2026
Media Kit
Utility is the voice of water authorities, energy utilities, and telecommunications networks, is the title of choice for all levels of industry decision makers, as well as government bodies and other major players like consulting engineers and firsttier contractors. It is Australia’s only dedicated magazine that covers essential service providers from all sectors, and every issue of Utility features thought-leading content from senior figures and independent experts in the utility space.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot Utility reaches industry professionals around Australia by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership Senior management
23%
Engineer/project manager
53%
Technician/superintendant/operator 19% Other
4%
94.04K Monthly exposure opportunities for 12month partners
4,317
9,138
23%
6.4%
Magazine circulation
Enewsletter open rate
Geography Vic
30%
NSW
33%
Qld
20%
SA
5%
WA
8%
Other
4%
Enewsletter circulation
Enewsletter click rate
45,930 7,242 Average monthly page views
Social followers
Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.
Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients. Industry Leader
Growth & Visibility
Small Business
• Full page ad in six print editions
• Full page ad in six print editions
• Print ad repeated in digital replica edition
• Print ad repeated in digital replica edition
• Editorial opportunity in six editions
• Editorial opportunity in two editions
Digital
Digital
• MREC banner on website for the quarter
• Wide web banner on website for the quarter
• One month of newsletter banners per quarter
• One newsletter editorial inclusion per quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
• Additional content, such as press releases, included in the newsletter and website if provided
• Half page ad in six print editions • Print ad repeated in digital replica edition Digital • Inline banner on website for the quarter
Annual Bonus • One quarter of remarketing – use the combined power of Utility and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Utility.
Tailor your own package
Optional add-on
understand that clients need flexible campaigns that best suit their needs. Our team is always on hand
• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business.
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also
to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
A sample selection of our audience
Yarra Valley Water MD, Natalie Foeng (Utility July 2025)
SA Water Chief Executive, David Ryan (Utility May 2025)
Sydney Water Executive GM Infrastructure Delivery, Nichole Sparkes (Utility Feb 2025)
AusNet General Manager Strategy and Regulation (Distribution), Charlotte Eddy (Utility May 2025)
Jemena MD, David Gillespie (Utility Aug 2024)
Companies most engaged with our content include:
Roles our readers perform include:
Sydney Water
APA Group
Director
COO
Water Corporation
Western Power
Managing director
CFO
Urban Utilities
AusNet
General Manager
Senior Asset Strategy Engineer
Powercor
Engineering Manager
Head of Procurement
Jemena
CEO
Head of technology
SA power networks
Senior Project Manager
Head of Cybersecurity
Energy Queensland
Operations Manager
Sustainability Officer
Hunter Water
Origin Energy
Principal Engineer
Senior Policy Officer
Sunwater
Essential Energy
Executive Manager
Head of Engineering
SA Water,nbnm AGL
Transgrid
CIO
Head of Digital Services
South East Water Melbourne Water Seqwater Yarra Valley Water WaterNSW
Premium advertising options – magazine Inside front cover
Back cover
Inside back cover
Early right hand page
Double page spread
Premium advertising options – digital Enewsletter benefits
LEADERBOARD (FIXED)
• The latest industry news sent direct to our audience of decision makers • Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Tuesdays
BANNER
• Change the creative as often as you like • Digital reporting available
Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported
LEADERBOARD (FIXED)
MREC (ROTATING)
Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 7,900+ industry decision makers
Editorial At Utility we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers. Case study (Vocus)
Product feature (JC&S)
People profile (Nucleus 3)
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
Company profile (Detection Services)
Product profile (Iota)
Thought leadership (SOCC)
An in-depth look at your business, and the impact it is making on the industry.
An article that homes in on the specific features and benefits of a particular product or service.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Features schedule
Jan 2026
Mar 2026
May 2026
Jul 2026
Sep 2026
Nov 2026
Collaboration across sectors
Building resilience
Delivering the future
Sparking change
Caring for Country
Empowering voices
Major Features
Major Features
Major Features
Major Features
Major Features
Major Features
Water operations
Water for the future
Water networks
Sustainable water
Water security
Water stewardship
Energy networks
Grid security
Future energy
Renewables
Powering net zero
Energy equality
Other Features
Other Features
Other Features
Other Features
Other Features
Other Features
Powering collaboration
Critical infrastructure
Gas
Innovation and digitisation
Recovery and resilience
Customer advocacy and retail
Asset management
Jobs, training and safety
Connectivity
Project delivery
Circular economy
Workforce development
Telecommunications
Disaster management
Energy storage
Trenchless technology
Bridging the gap
Complaince and regulation
Cyber security
Sustainability
Demand management
Daring to disrupt
Community engagement
Digital utilities
Event Distribution
Event Distribution
Event Distribution
Event Distribution
Event Distribution
EN26 17–19 March 2026
OzWater’26 26–27 May 2026
Australian Energy Week June 2026
WIOA NSW 9–10 September 2026
All Energy TBC November 2026
WIOA Qld 24–25 June 2026
WIOA Vic 2026 25–26 March 2026
Booking: 3 Dec 2025
Booking: 23 Feb 2026
Booking: 27 Apr 2026
Waste Expo TBC November 2026
Booking: 29 Jun 2026
Booking: 31 Aug 2026
Booking: 2 Nov 2026
VIEW DESIGN SERVICES
VIEW DIGITAL SPECS
For Partnership Enquiries contact: Rima Munafo
VIEW MAGAZINE
VIEW PRINT SPECS
Business Development Manager, Utility Magazine P: +61 413 475 078 E: rima.munafo@primecreative.com.au