The Melbourne International Coffee Expo continues to prove itself as the World’s Destination for Coffee, with a record-breaking 2025 event welcoming 31,726 visitors, the highest number in the event’s 12-year history. MICE2026 will continue to deliver the planet’s most exciting and interactive coffee event, designed for everyone from coffee lovers through to industry professionals, with a focus on connecting businesses.
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31,726
The Café Education Series will return in 2026, as a favourite session attracting Café Owners from across the country. The packed schedule, produced in partnership with BeanScene Magazine, includes advice on everything from menu design through to marketing, supporting the growth of the industry by arming our Café Owners with business best practices.
Global Coffee Report will return to MICE in 2026, bringing its popular GCR Leaders Symposium. The event provides industry-leading insights for roasters, green bean traders, to keep them up to date on the developments around the world that are affecting the industry, and provide strategies on how to succeed.
MICE attracts visitors from around Australia, and the world, the see the top end of what’s available to the market. Roasters use MICE as an opportunity to connect with their clients and source new accounts. Niche roasters can take part in the Roaster’s Playground, while larger roasters host custom activations and more at their stand in a premium event location. It’s a year’s worth of connecting with clients, done in three days!
From milk alternatives (and the original stuff) through to syrups and teas, MICE is the nation’s top spot to launch new products, or remind the industry of café favourites. With flavour trends continuing to evolve, MICE supports suppliers in keeping their products front of mind for consumers.
With café owners and roasters making up the majority of MICE attendees, the event is the ideal opportunity to launch new coffee machines, roasters, brewers, milk dispensing technology and more.
After resounding success in 2025, the Melbourne Coffee Festival will return in 2026. Designed to bring in the crowds with demo areas, master classes, an espresso bar, DJs, cocktails and more, the festival area will once again be a hub of activity.
For the first time in history, MICE will feature extended hours to accommodate café owners. From networking opportunities to coffee cocktails, the exhibition floor will turn into an industry party. When you shut your doors, we open ours.
Celebrate the incredible Australians supporting the growth of the nation’s coffee industry. Held in conjunction with the MICE After Party, the awards recognise the contributions of exceptional people growing the coffee industry.
New in 2026, MICE will introduce a themed Trip to Origin section to connect consumers and roasters with the farmers who make our coffee industry possible. The section will offer an in-situ Origin experience, with talks from farmers, embassies, coffee boards, and green bean traders coupled with tasting opportunities.
Scattered throughout the exhibition floor, MICE lounges offer ample spots for formal and information meetings, securing the event as the place where coffee business is done.
Bring your brand to the forefront of the industry by applying for a limited number of sponsorship opportunities. From category sponsorships through to exclusive activation opportunities, sponsoring MICE is a way to ensure your brand stands out from the crowd.
Followers: 17,500
Impressions: 477,581
Website Page
Views: 150, 446
Followers: 922
Impressions: 3,827
Followers: 11,027
Impressions: 12,393
31,726 TOTAL ATTENDANCE
Total Media
Audience: 644,247
AMONG OUR 19,341 TRADE ATTENDEES
OF OUR TOTAL ATTENDANCE:
(Please note, attendees had the ability to select more than one attendance, therefore there is cross over between attendees who were both Café Owners and Roasters)
The international event saw exhibitors from right across the coffee world, including companies from Costa Rica, Nepal, Indonesia, Ecuador, El Salvador, Guatemala, Brazil, China, Japan, Italy, and Spain.
Standard Package
PACKAGE INCLUDES:
• Fascia board across aisle frontage
• Shell scheme is Nero style
• Each wall panel is a complete set consisting of an aluminium frame skinned with 3mm white PVC
• 2 x energy efficient spotlights per 9sqm on light track inside fascia
• One 240 volts/1000watt/4amp general purpose outlet per booth
• 1m x 1m carpet tiles in grey
UPGRADED PACKAGE
(for those who plan to utilise a coffee machine on stand)
3
UPGRADED PACKAGE INCLUDES:
• The standard shell scheme package (refer above)
• Standard counter for a machine: black, 60x180x90cm
• 1 x 15amp G P O (3600w) (suitable for a grinder)
• 1 x 32amp 3 phase outlet (suitable for a machine)
• Water connection to your equipment (excludes wastewater connection)
Space only package $515 + GST per sqm (minimum requirement of 18sqm)
Bulk floor space only package (54 sqm and larger): $470 + GST per sqm
Space only packages will be available for exhibitor stands building a custom stand/display.
Please note: no power is provided in a space only package and all exhibitors must provide their own flooring - carpet at a minimum.
All space only stands must have a neat, enclosed back wall where connected to another stand.
*Please see exhibitor manual for full conditions relating to space-only bookings.
Please note that an administration fee of $700 + GST will be charged for all exhibition bookings.
Where multiple companies are on a stand, each company must pay the administration fee.
Additional costs to consider may include storage, Foodtrader, forklift hire, catering, electrical and additional stand cleaning. These forms will be made available at a later date later within the exhibition manual.
For full advertising opportunities, please contact Mike Wilson
understanding and appreciation of Australia’s coffee industry.
The Guidebook appeals to everyone – from casual coffee lovers to the most educated industry professionals – and serves as a reference book for years to come. This information is paired with an in-depth roadmap to help visitors plan their time at the Melbourne International Coffee Expo.
The Coffee Lover’s Guidebook is released in the weeks leading up to the Melbourne International Coffee Expo and is distributed at cafés in Melbourne.
Over 10,000 copies will be distributed to: Cafés, Roasters, MICE attendees.
ADVERT SPECS
Supplied Material: To be supplied by email (if less than 10mb)
Press ready PDFs
Images to be CMYK and 300dpi @ 100%
All fonts to be embedded 5mm bleed
Acceptable Formats: Only press ready PDF files will be accepted.