The magazine’s print readers are a senior audience of buyers, while the digital audience also contains a large number of purchase-influencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
Work with the team throughout the year to gain direct access to our trusted advisors. WHY PARTNER WITH SAFE TO
Prime Creative Media is known for producing the highest quality content and events, both in-person and digital.
PUBLICATION PROFILE
A community hub for workplace safety in Australia, Safe to Work is home to breaking news and feature-driven content, shining a light on the latest practices, technology and innovations that are keeping Australian miners out of harm’s way.
Safe to Work is the quintessential occupational health and safety manager’s guide, spotlighting a diverse range of experts across the mining industry, including original equipment manufacturers, distributors and compliance trainers. It is the ideal way to reach a large audience of key decision-makers who influence safety culture and purchase safety equipment.
Safe to Work is a must-read for people working within the Australian mining industry.
“Given my particular interest in work health and safety matters, I take a keen interest in the Safe to Work magazine. Safe to Work is an incredibly useful resource for staying up to date with developments in the resources industry. What is especially helpful is that it provides an Australiawide source of industry health and safety developments, both in terms of unfolding issues affecting the industry and innovations that have been designed to help workers go home safely at the end of shift.”
“Resources and energy industry employers are dedicated to physical and psychological safety across their workplaces. As an industry, safety in the workplace is more important than ever and continues to be the number one priority. Safe to Work plays an important role in delivering high-quality content to further increase safety awareness and highlight our industry’s many initiatives and programs.”
Australian Resources & Energy Employer Associate (AREEA)
WE CONNECT WITH DECISION-MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS.
We partner with industry associations to support sector growth, and ensure engagement with key decisionmakers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 114,577
followers
Numbers accurate as of August 27 2024. Circulation in total print numbers and digital reads of print magazine
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE
AMPLIFICATION OF PRINT CONTENT ACROSS WEB, NEWSLETTERS AND SOCIAL MEDIA
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS
LINKING OF CONTENT BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS
At Prime Creative Media we employ industry-leading journalists and editors who craft our content in-house through interviews and in consultation with our clients. Our 12-month partners get unlimited access to the team to create stories and content proven to gain traction with our audience of decisionmakers, including:
Case studies
Working with your clients to tell about shared successes
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party
Product releases
Guaranteed coverage of all your new product releases
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
“
A SURVEY OF SAFE TO WORK READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
EVENTS TO CONNECT YOU WITH DECISION-MAKERS
“
PRIME CREATIVE MEDIA ENGAGES WITH DECISION-MAKERS THROUGH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND ONLINE EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
PRIME CREATIVE MEDIA EVENTS
DEPARTMENT
“ “
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
PAUL HAYES Group Managing Editor
JANINE CLEMENTS Client Success Manager
JONATHAN DUCKETT BDM Resources Group Lead
CHRISTINE CLANCY Chief Executive Officer
JACOB NIEHUS Business Development Manager
TOM PARKER Managing Editor - Resources
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
““Safe to Work is a valuable resource for multiple areas of our business. I can stay up to date with key developments and trends thanks to a great mix of news, insights and project information. This knowledge supports Ctrack in meeting the current and future needs of the mining industry across existing and prospective customers.”
Jo Biddle, Global Head of Marketing, Ctrack
““Simplicity is best! Safety in the workplace can often be a complex issue with several issues that require us to address and simplify for the broadest audience; however, every time that we worked with Safe to Work, it has been a straightforward process that’s a pleasure! Thanks, team STW!”
Javier Riveros, Sales & Operations Manager, Breathe-Safe
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.
MAINTENANCE
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
BOOKING DEADLINE: 27 NOVEMBER 2024
EMPLOYEE WELLBEING INNOVATIONS
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
BOOKING DEADLINE: 12 FEBRUARY 2025
MATERIAL PROCESSING AND HANDLING
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
BOOKING DEADLINE: 23 APRIL 2025
SAFETY TECHNOLOGY
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
BOOKING DEADLINE: 18 JUNE 2025
DUST SUPPRESSION AND AIR QUALITY
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
BOOKING DEADLINE: 20 AUGUST 2025
HAZARD AVOIDANCE AND AUTONOMOUS EQUIPMENT
• Personal protective equipment
• Fly-in, fly-out
• Air quality and dust suppression
• Working from heights
• Mental health and employee wellbeing
• Autonomous machinery and hazard avoidance
• Training and education
• Hydration and nutrition
• Communications and connectivity
BOOKING DEADLINE: 22 OCTOBER 2025
PRINT ADVERTISING SPECS
400mm(w) x 265mm(h) BLEED
410mm(w) x 275mm(h)
SAFE TYPE AREA:
370mm(w) x 235mm(h)
200mm(w) x 265mm(h) BLEED:
210mm(w) x 275mm(h)
SAFE TYPE AREA: 170mm(w) x 235mm(h)
1/2 HORIZONTAL TRIM:
200mm(w) x 135mm(h) BLEED:
210mm(w) x 145mm(h)
SAFE TYPE AREA: 170mm(w) x 115mm(h)
1/2 VERTICAL TRIM:
100mm(w) x 265mm(h) BLEED:
110mm(w) x 275mm(h)
SAFE TYPE AREA: 85mm(w) x 250mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
1/3H
1/3 HORIZONTAL TRIM:
200mm(w) x 88mm(h) BLEED:
210mm(w) x 98mm(h)
SAFE TYPE AREA:
190mm(w) x 78mm(h)
* Images and logos used on websites are not acceptable for printing purposes
TERMS & CONDITIONS
All advertisements for Safe To Work are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
Double Page Spread
2 X
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
STANDARD SIZE
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.
All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
*Standard web sizes are requried, however additional high density files can be supplied as well
