Media Kit 2026
Established in 1992, OwnerDriver is a national magazine dedicated to the success of the person behind the wheel. It is widely read by the people who own or drive trucks and form the backbone of Australia’s massive road transport sector.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
OwnerDriver reaches trailer manufacturers worldwide by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership
227.4K
Please note: As our audience is highly mobile, particularly along major freight routes such as the Hume Highway, actual reach across states is likely broader than the above distribution suggests.
38,761
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Executive influencer
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Industry leader
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
Tailor your own package
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
Brand builder
A sample selection of our audience
Laurie Williams, Anywhere Truck and Machinery Heavy Towing, Owner operator (OWD 387)
Keith Reid feature Aquaholic Water Cartage (OWD 382)
Matt Modra UD feature, MA & RC Modra owner operator (OWD 383)
Dave Attkins feature, driver at Compas Transport (OWD 385)
Shane Pendergast – Air Brake Systems EBS NSW manager (OWD 384)
Top truck stops around Australia to pick up Owner Driver:
Uncle Leo’s BP, Glenfield
NSW
BP Service Station, Horsley
Park NSW
APEX, Kemp Creek NSW
Speedway Servo, Ingleburn
NSW
Caltex, Ararat VIC
Caltex, Wahring VIC
BP, Footscray VIC
Shell Roadhouse, Euroa VIC
Caltex, Lytton QLD
And 784 more locations across the country. It is also on sale in hundreds of newsstands across the country.
Roles our readers perform include:
CEO / Managing Director
Owner / Operator
General Manager (Transport / Fleet / Parts & Service)
National Operations Manager
Fleet Manager
Head of Transport
Head of Purchasing / Lead Buyer
Procurement & Logistics Manager
National Parts Manager
Head Mechanic/Lead Technician
Supply Manager
Product / R&D Director
Workshop Manager
Compliance & Safety Manager
Logistics Manager
Front cover strip (PACCAR Parts) Back cover (Gorski)
Truck of the Month
A Trusted Platform That Drives Engagement
Owner Driver’s Truck of the Month (TOTM) is one of the magazine’s most celebrated and recognisable features - a true showcase of the passion, pride, and personality behind Australia’s trucking community
Each month, our editorial team selects one standout truck and driver story, presented in a premium double - page spread at the heart of the magazine.
The feature blends stunning photography with a powerful editorial piece that tells the driver’s journey, the truck’s story, and the spirit of the open road.
Why it Matters
• Industry Recognition: Being featured as TOTM is a badge of honour among owner-operators and fleets nationwide .
• Community Connection: Drivers often share and collect issues - one attendee at the Brisbane Truck Show described it as “the truckies’ version of Pokémon cards”.
• High Engagement: Each feature sparks conversation, social sharing, and repeat readership as drivers look forward to seeing who’s next.
• Ongoing Buzz: The Truck of the Year voting campaign invites our national audience to participate, driving continued engagement and exposure for both readers and advertisers.
“It’s like a truckies’ version of Pokemon cards - a real collector’s item.”
The Power of Truck of the Month - Celebrating the Heart of the Industry
Premium advertising options – digital
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Tuesdays
• Change the creative as often as you like
• Digital reporting available
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 5,353 industry decision makers
A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:
• Website takeover - full length of website on both sides
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Align yourself with the latest industry news
• Available for seven days at a time
• GIF files supported
Solus EDM
Webskin
Editorial
At OwnerDriver we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
We interview your best clients and showcase how your products and services managed a pain point for their company.
An in-depth look at your business, and the impact it is making on the industry.
An article looking at the development of a product and the problem it solves for the industry.
An article that homes in on the specific features and benefits of a particular product or service.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Company profile (OzTruckers)
Product profile (Isuzu)
Case study (Gorski & Patlin)
Product feature (Warren Volvo Aero)
People profile (JAAP Transport DAF)
Personality profiles from leaders within your industry and/or organisation.
Thought leadership (Chevron)
