSFAdviser campaign,you canreachyour targetmarketof SMSFprofessionals(SMSFAccountantsand SMSFFinancialAdvisers), via atrusted and influential platform.
Wedeliver through pioneering digital avenues including display advertising, webcasts, content amplification, EDM and podcasts. Aswell asbespoketailoredopportunities.
If youdo business with Australia’s SMSF advisersor their clients, SMSFAdviseris the definitive influential partnerto promoteyour brand, servicesor products.
Explore more of SMSF Adviser www.smsfadviser.com
Why SMSF Adviser?
Highly targeted: Reach key decision makers in the lucrative SMSF industry
Frequency and reach: A unique platform providing daily exposure for your business
Integrated platform: Deliver your message via multiple communication channels and bespoke touchpoints
Quality journalism: Position your message alongside superior content generated by experienced journalists
Sophisticated messaging: Utilise content marketing initiatives to drive reader engagement through inspired content and storytelling
Key stats and developments
54,000+
SMSF Adviser website Users per month
19,000+ Subscribers
93,900+
SMSF Adviser website Pageviews per month
5,900+
SMSF Adviser Newsletter opens per send
SMSF Adviser email Open Rate
143,100+ SMSF Adviser email Opens per month
Trustees Audience breakdown
Proudly partnered with
Advertising Opportunities
SMSF Adviser digital
SMSF Adviser’s Website (www.smsfadviser.com) and Daily Bulletin e-Newsletter is the go-to for Australian Advisers a nd accountants delivering news, insightful analyses and features, business intelligence, exclusive research and reports that empower them to successful business. These digital platform represents a powerful mechanism for immediate and continued connectivity with over 93,900 Financial Advisers and professionals visiting the site monthly and over 19,000 subscribers to the Daily Bulletin e-Newsletter. Our range of advertising options can support any cam pai g n or initiative, with tactical delivery including fully-featured display, content marketing, direct lead- generation and conversion- based marketing, plus other brand-based executions.
Explore more at www.smsfadviser.com
Digital advertising specs
BULLETIN (Newsletter)
SMSF Adviser broadcasting
SMSF Adviser Podcast Network brings together the best of Australian Financial Advisors, Accountants and Trustees within one dedicated platform – delivering the latest headlines and insights. SMSF Adviser LIVE webcast series is an online resource, where Advisors and accountants tune in to attend and learn about new opportunities for their businesses. Each 60 - minute episode gives considerable exposure to commercial partners via a Q&A panel.
Check out more.
SMSF Adviser Podcast Network
SMSF Adviser Live webcast series
SMSF Adviser broadcasting
Podcast
Sponsorship of the SMSF Adviser podcast provides your brand with the opportunity to share exclusive insights and invaluable peer-to-peer learning in a unique forum that drives high levels of engagement. Each episode is hosted by, edited, and produced by a senior member of the SMSF Adviser editorial team as accuracy and insight are crucial. In addition to your interview, there is significant work put into the promotion of your episode including prominent hosting on the SMSF Adviser website, a solus EDM to our 19,000+ email database, and social mediashares on all SMSF Adviser social channels.
There is no other content marketing opportunity in the SMSF industry that will better position your brand to showcase your solutions.
Inclusions:
30 Minute Podcast Recording
Your sponsored podcast episode is uploaded to the SMSF Adviser Show channel on all streaming platforms – Apple and Spotify for example
Your sponsored podcast hosted on The Australian Financial Services Podcast Network
Your sponsored podcast is housed indefinitely on the SMSF Adviser websitewww.smsfadviser.com/podcasts
1x Solus EDM to the SMSF Adviser 23,000+ email subscriber base for promotion of your podcast
Extensive website, email bulletin, and social media promotion of the podcast episode across the SMSF Adviser network
SMSF Adviser broadcasting Webcast
The webcasts are one of our more unique offerings that has both lead generation and thought leadership opportunities. It can position your brand amongst the best companies and give you an opportunity to not only speak directly to your target market on your own exclusive topic but also answer any burning questions directly with the audience. We will also continue to drive traffic to the webinar recording for a few weeks after ensuring further data and visibility post the event.
Inclusions:
30 to 45 minutes discussing your topic of choice with our lead editor. We can include other guests like existing clients, Accountants or SMSF professionals to create a panel and position the webcast as a roundtable style discussion
Gated landing page allowing all delegate data to be provided to you, creating a valuable lead list for your BDM team to follow-up
Exposure and brand uplift through a sixweek promotional campaign of the webcast, including the company logo & speaker details with a combination of EDMs, website and bulletin ads as well as amplification on socials
Interactive video of the session broadcast via Live Stream across Australia and live participation with live questions from the audience (at our AV Studio, Sydney)
Webcast hosted indefinitely on SMSF Adviser and made available as marketing collateral
This investment also includes the advantage of attracting and qualifying potential new business partners through targeted marketing efforts. The expected outcome can vary between 100 and 150 registration
This investment also includes the advantage of attracting and qualifying potential new business partners through targeted marketing efforts
Considering the potential to position yourselves as subject experts in your topic of choice and the value your insights would bring to our SMSF Audience whilst having the lead generation and marketing collateral alongside it, this option would deliver significant value to your brand.
For context, running your own webcast with independent marketing efforts would require at least six EDMs, totaling approximately $50,000+ GST. Instead, the level of investment is set at $25,000+ GST.
Direct to Market: Solus EDM
Sent directly to the SMSF Adviser database of over 23,000+ subscribers. With an average of 97 Click-throughs per send.
Solus EDM – Allows completely tailorable EDM content that may contain a mixture of written, picture, video and infographic content
Exclusive branding – Market directly to your target market in a non-competitive manner allowing one-onone engagement and direct lead generation
Most premium lead generation method – Content amplification and distribution via a native insertion in the Accountants Daily newsletter available on request
Targeted market – Split-testing subject line and geo-targeting available on request
Let’s get started
If you would like to discuss any aspect of this SMSF Adviser partnership proposal in further detail please do not hesitate to contact the SMSF Adviser commercial team. Account Manager
