MICE 2023 Showguide

Guidebook

Celebrating 10 years of MICE and everything coffee

Platinum Sponsors Supporting Sponsors

Coffee Works Express is an independent importer and distributor of premium coffee systems, supplying equipment solutions and technical service to the hospitality industry, coffee roasters, corporate and domestic markets. Backed by the CWE Technical Support team, offering professional advice, technical service and after hours technical service – visit us at stand D06 to find out more!

PILOT

A milestone MICE

Welcome to The Coffee Lover’s Guidebook – a celebration of the Australian coffee industry, a reflection on 10 editions of the Melbourne International Coffee Expo (MICE), and a sample of what’s to come at the 2023 expo, taking place from 17 to 19 August.

Birthdays are always worth celebrating and just like a fine wine, MICE has evolved with age in its depth, flavour, and many characteristics. What started out as an industry expo under the Big Tent at the Melbourne Showgrounds in 2012‹has now become the largest dedicated‹coffee expo in the Southern Hemisphere, responsible for uniting thousands‹of industry members annually.

MICE is “the place to do business”. It connects buyers and sellers under the now ‘bigger’ rooftop of the Melbourne Convention‹and Exhibition Centre, where the expo is being held‹for the third year.

Businesses and coffee professionals travel from far and wide to make new connections, network with industry members, assess new products and technology, sample exciting coffee arrivals, and immerse in the vibrant culture that is the Melbourne coffee scene.

Many industry trends and exciting developments begin at MICE, and for our international guests, this is an opportunity to be inspired and‹excited about the future of the global coffee market.

Favourite MICE features will return in 2023,

including Roasters Alley, Origin Alley,‹and the Product Innovation Awards, but the door has also opened‹to an exciting new competition, Australia’s Richest Barista, where barista will go head-to-head in the ultimate battle‹to win a share in $40,000.

The Australian barista scene is thriving – with established and new talent – and it will be on full display on the competition stage.

Use this year’s MICE to be reinvigorated by the future of the Australian coffee scene, and leave reenergised for the future of coffee and‹where it can take you.

We welcome you to the 10th installment of MICE, and thank‹you for supporting this treasured industry event that puts‹coffee, in the spotlight.

PROUDSPONSORSOF

AUSTRALIA’S RICHEST BARISTA

COMPETITION

Fabio Cordovado Managing Director, CWE

Contents

14 Welcome letter

MICE Show Director

17 Melbourne, memories, & the story of MICE

A reflection on the 10-year journey of the expo and highlights that have seen it evolve into an industry icon

25 Where are they now?

Industry figures share the early impact MICE has had on their career journey

29 One step closer

The progress of Australia’s involvement in the World Coffee Research International Multilocation Variety Trial and what it means for the future of Australia’s coffee production

32 Waste not want not

Why this year’s MICE will be the most environmentally conscious edition to date with the assistance of the MCEC, OzHarvest, Reground and Co-Ground

36 Save Money, Do Good

How My Coffee Counts is transforming coffee loyalty into charitable donations for local communities and organisations

38 Association partners

Get to know the Australian Coffee Traders Association, Specialty Coffee Association, Italian Chamber of Commerce and Industry, and the International Women’s Coffee Alliance Australia

40 A unique experience

Milklab unveils its new Milklab Lane and gets ready to host the Milklab Barista Battle Australian & International latte art smackdown Final

43 Choose to reuse made by Fressko returns to MICE with new additions and its largest coffee cup to date

44 Small acts, big impact MICE’s official charity partner CafeSmart on why everyone can be a philanthropist and take action against homelessness

46 Straight from the source Coffee producers share their experience of attending MICE and the value it has on production and relationships

48 Get ready to battle

Introducing the inaugural Australia’s Richest Barista competition and the competitors all vying for the title and a share in $40,000

52 Products

Get a taste of the best products and gadgets on display at MICE

54 Product innovation

See who’s nominated to win the big prizes this year and how to cast your vote across the three categories

56 Promotions, prizes & events

The official schedule of exhibitor activities and where you can participate in cuppings, on-stand events and win big

59 Exhibitor listings

Who’s going to be at the hottest coffee event in town? All of these companies and brands! Create your must-visit list now

84 Experience Melbourne

Key events and tourist attractions to explore when you’re not sipping coffee

85 Where’s the best coffee in town?

You be the judge with Melbourne’s hit-list of coffee shops to explore

86 City Map

Don’t get lost with this handy Melbourne map with key landmarks and MICE’s city central location

89 Show floor plan

Where everyone is at the Melbourne Convention and Exhibition Centre

90 Quick reference listing

Find exhibitors fast!

Welcome

Welcome to the 2023 Melbourne International Coffee Expo (MICE). Can you believe that this is the 10th‹edition‹of the iconic Australian coffee‹industry event?

Having worked on MICE since 2016, I’ve now been involved in six editions over the past eight years and I am incredibly humbled by not only the growth of the event, but also the dedication and commitment of our valued sponsors and exhibitors who continue to support it year on year.

MICE exists for the coffee industry. When it began all the way back in 2012, it was designed to connect buyers and sellers, to create a place where all of industry could come together.

I am so proud to say that the purpose of MICE remains the same all these years later. It is a place where real business can be done for companies right across the coffee industry, and is a fixture of the events calendar each year.

We’ve celebrated a number of milestones and achievements over the past 10 years. MICE has hosted the World Coffee Championships three times, including the World Barista Championship and World Brewers Cup competition in 2013; World Latte Art, World Coffee in Good Spirits and World Brewers Cup in 2014; and World Barista and World Brewers Cup again in 2022.

In 2019, we made the move from the Melbourne Showgrounds to the Melbourne Convention and Exhibition Centre, allowing the event to expand and reach even more industry members and coffee‹lovers.

As always, this year’s MICE will host much-loved features including Roasters Alley, Origin Alley, and the‹2023 Product Innovation Awards.

In a sign of the event’s evolution, this year’s MICE will launch the inaugural Australia’s Richest Barista competition, which will see 32 competitors battle-it-out to win their share of $40,000.

Thank you to our sponsors, exhibitors, and to you, our attendees, for making MICE the special event it is. Here’s to celebrating 10 years of everything coffee. I can’t wait to see where the future takes us.

Lauren Winterbottom MICE2023 Show Director

Lauren Winterbottom is th e M ICE2023 Show Director.

Melbourne, memories, & the story of MICE

Trade shows are launched with a purpose, and when it comes to the initiation of the Melbourne International Coffee Expo (MICE), its beginnings were one of industry need –a platform to share, connect, and unite – and this year, the expo marks a decade of its place on the Australian and international events calendar.

Rewind the clocks back to 2010, and coffee represented a tiny footprint in the Good Food and Wine Show, coinciding with a small barista competition. But it wasn’t enough. Coffee businesses quickly realised there weren’t many industry professionals in attendance, nor did it capture the imagination of what a wholly dedicated coffee industry event could be.

At the time, Prime Creative Media, the publishers of industry trade publication BeanScene, had experience in putting on successful trade shows at the Melbourne Showgrounds, albeit for the International Truck and Trailer Show. The space was large, it was affordable, and under the ‘Big Top’, a 8000-square-metre space spanning almost half the size of the MCG playing surface, it was the ideal first location to begin a trade specific coffee event.

“We believed a coffee tradeshow would engage the industry in Australia but could also tap into the international market and take the event global,” says BeanScene’s former Business Development Manager and now Sales Director at Prime Creative Media, Brad‹Buchanan.

“We had created a world class coffee magazine with the support of the industry. Then we went out to all the 40 to 50 regular BeanScene advertisers and said: ‘We want to put on a dedicated coffee tradeshow that would benefit the industry. What do you think?’”

In MICE’s inaugural first year of 2012, under the leadership of then Show Director Clint Hendry, the show had good uptake. It attracted industry decision makers, allowed buyers and sellers to connect, helped form longstanding relationships, and hosted

the Australian Specialty Coffee Association National Coffee Championships.

Some of the first to commit their support of the launch event were Allpress, Veneziano Coffee Roasters and Lion Dairy, led by Lance Brown, Former Lion Dairy National Business Development Manager and now Director of Sales at Black Bag Coffee Roasters. Lance says prior to MICE, BeanScene magazine helped generate groundswell and interest in the Australian coffee industry, but to have a dedicated event that hosted all his customers in the one spot, was the pinnacle.

“MICE was truly a well-produced show that took our industry to the next level. I’d been to a few

MICE hosted the 2013 World Barista Championship in only its second year running.

international events at that stage, so I knew what it could be like. To launch our own in Melbourne, was just incredible. It put Melbourne and Australia on the coffee map. It became a reference point, and a benchmark for the world,” Lance says.

“From then on, other world events and exhibitors have had to ask themselves, ‘how do I do better MICE?’ And not many countries have since.”

The 2012 event also attracted the attention of Specialty Coffee Association members, who visited from the United States. With a glistening first impression, they asked MICE to pitch to host the World Barista Championship (WBC) the following year, and it proved a successful plight.

In only its second year of establishment, MICE hosted the 2013 World Barista and World Brewers Cup Championship, in what many still revere as one of the most memorable World Coffee Championships in history, complete with an arena grandstand and corporate boxes. VIP celebrities were ushered into the viewing decks, the sounds of the crowd were explosive, and with hanging country flags of the representing nations above the arena, it was the impetus to the WBC’s reference as the “Olympics of Coffee”.

“MICE has been a huge event for the industry and for our coffee competition status. We wouldn’t have got the worlds in Australia without MICE,” says Nomad Coffee Group CEO Craig Dickson, then President of the Australian Specialty Coffee Association.

“I remember standing in the grandstands watching the final. There had to be 600 or 700 people in there, then another 600 people or so watching it on screens outside who couldn’t get in. I’ve never seen a WBC like that ever or since. It was out of

control. It was unbelievable. That’s when we thought, ‘okay, we’ve cracked something here. We’ve done something special’.”

Apart from the Host Milan biannual expo in Italy, Craig says MICE is the only really dedicated coffee show that actually gets roasters to attend. It’s also become the one place to connect annually with international connections.

“Before MICE, we never really saw international representation in Melbourne from the likes of our suppliers or international identities,” Craig says. “It’s also been a way to connect our own team internally. We have flown company representatives in from other states and made it a real team building exercise and a platform to share new product releases. But ultimately, having everyone together is what makes MICE a special event.”

In the third year of MICE, the expo continued its international competition rein by hosting the World Cup Tasters, World Coffee in Good Spirits (CIGS), and World Latte Art Championship, of which Lance participated as a Qualified World Latte Art Judge.

He recalls watching German barista Christian Ullrich become victorious in the Latte Art category and Australia’s own Matt Perger taking the CIGS crown, but beyond the competition glamour, it’s been the friendships made through his journey of MICE that remains a standout.

“I love that through connections you’ve met at MICE, you get to meet again and again at other events all over the world. You become kindred spirits,” Lance says.

Looking back on those initiation years, BeanScene’s Brad says the reason for MICE’s early success was simply “because the industry supported it”.

02

The Hario Brew Bar has been a great place to connect baristas and visitors with filter brewing.

03

Anthony Douglas of Axil Coffee Roasters won the 2022 World Barista Championship in MICE’s second time hosting the competition.

04 St Ali Coffee Roasters with its iconic giant rainbow under the Big Tent at the Melbourne Showgrounds.

05

dc Specialty Coffee Roasters getting inventive with its brew methods at MICE.

“The industry came with us,” he says. “In the past 10 years, the Australia coffee market has become really interesting to the global market. We’re small but premium. MICE provides that focal point for the industry to come together each year, and I’m sure it has contributed to the success of many international brands in the Australian and Asia Pacific market.”

One such example is coffee equipment manufacturer Hario, who this year, is honouring its 102nd anniversary at MICE.

“By exhibiting at MICE over the years, Hario has been able to showcase our products to the Australian market and gather more Hario fans over time. Exhibiting at MICE has always been a great and fun way for us to connect the Hario brand with coffee professionals and coffee lovers,” says John Jang, Hario’s International Department Managing Director.

After the success of last year’s Hario Brew Bar, the popular feature will also return at MICE2023.

“It was so much fun to have coffee professionals, barista champions and coffee lovers to gather at our booth and connect over good coffee. I am looking forward to doing that again at our booth at MICE2023 and meeting more coffee lovers in Australia,” John says.

“Hario will continue to collaborate closely with the coffee community to design coffee products with timeless and functional designs to help everyone find and brew their perfect‹cup.”

Hario products have been distributed in Australia for many years through barista equipment supplier Bombora, who in 2012, took a small 3x6-metre stand with a few portable shelves,‹a couple of pull-up banners, and two suppliers assisting on the stand.

“I remember Bernard [Peters, Managing Director of Bombora] saying, ‘I’ll give [MICE] a go, but if it doesn’t work, I’m never doing another tradeshow again. And if it does, you’ve got me for life.’ On day one of MICE2012, the Bombora stand was booming. On day two, I walked up to Bernard grinning, and he had a big smile on his face too. The rest is history,” BeanScene’s Brad says.

Bernard saw the potential in MICE. He recognised that the industry was growing and really needed its own platform.

“This was the first coffee focused fully inclusive show in Australia and New Zealand relevant for both specialty and the more general coffee industry. If you have a brand that wants/ needs a market presence or wants relevant feedback, it needs to be at this show,” Bernard says.

“[I had hoped it would] simply bring everyone together who shared a common interest and passion in specialty coffee. It’s a community I feel privileged to be part of and love seeing friends and colleagues and gaining a greater understanding of the market. It’s definitely exceeded our expectations.”

He says MICE provides the “perfect platform for physical engagement”, but it also provides critical industry feedback on what and how Bombora supplies, and helps put its name on the international map.

“It is a global show. All the big brands know it is the go-toshow for Australia/New Zealand, and even in Asia,” Bernard says.

“MICE is more independently run than most industry shows and events, allowing it to be more dynamic and adaptive to other events and circumstances. Administratively, it is run very well and is very accommodating to all sizes of business. From an organisational standpoint, it sets a benchmark globally.”

Come this August, the Bombora team will celebrate its 20th anniversary and 10 years of participation at MICE2023.

“We have some awesome people on the Bombora team, many‹whom have been with us 10 or more years. We love working hard, playing hard and laughing harder. Having fun is one of our core values, and MICE is a great place to achieve that,” Bernard says.

Another exhibitor who has been a supporter of MICE from day one is equipment distributor and service provider Coffee Works Express (CWE), who for a decade has used the expo to connect with customers, peers, suppliers, and colleagues all under the same roof.

“I recall being so excited about a new tradeshow dedicated solely to our industry, we just had to be involved. Supporting our peers, brands, coffee community was a no-brainer,” says CWE’s Marketing Manager Natalie Kollar. “We hoped MICE would bring every aspect of the coffee industry together at one

event, and it has: roasters, multinationals, machine manufacturers, and importers.”

Natalie says MICE has helped the company continue to cement its brand awareness and given it a wonderful platform to display and launch new products, including many iconic and revered coffee machine brands such as the Wega Polaris Tron, single-group Slayer, Mazzer Major V, and the Tempesta by Barista Attitude.

La Marzocco has also been a long-time supporter of MICE due to its unique ability to unite the diverse coffee industry and connect with customers.

“Throughout the years, MICE has allowed us to engage with our incredible community directly through a personal approach,” says La Marzocco Marketing Manager Jets Langlands.

“MICE has supported La Marzocco’s brand awareness by providing a platform in which we can showcase new product innovations and releases to our market through a dynamic approach, which over the years has included the KB90, Linea Mini, Leva X, and Wally Milk, to name just a few.”

Espresso Company Australia (ECA) has exhibited at nine MICE. CEO Charles Stephens says the expo has been a vehicle to represent its manufacturers and a great medium to introduce new products to the Australian coffee network on a wide scale.

“We love that this annual event connects the

coffee community and is a great opportunity to grow our business, build brand awareness and catch up with a lot of good people,” Charles says. “It’s great to be part of an event that brings the ‘behind the scenes businesses’ in front of the consumer.”

ECA has used MICE as a platform to launch its rebrand, and has participated in the MICE Product Innovation Awards to generate further product awareness, both of which have resulted in new opportunities and relationships.

The Aillio Bullet was launched and a finalist in the inaugural MICE Innovation Awards.

“Roasting on the stand and visitors being able to engage in the complete experience was incredible,” Charles recalls. “We had the Bullet at MICE prior to the product being available and this generated continuous interest until the release for a strong market launch.”

While this remains a highlight, Charles says MICE2022 remains his standout memory:

“The high energy of the show, the Australian industry reuniting after a couple of years, Anthony Douglas taking out the WBC, and our rebrand launch made for an incredible event.”

Up until 2017, that platform had continued to be under the Melbourne Showgrounds Big Tent, where exhibitors embraced Melbourne’s unpredictable elements over the years, including heat and rain.

The next phase of MICE was a venue transition to the Melbourne Convention and Exhibition Centre (MCEC) in 2019.

“It was a big conversation. We rang 20 to 30 of our major customers and told them we were thinking of the venue change, which would cost more but would mean shorter bump-in and bump-out times, and that people could stay in the CBD in hotels and enjoy the nightlife. We thought it was a good idea but they had to be willing to support it, and they were,” Brad recalls.

“Yes, people go to MICE to make money, but it’s about much more than that. It showcases the best of Australia as a coffee industry, and opens that up to the world. And through its new home at MCEC, we’ve done just that.”

CWE’s Natalie adds that the event’s maturity, the success of MICE and its ability to evolve were no doubt part of the rarity of hosting the WBC for a second time in 2022, of which had only ever been done once outside of the United States.

After two years of postponement thanks to COVID-19, MICE Show Director Lauren Winterbottom says MICE returned in 2022 in the biggest way possible, hosting the World Barista and World Brewers Cup, in what was a full circle moment for the event from where it started all those years ago, and a sheer spectacle of the very best of the Australian coffee‹industry.

“MICE2022 will go down as one of the most memorable MICE events. The industry was so eager to unite face-to-face after so long, and there was an obvious thirst for the industry to share new products, brand messaging and reconnect after years apart. MICE was needed, and continues to be so,” says Lauren.

Last year, a record 15,056 attendees visited the expo over four days, with 15 per cent international attendees from 71 countries, indicating a strong return of overseas participation. The attendance figure was the highest of any MICE expo since the event’s inception in 2012, with an increase of 25 per cent of visitor numbers since the 2019 event.

“MICE was already the largest dedicated coffee expo in the Southern Hemisphere, and we were proud to reinstate that title once again,” says Lauren.

“This year we go again. We continue to be the go-to-event for industry connection, and with our 10-year celebrations, we reflect on the opportunities‹MICE has provided, and the connections made between producers and roasters,‹manufacturers and roasters, roasters‹and‹café representatives. We are proud to be a dedicated‹coffee trade event, and thank all our wonderful sponsors, exhibitors, and visitors‹for‹being‹equally dedicated and committed‹to‹this event,‹and its significance in the‹Australian‹market.”‹

10

Attendees gather at MICE to network and explore new coffee offerings.

11

MICE2022 saw a record 15,056 attendees visit the expo over four days.

12

La Marzocco is a long-time exhibitor who has used the expo to showcase new equipment and technology over the years.

13

MICE2022 is a place to ‘do business’ annually in the one place.

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Where are they now?

TO CELEBRATE ITS FIRST DOUBLE-DIGIT BIRTHDAY, MICE IS TAKING A TRIP DOWN MEMORY LANE TO HONOUR INDUSTRY FIGURES WHO HAVE SEEN SUCCESS AS A RESULT OF PARTICIPATING IN THE BIGGEST COFFEE-DEDICATED EVENT IN THE SOUTHERN HEMISPHERE.

PETE LICATA

Pete Licata of Veneziano Coffee Roasters was the 2013 World Barista Champion, crowned at the 2013 Melbourne International Coffee Expo. Pete had never been to Australia before the WBC 2013, and coming from the United States, says it felt like an incredibly exotic place to visit.

“My first memory of MICE was showing up to the World Barista Championship (WBC) area. Walking into the Melbourne Showgrounds full of tents was pretty surreal. Once I actually got out into the show, I was impressed by the number of roasters present and the crowds of people who were attending. There is a distinctly Australian feel to the show; part industry leading, part homegrown, that makes MICE seem both impressive and approachable,” Pete says.

“I think my most memorable part of the show was walking through the annex building (between the competition and main hall) with all of the former WBC champions’ pictures hanging from the ceiling. It was like walking through a hall of fame or a sporting arena with past champions watching you pass through. A bit of a tribute to the past, looking toward the future.”

After the show was over, and his new WBC title sunk in, Pete spent the next few years travelling back and forth from his hometown of Kansas City to Australia to consult and coach competitors. In 2019, he made the lifechanging decision to become Nomad Coffee Group’s (Veneziano Coffee Roaster’s parent company) Research and Development Coffee Consultant.

“I’ve become more of a mentor for younger baristas. I’ve coached competitors as well as baristas who are just wanting to grow in the industry and find that my experiences can be pretty valuable for others to learn from. It’s something that I enjoy, and hopefully something that is helpful to push others higher in their

pursuits,” says Pete.

The 2013 World Barista Champion is grateful to MICE for solidifying unique opportunities and giving him the chance to expand his knowledge on larger business operations.

“I have had the chance to work with a number of equipment and product manufacturers to help improve existing products and come up with new ideas,” he says.

“[My job] has also shown me just how much I enjoy building systems and structure, and how to implement them into a team environment. From here, I feel the future is wide open, but of course I want to stay based here in Australia.”

At MICE2023, Pete looks forward to catching up with friends from around the country (and potentially the world) and is eager to reconnect with the industry.

“MICE is a family reunion that brings us all a bit closer together. I get to see what everyone’s been up to lately, or what may be coming in the near future,” he says.

“It’s a very special event for me because of some major life changing moments that I experienced on my first visit, and I get to relive that each year, in a way.”

RIE MOUSTAKAS

2014 Australian Latte Art Champion Rie Moustakas attended MICE for the first time in 2013 and was in the crowd when Pete was announced the World Barista Champion.

“Sitting in the stands and watching the World Barista Championship was an insane experience. The atmosphere was electrifying, especially when Pete was announced as the winner,” Rie says.

Every time Rie attends MICE, she says it’s a valuable networking experience and makes many connections that have helped her in her career.

“Really, it’s the lasting, genuine friendships I’ve made from MICE that have been a

01 Pete Licata is the 2013 World Barista Champion.

02 Rie Moustakas is the 2014 Australian Latte Art Champion.

big inspiration and motivation in my life,” says Rie.

“MICE has always been a fun experience, but also encouraging and influential. I love meeting top industry professionals, visiting the stands and seeing the latest technology and products in our industry. Not to mention seeing people from origin connect with roasters and giving us the opportunity to taste some amazing coffees. It’s all incredible.”

CRAIG SIMON

Like Pete and Rie, Criteria Coffee Founder Craig Simon is no stranger to the WBC stage. He has represented Australia at the WBC in 2012, 2014, and 2018, and is a multiaward-winning barista and coffee roaster who has worked in every link of the coffee chain.

“I was at the very first MICE in 2012. This was the first time the Australian Coffee Championships were held there and the first year I won the Australian Barista Championship, which changed the trajectory of my life. Competitions have since been a large part of my career in terms of building my knowledge and reputation,” Craig says.

“Those first few years of MICE were such exciting times. Seeing so many roasters create extraordinary stands and watching the industry unite was really special. It created a focal point of cohesiveness in the Australian coffee industry.”

Craig looks back fondly at his first time competing in the WBC and is appreciative of MICE for providing a platform to share his ideas.

“Having a public forum to present your professionalism and skills is so rewarding, as is being a part of such a revered accolade. If you have something to say, then that stage gives you the opportunity to present it to a wider audience,” Craig says.

“Just like the WBC, MICE is a platform to share ideas and be heard. It’s a fundamental part of our landscape. Coffee is a part of the hospitality industry, and hospitality is about being hospitable. What better place to make new friends and people feel welcome than at the only coffee trade show in Australia?”

ANGUS MACKIE

Industry experts are not the only ones to find success thanks to MICE. The MICE Product Innovation Awards

recognise the best innovations from exhibitors, and at MICE2022 the Compass from Nucleus Coffee Tools was awarded the Product Innovation Award for Coffee Accessories.

“I remember attending MICE for the first time in 2012 to compete in the Australian Latte Art Championship. This MICE was a special moment for me as I placed second and was the first person from Canberra to ever place in the top three in a national-level competition,” says Compass creator Angus Mackie.

“[Winning a Product Innovation Award] was another proud moment for me. Developing any kind of product takes a long time. There’s so much work beyond just being creative and making something that you love. Logistical matters add months of work which out-weigh the time spent innovating and the fun stuff. Receiving this kind of acknowledgement was so encouraging, and really motivated me to see value in my idea. Whenever I see my award, it makes me smile and reminds me to keep pushing.”

The Compass temperature reader is suitable for reading temperatures in different beverages with the option to set it up in Celsius or Fahrenheit degrees. Angus was inspired to manufacturer the product by wanting to connect everyday people with complex coffees.

“The more time I spent with coffees, the more I realised they do have moments where they taste best, and often those moments are lost by drinking the coffee too slow or too fast. Once I realised how much hard work goes into the cup, I realised I wanted to create a tool that makes it easier to savour those moments,” says Angus.

“I’d like to be known as a coffee lover with a creative mind whose ideas can improve everyday appreciation of coffee. Receiving an innovation award was really special and encourages me to keep believing and pursuing my ideas.”

The recognition Angus received from this award has allowed him to gather several new ideas for an updated version of the Compass. “When [the second version is released], I look to include it in the MICE Product Innovation Awards to add value to it and increase trust with the end consumer,” he says.

“MICE adds an exciting event to my calendar each year, and I get to connect with interstate and international coffee friends, meet new people and witness new things in all areas of our industry.”

03 Craig Simon is the 2012, 2014, and 2018 Australian Barista Champion.

04 Angus Mackie is the creator of the Compass temperature reader.

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One step closer

Coffee has been grown in Australia since the 1800s. The variety that has shown the most promise for Australia’s long ripening season in subtropical climates was the Kenyan varietal K7, which produces highquality beans, is high-yielding and rust-resistant, and was deemed suitable for machine harvesting.

With nearly all of the approximately 40 coffee farms in Australia using machine harvesting and relying heavily on K7 and Catuai as their varietals of choice, the Australian coffee production industry has established itself as a commercial entity, delivering high-quality product to the domestic, tourist, and specialty export markets.

However, according to Professor Tobias Kretzschmar of Southern Cross University in Northern New South Wales, the vigour of K7 on the red soils of northeast New South Wales and southeast Queensland has proven to be a problem. Over time, this excess vigour has resulted in coffee trees that are too large for machines to harvest them effectively. The best way to control the size of these trees is cutting them back. While pruning is a successful management practice with other coffee varieties in different coffee-growing environments, it has proven unsatisfactory with Australian subtropical-grown K7. For example, little benefit arises if the plants are pruned high, while cutting the plants low results in

multiple stems that are unsuitable for machine harvesting.

“Trying to prune the trees correctly becomes a frustrating art. At best, one year of production from mature plants is lost after pruning, followed by two years of production, with pruning again required in the fourth year. This is too much maintenance for most Australian coffee farmers, who are looking to harvest coffee, not run a landscaping business,” says Tobias.

When Tobias became aware of the World Coffee Research (WCR) International Multilocation Variety Trial (IMLVT), it struck him as a perfect answer to Australia’s challenge. The IMLVT gathered 31 top-performing coffee varieties from 11 suppliers around the world and distributed them to coffee growing countries for long-term evaluation on research plots.

“IMLVT participation allows us to assess a range of international coffee cultivars which are likely to be high-quality and high-yielding, and some of them rust-resistant,” he says.

“Since our trial site is established right in the centre of the subtropical coffee-growing regions, it will allow us to evaluate which of these varieties further display a growth habit and architecture that is suitable for machine harvesting.”

A unique element of Australia is that the country is relatively‹free‹of coffee-specific diseases and pests that

plague‹other growing‹areas.

“This makes Australia a safe haven for coffee germplasm management and conservation. By assessing performance of an international diverse set of coffee such as the IMLVT varieties, we can get a better idea if and how Australia can contribute to global coffee conservation efforts, with the potential to serve as a regional coffee genetic resource centre,” Tobias‹says.

After spending over half a year under quarantine at Southern Cross University, as part of Australia’s strict biosecurity measures, the IMLVT trees were planted in the summer of 2019. Tobias says that public interest in the trial and the industry engagement in helping establish this trial has been exceptional.

“We had our first proper harvest last year and assessed production parameters, such as cherry and green bean weight, and took the beans all the way through into cupping,” Tobias says.

In March 2023, coffee researchers from Southern Cross University held cupping panels in Melbourne, Sydney, and Brisbane to assess 16 of the 31 varietals.

“Professional tasters and roasters were welcomed to evaluate existing local varieties with the newer varieties that we have selected, so we have industry approval of which cultivars are the most favourable,” Tobias says.

“They all performed really well and were graded about 83 and above. This is a great result, but I think we can improve on it. Our cuppers noticed that the green bean moisture content percentage was too high, so we need to try and reduce moisture in this year’s harvest and improve our processing methods. I’m confident we can get those cupping grades even higher.”

While Tobias can’t disclose just yet which cultivars are frontrunners, he says several varietals look very‹promising.

“I can’t say exactly which varietals are performing well. I can say that some of them are coming from Brazil. And we’ve found that some of the varieties that perform well here in Australia are performing well all over the globe, indicating that they are adaptable to changing climates,” says Tobias.

“This could be because Brazil is one of the few coffee growing countries that does have occasional cold weather spells, especially in southern Brazil, similar to Australia. Both countries have a need for cold tolerance and have similar subtropical lowland climates.”

Running of the IMLVT over its five-year duration is supported by AgriFutures Australia as part of its Emerging Industries Program, which closely aligns with‹the Australian Subtropical Coffee Association’s (ASTCA) efforts to increase the footprint of Australiangrown coffee.

In a subdivision of the project, Dr Ben Liu of Southern Cross University is working to define the terroir of Australian coffee alongside colleague Dr Simon Williams.

“The aim is to identify and describe the unique sensory attributes of Australian coffee, particularly in relation to terroir, and how these findings relate to the palates of coffee consumers,” says Simon.

Simon and his colleagues from Southern Cross University’s Faculty of Science and Engineering developed a colourful sensory character wheel derived from academic and industry sources with some surprising mouthfeel and acidity descriptors for coffee like gritty, silky, winey, and vinegary.

Using data from coffee tasting panels, Ben’s team can match the chemical markers identified in the lab to a vocabulary of descriptors, a roadmap for coffee growers to reproduce a flavour profile more accurately.

“We want to develop a system that allows the impartial prediction of sensory characteristics without having to rely on cupping panels, as they can be quite time consuming and often result in diverse opinions,” Simon says.

Tobias says the next stage for WCR will be to use the varietals that are performing well in a breeding‹program.

“Once we go through these next couple of years of tastings, we can determine exactly which beans are suitable for the Australian climate,” he says.

Simon is confident that once both projects are completed, the Australian coffee industry will be one step closer to finding high quality, high yielding, and disease-resistant home-grown varietals.

“In an ideal world, Australian coffee growers have a horde of information that allows them to make informed decisions about which varietals they have access to, how well they grow, and what their cupping scores might be. I believe these trials will get us there,” he says.

01

A cupping panel of the new varietals took place at Zest Coffee Tasting Experience Studio in Melbourne.

02 Southern Cross University researchers hand harvesting WCR varietals.

VISIT

Waste not want not

Efforts to improve sustainability have always been prevalent at MICE over the years, but this year’s expo aims to be the most environmentally conscious edition to date.

“We want all visitors and exhibitors to know that we’ve put our best efforts into making MICE2023 the most sustainable event to date. We have a lot to celebrate this year, and it includes the number of sustainability partners and initiatives we have taking place throughout the show,” says MICE Show Director Lauren Winterbottom.

“We know sustainability is front of mind for most people, and we want that to extend to the experience they have at MICE, from waste collection and recycling to repurposing of materials.”

To help with sustainability efforts this year’s MICE will have one major change from previous editions.

“We’re not producing showbags this year,” says Lauren. “It’s small decisions like this that result in less resources being used for a single-use item.”

Host venue, the Melbourne Convention and Exhibition Centre (MCEC), says in the past, monitoring the sustainability efforts of visitors has been challenging, with many people confused when it comes to separating their recycling from general waste.

To avoid any doubt, ask an on-site MCEC team member if unsure which bin any waste item should enter.

“We encourage people to throw coffee cups to the commingled recycling bin where our staff will be sorting through it back of house,” says IKON Waste and Environmental Services Manager Yasmin Assis.

“Once these events are over, our staff are trained on how

01

The MCEC is committed to reducing its carbon footprint and invites attendees to dispose of coffee cups in the commingled recycling bin.

02

Coffee chaff can be a valuable base for any flower bed.

to properly sort recycling. It’s a constant ongoing commitment.”

MCEC Sustainability Manager Sam Ferrier says the success of this year’s sustainability efforts at MICE require the support of staff and those in attendance.

“As a collective, we’re all working towards removing problematic materials and reducing our carbon footprint,” says Sam.

Leftover furniture, stands and staging at the end of expos is another common issue that’s difficult to recycle.

“[Furniture] that can be hired and reused is our preference,” says Sam. “Furniture has the potential to be quite a significant contribution to landfill if it’s not managed properly.

To avoid landfill altogether, social enterprise Co-Ground will be on hand to reuse and convert appropriate stands into social enterprise coffee carts, and office-based hospitality setups.

“The aim with MICE this year is to create some assets that can further our social impact efforts through hospitality,” says Co-Ground Co-Founder and

Managing Director Andrew Mellody.

“We are big believers in using business for good, and social enterprise is one key way to engrain social impact in businesses.”

Andrew says the Co-Ground team is looking forward to engaging with MICE participants to assist them with their large-scale recycling efforts.

“Waste is a massive problem in the coffee industry, and it’s a problem that we all need to solve,” he says. Across the board, social responsibility and sustainability is more important than ever.”

“We are excited about working together with exhibitors to turn unwanted stands into coffee carts that can fund education, water access and Indigenous employment programs. These materials can have an ongoing social impact for years to come.”

Another contributor to this year’s sustainable efforts is OzHarvest, a food rescue organisation that will be on site to collect any remaining milk or food products. A collection point will be available at the end of the show for all the leftovers. All types of quality surplus food are welcomed, as long as it’s within its

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use-by date and is food safe.

“OzHarvest is very excited to be teaming up with MICE this year,” says OzHarvest Victoria and South Australia Engagement Manager Alana Roberts. “The MCEC is an awesome partner of OzHarvest and regularly arranges the donation of surplus food from expos such as MICE.

Alana adds that every meal collected from MICE will be diverted from landfill.

“We are grateful for the opportunity to rescue all surplus food and coffee from the event and deliver it to charities that feed people in need,” she says.

Social enterprise Reground will return to MICE to collect discarded coffee and chaff waste product and give it a second life.

Reground is planning a collections hub for attendees to dispose of their waste through correct channels. They will also have staff members roaming the venue with collection bins.

“We need to be extremely efficient in the way we collect coffee

so we can get as much as possible,” says Reground Communications Manager Fiona Parsons.

This year, Fiona says Reground is conscious of making collection bins more identifiable for attendees.

“We have a huge opportunity to improve on the collection side this year, so we can collect much more coffee in a cleaner and more efficient way,” she says.

Another priority for Reground is talking with exhibitors about ways they can enhance their sustainability efforts.

“Rather than just collecting the waste, we’re going to also start having conversations,” says Fiona.

“It’s a massive opportunity to be there in-person and speak to exhibitors.”

Fiona says conversations with café owners is also crucial to improving their individual recycling‹practices.

“A lot of cafés and business owners make the same mistakes we do at home, as we all have a tendency to do what’s easy and what’s familiar,” she says.

With a number of new sustainability efforts in place for MICE2023, MICE Show Director Lauren

says the event is in the best place to have a reduced environmental impact.

“It’s nice that the coffee industry is so forward thinking about sustainability and trying to drive a lot of these solutions themselves,” Lauren says.

She adds that the sustainability efforts of MICE will be a group effort, not only from the individuals attending but the team of organisations working together to reduce waste.

“Partnering with these groups has been really beneficial,” Lauren says.

“Knowing that the waste will be sorted, and that leftover food and materials can be repurposed, is reassuring. The coffee industry celebrates each stage of the supply chain, and we want to make sure it doesn’t end at MICE. We want there to be an infinite cycle of usage, not waste.

“It’s really exciting to be at the forefront of these new features.”

Connect with Reground at stand #M36 and OzHarvest at #C19 at MICE.

one ever got anything done by being afraid of change. Meet the all-new Barista Oat.

Save Money, Do Good

With inflation soaring, interest rates rising, and a recession looming, My Coffee Counts understands that small businesses owners and charities could do with a boost.

“They’re really doing it tough,” says My Coffee Counts Chief Advocate Officer Kieran Westlake. “That’s why we’re working to change the game, not only for the hospitality industry, but also for charities across Australia.”

With its digital loyalty platform, My Coffee Counts is able to transform coffee loyalty into charitable

donations for local communities and organisations, as well as help restaurants and cafés reduce costs and thrive in a challenging financial environment.

Free to download for coffee-lovers and businesses alike, the MyCC app represents a unique platform on which Australians can harness their love of coffee for the greater good.

“Through MyCC, business owners can provide customers with direct online access to their products and offers, enabling both digital engagement and the opportunity to integrate a valuable charitable giving program directly supporting community needs,” says Kieran.

My Coffee Counts has worked hard to ensure the platform is user friendly for both businesses and customers. When customers reach their loyalty reward, they have the option to take their free coffee, or elect for the shop to donate its value to support a local community-based charity. Alternatively, cafés without an official loyalty program are able to remove the ‘free coffee’ functionality in favour of an automatic donation based on customer loyalty and repeat patronage.

“We’re proud to partner with a number of Australia’s most beloved charities, including the Surf Life Saving Foundation. With over 181,000 surf lifesaver members, they’re always there for us, providing a vital community service,” Kieran says.

The company also supports the Community Living Association (CLA) which has been operating and providing services in Australia since 1987.

“CLA manages a range of programs that provide support, create opportunities, and promote independence for people with disability and the young at risk. We love the work they do with families, and those with mental health issues and cognitive disabilities,” Kieran says.

“We deliberately selected established charity partners with a network of associated, grass roots community groups to benefit from this endeavour. These are charities focused on local people and local issues. Those without big marketing budgets, often achieving significant local impact in spite of limited‹resources.”

According to Kieran, My Coffee Counts’ influence is not just felt locally. It also engages

01 Download the app to find the nearest café participating in My Coffee Counts.

02 My Coffee Counts i s a d igital platform that turns coffee loyalty into charitable donations.

with a global network of impact providers, dealing directly with coffee communities at origin to provide funding that enables businesses, community programs, and ultimately, the sustainable support of families.

“Through such engagement, we’re effectively empowering communities to learn and become independent, while ensuring the cycle of poverty doesn’t transcend generations,” says‹Kieran.

“This sense of connection between all participants of the coffee supply chain not only reflects how consumers feel about their coffee, but also ensures that long term sustainability, profitability, and charitable outcomes can be‹achieved.”

My Coffee Counts is calling on all coffee-lovers to download the app and help spread the word by sharing it with their favourite baristas the next time they order.

“We’re working to change the way we all think about loyalty, and in the process, we’re hoping that our local businesses, and our communities, can benefit greatly,” Kieran says.

For more information, visit mycoffeecounts.com.au or stand #M10

MICE Association Partners

AUSTRALIAN COFFEE TRADERS ASSOCIATION

The Australian Coffee Traders Association (ACTA) has been active since 1940, with a diverse membership encompassing green coffee bean importers, roasters, coffee machinery manufacturers, food service distributors, logistics companies, packaging manufacturers, as well as sustainability organisations.

ACTA strives to provide a ‘single voice’, liaising with both the media and regulative bodies on all aspects of concern to the coffee industry. For example, a few years ago ACTA was involved in the successful effort to exempt green coffee from GST, last year communicated with Environment Protection Authority Victoria on environmental legislation, and has discussed concerns with the Department of Agriculture, Fisheries and Forestry in respect to biosecurity delays on full container coffee loads and the ongoing requirement for phytosanitary certificates on coffee samples.

ACTA keeps abreast of industry issues, and through forums with leading industry speakers has tackled many diverse topics, including sustainability and climate change, supply chain disruption and transport decarbonisation, post-COVID employment challenges, profiles of coffee producing countries, as well as the role of women in coffee.

ACTA hold five to six networking events each year around the country, which are always great opportunities for the coffee industry to hear about latest developments of interest. ACTA also provides experienced, independent judges for national coffee competitions, most recently in South Australia with the inaugural event hosted by the Royal Agricultural and Horticultural Society.

ACTA supports MICE not just because of the presence of many coffee roaster members showcasing their products, but also because of its growth as a key event in the national coffee calendar, bringing together key players in all sectors keeping Australian coffee at the forefront of quality production at an international level.

SPECIALTY COFFEE ASSOCIATION

The Specialty Coffee Association (SCA) is a trade association built on foundations of openness, inclusivity, and the power of shared knowledge.

SCA’s purpose is to foster global coffee communities to support activities to make coffee a more sustainable, equitable, and thriving activity for the whole value chain. It’s vision is to create an effective, authentic and dynamic organisation to give voice and substance to the possibilities for specialty coffee worldwide.

From coffee farmers to baristas and roasters, its membership spans the globe, encompassing every element of the coffee value chain. The SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach.

Dedicated to building an industry that is fair, sustainable, and nurturing for all, the SCA draws on years of insights and inspiration from the specialty coffee community.

SCA CEO Yannis Apostolopoulos would like to wish you all a successful time at MICE2023. On behalf of the SCA, Yannis says he is excited for this gathering and opportunity for the Australian specialty coffee community to reconnect in Melbourne, a trailblazing city in the coffee market that sets the bar high as an industry innovator.

With its rich history in espresso culture and deep appreciation for specialty coffee, Yannis says Australia continues to lead by example and is a true testament to the dedication and passion of the local coffee industry.

Over the course of this event, Yannis encourages visitors to seize the opportunity to network, enjoy, and establish valuable relationships. He hopes everyone has the opportunity to experience a remarkable coffee journey at MICE2023.

ITALIAN CHAMBER OF COMMERCE AND INDUSTRY

The Italian Chamber of Commerce and Industry, Melbourne (ICCI Melbourne) is a not-for-profit organisation supporting and promoting “Made In Italy” and bilateral trade between Italy and Australia through proactive consultancy and skilled project management. It continuously strives to add value to its members and partners, by understanding, assisting and interpreting their business needs, via solution-based outcomes.

ICCI Melbourne is a member of Assocamerestero, the worldwide association of Italian bi-national chambers. It has Chambers in 58 countries and 20,000 global members. At a local level, ICCI Melbourne has more than 300 members and partners with some of Italy’s most iconic brands including Lavazza, Birra Moretti, Iveco, S.Pellegrino and Prosecco DOC.

ICCI Melbourne members can connect with other members, corporate sponsors and partners, Italian and Australian institutions, government bodies and the business communities of Australia and Italy at one of its many networking events.

INTERNATIONAL WOMEN’S COFFEE ALLIANCE AUSTRALIA

The International Women’s Coffee Alliance (IWCA) represents a worldwide network of 33 chapters devoted to empowering women in the international coffee community to achieve meaningful and sustainable lives, and encouraging and recognising their participation.

The Australian chapter gathers a vibrant inclusive coffee community of volunteer individuals fostering diversity, equity, and inclusion across all aspects of the Australian coffee scene. It is committed to providing platforms for engagement, advancement and inclusion to women and marginalised individuals to develop their leadership and entrepreneurial skills.

THE ART OF ITALIAN ESPRESSO

A unique experience

MICE is a place to celebrate Melbourne coffee culture, but it’s also a place where innovation is revealed and‹talent‹unveiled.

In the case of MICE Platinum Sponsor Milklab, this year it’s launching a different kind of experience called Milklab Lane, inspired by Melbourne urban coffee culture, its collaboration with baristas, and the new ‘Made With. Made For. Baristas’ campaign.

“Reminiscent of the streets of Melbourne, the new-look stand incorporates exterior, hole-in-the-wall style cafés and funky coffee carts that encourage guests to explore and discover the laneways of Milklab where they can enjoy a unique and exciting coffee experience that showcases perfect pairings and highlights the tasting notes of the Milklab range,” says Milklab Marketing Manager Natalie Latimore.

The refreshed approach anchors the overarching theme of the stand with vibrant coloured laneways, innovative signs, and a live DJ that highlights the vibe of the Milklab brand.

“The stand has been made with sustainable materials including SaveBoard, a low carbon building material made from upcycled tetra packaging, and finished off with custom street signs, fauxshop fronts, and festoon lighting to be vibrant, inviting and warm in all the best ways,” says Natalie.

Milklab will also be hosting the Milklab Barista Battle finals on the stand, a knock-out style latte art smackdown. Regional heats were completed in six states across Australia throughout June‹and July.

Vinh Dang of Fox and Bow Redhill won the Australian Capital Territory heat of the Milklab Barista Battle series on 29 June at East Row Specialty Coffee in Canberra. Molly Hay from The Cupping Room placed second and Kevin Yearling from Espresso Rooms came in third. Darcy Jones of Axil Coffee Roasters won the Victoria heat on 5 July at Roasting Warehouse in Airport West. Ming Wan of Ona Coffee was runner up and Kael Zhao placed third in the final round. Sabita Lama of Leaf Café won the New South Wales heat at The Grounds of Alexandria in Sydney, New South Wales on 13 July. Anamika Dangol of Leaf Café‹placed second and Jun Lee of The Grounds of the City placed‹third.

The following heats occurred at The Coffee Commune in Brisbane, Queensland on 19 July; Dimattina Coffee in Perth, Western Australia on 27‹July; and Altura Coffee in Adelaide, South‹Australia‹on 29 July.

“Each heat saw 24 baristas compete in a head-to-head, bracket-

01

The Milklab stand features a new experience called Milklab Lane, inspired by Melbourne urban coffee culture.

02

style tournament. Each round was‹a knock-out battle with the best pour, as decided by‹a panel of judges, moving on to the next round,” Natalie‹says.

“We love seeing the interaction among the community, not just between us and the baristas, but the competing baristas themselves. It’s really rewarding to be able to cultivate a friendly competition and give baristas a space to mingle and‹learn from each other.”

All the winners from the six state heats will be flown into Melbourne to compete at the Australian final, taking place at MICE on 17 August from 3pm.

In the Australian final, six baristas will compete in three rounds.

“In the first round, they will create an animal or creature with Milklab Oat milk. From there, three baristas will progress to round two, creating free pour latte art with Milklab Almond milk. The final round will see two baristas go head-to-head and create free pour latte art with Milklab Oat milk,” Natalie says.

The winner of the Australian final will be invited

to become a Milklab Master Barista and go on to be represent Australia in the International Final.

Taking place on 18 August from 3pm, the Milklab Barista Battle International Final will see the Australian winner compete against finalists from New Zealand, South Africa, Philippines, Indonesia, Vietnam, Malaysia, and China.

“Baristas are competing for the chance to win a trip for two to Toronto Coffee Festival 2024,” says Natalie.

“Last year our Aussie competitor took the Barista Battle Champion title, but this year, who knows? I love seeing the skill of the baristas and the latte art patterns inspired by big latte art champions. Come on‹down and see for yourself.

For more information, visit www.milklabco.com an

The Milklab Barist a B attle is a knock-out style latte art smackdown.

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Choose to reuse R

eusable drinkware manufacturer made by Fressko will be returning to MICE2023 with some exciting new additions, including its largest coffee cup to date.

made by Fressko Partnerships and Operations Manager Hayley Culley says the addition of a 16-ounce cup has been a “natural progression” for the company to‹undertake.

“We started with the 12-ounce cup, and then moved to the eight-ounce cup because there was demand for it in the Melbourne coffee industry,” says Hayley. “After those, we soon had a lot of people asking for a bigger size.”

The decision to add the 16-ounce cup was also fuelled by the company’s desire to further its expansion into the United States, where Hayley says the demand for a larger coffee cup is even stronger.

“We’ve just relaunched in the US with a new warehouse,” she says. “It’s a focus for us to re-grow the brand’s presence there since international expansion is always a priority.”

There are a number of aspects in play when made by Fressko produces a new product, but one factor remains at the forefront of the company’s decision-making.

“It’s not so much about retail feedback as it is consumer feedback,” says Hayley. “We get a lot of people emailing in their requests.

“We have our own ideas and things we want to bring out, but we take feedback from our consumers really seriously. We know what we like, but we are only a small pool of data.”

While the new larger cup has been built with input from customers, the made by Fressko team have put their market experience to use with the introduction of new colour options.

made by Fressko currently has 13 colour options available, with two more choices unveiled at MICE: Oat and Emerald.

“We do get asked for new colours all the time but this was very much a Fressko decision,” says Hayley.

She says the process behind bringing in new colours is a long and arduous one, with plenty of debates involved.

“It’s natural to have a personal preference,” she says. “Taking all of our preferences and putting them alongside what the customers are asking for, needs to end in a happy balance.”

That balance, is an extension of the brand’s original colour palette.

“The new colours are for the coffee connoisseurs that take their coffee seriously while also wanting a premiumlooking cup,” Hayley says. “We do accommodate to the playful, fun side as well, but these particular colours are very classy and play towards the high-end market.

“We want [made by] Fressko to be seen as a timeless, high-quality brand. They are classic colours that are really beautiful for winter.”

These new additions, along with the 16-ounce cup and the full range of made by Fressko products will be on display at MICE.

“[MICE2022] was really great for us. We got to meet international roasters and cafés, as well as learn about the industry as a whole,” says Hayley.

“We’ve been working with the industry for a number of years now, but to be more involved in it internally and to have this presence at events like MICE is great for us to create connections, to learn more about the industry, and to find out what’s important and how we can evolve.”

The company hopes to do that again and more when it exhibits at MICE2023, with the aim to make a lasting impression with visitors.

“There’s always going to be new people coming through [to MICE], so there’s always a chance to connect,” says Hayley.

For more information, visit au.madebyfressko.com and stand #I19

made by Fressko’s new 16-ounce cup will feature in Emerald and Oat colours.

Small acts, big impact

For the seventh year running, CafeSmart will work with MICE as the event’s official charity partner, with the aim to connect with more participants and raise much needed funds and visibility for local grassroots homeless‹charities.

CafeSmart, a StreetSmart initiative, began in 2011 and has evolved into a week-long event that invites café owners, customers, roasters, and traders to “do good and take action against homelessness”.

This year, the event ran from 1 to 7 August in the lead up to Homelessness Week, with participating cafés donating $1 for every coffee sold on Friday 4 August, and staff wearing yellow clothing during the week to help raise awareness of CafeSmart.

“The event started with just 20 to 30 participants,” says‹StreetSmart Partnerships Manager Cynthia Mac Caddon. “Today, we have more than 650 cafés, and more than‹40‹roasters‹on board.”

Coffee roasters and cafés who sign up to the program each year see a portion of their sales go towards fighting homelessness in their local area. Generous coffee lovers can join‹the initiative by making a direct online contribution.

“Funds raised are fed back into projects as close to where they are raised as possible and target smaller services who

work to support people experiencing homelessness. We know local leaders, volunteers and community groups are best placed to identify what support their communities need, and have solutions and mechanisms in place that work for them and their community,” Cynthia says.

“Some [projects] target food relief, some are targeting mental health issues, and some are focusing on accommodation and‹housing support.”

CafeSmart is one of Streetsmart’s broadest initiatives because it supports grassroots services in every state and territory, with last year’s event raising a total of $159,000 that was distributed across 130 frontline organisations.

Cynthia says the impact CafeSmart’s donations deliver every year wouldn’t be possible without thousands of micro philanthropists, including small business owners and coffee lovers who have been stepping up and doing a charitable act for the past 12 years.

“If you think about it, being a philanthropist means to give back, whether that’s to give back time, give back skills, or give back money,” says Cynthia. “Everyone can be a philanthropist‹by‹being engaged with the community and having a positive impact.”

“It’s my favourite time of the year when we distribute the grants and we hear back from the community partners,” Cynthia says. “With the donations comes beautiful stories.”

She adds that the “power of the cup” cannot be understated during the campaign, with even the smallest donations contributing to local areas in a‹big‹way.

“[A donation] may be one dollar, but when you look back at the end of the campaign, that’s one of over one thousand dollars raised,” Cynthia says.

Putting together the campaign each year is a big effort, but Cynthia says much of the work begins after the weeklong event has concluded.

“The unique aspect of CafeSmart is that once the campaign finishes, we pull all of the funds raised and map them per region to ensure the funding needs of local homeless services are met,” says‹Cynthia.

The 2023 edition of the CafeSmart campaign has‹officially passed, but Cynthia says donations are

still‹welcome.

“We want industry brands and coffee lovers to know that there is still time to support the campaign and join the thousands of philanthropists‹that are contributing to having a‹positive social impact across‹the country,” she‹says.

This year marks the 13th year of CafeSmart. The event has been running for over a decade, however Cynthia says it needs the industry’s support more than ever, with more than 122,494 people estimated to be experiencing homelessness, according to Streetsmart. Fifty-eight per cent of those affected are under the age of 35.

“Homelessness is a really complex issue,” says Cynthia. “There are many contributing factors to be tackled, but we know from worldwide evidence that it is preventable and solvable.

“We know that your support will go a long way.”

For more information, visit streetsmartaustralia.org/ cafesmart/

Get café staff involved by wearing yellow during CafeSmart.

Straight from the source

Each year, producers travel from far and wide to attend MICE. For many, it’s the first time visiting a consuming country, and the first chance to connect with the roasters‹who buy their product, and the café who proudly‹present it to consumers.

Over the history of MICE, the event has embraced the producing community, and even hosted the Melbourne Lets Talk Coffee event in 2015 in partnership with Sustainable Harvest to connect producers to the end of the supply‹chain. A‹designated‹Origin Alley was established to showcase the best of origin and the innovation being done at ground level, with partnerships over the years with representation‹of Fairtrade farmers, and country members associations from Guatemala to‹Panama, Honduras to Brazil, Colombia to India.

Café de Colombia has long been a long-time supporter‹of MICE. It is the brand of the Colombian coffee growers, created to promote 100 per cent Colombian coffee both in the industry and among consumers as a high-quality product. Since its creation, the Colombian Coffee Growers Federation (FNC) has worked as a non-profit organisation and gained global recognition as one of the

largest NGOs thanks to its work representing more than 548,000 Colombia coffee growing families. Connect with Colombia Land of Many Origins by Café de Colombia at stand K12.

Minas Hill and Southland Merchants have also seen the value in partnering with MICE, and have used the expo as an opportunity to support their connection to Brazil, and showcase its quality‹coffee through the many producers that have graced‹their stand. We hear from two farmers who have attended‹MICE and‹share their thoughts on the impact the expo‹has back at origin.

PEDRO GABARRA

For Producer Pedro Gabarra from Santo Antonio and Pinhal farms in the Campos das Vertentes region of Minas Gerais state in Brazil, attending MICE has been a right of passage. He’s attended at least four or five Editions, with the last time in 2022.

Pedro had never been to Melbourne before attending MICE. He had heard about the expo thanks to his partnership with Minas Hill, Australian green bean traders, of which his own partnership with Minas Hill is the same age as MICE – both celebrating 10 years.

“[I was excited] to meet Minas Hill customers in person, who have been developing and selling our coffees,” Pedro says.

“[My first impressions were] the quality of coffees drank in Australia and the courtesy and kindness of roasters.”

Pedro says the experiencing of connecting with customers was nothing short of exciting and rewarding, not to mention wonderful to see first-hand the great job Minas Hill Founder Marcelo Brussi and his team have been doing since the company’s inception in‹2013.

“The most valuable learning experience from attending MICE is discovering quality over price. If you are producing quality, Australians roasters are keen to pay for it,” Pedro says.

One of his favourite memories from visiting Melbourne was the “Our Farmers Our Heroes” event Minas Hill hosted at AU79 café, a panel discussion of producer stories, triumphs and challenges in which Pedro spoke at, followed by participating at the Minas Hill stand at MICE2019.

“It’s essential roasters understand our work at farms and this valuable connection can be only possible through expos like MICE,” Pedro says.

At MICE2023, visitors can connect with Gabriel Oliveira, who will be representing Bom Jesus farm at the Minas Hill stand #M15.

GIL

Gil Cesar de Melo and Edu Leandro Melo from Coffee O’Melo, owners of Espigao Farm in Cerrado Mineiro, Brazil, attended MICE in 2018.

They had heard about the even from their importer, Southland Merchants, who said that the expo was “excellent” for networking, meeting various suppliers, and the opportunity to get to know their customers up close.

They were right. Gil says his best memory of MICE was meeting his customers and receiving their‹feedback.

“The experience was very valuable. Having feedback from those who are using our coffee, connecting even more with them, and strengthening our partnership for the long term was a great experience,” Gil says.

Additionally, he says at MICE there are various stands showcasing coffees from other origins,

providing an opportunity for exploration and networking. But the real value, was evidence back home at Espigao Farm.

“My greatest learning experience during the fair was understanding that roasters seek long-term connections, believing in our story and work for the long run. This drives us to improve the quality of our coffees more and more each year.”

Gil says his experience at MICE has influenced him and Edu to continuously improve their processes at‹the‹farm.

“After attending MICE, we invested in drums for anaerobic fermentations, took courses to enhance the‹quality at the patio, and hired a consultant to assist‹with patio management and cupping our coffees,” he‹says.

01 Minas Hill Founder Marcelo Brussi (left) with Pedro Gabarra from Santo Antonio and Pinhal farms in Minas Gerais, Brazil.

02

The Melo family representing Coffee O’Melo, located in Cerrado Mineiro, Brazil.

03 Andre Selga of Southland Merchants invited MICE attendees to taste Brazil in a cupping at MICE2022.

CESAR DE MELO

Southland Merchants will have three producers from Brazil visiting stand #J12 at MICE2023.

Get ready to battle H

ow good is money when it’s free? And when it’s a gigantic sum of money, we’re talking a share in $40,000, then you know Australia’s Richest Barista competition is going to be the hottest new competition in town, and more specifically, at this year’s Melbourne International Coffee Expo (MICE).

Taking place over the course of MICE2023, Australia’s Richest Barista is a knock-out format, fastpaced competition is designed to exhibit incredible barista talent to the global coffee industry and all the coffee lovers.

The winner will receive $25,000, runner-up will take home $10,000, and third place will win $5000. This competition is the richest cash prize on offer for a barista competition final anywhere in the world.

“We hope our baristas are ready to give their all and wish them the best of luck,” says MICE Show Director Lauren Winterbottom. “This could be the start of something big – for their career and their bank account.”

Round one will see baristas compete two at a time for 12-minute periods, preparing an espresso, a latte with Riverina Fresh milk, alternative milk using The Alternative Dairy Co. products, and a signature drink incorporating Naked Syrups’ beverage flavourings.

BRITA will be the competition’s qualified water sponsor and Dalla Corte will provide the Icon espresso machine for barista use. A winner will be declared from each round.

Half of these baristas will progress to round two: the latte art smackdown. Each barista will prepare three different patterns, displaying a mix of traditional latte art and their own creations. The winners will then proceed to the finals.

The final round will be a three-round cup tasting competition. Baristas will have to accurately and quickly identify which coffee out of the three groups is the odd one out.

The 2015 World Latte Art Champion Caleb Cha and World Barista Championship Qualified Judge Jeremy Regan will act as Head Judges for the event.

“This competition is designed to reflect the current requirements and skillset baristas demand in today’s competitive café market where standards are high, as is the expectation from customers,” Lauren says.

“We think it’s a fun and creative competition that will grow a global reputation in the years to come.”

With just 32 baristas competing, the winner will be the last barista standing who has achieved excellence in all rounds of coffee preparation and tasting.

01 The inaugural lineup of the Richest Barista competitors.

Name: Bronson Sheedy Age: 29

Company: Fish River Roasters

Name: Jae Kim Age: 35 Company: St Ali

Name: Hany Ezzat Age: 27

Company: Ona Coffee

Name: Carlos Mena Age: 32 Company: RGIT Australia

Name: Juan Escobar Age: 35

Company: Parallel Roasters

Name: Devin Loong Age: 42

Company: Ona Coffee

Name: Ryan Clark Age: 41 Company: Di Pacci

Name: Ruby Zhu Age: 57 Company: Ruby Coffee

Name: Pirada

Tungbenjaphol Age: 38 Company: JiBBi Coffee Roaster

Name: Harry Lin Age: 30

Company: The Q on Harris

Name: Aum Phithakphon Age: 34 Company: Udom House

Name: Rawirat Techasitthanet Age: 43 Company: JiBBi Coffee Roaster

Name: Corey Williams Age: 33 Company: Odyssey Coffee Roasters

Name: Victor Vu Age: 28 Company: Ona Coffee

Name: Phuc Quynh Pham Age: 30

Company: Raven Mead

Name: Duy Tran Thanh Vo Age: 32 Company: Raven Mead

Name: Suyasha Shrestha Age: 26 Company: Irish Pub

Name: Gabrel Tan Age: 24

Company: Veneziano Coffee Roasters

Name: Melanie Sugeng Age: 26

Company: Thieves Coffee

Name: Johnny Lau Age: 36 Company: Freelancer

Name: Lucky Salvador

Age: 35

Company: Kafe Utu/Coffee Man

Name: Selina Park Age: 25 Company: Matinee

Name: Dan Bottesini Age: 25 Company: Toby’s Estate

Name: Mahamat Abdrahman Age: 22 Company: Wooden Coffee

Name: James (Byung Kyu) Kim Age: 36 Company: Ned’s Bake

Name: Kay Wong Age: 33 Company: Nono

Name: Quoc Vuong Age: 29

Company: Australia Barista Training

Name: Vee Limbu

Age: 23 Company: Salvage Specialty Coffee

Name: Jayson Javier Age: 41 Company: Coffee Man

Name: Simon Gautherin Age: 31 Company: Zest Specialty Coffee

Name: Kael Zhao

Age: 32

Company: Little Chloe Roaster and Café

Richest Barista Sponsors

Name: DC Wen

Age: 34 Company: Rush Roasting Co

Australia’s Richest Barista schedule

Thursday 17 August – Round One (Barista)

Aum Phithakphon vs. Carlos Mena

Johnny Lau vs. Bronson Sheedy

Kay Wong vs. Juan Escobar

Duy Tran Thanh Vo vs. Suyasha Shrestha

Victor Vu vs. Rawirat Techasitthanet

Pirada Tungbenjaphol vs. Kael Zhao

Ryan Clark vs. Melanie Sugeng

Simon Gautherin vs. DC Wen

Friday 18 August – Round One (Barista)

Mahamat Abdrahman vs. Vee Limbu

Dan Bottesini vs. Lucky Salvador

Jayson Javier vs. Selina Park

Hany Ezzat vs. Gabrel Tan

Harry Lin vs. James (Byung Kyu) Kim

Devin Loong vs. Corey Williams

Phuc Quynh Pham vs. Quoc Vuong (Vincent) Do

Jae Kim vs. Ruby Zhu

Each group will compete head-to-head, with the winners progressing to Round Two.

Saturday 19 August – Round Two (Latte Art) and Round Three (Cup Tasting) will take place.

Must see at MICE2023

Alinox grinding burrs

The Alinox coated 98-millimetre grinding discs are suitable for Mahlkönig EK 43 models and protected against corrosion and oxidation. The high precision and multilevel manufacturing process with ISO 9001 and 13485 standards, as well as Helfezi’s long-term experience in the production of grinding burrs and innovation, ensures the highest quality of the newly designed and produced grinding burrs.

The quality requirement is strictly observed during the full production process of the grinding burrs. Every‹step is carefully monitored by a computer and a laser supported measurement. After extensive testing both in the laboratory and in the field, Alinox burrs are producing up to eight times longer lifespan than traditional burrs, which significantly reduces service costs. It’s heat repelling coating also keeps the burrs significantly cooler, therefore producing superior and improved flavour profiles.

For more information, visit baristaequip.com or stand #C24

Barista’s Choice by Vitasoy range

Barista’s Choice by Vitasoy is Aussie-grown, Aussie-made, and planet-friendly inside and out. The new range is made with almonds, oats, and soybeans sourced from local Australian farmers, blended into barista-grade milk in Wodonga, Victoria and backed by more than 80 years of plant-milk expertise. Vitasoy is on a mission to lower its environmental impact, and it starts with its packs. Every Barista’s Choice carton is made from over 85 per cent renewable materials, which together with the new plant-based caps, reduce its carbon emissions by 17 per cent. It’s what makes Barista’s Choice by Vitasoy the conscious choice for barista-made coffee.

For more information, visit vitasoy.com.au or stand #I08

Franke Coffee Systems Mytico

Franke Coffee Systems introduces BeyondTraditional, a brand-new product category that connects existing technologies with new trends and customer demands to create solutions that go beyond industry standards. Mytico is the first range in Franke’s new product category BeyondTraditional. The new coffee line is equipped with advanced technology that produces consistent, barista-grade coffee. Mytico’s ease of use and reduced height give room for the barista to converse with the customer while producing the perfect beverage.

For more information, visit mytico.franke.coffee or stand #C02

made by Fressko

made by Fressko has released two new hues of its reusable coffee cups, Oat and Emerald. These earthy tones are for the coffee connoisseurs that want vibrancy in the coffee flavour rather than in the vessel. They are elegant yet bold. The two new colours will also be sitting alongside the new 16-ounce Grande cups that Fressko released in early 2023, rounding the range out to include eight-ounce, 12-ounce, and 16-ounce cups. made by Fressko’s award-winning cups boast internal markings, a click-lock, spill-proof lid, food-grade insulated stainless steel, and a slip-resistant base.

For more information, visit au.madebyfressko.com or stand # I19

Milklab Oat

Made in Australia with 100 per cent Australian Oats, the new Milklab Oat formulation is smoother and creamier than ever. It has a subtle creamy flavour and a touch of natural sweetness without the added sugar, pairing perfectly with all coffee blends. Designed in true Milklab style in collaboration with baristas to texture, stretch, and pour with high performance. Ask your barista for Milklab Oat.

For more information, visit www.milklabco.com or stand #G16

Picopresso Stand

Level up your Picopresso with the all new Picopresso Stand by Wacaco. The Picopresso Stand not only adds stability by ensuring a sturdy base for brewing, but with its built-in mirror, you can now monitor shot extraction when brewing using the Picopresso’s naked portafilter. In true Wacaco style and with functionality as key, the Picopresso Stand is made up of four parts and is designed to be effortlessly and quickly put together and then dismantled for hassle free portability. Made of stainless-steel, the stand is lightweight, secure, and stable, creating the perfect platform for precise and consistent espresso extraction, especially when paired with the Exagram Scales*. These fit perfectly in the base of the Stand along with the new Picopresso Pressure Gauge*, which allows you to monitor and control how much pressure is generated with every pump of the Picopresso.

*Each sold separately.

For more information, visit www.coffeetools.supply/wacaco or stand #D30

BRITA PURITY C 150 Quell ST

The BRITA PURITY C 150 Quell ST filter cartridges are specifically designed to expertly minimise limescale deposits in various professional applications, leading to fewer machine breakdowns. These cartridges effectively reduce the carbonate hardness present in drinking water, which significantly decreases the risk of limescale buildup in equipment. Additionally, the filter medium efficiently captures metal ions like lead or copper, while also reducing the presence of substances that can adversely impact taste and aroma, such as chlorine residues.

For more information, visit www.brita.com.au

Übermilk PLUS

The new countertop milk frothing device Übermilk PLUS from German manufacturer Übermilk is preparing to take the Australian specialty coffee market by storm due to its ability to froth three different milks at once. The modular milk foam and dispensing system allows the user to modify the product specifications depending on customer needs.

Two or three hoses, pending the option selected, directly connect the unit to milk sitting in the refrigerator, reducing the time it spends out of the fridge, and clutter on the bar. The desired volume of milk is syphoned by the pump and then controlled by a proportional solenoid valve to inject the desired amount of air and create a silky milk foam. It then runs through a high-power heater and filter, resulting in micro foamed milks pouring out of its nozzles. No cross-contamination occurs between the milk source and electrical inlet and outlet, as the milk frothing device has three dedicated outlets for three different milk types.

For more information, visit baristagroup.com.au and stand #I32

With innovation brings reward

The MICE Product Innovation Awards recognise the best innovations from exhibitors in 2023. Products must address a need, solve a problem, or provide an upgrade or an updated service to the industry. To be eligible for the awards, products must have been introduced since October 2022 and be available for sale before or from 17 August 2023.

An independent panel of industry leaders will award the Judge’s Choice categories, in addition to MICE attendees who are invited to help award the People’s Choice category.

The People’s Choice Award will be decided by votes from attendees, using the official MICE App.

Winners will be announced on the MICE Mainstage on 19 August.

ANCILLARY ELECTRICAL EQUIPMENT:

1. NanoFoamer PRO by Coffee Tools Distributing

The NanoFoamer is an automatic microfoam maker. Prepare premium microfoamed milk for your coffee at the touch of a button.

2. ULTRA RO by Puretec

The Puretec ULTRA RO incorporates DynamicFlow technology that provides reverse osmosis water treatment with more control, less physical space, and faster water production. It features a combination of high-performance membranes, permeate/reject command, pressure-boosting control, and dynamic TDS monitoring ensures optimum water quality.

3. Rhino Coffee Gear Spinjet Spray Assembly & Actuator Star 3-EDP by Bombora Coffee + Water Supplies

Rhino Coffee Gear has reimagined the tried and tested Spinjet valve system to meet the changing needs of the industry. With an all-new extended stainless-steel body, coupled with CNC-milled Delrin, and robust seal components, the RH3PE valve provides customers with the ability to use the valve in hot water applications (up to 55°C). Rhino’s patented Spinjet technology utilises water pressure to channel flow into the cleaning jets, creating a fast-rotating motion.

COFFEE PREPARATION EQUIPMENT:

COFFEE ACCESSORIES:

7. The Good Cup by Roastar Coffee Packaging

A compact, easy-to-use home espresso machine with the powerful performance worthy of the La Marzocco name. Designed as a scaled-down version of the Linea Classic S, and Linea Mini the Linea Micra combines a dynamic feature set and small body that allows you to explore the world of espresso. Easy setup, quick heat-up time, and all the essential tools, the Linea Micra makes dialling in simple. Clean lines and timeless aesthetic inspired by a long line of espresso icons.

The Toddy® Go Brewer is a cold brew system expressly designed to accommodate active lifestyles. Simply combine cool water and your favourite fresh coffee grounds in your Toddy® Go Brewer and let it steep overnight. When you’re done brewing, you have delicious cold brew coffee that is ready to enjoy. With double-walled, vacuum insulated chambers, you can keep your cold brew cold (or hot) and take it with you.

Mytico brings excellence to life in every detail. The new coffee line is equipped with advanced technology‹that produces consistent,‹baristagrade coffee, while enhancing any location with‹its‹unique Italian design. Mytico’s ease of use and reduced‹height gives room for the barista to converse with the customer while easily producing the‹beverage without having to sacrifice any part of the well-known,‹much-loved barista theatre. This creates the unforgettable‹coffee moment that keeps customers coming back‹for more.

Say goodbye to plastic lids and hello to Roastar’s The Good Cup – a one piece, compostable, sustainably-sourced paper cup with integrated lid, available in a range of sizes and perfect for hot or cold drinks. The implementation of single-use plastic bans and regulations, brand owners now have a sustainable option that reduces carbon footprint and cost.

8. Trimatt ColourStar AQ V by Trimatt Systems

The Trimatt ColourStar AQ V is an all-inone, customisable, industrial digital colour printing system, making eco-friendly in-house coffee bag and package printing economic and profitable. With its integrated friction feeder and adjustable receiving tray, coffee roasters can have a complete “on demand” short run CMYK digital printing solution with a printing speed of 27 meters per minute. It uses aqueous, organic pigment, waterproof, light fast, and scratch resistant inks, and is ideal for valved coffee bags, packaging boxes, handled bags, take-away packaging, pizza boxes, cotton totes and more.

9. BioPak Certified Home Compostable Coffee Cup and Lids Solution byBioPak BioPak now has a certified home compostable coffee cup and sugarcane lid solution for your morning cuppa. BioPak’s aqueous cups are made with a water-based dispersion coating that gets absorbed into the cup’s fibres, making it a complete home compostable takeaway cup‹solution.

4. Linea Micra by La Marzocco Home

5. Toddy® Go Brewer by Bombora

6. Franke Mytico by Franke Coffee Systems

MICE schedule

promotions, prizes & events

THURSDAY 17 AUGUST

Argro Lestari #L08c

- 3:00pm Guess the Mystery Coffee for your chance to win a Ratio Six Brewer Ally Coffee #D20

10:00am - 11:00am Roasters Brew Bar Southland Merchants #J12

11:30am Cupping session with the farmerSouthland Merchants #J12

1:00pm - 4:00pm

Distributing coffee samples for visitorsPT. Trijaya Argro Lestari #L08c

2:30pm Cupping session with the farmerSouthland Merchants #J12

FRIDAY 18 AUGUST

What’s On Location 10:00am Coffee cupping PT. Trijaya Argro Lestari #L08c

10:00am - 3:00pm Guess the Mystery Coffee for your chance to win a Ratio Six Brewer Ally Coffee #D20 10:00am - 11:00am Roasters Brew Bar Southland Merchants #J12

11:30am Cupping session with the farmerSouthland Merchants #J12

1:00pm - 4:00pm

Distributing coffee samples for visitorsPT. Trijaya Argro Lestari #L08c

2:30pm Cupping session with the farmerSouthland Merchants #J12

SATURDAY 19 AUGUST

cupping PT. Trijaya Argro Lestari #L08c

- 11:00am Roasters Brew Bar Southland Merchants #J12 11:30am Cupping session with the farmerSouthland Merchants #J12

1:00pm - 4:00pm

Distributing coffee samples for visitorsPT. Trijaya Argro Lestari #L08c

ALL DAY MICE EVENTS

What’s On Location

Orders of Superfood Elixirs and Chai placed at the show will receive a free Spice Grinder and proprietary blend of spices

Reduced pricing for orders placed at the show.

Invited Franke Coffee Systems’ brand ambassador - Wojciech Tysler (World Champion Finalist) to the booth to introduce and talk about his experience of using the new Mytico line.

BioPak will have samples of our new certified home compostable Aqueous Biocups and certified home compostable pulp lids on our stand for you to trial and take home.

Get started with us, and get a free carton of 24 bottles of organic cold pressed juice, customised with your branding. Free set up and shipping includes in this‹show‹special.

Alchemy Cordial Company #I02

Alchemy Cordial Company #I02

Franke Coffee Systems #C02

BioPak #D26

Brand Your Own Foods #J13

Visit the La Marzocco Home stand for your chance to win a Linea Micra. La Marzocco Home #J24

Coffee and dairy product sampling.

Coffee tastings from 23 different Colombian blends.

Carnival game with prizes to be won.

Live demonstrations of packaging printing.

Procal Dairies #C20

Colombia Land of Many Origins by Café De Colombia BY #K12

Tastebuds #D19

Trimatt #E06

BeanScene

Exhibitor listings

ADM Packaging Alchemy Cordial Company

D32

The ADM-DP31 Coffee Pouch Filler is manufactured in Australia, and is one of the leading pouch packers on the market. The packed bag comes off the line with a high-quality presentation and perfect seal finish before making its way to cafés across Australia.‹The ADM Pouch Filler is built to pack a large range of products including, but not limited to, coffee beans, ground coffee, cocoa powder, chocolate powder, chai latte powder, protein powder, cookies, fine chocolates, hot chocolate powder, and much more.

admpa.com.au

I02

Alchemy is one of Australia’s leading manufacturers and marketers of natural beverage concentrates for cafés. Alchemy produce coffee syrups, chai concentrates, superfood elixirs, iced tea concentrates, dairy free sauces, smoothie bases, frappe syrups and more. Everything that’s made is plant based, dairy free and gluten free. Alchemy also conducts contract manufacturing for other brands.

alchemycordial.com.au

Ally Coffee

D20

Ally Coffee is a green coffee company connecting roasters with specialty coffees sourced through sustainable partnerships, with a purpose to open opportunities that move coffee forward. Ally Coffee’s founders have roots in Brazil, where their experience growing, exporting, and roasting coffee inspired them to integrate the supply chain. Ally Coffee’s team is made up of individuals with varied backgrounds and expertise in coffee, empowering it to build an open community around inspiration, knowledge, and guidance. With offices and representatives located in the United States, Brazil, Colombia, Costa Rica, Ethiopia, Europe, United Kingdom, and the Middle East, Ally Coffee works with a diverse range of producers and roasters across the globe and is now expanding to Australia and Asia.

allycoffee.com

Almond Breeze AMC ROASTERY SUPPLY Arkadia Beverages

I24

Almond Breeze Barista Blend is Australia’s first almond milk developed in partnership with baristas, specifically for baristas. This Australian industry first delivers a rich creamy froth to sit atop lattes, cappuccinos and flat whites – just the way baristas and their customers love it. Barista Blend also has five times less sugar than other leading café almond milks.

almondbreeze.com.au

H12

AMC Roastery Supply has served the Australian and New Zealand specialty coffee markets for over 50 years, supplying high quality commercial coffee roasting, packing, grinding and brewing equipment. Over the decades it has built an enviable stable of brands, and it backs them all with local spare parts, expert product knowledge, and technical training and support. AMC Roastery Supply’s premium brands include: Diedrich Coffee Roasters, ActionPac Packaging Scales, Mahlkoenig Specialty, Retail and Industrial Coffee Grinders, Ditting retail and specialty Grinders, HEYcafé specialty Coffee Grinders, and ANFIM Coffee Grinders. It is also proud to be the exclusive AU/ NZ importers of Fetco Coffee Brewers, Luxus Coffee Servers and Brew-Rite Coffee Filters.

www.amcrs.com.au

C36

The family behind Arkadia Beverages has been in the business of crafting café beverages and solutions for more than 25 years, so you might say it knows a thing or two about the perfect blend. From boldly fragrant chai to decadent chocolate sauces and syrups, its extensive range of Australian-made quality products will keep your customers coming back for more.

arkadiabeverages.com.au

Australian Coffee Traders Association Barista Supplies

M34

The Australian Coffee Traders Association (ACTA) represents the Australian coffee industry by assisting and improving the standards, promoting the image of coffee and provides a platform for networking and furthering education. ACTA liaises with the media and regulative bodies on all aspects of the industry.

acta.org.au

G39

Barista Supplies is a leading provider of high-quality coffee and barista gear, offering a comprehensive range of innovative and reliable supplies for professionals and enthusiasts. With a curated selection of coffee tools, water filters, brewing gear, coffee cups and more, it ensures you have the tools you need to create the perfect cup of coffee. Its commitment to quality and exceptional customer service sets the company apart. Visit Barista Supplies to explore the range, speak with the knowledgeable team, and discover how your coffee experience can be elevated.

baristasupplies.com.au

Bean Alliance E12

Roasting in the northern suburbs of Melbourne, Bean Alliance Group is a community of people employed to create, imagine, design, procure and manufacture, leveraging business wisdom to deliver reliability and in the framework of trust, knowledge and time. It applies values and intention to decisions impacting ecology and people, and aims to inspire a strong shared connection between consumers, products, and‹brands.

beanalliance.com.au

Barista Group Co I32

Barista Group, the workflow specialists, is home to the coffee industry’s most innovative and outstanding coffee systems and resources. Its main objective is to make innovative tools and devices available to the Australian coffee industry. Barista Group’s focus is on providing tools that are engineered with precision to improve workflow, and ultimately save time and money – like the automated milk dispenser Übermilk, Markibar coffee grinder, and Tone Swiss.

baristagroup.com.au

Baristaequip Servicesphere C24

Baristaequip, formerly known as Barista Technology Australia, is one of Australia’s leading café technology companies. It specialises in delivering innovative solutions that streamline café operations, reduce the need for skilled labor, minimise training costs, and enhance production efficiency. Its comprehensive product range features state-of-the-art technologies designed to revolutionise the coffee industry. With offerings such as the Puqpress automatic tamping systems, Flow telemetry, Mahlkonig grinders, Perfect Moose milk automation, Slayer, and Eversys coffee machines, Baristaequip provides everything cafés need to optimise workflow and deliver exceptional coffee experiences. Baristaequip is committed to driving excellence, reducing costs, and increasing productivity for cafés across Australia. Witness firsthand how its cutting-edge solutions can transform your café’s performance and elevate the quality of your coffee offerings.

baristaequip.com

BeanScene Magazine BioPak

L02

BeanScene is more than just another magazine; it is a comprehensive conversation on all things coffee, a perfect blend of business and lifestyle – inviting the industry, enthusiasts and consumers to sit together and share the richest experiences that coffee has afforded them. BeanScene is committed to promoting, enhancing and growing the coffee industry in Australia, and indeed throughout the world. It captures the attention of coffee roasters, bean and machine importers, café owners, café chain owners and executives, and many of the auxiliary products and services that support the coffee industry in Australia and around the globe. Through its partnerships with key coffee houses, cafés and coffee chains, BeanScene is read by thousands as they enjoy their daily cup.

www.beanscenemag.com.au

D26

BioPak produces sustainable alternatives to conventional single-use packaging for the foodservice industry, offering carbon neutral compostable packaging solutions made from rapidly renewable, plant-based raw materials. BioPak designs products for a circular economy – where there is no waste. This year, BioPak launched its own Compost Service in Australia and New Zealand – a recycling revolution designed to close the loop on waste and curb single-use packaging pollution. All BioPak products are carbon neutral. The carbon emissions associated with the production, transport and disposal of its products have been offset. BioPak’s manufacturing facilities are certified to local and international environmental standards.

biopak.com

Blueberry Roasters

M16

Blueberry Roasters has roasted fresh coffee for many years, creating specialty blends with unique tastes and selecting coffees from the best plantations worldwide. To complement its coffee offer, Blueberry Roasters introduced a line of natural coffee syrups, Espresso Syrup. To produce these, no artificial colours, preservatives or flavour enhancers are used. Blueberry Roasters has also created a collection of high-quality single origin loose leaf teas, Albert Tea, as well as its own unique tea blends.

blueberryroasters.com

Bombora Coffee + Water Supplies

F10

Bombora Supplies is a leading distributor of specialty coffee and barista tools and accessories, coffee machine cleaning products, machine parts, and water filtration for commercial and domestic applications. Established in 2003, Bombora Supplies is proud to celebrate its 20th anniversary in 2023. Its warehouse and offices are based in Newcastle, NSW, from where Bombora services an internationally established customer base.

bomborasupplies.com.au

BOOMTLE_BMTL COMPANY

I05

Introducing Boomtle, the ultimate smart brewing machine that revolutionises the pour-over coffee experience with unparalleled convenience, speed, and precision. Combining state-of-theart technology with the artistry of CNC machine manufacturing and baristas, Boomtle empowers you to effortlessly craft the perfect pour-over coffee with just a touch of a button. Bid farewell to the complexities of manual brewing. Boomtle ensures consistent results every time, allowing you to unlock the full potential of pour-over coffee. Experience the harmonious blend of meticulous rinsing, precise extraction time, and controlled rotation speed, flawlessly executed by Boomtle’s innovative design. Indulge in a world of extraordinary flavors and awaken your senses with impeccably brewed pour-over coffee, renowned for its richness and aromatic allure. Elevate your coffee ritual with Boomtle – the epitome of intelligent brewing.

boomtle.com

Boston Bean Coffee Co D10

Boston Bean Coffee Co. understands the frustration discerning coffee lovers feel when trying to hunt down memorable coffee that leaves you looking forward to your next cup. Boston Bean Coffee Co exists to provide its customers with amazing coffee experiences, because it believes you should experience amazing coffee in your cup every day. Boston Bean Coffee Co started in 2015 with the knowledge that there are many people, who, having experienced carefully sourced, roasted and brewed coffee, find it impossible to go back to the ordinary flavourless offerings served up in most places. It is passionate about coffee and has won multiple awards. It sources ethical and sustainable specialty coffee’s from around the world, carefully roasting it to ensure you are left with a memorable coffee flavour experience. Coffee, equipment, and heaps more, everything for the home coffee lover or café.

bostonbean.com.au

Brand Your Own FoodsBrewtech

J13

Brand Your Own Foods provides a range of 100 per cent organic, cold-pressed juices that are custom labelled with your branding, with the aim to help venues sell more and increase profits through custom branding. Its juices are made from Australian ingredients, have a 90-day refrigerated shelf-life, are pressure pasteurised, have no added sugars or preservatives, and come in eight delicious flavour combinations.

byofoods.com.au

I18

Brewtech is Australia’s most trusted La Marzocco sales and service company, proudly importing and distributing Mahlkönig, Übermilk, Ikawa, Marco, and Puqpress.

brewtech.com.au

BWT Australia

E02

Coffee is BWT Australia’s passion, and preparing outstanding coffee needs the very best water. As a water optimisation specialist operating on an international level, BWT water+more has an overview of water quality worldwide and supports the international barista scene with its extensive know-how. BWT water+more water treatment extracts the maximum flavour from coffee beans for problem-free repeatability and boundless enjoyment. With its leading technologies, BWT water+more offers one of the world’s largest portfolios of filter solutions and optimisation systems, which allows users to optimally prepare any local drinking water for coffee preparation – both in terms of maximum machine protection and the best possible extraction of flavours.

bwtaustralia.com.au

Byron Bay Cookies

C32

Baked by cookie lovers for cookie lovers, Byron Bay Cookies are full of luscious ingredients and harmonious flavour pairings, delivering a moment of indulgence with each bite. Crafted with passion and baked to perfection in Byron Bay, each cookie takes inspiration from the very essence of Byron. Originally sold in the local markets in Byron over 30 years ago, Byron Bay Cookies now spreads its crumbs worldwide. Available in standard and gluten-free flavour profiles, Byron Bay Cookies cater for all cookie lovers, including vegan. Known as Australia’s original café cookie, Byron Bay Cookies are the ultimate treat for the cookie connoisseur.

cookie.com.au

Cadell Traders

M30

Cadell Traders is focused on a range of products, including herbal teas, varieties of green coffee beans and roasted coffee beans, specialising in Indian varieties. Cadell Traders has a number of coffee products and specialty coffees including Arabica plantation, Robusta cherry, Monsoon Malabar-Arabica, Monsoon Malabar Robusta, and Kaapi Royale. Cadell Traders is exploring the world of coffee, focusing on continual growth and success.

cadellworld.com

Chai Spice Beverages H10

Chai Spice Beverages is participating in MICE for the seventh consecutive year. As a Melbourne born boutique manufacturer, specialising in authentic chai tea, chocolate, superfood latte blends and syrups, it loves seeing the smiles on its customers faces. Its brands include Chai Spice, Firehorse, Hushblend, Vedic, Good Syrup Co and Chaily. Chai Spice Beverages provides its customers with all natural, gratifying and delicious tasting products. Only the greatest ingredients are used to create authentic recipe blends, lovingly made in Melbourne, for locals to enjoy.

chaispice.com.au

Clever & HandybrewCoffee ComplexCoffee Quality Institute

M22

E. K. INTL CO. LTD. is the proud inventor of the Clever and Handybrew Methods for coffee and tea makers. Its Clever Dripper and HandyBrew lines follow the direct immersion method of brewing that help capture the flavour, taste, and aroma of coffee and tea easily and effortlessly. The secret is in its patented Amazing Shut-Off System, which helps make the entire brewing process simple, yet still produces high-quality and uniform extractions bringing consistency of taste for every cup of coffee or tea.

en.cleverdripper.com.tw

K24

Coffee Complex is a coffee machine importer, supplier, repairer and Nespresso compatible capsule manufacturer. Founded and established in 2009 by Domenic Maione, the company is still owned and operated by the Maione Family. It is the Australian importer and distributor for Bianchi Vending, HLF coffee machines and Ristora instant powders. With its strong relationships, knowledge and expertise as well as its network of reseller and service agents throughout Australia, Coffee Complex has established itself as a strong trusted supplier and partner in the Australian/Zealand coffee industry. Coffee Complex is the largest service centre in South Australia, the authorised service agent for Breville and Sunbeam and repairer of all other makes and models. It is also the authorised reseller of ECM, Rocket, and Fiorenzato grinders.

coffeecomplex.com.au

I09

The Coffee Quality Institute’s (CQI) mission is to improve the quality of coffee and the lives of those who produce it. Its vision is an education system that will pave the path to self-sufficient, thriving, sustainable coffee communities by supporting a common language of coffee quality and the best scientific practices throughout the value chain to improve quality. Producers’ lives are enriched, they receive appropriate value for their specialty coffee, they are distinguished and respected in the market, and consumers appreciate the value and complexity of specialty coffee creating strong market demand. Through education and differentiation, CQI transforms the specialty and fine coffee market for the benefit of producers.

coffeeinstitute.org

Coffee Tools Distributing

D30

Coffee Tools Distributing is a leading supplier in the Australian coffee industry, specialising in the wholesale distribution of high-quality coffee tools and equipment. With a commitment to excellence and a passion for all things coffee, Coffee Tools Distributing has established itself as a trusted partner for coffee roasteries and cafés, and coffee enthusiasts Australia wide. It has carefully curated its product selection, offering a wide range of brands known for their superior craftsmanship and innovative designs. Its portfolio includes renowned brands such AeroPress Inc, Wacaco, GROSCHE, Subminimal, Barista Hustle and Able Brewing, among others. As a wholesale distributor, Coffee Tools Distributing caters to the unique needs of coffee businesses, providing them with the best gear for retail. Whether it’s alternative brewing equipment, hand grinders, scales, or filters and accessories, its extensive range ensures that its customers have access to the best tools available in the market.

coffeetools.supply

Coffee Works ExpressCoffein Compagnie

D06

Coffee Works Express (CWE) is an independent importer and distributor of premium coffee systems, supplying equipment solutions and technical service to the hospitality industry, coffee roasters, corporate, and domestic markets. The CWE range includes traditional coffee machines, coffee grinders, and fully automatic coffee machines.

www.cwe.com.au

M12

The Coffein Compagnie, located in Bremen, Germany, has a long tradition of providing the finest of decaffeinated coffees to customers worldwide. Its products include a range of decaffeinated coffees and specialty green coffees from Colombia, all of them with quality and sustainability certification. Additionally, it can meet all of its customer’s logistics needs, including storage and shipping, and supports an environmentally friendly supply chain. It is certified according to the International Featured Standards (IFS Food). Furthermore, all of its products are certified Kosher, including for Passover, and its products are Halal certified (except EA decaffeinated coffee).

coffein-compagnie.de/en

COLOMBIA LAND OF MANY ORIGINS BY CAFÉ DE COLOMBIA

K12

Café de Colombia is the brand of Colombian coffee growers, created to promote 100 per cent Colombian coffee. Along the almost 3000 kilometres of inter-Andean valleys, from the southern end to the northern tip of Colombia, 540,000 coffee families live on small farms or plots, whose coffee crops, on average, do not exceed two hectares. Colombia has become a world leader for its commitment to sustainability, empowering and working with of coffee producers to make coffee producing a profitable business, working harmoniously with the environment and contributing to the social development of the communities.

cafédecolombia.com/ particulares/?lang=en

Cropster DaVinci Gourmet

J32

Cropster offers information management and communication solutions for stakeholders in the specialty coffee value chain. Cropster Origin, Roast and Café are essential tools for coffee professionals, supporting production processes, lab management, enhanced quality control in the roast process, and traceability in each brew recipe. Use it to gain insights into quality and optimise the production of specialty coffees.

cropster.com

H06

With the vision to delight the senses and inspire new experiences, DaVinci Gourmet combines craft, science and art to provide an amazing palette of flavours, empowering beverage artists to create their own masterpieces. A complete beverage brand that not only offers a diverse range of syrups, sauces and powder mixes crafted especially for café’s and food service businesses, Davinci Gourmet goes beyond these high-quality products, into holistic services and consumer expertise delivered to its partners.

apmea.davincigourmet.com

DC SPECIALTY COFFEE ROASTERS E10

DC Coffee is a Melbourne-based roaster delivering great-tasting coffee for cafés and homes all around Australia. Its brand is not a definition of any demographic – rather it is a reflection of its customers. Its talent and skill has been honed through its deep industry experience and knowledge. DC Coffee is about clear communication and no posturing. As a brand, DC Coffee looks to celebrate culture and coffee’s connection to it. It does this by curating individual expression through art, design, music, food, creativity, and community across its platforms.

dccoffee.com.au

Dipacci Coffee Company

J01

Dipacci Coffee Company has been providing specialty coffee equipment and supplies to the coffee industry for over a decade. With a focus on quality, innovation, and excellent customer service, Dipacci has become a trusted name in the Australian coffee industry. From sourcing and roasting its own coffee blends to offering a wide range of coffee equipment and accessories, Dipacci Coffee Company is committed to providing its customers with everything they need to create exceptional coffee experiences.

dipacci.com.au

DMCC Coffee Centre

L12

The DMCC Coffee Centre is a state-of-the-art facility established in 2019 to provide a wide range of services to the entire coffee value chain, from crop to cup. With over 11,500 metric tonnes of coffee handled and processed to date, DMCC Coffee Centre connects the fast-growing and high-value consumer markets in the Middle East and Europe, to some of the world’s major coffee-producing nations such as Ethiopia, India, Indonesia, Uganda and Vietnam. With a vision to transform Dubai into the new global hub for coffee, DMCC Coffee Centre benefits a wide range of stakeholders including coffee farmers, exporters, traders, roasters and retailers. Further, the facility is equipped with a Specialty Coffee Association (SCA) certified training campus that offers professional courses for baristas and consumers alike in the areas of grading, cupping, roasting, and brewing.

dmcc.ae

Espresso Company

Australia E20

Welcome to Espresso Company Australia (ECA), where the journey of coffee begins. ECA prides itself on importing and distributing quality brands for the specialty coffee industry. With over 20 years’ experience, it understands the importance of having the best tools of the trade, because everyone knows that the perfect cup of coffee has the power to change your day. ECA are the Australian importers and distributors for coffee equipment from leading manufacturers Rocket Espresso, Anfim, ECM, Aillio, Heylo, Stone Espresso, VBM, Cinoart, Morning, Le Nez Du café and‹Gino.

espressocompany.com.au

espressoDECK EVOCA AUSTRALIA PTY LTD

C11

The espressoDECK is a recessed espresso machine designed and built in Australia. It enhances the coffee-making process by providing a point of difference with style, reliability, and consistency. Available in one-, two-, or three-group head versions, the espressoDECK will be a trusted partner in your project.

espressodeck.com

D02

EVOCA Group is a leading multinational company in the out-of-home coffee machine sector, providing a comprehensive range of coffee machines and payment solutions for the vending, HoReCa, and the office coffee services markets. The company is also a world leader in the production of automatic snack and beverage vending equipment. EVOCA group is the proud manufacturer of NECTA, WITTENBORG, SGL, SAECO, GAGGIA, DUCALE, caféCTION and NEWIS brands.

evocagroup.com/en

Fairtrade Australia & New Zealand

K14

Fairtrade ANZ empowers millions of farmers and workers in developing countries by securing fairness in international trade. It hopes to address issues that farmers and workers face including poverty, poor working conditions, and environmental degradation. It is a part of Fairtrade International, an international system which involves nearly two million farmers and workers worldwide with a goal to end poverty. Fairtrade ANZ represents the farmers and workers found within the Pacific region. It owns the Fairtrade Mark – the most trusted ethical label in the world – that appears on more than 30,000 products globally. fairtradeanz.org.com

Five Senses Coffee FTA COFFEE

G06

Five Senses was born out of a boundless enthusiasm for sharing delicious coffee that makes a positive impact. Now B Corp certified and carbon neutral, the passion to keep doing good is just as strong as ever as it continues to provide delicious specialty coffee, bought with purpose, and expert support to its wholesale café partners.

fivesenses.com.au

K16

FTA Coffee is an Australian green coffee buyer that aims to find the best quality coffee from the finest producers and deliver it to roasters in Australia and New Zealand. It is 100 per cent Australian family owned as members of the HSK Ward Group, with its roots tracing back more than 170 years across six generations. All of the coffee supplied by FTA Coffee is 100 per cent carbon neutral.

ftacoffee.com.au

FUSO International (Nasa Corporation)

D35

As a pioneer of coffee and tea bag packaging machinery and filter materials, and with over 30 years experience in the industry, FUSO/ NASA can fit your needs from filter materials to upstream and downstream machinery. It also offers various types of packaging, focusing on tea and coffee products. FUSO/NASA aims to meet different customer requirements for packaging, including on size, material type, original design printing, order quantity, and sustainability. It will be introducing a new single serve/pour over coffee bag at MICE2023.

teacoffeepackingmaterial.com

Franke Coffee Systems

C02

Franke Coffee Systems, a division of the Franke Group, is a technology and solution provider of fully automatic coffee machines for professional coffeemaking needs. Franke’s passion for the best coffee quality motivates it to elevate the customer experience through sharing state-of-the-art innovations and profound industry expertise.

coffee.franke.com

Giesen Coffee Roasters Australia

G12

Giesen Australia is the exclusive sales and customer support partner for Giesen Coffee Roasters in Australia and New Zealand. Its extensive coffee roasting experience and technical and engineering expertise will ensure the success of your project throughout the commissioning, and over the many years ahead. It sells the complete Giesen suite, which ranges from the 200-gram sample roaster right up to the 140-kilogram production roaster. For additional peace of mind, Giesen also provides expert technical assistance and support throughout the installation process and into the future.

giesenaustralia.com.au

GUANGZHOU JETINNO INTELLIGENT EQUIPMENT CO.,LTD

J02

JETINNO is an intelligent equipment company focused on building commercial coffee machines. It produces coffee machines for vending, HoReCa and the office coffee services markets. JETINNO has invested in two production centers, four research labs, and an R&D center. With more than 60 professional engineers and 100,000pcs machine annual production output, JETINNO dedicates itself to the technological innovation of coffee equipment. Its coffee machines have been installed in more than 60 regions and countries, and it counts brands including LaCimbali, Nescafé, Lucking Coffee and Lamanti as its customers. With the vision of becoming a great coffee equipment maker, JETINNO believes that innovative coffee machine technologies can inspire a better life.

jetinnovending.com

HARIO HMPS

F10

Hario was established in 1921 and has been producing high quality heatproof glass products for 102 years. Since the 1950s, it has contributed to the growth of the specialty coffee industry with sophisticated coffee brewing accessories such as coffee syphons and V60 drippers. Hario prides itself in manufacturing high quality heatproof glass products using 100 per cent natural materials. At MICE2023, Hario will be introducing the rebranding of its V60 coffee products as well as the Master Brand product range to showcase the versatility of its coffee products and to let more coffee lovers fall in love with the joy of brewing coffee. Hario will also officially announce the launch of Hario Australia, through which Hario hopes to reach out to even more Hario fans in Australia.

global.hario.com

Happy Happy Foods

L24

Happy Happy Foods’ mission is to make plantbased food and beverages tastier, fun, more mainstream, and better for the environment than the products of the generation before us.

eatdrinkhappyhappy.com

S.p.A.

C28

The HMPS team provides automated packaging solutions, manufactured in Australia. From package to truck, it ensures both performance and delivery expectations are met. With a local service team providing on site and 24/7 remote support, HMPS has you covered.

hmps.com.au

H18

ICA S.p.A. is an Italian company that designs and manufactures automatic packaging machines for food.

Established in Bologna in 1963, for 60 years ICA has been operating in the automation business with the clear goal of studying and crafting innovative automatic packaging machines that satisfy client expectations.

icaspa.it/en

IMF SRL/ROASTQUIP PTY LTD

C06

Roastquip Pty Ltd is the exclusive Australasian agent for IMF Roasters manufactured in Occibello, Italy.

IMF Roasters are state-of-the-art designed coffee roasting machines that incorporate the afterburner, loader, and destoner to the roaster in one compact roasting plant. IMF uses its exclusive VORTEX and EQUALIZER technology to roast the coffee consistently to one degree accuracy, regardless of whether it’s the first or last batch of the day. Roastquip provides expert consultation, sales, installation, training, maintenance, and after sales support for all IMF roasting equipment.

roastquip.com.au

Indonesia Pavilion M14

The Consulate General of the Republic of Indonesia in Melbourne is the representative of the Government of the Republic of Indonesia accredited to the State of Victoria and Tasmania, Australia. The missions of the Indonesian Consulate General are to promote stronger and closer relations between Indonesia and Victoria as well as Tasmania in the field of economy and social culture. The Consulate General is also responsible for the consular services for Indonesian citizens in Victoria and Tasmania.

kemlu.go.id/melbourne/en

INDRACO GROUP

H08

Beginning in 1971 producing and distributing coffee, INDRACO continues to advance and expand into several advanced manufacturing facilities and distribution centres across Indonesia, Timor Leste and Singapore. Specialising in coffee for over half a century, INDRACO aims to create an experience and evoke feelings within each touch point in its customer’s journeys. From the products, to the retail experiences and the F&B concepts, creativity and innovation remain at its core. As a world-class coffee, ginger, and chocolate beverages manufacturer with more than 11 brands and 600 SKUs, INDRACO continue to strive, innovate, and operate with the same ingenuity taught by its founding members in the ever-changing FMCG and F&B industry.

indraco.com

ITPC Sydney IWCA AUSTRALIA

L08

Indonesian Trade Promotion Centre (ITPC)

Sydney is a non-profit, government agency under the Ministry of Trade of the Republic of Indonesia. Its mission is to help Indonesian products come to Australia and assist Australian businesses that want to source quality products from Indonesia. ITPC Sydney also provides insight and information on emerging trends and developments in‹Australia.

itpcsydney.com

C01

The International Women’s Coffee Alliance Australia (IWCAA) is part of a global network of self-driven and self-governing chapters, all united with the shared mission “to empower women in the international community to achieve meaningful and sustainable lives; and to encourage and recognise the participation of women in all aspects of the coffee industry”. Here in Australia, IWCAA is a safe, inclusive coffee community fuelled by its diverse membership roles in the coffee value chain. The commitment and self-determination of their membership drive opportunities for engagement, advancement and inclusion of women and marginalised folks in the coffee industry.

iwcaaustralia.org

Jet Technologies F02

Jet Technologies provides the highest level of expertise, knowledge, quality and support in flexible packaging and machinery for coffee roasters. As a leader in the coffee packaging space in Australia, Jet Technologies is an industry expert with over 40 years of experience, boasting extensive product knowledge and a global network of strong partnerships with partners that are also leaders in the coffee industry. This includes long-standing partnerships with suppliers that are completely focused on the coffee market and specialise in highly reliable machinery that you can depend on each and every day. Jet‹Technologies also offers the full suite of coffee packaging options currently available, including traditional and recycle-ready.

jet-ap.com/product/packaging-solutions/ coffee-packaging-systems/

La Marzocco Home Lab Pua (HNN)

J24

Welcome to a world of uncompromising coffee lovers, united by machinery that promises a lifetime of coffee perfection. For almost 100 years, La Marzocco has been handmaking and supplying premium coffee machines to the most coffee-passionate cafés and restaurants around the world. Wanting to give people the opportunity to enjoy the highest grade of coffee at home and at work, La Marzocco Home presents a range of machines that match the quality of the commercial offering, delivering them to homes and workplaces that have coffee at their heart.

au.lamarzocco.com

LA PAVONI J27

La Pavoni artisans have crafted handmade espresso machines in Milan for those who appreciate the art of espresso since 1905. La‹Pavoni’s striking design and premium engineering with a refined finish evoke the very essence and flavour of authenticity.

au.lapavoni.com

M02

Lab Pua is a specialised solution designed to address the treatment needs of the food and service industry, particularly in relation to the taste of coffee and equipment longevity. The Lab Pua MP series combines various technologies to deliver exceptional performance. The system incorporates HighFlow activated carbon filters and sediment filters, effectively eliminating almost all contaminants. It ensures a fresh drinking water source, capable of providing a flow rate of 450 to 550 litres per hour, making it perfectly suited for coffee machines. These filters are ideal for cafés, restaurants, and coffee shops, where maintaining high quality coffee is of paramount importance.

labpua.com.au

Latte Art FactoryLoring Smart Roast

E27

Say goodbye to bubbly, inconsistent milk and hello to perfectly smooth microfoam every time.

Latte Art Factory is the three-time SCA awardwinning solution every café owner has been waiting for to bring amazing coffee experiences to their customers. This automated milk foamer boasts patented microfoam technology offering precise temperature control and fully customisable settings, delivering the perfect texture for any drink, hot or cold. This revolutionary product offers a new level of precision and convenience when it comes to frothing cow’s milk, plant milks, and even cold brew. Perfect texture is now easier than ever.

latteartfactory.com

C07

Loring designs and manufactures innovative, clean and efficient commercial coffee roasters. Its patented single-burner design roasts coffee beans while also incinerating smoke, eliminating the need for an afterburner. The results are consistent roasts, lower emissions and the lowest operating costs compared to conventional roasters.

loring.com

LOVERAMICS

E24

Loveramics is an internationally recognised ceramics brand, synonymous with quality and craftsmanship. Loveramics is breaking the proverbial mould on pottery – shattering stereotypes on classical and formal approaches, through stylish contemporary designs where its passion is evident in every piece. Loveramics provide well designed professional coffee and tableware to food loving customers in an artisanal environment with a professional voice, helping them feel like proud owners of highest quality ceramics.

loveramics.com

made by Fressko I19

Award-winning and barista-approved coffee cups that elevate your daily brew. made by Fressko is a Melbourne-based brand passionate about innovating and elevating premium personal portability that serves both the individual and the planet. Established in Melbourne in 2014, its aim is to design and engineer high-quality, long-lasting and thoughtful lifestyle products that eliminate the excessive use of single-use plastic bottles and throwaway cups. made by Fressko doesn’t compromise on quality; it expands its range slowly – designing, tweaking and investing heavily in its products until it is satisfied they are at ‘Fressko’ standards. Nothing is bought “off the shelf”. It innovates new. Weaving simplicity, style, sustainability, and a little fun into everything it does, it takes pride in the reputation for consistently delivering elegant and sustainable solutions. This is made by Fressko... Sip in style and enjoy.

au.madebyfressko.com

Madame Tiger I33

Madame Tiger has made the world’s first tiger nut barista blend. Tiger nuts only need rainwater to grow and the Madame Tiger Barista Tiger Nut Milk is the lowest carbon footprint milk to have in your coffee. Madame Tiger sources its tiger nuts ethically from a female farming collective in Burkina Faso, West Africa, and the tiger nut milk is made locally in Victoria. Madame Tiger uses Australian extra virgin olive oil in its milk – No seed oils, gums, or emulsifiers. The sustainability credentials coupled with the top-quality ingredients used in the tiger nut milk make for a fiercely delicious tiger latte.

madametiger.com

Maltra Foods C36

Maltra Foods is an Australian-owned food and beverage contract manufacturing business that specialises in dry powder blending and liquid manufacturing solutions. With over 25 years of expertise, it has proudly partnered with some of the most recognised leading retail and foodservice businesses worldwide. Its endto-end solutions have been the launch pad for thousands of great ideas, with many more in the pipeline. If you have an idea that you want to bring to life , visit Maltra Foods at MICE2023.

maltrafoods.com

Mandolé Orchard J29

Mandolé Orchard is a family owned and sustainably operated almond orchard located in Griffith NSW. It produces Australia’s first and only single origin almond milk – a clean, fresh and delicious alternative incomparable to anything on the market. Mandolé Orchard’s newest, game-changing product, its Barista Almond Milk, is freshly made from a nutritious blend of whole, activated almonds selected from its sustainable family farm. It partners with all types of coffee perfectly, delivering a luxuriously creamy froth and deliciously smooth flavour without the aid of any seed oils, gums, thickeners, emulsifiers or preservatives.

mandoleorchard.com.au

MILKLAB G16

MILKLAB has launched a new experience this year at MICE, inspired by the Melbourne urban coffee culture, its colLABoration with baristas and the new Made With. Made For. Baristas campaign – ‘MILKLAB Lane’. Reminiscent of the streets of Melbourne, its new-look stand incorporates exterior, hole-inthe-wall style cafés and funky coffee carts that encourage guests to explore and discover the ‘laneways of MILKLAB’. Here, visitors can enjoy a unique and exciting coffee experience that showcases perfect pairings and highlights tasting notes of the MILKLAB range.

The ‘MILKLAB Lane’ logo represents a network of coffee lovers in the laneways of MILKLAB. The colourful line is a combination of all the milks within the MILKLAB range, and communicates the notion of different people coming together to enjoy one common love, coffee.

milklabco.com

Minas Hill Coffee

M15

Minas Hill was founded in 2012 as a green bean coffee showroom and reseller based in Australia. It focuses on sourcing high-quality specialty coffees that are unique, ethical and sustainable. In 2020, Minas Hill realised a long-time dream and started sourcing raw cocoa-derived products from Brazil to Australia. It has partnered with small-scale farmers that use preserved areas for sustainable farming while protecting the forest. As an independent importer, Minas Hill works with social and environmental certified suppliers. It understands that initiatives such as better remuneration, education and support can change the lives and wellbeing of small producers and their families.

minashill.com.au

Minor Figures I10

Minor Figures is an independent, global coffee brand that makes Oat M*lk for Baristas. Its Oat M*lks are formulated to showcase the true flavour of your coffee – with one eye on quality and the other on the future. Its 100 per cent vegan, carbon neutral, and B Corp certified.

minorfigures.com

Monin

F23

MONIN is a definitive and dynamic market leader within the cafe and culinary industry, with a diverse range of products across syrups, purees, sauces, and non-alcoholic cocktail mixers.

stuartalexander.com.au/pages/monin/

Monte Coffee National Breast Cancer Foundation

E12

Since 1981, Monte Coffee has been the perfect blend combining people, places and coffee. Across the globe, it has developed the fine art of growing, roasting and brewing blends into an exquisite Italian inspired espresso. The farmers who cultivate the beans and the baristas who expertly brew have been providing the perfect cup to generations of Monte Coffee lovers demanding classic flavour and aroma. Its bar blends are characterised by rich culture, vibrancy, warm hospitality, and the unique tradition of an Italian espresso bar. Monte Coffee amplifies originality in the art of coffee. Not to be rushed, sip it slowly, experience life.

montecoffee.com.au

Naked Syrups

G02

Naked Syrups is not afraid to get bear naked. What you see is what you get. A complete beverage brand with a big personality that only uses natural flavours and colours, Naked Syrups supplies beverage powders, flavourings, and much more. The Naked Syrups beverage range has been designed for shakes, baking, sodas, frappes, coffee, or as far as your imagination stretches across your menu throughout the year.

nakedsyrups.com.au

I29

The National Breast Cancer Foundation (NBCF) is Australia’s leading not-for-profit organisation funding world-class breast cancer research towards its vision of Zero Deaths from breast cancer. Since its inception in 1994, NBCF has invested around $200 million into more than 600 world-class research projects across Australia. NBCF is determined to create a better tomorrow. It knows research matters, and is central and critical to improving breast cancer outcomes.

nbcf.org.au

Nomu DistributionSproud Plant Based Milk

I25

Nomu Distributions Pty Ltd is the exclusive distributors of Sproud plant milk products in Australia and New Zealand. Sproud is the plant milk that’s better for you, better for the planet, and better for your coffee. Designed for baristas, Sproud is destined to be the plant milk of choice for all coffee lovers.

besproud.com

C27

OPEM specialises in packaging machines offering different formats: vacuum bags, valve bags, filling cans, pods, capsules and bag-in-bag for coffee and other dry food products. It offers high speed, high performance and customised machines for special packaging projects.

opem.it/eng

Ordermentum H04

Become a faster, smarter hospitality business with Australia’s #1 ordering, payments and insights platform. Join the network of 38,000 venues and more then 700 suppliers to unlock limitless growth opportunities.

ordermentum.com

Origin Tea Pancare Foundation

F32

Origin Tea is Australia’s fastest growing tea company, with a mission to ‘make tea cool again’. It offers tea directly to consumers, supplies wholesale, and retails tea products to more than 3000 cafés. With a desire for exceptional quality, Origin Tea has single-origin blends crafted over a period of 35 years. Tea leaves are handpicked by 16,500 employees and sourced from its own 16,000-hectare plantations in Sri Lanka. This process ensures the finest, purest and freshest tea in every single cup while maintaining full traceability.

origintea.com.com

OzHarvest

C19

Founded by Ronni Kahn AO in 2004 after noticing the huge volume of food going to waste, OzHarvest quickly grew to become Australia’s leading food rescue organisation. Food is at its core, saving surplus food from ending up in landfill and delivering it to charities that help feed people in need. It is committed to halving food waste by 2030, inspiring and influencing others to do the same, and transforming lives through education.

ozharvest.org

C29

Pancare Foundation is a leading charity committed to inspiring hope, raising awareness, supporting families and funding research for upper gastrointestinal (GI) cancers. With some of the lowest survival rates out of all the major cancers, it is dedicated to improving outcomes for those affected by upper GI cancers including pancreatic, liver, stomach, biliary, and oesophageal cancers.

pancare.org.au

PAPER CUP WORLD PTY LTD

J20

Paper Cup World is an Australian manufacturer and supplier of eco-friendly paper cups. It follows state-of-the-art manufacturing processes using eco-friendly raw materials to deliver a comprehensive range of disposable paper cups for the requirements of its clients in any industry. Paper Cup World envisions the world as a better place to live in through its eco-friendly business initiatives. Its team has many years of experience and the expertise to handle orders of any complexity. Paper Cup World understands how important branding can be to assist any business on their road to‹success.

papercupworld.com.au

Papua New Guinea Coffee

Planut Milk

L16

From diverse landscapes, Papua New Guinea is proud to celebrate its quality coffee. Quality Bourbon, Typica and Blue Mountain Arabica varietals planted throughout the high altitudes of PNG’s coffee lands provide a strong foundation for delicious specialty coffees. With coffee providing crucial income for over 2.5 million Papua New Guineans, sourcing your coffee from this close Australian neighbour not only provides you with unique coffees for your customers, but will support countless families.

dfat.gov.au/about-us/businessopportunities/business-notifications/ australia-png-economic-developmentpartnership

L23

Planut Milk Bases are now available in fivekilogram pails, ready for café and hospitality use. One pail makes up to 50-litres of fresh plant milk. That is equivalent to 50 non recyclable cartons that need storage in your café and to later be disposed of. Planut pails save space, reduce the amount of cartons that end up in landfill, and most importantly, provide a purer product. If you don’t compromise on your coffee, don’t compromise on your milk. Planut Milk informs solutions for the coffee industry regarding sustainability, and quality. Its proprietary manufacturing process includes preconditioning of key ingredients combined with specialised milling operations. Designed to maximise particle size‹reduction and release principal plant actives, Planut Milk Bases are silky smooth, ensuring a clean and creamy taste to all hot or cold beverages.

planutgoods.au

Peugeot

Concourse

PEUGEOT breathes a special something into everything it does. And that something is: allure. Allure takes it from extra-ordinary to extraordinary, and from an excellent range to a 100 per cent electric range. Its vision for the future is tech-forward but always human-centric, and it’s all geared around making the world a better and more alluring place to live. Melbourne City PEUGEOT is your proud PEUGEOT‹representative in the heart of Melbourne. It has a wide selection‹of new and used cars representing excellent value. It also provides exceptional service from factorytrained technicians to care for your PEUGEOT.

peugeot.com.au

PROBAT Procal Dairies

D28

PROBAT has been developing pioneering solutions for the coffee industry for more than 150 years. The company is the world market and technology leader in coffee processing plant and machinery. Its range of services includes the development, design, and construction of roasters and grinders as well as the planning and implementation of industrial production facilities. Machine and plant controls, environmental technologies, and comprehensive services also make up part of PROBAT’s product portfolio. Subsidiaries in Brazil, Canada, India, Italy, Scotland, and the USA, and agencies in more than 40 countries, assure that the age-long experience and knowhow of PROBAT is being used globally.

probat.com/en

C20

Procal Dairies is a 100 per cent Australianowned family business manufacturing dairy products sourced from the finest local dairy farms. Procal’s award-winning products are fresh and permeate-free,‹ensuring the highest quality results every time. All of its products are manufactured in its purpose- built state of the art facility in Melbourne.

procal.com.au

PT ANDALAN EKSPOR INDONESIA

L08a

PT. Andalan Ekspor Indonesia (AeXI) strives to provide end-to-end export solution services through an accelerator system by assisting professional search and purchase of superior commodity products in Indonesia to buyers globally.

aexi.id

PT DAENGTENDER PROJECT INDONESIA

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PT. DAENGTENDER PROJECT INDONESIA is a beverage consulting service for the café, restaurant and hospitality industry in South Sulawesi, Indonesia. The coffee processing industry under the DaengTender Brand curates a selection of other specialty origin coffees. These coffees are sourced from renowned coffee regions worldwide, showcasing unique flavor profiles and characteristics. Coffee is its passion, and it is dedicated to providing exceptional beverage experiences.

PT. DAENGTENDER PROJECT INDONESIA is enthusiastic about sharing its knowledge, exploring new trends, and continuously improving its craft to ignite a similar passion in its clients and the coffee community.

daengtender.com

PT IMELA JAYA BERSAMA

L08d

With more than 10 years’ experience in export/ import trading, Imela Jaya Bersama is available to help you in dealing and connecting with businesses across the coffee industry. With a focus on quality and efficiency, Imela Jaya Bersama makes trade happen. It offers a diverse selection of Arabica and Robusta beans in various grades, available as both freshly harvested green beans and roasted beans. Its beans are sourced directly from plantations located in Sumatra, Java, and other regions in East Indonesia.

imelajayabersama.co.id

PT TRIJAYA AGRO LESTARI

L08c

PT. Trijaya Argro Lestari is concentrated on building strong bonds with small holders from origins based in Sumatra, ensuring consistency and quality. Producing both specialty and commercial grades of coffee, it aims to supply customers with their desired coffee needs.

PT. Trijaya Argro Lestari’s green beans come from Aceh, North Sumatra, and West Sumatra provinces, such as Sumatra Arabica Gayo, Lintong, Mandheling,Sidikalang, Tanah Karo, and Kerinci. PT. Trijaya Agro Lestari has been exporting coffee product to several countries in Asia and the USA. Providing quality coffee and building long term relationships with customers is the company’s key focus. trijayaagrolestari.com

Puretec Purezza Premium Water

Reground

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Puretec is an Australian owned, family run business that has been specialising in the water filtration market since 1989. Included among its state-of-the-art water filtration technology is a full range of products designed specifically for food service and are built with technology to enhance flavours in your coffee and protect your equipment, leaving you with perfected, chlorine and scale free water.

puretec.com.au

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Purezza Premium Water provides high-quality, sustainable water dispensing solutions and re-usable bottles that help hospitality venues replace expensive, single-use water bottles and eliminate transport and delivery costs. Dispense unlimited sparkling and still water on site with a choice of system sizes that suit any space and output requirement.

purezza.com.au

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Reground is a local social enterprise born out of Melbourne’s specialty coffee industry that has gone on to become one of Australia’s most progressive and dynamic waste organisations. Reground’s hyper-local resource recycling model is miles away from traditional waste practices and unique in the way that it centres connection, community and the circular economy. To date, Reground has diverted more than 1.25 million kilograms of coffee (and nearly 50,000 kilograms of chaff) away from landfill and supported hundreds of local businesses to reduce and avoid waste while investing in the health and resilience of their communities. The recipient of the 2022 Melbourne Award for Sustainability, the Reground team is passionately shaping the growth of the circular economy through its waste education, advocacy, and resource recovery projects.

reground.com.au

RISHI FIBC SOLUTIONS PVT. LTD. RIXOS TRADING PLC

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Rishi FIBC Solutions Pvt Ltd is recognised as one of the world’s largest integrated flexible bag manufacturers and offers a comprehensive range of products and services. Its fully integrated world-class facility enables it to cater to various needs, including specially designed bags for coffee storage and transportation, FIBC, woven and barrier container liners, flexitanks, silo bags, speciality barrier films, BOPP bags, and more. With a global presence, it proudly serves over 44 countries, delivering customised solutions tailored to customer requirements. Its state-of-the-art manufacturing facility has the capacity to produce 14 million FIBCs, half a million container liners, 300,000 flexitanks, 50,000 silo bags and 20 million hermetic coffee bags. It takes pride in holding AIB International’s “Superior” rating since its inception. Additionally, its dedication to food safety is evident through the implementation of a robust Food Safety Management System, which is an integral part of its Food Safety Policy.

rishifibc.com

Riverina Fresh

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Riverina Fresh is a proudly an independent Australian owned dairy producer and foodservice distributor, based in Wagga Wagga and is celebrating its 100th year. Its milk is sourced locally from a dedicated group of dairy farms in the Riverina region. Its milk is highly regarded by baristas and roasters for its smooth, full-bodied flavour, exceptional taste, and all-important functional consistency. It was the competition milk at the 2022 World Barista Championships and the 2023 Australian Specialty Coffee Championships. Its milk range includes full cream, light, skim, lactose-free and Riverina Fresh Gold, which was specifically developed to complement strong coffee blends and to allow light, subtle flavours to shine. Visit Riverina Fresh for a free trial or to learn more about its wide range of café specific dairy and non-dairy products.

riverinafresh.com.au

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Rixos Trading is a green coffee exporter (specialty and commercial), processor, and exporter from Ethiopia.

rixos.coffee

Roastar Coffee PackagingSage and Cooper

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Good for the beans, good for the planet. Roastar Coffee Packaging offers locally made and sustainable solutions for everything coffee – without compromise. With a coffee focused strategy, Roastar will deliver value, innovation and specific technical advice tailored to customer needs. A subsidiary brand of Australian-owned MPM Marketing Services, Roastar has entered the Australasian coffee market to challenge the status quo and disrupt the industry, sustainably. The company’s local and blended logistics model reduces risk, improves speed to market, and boosts customer cashflow. Roastar’s flagship products, the BeanShield high barrier kerbside recyclable coffee bag and integrated lid design The Good Cup, are being launched at MICE2023.

roastar.au

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Sage and Cooper is your go-to destination for stylish drinkware and lifestyle products. As a prominent Australian-owned and operated brand, it takes pride in offering an extensive range of affordable and competitivelypriced items that embody both quality and trendiness. Sage and Cooper understands that each customer is different, and it can provide tailored solutions to meet your specific needs. Its products can be found in stockists Australia wide, ensuring accessibility for all. Additionally, it prioritises premium customer support, aiming to provide exceptional service that goes beyond your expectations. Experience the Sage and Cooper difference and elevate your everyday moments with its remarkable collection.

sageandcooper.au

Saputo

Dairy Australia M32

Saputo Dairy Australia has a number of milk products to cover all needs. Sungold, Saputo’s premium offering, is sourced fresh every day from hundreds of suppliers throughout Victoria and SA border region. Proven quality products from consumer to Barista, this is a DIAA multi-award-winning milk. Devondale, Saputo’s everyday offering, offers fresh Australian milk which comes from farms nestled in the South Eastern corner of Australia, where cows spend most of their time roaming paddocks and grazing freely. Liddells, Saputo’s lactose free offering, allows your customers the freedom to enjoy the delicious taste and nutrition of real dairy without the lactose.

sungoldmilk.com.au/en

SereniTEA Southland Merchants

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SereniTEA is an Australian owned company that sells a premium selection of organic and Fairtrade certified teas. Conceived in 2009 by a mother and son combination, SereniTEA grew forth from an idea to create a brand that would promote peace and health in both the way it was sold and inherently in the product itself. Its marquee brand operates in the boutique tea segment and exudes quality and luxury. SereniTEA’s core values are focused on sustainability, consistency in its product and a reliability of supply. It stocks a range of tea and accessories to suit retailers, foodservice venues, and the hospitality industry. SereniTEA doesn’t simply strive to create the world’s best tea blends; it lives for what it inspires beyond the cup.

www.serenitea.com.au

shift

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Shift is finance on demand for business. Enabled by streaming data, Shift provides credit and payments platforms that help businesses trade, pay, and access funds. As one of Australia’s fastest-growing technology companies, Shift is changing the way businesses access finance. Shift has been recognised by AFR’s Fast 100, Deloitte’s Technology Fast50, Smart Company’s Smart50 and Deloitte’s Asia Pacific Technology Fast 500.

shift.com.au

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Experience the rich flavours of Brazilian specialty coffee with Southland Merchants. As a Brazilian company in Australia, it brings deep cultural understanding and strong connections with coffee farmers. Its focus on sustainability - People, Planet, Profit - has built meaningful relationships in the Australian market. Southland Merchants delivers an authentic taste of Brazil to the Australian coffee scene, connecting conscious consumers with dedicated producers. Visit Southland Merchants to explore Brazil’s essence and remarkable coffee industry. Meet its exceptional producers and forge impactful relationships with them at MICE2023, and embrace a conscious approach to sipping and elevating the coffee experience together

southlandmerchants.com.au

STAR outdoor Stronghold Technology, Inc.

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For 17 years, Star Outdoor have been assisting clients to activate their brands and maximise their brand exposure with a wide range of innovative outdoor branded products such as A-Frame signs, umbrellas, wind barriers, and flag banners. Star Outdoor prides itself on making it easy. Its expert design service and sales advice has continued to develop as its wealth of knowledge about design, printing methods, product selection and logistics has grown. It delivers reliable, high-quality, and effective products which are built to last. Helping clients bring their brands to life is what Star Outdoor does. It listens to its clients, helping them to select the right product with the best print options to ensure it truly promotes their passion. See Star Outdoor’s new Swing Range at MICE – a modern and innovative take on traditional outdoor signage products.

staroutdoor.com.au

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Stronghold Technology, Inc. is the developer, manufacturer, and retailer of the world’s first coffee roasters, S SERIES. Stronghold’s daring innovation is taking the traditional roaster industry by storm with the all-electric revolutionary hardware design and the integration of smart technology, bringing high quality roasts to your fingertips.

stronghold-technology.com

Tastebuds

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”for good taste”

Introducing tastebuds. A natural toothpaste that cleans your teeth and keeps you tasting.

tastebudstoothpaste.com

That Coffee Cart The Bean Cartel

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That Coffee Cart is the creator of mobile coffee carts from re-purposed horse floats. Operating mobile carts since 2018, it brings you the opportunity to have your very own That Coffee Cart. That Coffee Cart is not a franchise. You run and own your own business and the team do all the hard work by setting up the carts for you. The re-purposed horse floats are great to tow and provide a stable workspace (pun intended). It ensures your That Coffee Cart is equipped with a double pole power fit-out and quality workmanship from all That Coffee Cart’s partners. If you are looking for quality and quirky, you are in the right place. Get your order in for your very own That Coffee Cart today.

thatcoffeecart.com.au

The Alternative Dairy Co I16

Join The Alternative morning crew and experience those special moments your customers love, with the support of The Alternative Dairy Co’s high-quality plantbased barista milk partner. Can you believe The Alternative Dairy Co has been a pioneer in the plant-based world for a hundred years? It all started when the first café was opened on Pitt Street in Sydney way back in 1902. The Alternative Dairy Co isn’t new to this, but that doesn’t mean it settles for the status quo. With the Aussie ingenuity that runs in its DNA, it keeps challenging the norm to bring you the best brew possible. It works hand in hand with cafés and baristas across the country to create a unique plant-based barista milk, exclusive to cafés, which gives your craft the attention it deserves. It is The Alternative.

altdairyco.com

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Based in Melbourne’s inner South East, The Bean Cartel started from humble beginnings. The journey commenced with office coffee supply in 2008, then moving to contract roasting in its state‹of the art roastery in Notting Hill. Having worked in cafés and alongside‹many café owners and baristas, Stacy and Alison‹are committed to their‹talented, growing team and making a positive impact to the growth of coffee businesses across Australia. This is their‹passion.

thebeancartel.com.au

The Cookie Dough CoThe Loyalty Foundation

The Packaging People

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Founded in 2019, The Cookie Dough Co started with a simple passion for creating delicious cookies, just like ones from New York. Within a few short months it perfected its signature dough and created a selection of cookies that you can’t buy anywhere else in Australia. By popular demand, it quickly turned its loaded cookies into a full-time gig and added cakes and slabs to the menu. Its recipe does not include any artificial flavours and uses only 100 per cent fresh Australian butter and eggs to ensure an authentic, delicious cookie every time.

thecookiedoughco.com.au

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The Loyalty Foundation provides free software to businesses that saves them money and enables it to raise and distribute funds to Australian registered charities that make a difference to those most in need in our communities.

mycoffeecounts.com.au

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Take your coffee business to the next level with Australia’s No.1 coffee packaging experts. Originally Australia’s first coffee packaging company (formerly known as Coffee Bag Pty Ltd), The Packaging People proudly lead the way in introducing sustainabile solutions to the industry. It currently offers a range of kerbside recyclable, soft-plastic recyclable, and compostable bag options. Since 2007 its perfected the coffee connoisseur’s dream range of customisable coffee packaging bags and expanded to provide labels, cups, and drums to help every coffee business owner get the best from their beans and their brand. Constantly thinking and everevolving, it is always looking for ways to help its customers create a more positive coffee culture for their people and the planet. thepackagingpeople.com.au

Tianwan Industrial (Shanghai) Co. Ltd

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Tianwan Industrial (Shanghai) Co. Ltd was established in 2007 and is dedicated to food and beverage equipment research, development, and manufacture. Tianwan has a mission to meet customer needs for beverage equipment and find solutions that are safe, efficient, and high quality. TWBEVERAGE is a registered trademark of Tianwan and has partnered with many famous global brands. Tianwan has broad product lines to meet customers’ demand for carbonated drinks, noncarbonated beverage machines, soda water dispensers, juice dispensers, beer dispensers, nitro cold brew coffee dispensers, cocktail machines, milk tea machines (bubble tea dispensers), and more.

tianwan.en.alibaba.com

Toddy, LLC

F10

As a trusted leader in specialty coffee, Toddy supplies home baristas along with craft roasters and many of the world’s most beloved coffee shops with innovative cold brew solutions. It strives to give back to its local community, support the global coffee community, and fund coffee research that enables everyone to make better coffee. Toddy is passionate about all things cold brew, and it wants to share that enthusiasm with you.

toddycafe.com

Trimatt Systems

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With a focus on providing customised product handling, identification, and inspection systems, Trimatt Systems is a top-performing and internationally recognised Australian manufacturer of print and process automation machinery to packaging and print industries. Its award-winning solutions cater to businesses of all sizes and are designed to increase profitability.

trimatt.com

True Artisian CaféUrban Barista

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La Marzocco’s rotating coffee shop ‘The True Artisan Café’ provides independent coffee roasters with the opportunity to showcase their brand and allows them to share innovative ideas while creating drinks exclusively for the visitors of MICE. Showcasing nine coffee roasters this year, be sure to stop by and taste the best of Australian independent coffee.

au.lamarzoccohome.com

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Urban Barista hand selects the finest natural and quality ingredients. From vibrant (and tasty) superfood power lattes and premium syrups to drinking chocolate and natural chai, Urban Barista offers that little bit of an extra edge for every café menu. Learn about how it can uplift your beverage menu at MICE2023.

urbanbarista.com.au

VENEZIA J19

The story of Venezia was originally inspired by a trip to the beautiful St. Mark’s Square in Venice. The ambience of the romantic scenery inspired the Tristram family to introduce the sweet flavours of Venice to the world and to all customers. The history of Venezia syrups and sauces began in 1875 with the Tristram family. Since the beginning, the family has operated at the forefront of the food solutions and has developed a reputation of quality and service in the food manufacturing industry. With a wide array of flavours to choose from, Venezia’s premium flavoured syrups perfectly compliment your favourite milk, coffee, shakes, desserts, cocktails, and beverages. Venezia – makers of quality syrups and sauces since 1875.

veneziasyrups.com

Vitasoy I08

The Barista’s Choice range of plant-based milks are made for a coffee that feels as good as it tastes. Proudly using only 100 per cent Australian-grown almonds, oats, and soybeans, you can be sure that every time you pour with Vitasoy you’re actively supporting Aussie farmers in growing regions across the country. Produced in Wodonga, backed by over 80 years of expertise in the development of plant-based milks, and all packaged-up in cartons made from over 85 per cent renewable materials.

Its Aussie-grown, Aussie-made, and planet-friendly, inside and out.

vitasoy.com.au/baristas-choice

VICTORIA ARDUINO

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”Light your passion to achieve greatness.”

From 1905, Victoria Arduino has been chosen by those who love great coffee made with a superb coffee machine, unique in its design, with high quality standards and performance. Even today, the mission of Pier Teresio Arduino is accomplished; an ingenious technology made in Italy while maintaining the family tradition. The Victoria Arduino coffee machines were created from the inspiration of those who desire a memorable moment while sipping their cup of coffee. Excellence means offering an unforgettable moment and unforgettable design.

victoriaarduino.com/en/home-en/

VIDYA COFFEE

M20

Vidya Coffee is a part of Vidya Herbs Pvt Ltd and is situated at Chikmangalur, in the heart of the coffee growing region in the Western Ghats mountains of Southern India. Vidya Coffee has its own coffee estates and integrated coffee processing plant and is also one of the only companies in Asia to follow and implement “berry to cup” concept. Vidya Coffee covers 10 acres of campus with a capacity of 10,000MTS/ Annum. Its finest quality coffee beans include washed Robusta Kaapi Royale (18,17), washed Robusta parchment (AB screen 15 up), unwashed Robusta (AB, A, AA), washed Arabica plantation (MNEB, AA, A, B), instant coffee and Chicory blends.

vidyacoffee.com

Vittoria Coffee F24

For over 65 years, Vittoria Coffee has been instrumental in the evolution of Australia’s pure coffee industry and has remained a proud thirdgeneration family business where its expertise in coffee making has been passed down from one generation to the next. Combining over 65 years of roasting experience with the most technologically advanced roasting facility in the Southern Hemisphere, Vittoria is not only about the art, but the science of coffee. Its capabilities provide greater control of the coffee roasting process to replicate the desired profile of each batch accurately, with unrivalled consistency. It uses only the highest grade of 100 per cent Arabica coffee beans and roasts locally in Australia for freshness.

vittoriacoffee.com

VortX KleanAir Systems Inc.

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Scientists have been warning for many years that climate change is an existential threat and that we can,‹we must, do something about it. Every day, this deep concern drives VortX KleanAir Systems to help its customers, and the broader specialty coffee industry, play a leading role in reducing greenhouse gas emissions while keeping a commitment to clean air and a safe operation.

vortxkleanair.com

Xtracted Espresso Solutions K20

Xtracted Espresso Solutions is the exclusive Australian importer and wholesaler of: Synesso coffee machines, Iberital coffee machines, Fiamma coffee machines and Compak coffee grinders. It is Australia’s largest wholesaler of coffee equipment spare parts. Xtracted Espresso Solutions boasts technical service departments in Melbourne and Brisbane, backed by a team with more than 20 years’ industry experience.

xtracted.com.au

Developed in conjuction with the BeanScene magazine website, The Long & Short of It news EDM is dedicated to keeping the coffee industry abreast of the latest relevant news as it breaks, in addition to providing an electronic interface for the viewing of BeanScene magazine content. To keep up to date with fresh, informative and relevant content, register your details at www.beanscenemag.com.au

Melbourne Co ee Week 2023

Melbourne Co ee Week returns  to help the Melbourne International Co ee Expo (MICE) celebrate its  10th birthday and all things co ee!

Come to MICE, experience Melbourne

MAKE THE MOST OF YOUR TIME IN THE CITY AND EMBRACE A HOST OF EVENTS, ACTIVITIES AND VISUAL DELIGHTS.

TO DO:

EUREKA SKYDECK

Melbourne’s Eureka Tower stands 297 metres tall, offering a visual panorama of Melbourne’s humming neighbourhoods, world class hospitality venues, and dazzling urban sprawl. The Eureka Skydeck on the 88th floor is home to the Edge — a glass cube that projects out and suspends visitors almost 300 metres above Melbourne city. www.melbourneskydeck.com.au

LUNA PARK

Overlooking Port Phillip Bay, Luna Park has been a destination for Melbourne families for the past century. Its most famous attraction is the Great Scenic Railway, the oldest continually operating wooden rollercoaster in the world, and the only one of its kind with a standing brakeman in control aboard its moving carriages. www.lunapark.com.au

TO SEE:

AFL FOOTY

Round 23 of the AFL season kicks off on Friday 18 August when Collingwood versus Brisbane Lions at Marvel Stadium. With finals looming and a clash chase to grab a spot in the top eight, Richmond will take on North Melbourne at the MCG on Saturday 19 August, and St Kilda will play Geelong at Marvel Stadium. On Sunday 20 August, see Western Bulldogs verse the West Coast Eagles at Marvel Stadium, and Melbourne and Hawthorn clash at the mighty “G”. www.afl.com.au

MELBOURNE INTERNATIONAL FILM FESTIVAL

The Melbourne International Film Festival showcases the best of cinema both Australian and overseas. It is one of the world’s oldest film festivals, and will be returning to the city until 20 August. Tickets and passes are available on the MIFF website. miff.com.au

THE LUME MELBOURNE

See the intricate details of world-renowned artwork from Vincent van Gogh come to life around you while a symphony of sounds, aromas and tastes create an awe-inspiring multi-sensory

experience. Within the 3000 square metre, 11-metre-high digital art gallery, there are no time limits and no set paths – the journey is up to you.

www.thelumemelbourne.com

REMBRANDT

True to Life showcases the work of acclaimed Dutch artist Rembrandt. The exhibition, on until 10 September, presents more than 100 etchings from the NGV Collection, as well as paintings on loan from overseas museums such as the Lourve and the Rijksmuseum in Amsterdam. The exhibition is the most comprehensive collection of Rembrandt’s to feature in Australia in 25 years.

www.ngv.vic.gov.au/exhibition/rembrandt-true-to-life/

MELBOURNE NOW

Melbourne Now showcases the newest local art and design at the Ian Potter Centre featuring fashion and jewellery, paintings and sculptures. The showcase will include the ‘Design Wall’ which displays work by some of the city’s most innovative design practitioners. The exhibition will close 20 August.

www.ngv.vic.gov.au/melbourne-now/home/

CIRQUE DU SOLEIL

Cirque du Soleil meets the ice in a new showcase of the acclaimed show. World-class ice skaters and acrobats take the stage as they defy the laws of gravity. Directed by Shana Carroll and Sebastien Soldevila, the show has wowed audiences across the world and is in Melbourne for 10 days only at John Cain Arena from 17 to 27 August.

www.cirquedusoleil.com/australia/melbourne/crystal/buy-tickets

GREAT GATSBY

Based on the book by F. Scott Fitzgerald comes this theatre adaptation that follows the mysterious life of the millionaire Jay Gatsby. The play blurs the boundaries of conventional theatre as it immerses the audience into their world through a choose-yourown-adventure narrative. The show will be running at The District Docklands through to September. www.visitvictoria.com

IMMERSE YOURSELF IN A TRULY MELBOURNE EXPERIENCE.

Café crawl

DON’T JUST COME FOR MICE, DISCOVER THE BEST COFFEE IN MELBOURNE! YOU BE THE JUDGE.

ACOFFEE

30 Sackville St, Collingwood, 3066

Au79

27/29 Nicholson St, Abbotsford, 3067

Au79 Café Richmond Traders 240 Church St, Richmond, 3121

Auction Rooms

103-107 Errol St, North Melbourne, 3051

Aunty Peg’s 200 Wellington St, Collingwood, 3066

Axil Coffee Flinders Lane 76 Flinders Lane, Melbourne, 3000

Axil Coffee Roasters Café & Roastery‘HQ

322 Burwood Rd, Hawthorn, 3122

Bench Coffee Co

321 Little Collins St, Melbourne, 3000

Brother Baba Budan

359 Little Bourke St, Melbourne, 3000

Brick Lane Melbourne

33 Guildford Ln, Melbourne, 3000

Brunetti Oro Flinders Lane

250 Flinders Ln, Melbourne, 3000

Café Piccolina

52 Morrah St, Parkville, 3052

Cal…re Coffee

Shop 1/166 Gertrude St, Fitzroy, 3065

Campos Coffee South Yarra

572 Chapel St, South Yarra, 3141

Clement Coffee Roasters South Melbourne Market, 89/116 Cecil St, South Melbourne, 3000

Code Black Coffee

15-17 Weston St, Brunswick, 3056

Coffee Supreme

28-36 Grosvenor St, Abbotsford, 3067

Cottle Coffee 300 Coventry St, South Melbourne, 3205

Core Roasters 14 Barkly St, Brunswick East, 3057

Disciple Roasters 16 Black St, Brunswick, 3065

Dukes Coffee Roasters

247 Flinders Ln, Melbourne, 3000

Everyday Coffee 36-38 Sackville St, Collingwood, 3066

Everyday Midtown 213 Little Collins St, Melbourne, 3000

Higher Ground 650 Little Bourke St, Melbourne, 3000

Leaps and Bounds Albert Park 84 Bridport St, Albert Park, 3206

Liminal Ground Level, 161 Collins St, 3000

Little Nooky Café 62 A’Beckett St, Melbourne, 3000

Little Rogue 12 Drewery Ln, Melbourne, 3000

Industry Beans Lt. Collins 345 Little Collins St, Melbourne, 3000

Industry Beans Fitzroy 70-76 Westgarth St, Fitzroy, 3065

Manchester Press 8 Rankins Ln, Melbourne, 3000

Market Lane Coffee 8 Collins St, Melbourne, 3000

Maker Coffee 47 North St, Richmond, 3121

Monk Bodhi Dharma Rear, 202 Carlisle St, Balaclava, 3183

Ona Coffee Melbourne 22 Ovens St, Brunswick, 3056

Padre Coffee Brunswick East 438-440 Lygon St, Brunswick East, 3057

Padre Coffee South Melbourne Stall 33, South Melbourne Market, South Melbourne, 3205

Patricia Coffee Brewers

493-495 Little Bourke St, Melbourne, 3000

Proud Mary Coffee

172 Oxford St, Collingwood, 3066

Quiet Time 656 Smith St, Clifton Hill, 3068

Rumble Coffee Roasters 8 Thompson Street, Kensington, 3031

Sensory Lab 310 Bourke St, Melbourne, 3000

Seven Seeds Coffee

114 Berkeley St, Carlton, 3053

St Ali

12-18 Yarra Pl, South Melbourne, 3205

St. Ali Canteen

30 Collins St, Melbourne, 3000

Standing Room Coffee

187 St Georges Rd, Fitzroy North, 3068

Stagger Lee’s 276 Brunswick St, Fitzroy, 3065

Terror Twilight

11-13 Johnston St, Collingwood, 3066

The Kettle Black 50 Albert Rd, South Melbourne, 3205

The League of Honest Coffee

8 Exploration Ln, Melbourne, 3000

The Little Rogue

12 Drewery Ln, Melbourne, 3000

The Hardware Société

10 Katherine Place &, 123 Hardware St, Melbourne, 3000

Top Paddock

658 Church St, Richmond, 3121

Tulip Coffee

7 Degraves St, Melbourne, 3000

Traveller

2/14 Crossley St, Melbourne, 3000

Wide Open Road

247 Barkly St, Brunswick, 3056

White Mojo

115 Hardware St, Melbourne, 3000

Workshop Brothers

4/190 Queen St, Melbourne, 3000

Vacation

1 Exhibition St, Melbourne, 3000

Vertue Coffee Roasters

8 Raffa Place, Carlton, 3053

Veneziano Coffee Roasters

16 River St, Richmond, 3121

Au79’s new café at Richmond Traders on Bridge Road.

Campos Coffee’s new South Yarra café.

MARVEL STADIUM

The conscious choice.