MEDIA KIT 2025
BEST EXPOSURE TO DECISION MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
BEST ARTICLES THAT SHOWCASE YOU
Work with us throughout the year to gain direct access to our team of trusted advisors. WHY PARTNER WITH
We are known for producing the highest quality content and events, both in-person and digital.
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OwnerDriver is one of Australia’s largest-circulating monthly trucking magazines. it’s also the most-read, according to the Transport Census (2012), a survey of almost 1,000 transport operators, which found 81% of owner-drivers and small operators ‘frequently’ or ‘regularly’ read OwnerDriver
The reason is simple: ‘Dedicated to the success of the person behind the wheel’, only OwnerDriver delivers the depth and breadth of news, information and business tools owner-drivers and small fleet operators want and need, in print and online.
Through its website, e-newsletter and burgeoning social media presence, OwnerDriver is a number-one source of industry news and information for owner-drivers and small fleet operators.
Uniquely, readers can also access the latest news and reviews, including on-road tests, plus Australia’s largest listing of for sale, for hire and used trucks, trailers, parts and accessories offered via the TraderAds classifieds listing platform
Monthly, OwnerDriver magazine delivers hard-hitting coverage of the news and issues that affect its readers, an unrivalled line-up of columnists tackling the big issues about what really happens on the road, profiles of the characters and companies that contribute to its world-class reputation, and the best new equipment news and reviews.
With such breadth and depth of content, delivered at high frequency across multiple platforms to an unrivalled audience, it’s no wonder the smart suppliers choose OwnerDriver to keep their businesses trucking along!
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
250,660
Numbers accurate as of 28 August 2024. Circulation includes total readership, inclusive of digital edition reads of print magazine and pass on rate
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS
We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
OFFICIAL PARTNER
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
Case Studies
Working with your clients to tell about shared successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
DESIGN
SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
ABOUT PRIME CREATIVE MEDIA
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OUR PURPOSE: GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.
Quarter Page Horizontal
W: 280mm H: 395mm
TYPE
W: 260mm H: 375mm BLEED
W: 290mm H: 405mm DOUBLE PAGE SPREAD
TRIM
W: 560mm H: 395mm TYPE
W: 540mm H: 375mm BLEED
W: 570mm H: 405mm
Please allow a 15mm safety gutter in center of spread
MECHANICAL SPECIFICATIONS
Printing: Web offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
Half Page Horizontal
W: 260mm H: 90mm
W: 130mm H: 373mm TYPE W: 260mm H: 180mm TYPE ONLY
OTHER SIZES
THIRD PAGE VERTICAL: TYPE W: 80mm H: 373mm
THIRD PAGE HORIZONTAL: TYPE W: 260mm H: 120mm
EIGHTH PAGE STRIP (COVER): TYPE W: 260mm H: 42mm
CLASSIFIEDS
QTR PAGE VERTICAL: TYPE W: 128mm H: 180mm
EIGHTH PAGE (BOX): TYPE W: 128mm H: 88mm Half Page Vert -ical Quarter Page Vert -ical
ONLY
W: 128mm H: 180mm
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
All advertisements for Farms & Farm Machinery are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control. FULL PAGE TRIM
TERMS & CONDITIONS
2 X
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
*Standard web sizes are requried, however
STANDARD
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied. WEBSKIN
