Safe to Work Media Kit

2026

Media Kit

Safe to Work is home to breaking news and feature-driven content, shining a light on the latest practices, technology and innovations that are keeping Australian miners out of harm’s way.

It is the ideal way to reach a large audience of key decision makers who influence safety culture and purchase safety equipment.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot Safe to Work reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership Executive

31%

Operations

32%

Mid-Level Manager

21%

Procurement

4%

Sales/Marketing

10%

Finance

2%

97.8K

Monthly exposure opportunities for 12month partners

6,189 14,545 Magazine circulation

Enewsletter circulation

22.6%

4.5%

Enewsletter open rate

Geography Vic

12%

NSW

24%

Qld

27%

SA

6%

WA

28%

Other

3%

Enewsletter click rate

23,235 10,217 Average monthly page views

Social followers

Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate

Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Executive influencer

Industry leader

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)

• 12 x months enewsletter banner ad

• 12 x months enewsletter leaderboard ad

• Distribution of press releases on our website and in enewsletter

• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter

• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter

Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Companies most engaged with our content include:

Roles our readers perform include:

BHP

Pilbara Minerals

Director of Mine Safety

Chief Executive Officer

Rio Tinto

Mineral Resources

General Manager HSE

Director and Managing Director

Fortescue

Sandfire Resources

Head of Safety

Chief Operating Officer

South32

Whitehaven Coal

Health and Safety Manager/ officer and advisor

Chief Financial Officer

Northern Star Resources

IGO Limited

Mine Site Safety Manager

Evolution Mining

OZ Minerals

National Safety Manager

Operations Manager

Glencore

Gold Road Resources

OHS Manager, advisor, coordinator

Procurement Manager & Purchasing Manager

Yancoal

Westgold Resources

Newcrest

Mincore

Compliance Manager, Officer, Advisor

Sales, Business Development and Management

Anglo

Alkane Resources

Safety & Training Manager, Officer, Co-Ordinator

Marketing, Manager and Co-Ordinator

General Manager

Premium advertising options – magazine Inside front cover

Front cover

Back cover

Inside back cover

Early right hand page

Premium advertising options – digital Enewsletter benefits

LEADERBOARD (FIXED)

• The latest industry news sent direct to our audience of decision makers • Opt-in list - our audience receives the enewsletter because the content is valuable to them

BANNER

• Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Tuesdays • Change the creative as often as you like • Digital reporting available

Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

LEADERBOARD (FIXED)

MREC (ROTATING)

Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 9,400+ industry decision makers

Editorial At Safe to Work we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Case study

Product feature

People profile

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Personality profiles from leaders within your industry and/or organisation.

Company profile

Product profile

Thought leadership

An in-depth look at your business, and the impact it is making on the industry.

An article that homes in on the specific features and benefits of a particular product or service.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Features schedule

Jan/Feb Maintenance • Personal protective equipment • Fly-in, fly-out • Air quality and dust suppression • Working from heights • Mental health and employee wellbeing • Autonomous machinery and hazard avoidance • Training and education • Hydration and nutrition • Communications and connectivity

Mar/Apr Fatigue Management innovations • Personal protective equipment • Fly-in, fly-out • Air quality and dust suppression • Working from heights • Mental health and employee wellbeing • Autonomous machinery and hazard avoidance • Training and education • Hydration and nutrition • Communications and connectivity

May/Jun Safe handling practices

Safety technology

• Personal protective equipment

• Personal protective equipment

• Fly-in, fly-out

• Fly-in, fly-out

• Air quality and dust suppression

• Air quality and dust suppression

• Working from heights

• Working from heights

• Mental health and employee wellbeing

• Mental health and employee wellbeing

• Autonomous machinery and hazard avoidance

• Autonomous machinery and hazard avoidance

• Training and education

• Training and education

• Hydration and nutrition

• Hydration and nutrition

•C ommunications and connectivity

• Communications and connectivity

Event Distribution

Event Distribution

PNG EXPO

Sep/Oct

July/Aug

QME

Nov/Dec

Dust Suppression and air quality

Hazard avoidance and autonomous equipment

• Personal protective equipment

• Personal protective equipment

• Fly-in, fly-out

• Fly-in, fly-out

• Air quality and dust suppression

• Air quality and dust suppression

• Working from heights

• Working from heights

• Mental health and employee wellbeing

• Mental health and employee wellbeing

• Autonomous machinery and hazard avoidance

• Autonomous machinery and hazard avoidance

• Training and education

• Training and education

• Hydration and nutrition

• Hydration and nutrition

• Communications and connectivity

• Communications and connectivity

Event Distribution

Event Distribution

Booking: 5 Aug 2026

Booking: 7 Oct 2026

WAME

SOLUTRANS

Queensland Mining Industry Health & Safety Conference

Booking: 26 Nov 2025

Booking: 28 Jan 2026

Booking: 1 Apr 2026

Booking: 10 Jun 2026

VIEW DESIGN SERVICES

VIEW MAGAZINE

VIEW DIGITAL SPECS

VIEW PRINT SPECS

For Partnership Enquiries contact: Jacob Niehus

Business Development Manager, Safe to Work P: +61 466 929 675 E: Jacob.niehus@primecreative.com.au