MEDIA KIT 2026
WHY PARTNER WITH PLANT & EQUIPMENT OUR BRAND PROMISES
BEST EXPOSURE TO DECISION MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES THAT SHOWCASE YOU
We are known for producing the highest quality content and events, both in-person and digital.
PLANT & EQUIPMENT THE INDUSTRIAL EQUIPMENT BUYERS’ GUIDEBOOK
BEST EXPOSURE TO DECISION MAKERS
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PLANT & EQUIPMENT IS widely recognised as the go-to marketplace for those looking to buy and sell new and used industrial equipment. Published 13 times a year as a dedicated self-covered section in every issue of Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines, each issue is packed full of hundreds of new and used pieces of equipment for sale – from cranes, forklifts and other materials handling equipment, to compressors, generators, machine tools, and a whole lot more, making it an unrivalled tool in the ‘path to purchase’. Plant & Equipment offers so much value to its readers. With the launch of its digital platform, TradePlantEquipment.com.au, buyers can view more than 21,000 stock items for sale in a rich database searchable by equipment type, make/model, price and location – 24/7. Crucially, TradePlantEquipment.com.au leverages the editorial resources of Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery to provide users news and test reviews of new and used equipment for sale. The reason for its success is simple: it works! In a recent survey over 64% of readers said industry magazines and websites were an important source of information when researching a purchase. Sellers, meanwhile, can list stock both in print and online, reaching a significantly larger audience of potential buyers (with most stock also syndicated across our network of transport and machinery websites). Research has found less than 20% of regular website visitors are frequent readers of the magazine.
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This unique combination of content and classifieds, distributed across print and digital platforms, adds up to a richer, more user-friendly and powerful tool for buyers and sellers alike!
81%
work in the trucking industry
72%
are owners, owner-drivers & fleet drivers
42%
work in construction
18% work in mining
15%
work in agriculture
81%
work on a farm, mainly cropping, beef/sheep
91%
employ 1-5 people on their farm
PLANT & EQUIPMENT THE INDUSTRIAL EQUIPMENT BUYERS’ GUIDEBOOK
MULTI-PLATFORM EXPOSURE
MAGAZINE CIRCULATION Deals on Wheels - 25,005
Earthmovers & Excavators - 12,013
Farms & Farm Machinery - 14,851
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 72,536
SOCIAL MEDIA 606 followers
Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.
AVERAGE MONTHLY PAGE VIEWS 19,937
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement. PLANT & EQUIPMENT THE INDUSTRIAL EQUIPMENT BUYERS’ GUIDEBOOK
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THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
CHRISTINE CLANCY Chief Executive Officer
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FABIAN PRESTA Business Development Manager
JACKSON HADDAD Editor
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY. “ PLANT & EQUIPMENT THE INDUSTRIAL EQUIPMENT BUYERS’ GUIDEBOOK
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FOR ADVERTISING ENQUIRIES CONTACT: FABIAN PRESTA BUSINESS DEVELOPMENT MANAGER T: 0411 059 305 E: FABIAN.PRESTA@PRIMECREATIVE.COM.AU
PLANT & EQUIPMENT THE INDUSTRIAL EQUIPMENT BUYERS’ GUIDEBOOK