MEDIA KIT
2025 & INFRASTRUCTURE
WHY PARTNER WITH ROADS & INFRASTRUCTURE? OUR BRAND PROMISES
BEST EXPOSURE TO DECISION MAKERS
Roads & Infrastructure magazine’s print readers are a senior audience of buyers, while our digital audience also contains a large number of purchase-influencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with Roads & Infrastructure throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
Prime Creative Media is known for producing the highest quality content and events, both in-person and digital.
“Partnering with Roads & Infrastructure offers CEA and its extensive portfolio of brands an opportunity to share key updates and relevant news with industry professionals and decision makers.
It is a critical publication within our broader brand strategy and plays an integral role in allowing us to effectively communicate and engage with a very targeted audience.”
Tara Stewart – Marketing Manager, JCB CEA
“Partnering with Roads & Infrastructure magazine has been pivotal for National Precast, facilitating unparalleled exposure within the infrastructure sector. Through the platform, we showcase the industry’s innovative solutions, reaching key decisionmakers and stakeholders. Collaborating with R&I enables us to share industry insights, advancements and best practices, fostering dialogue and progress within the sector.
The magazine serves as a vital conduit for industry professionals, providing a comprehensive view of infrastructure developments, challenges, and opportunities. It plays a crucial role in informing, connecting, and driving the sector forward, ultimately contributing to the enhancement of infrastructure networks and the betterment of communities.
Sarah Bachmann – CEO National Precast Concrete Association Australia
“SAMI Bitumen Technologies, a company deeply rooted in innovation, has teamed up with Roads & Infrastructure magazine to communicate our innovative approaches to the road construction industry.
This magazine serves as an effective channel for SAMI to engage with our partners and increase visibility for our products and services.”
Sebastien Chatard – General Manager, SAMI Bitumen
OVER 42% OF ROADS & INFRASTRUCTURE READERS IDENTIFY THEMSELVES AS EXECUTIVES.”
“
Knowing that Wirtgen’s stories are being shared directly with the decision makers of the civil construction industry in Australia, puts us in good stead to grow our business and product portfolio across the country.
Showcasing the work of our clients using Wirtgen machinery on projects across Australia, allows us to reach all corners of the civil construction industry for meaningful engagement and demonstration of what our machinery is capable of.”
Stuart Torpy – Managing Director, Wirtgen Australia
CIRCULATION Weekly e-newsletter 17,000+
AVERAGE MONTHLY PAGE VIEWS 46,000+
ROADS
&
INFRASTRUCTURE HAS
CLOSE RELATIONSHIPS WITH ITS ASSOCIATION PARTNERS TO CONNECT WITH DECISION MAKERS AND MEASURE ENGAGEMENT WITH STATE-OF-THE-ART DIGITAL PLATFORMS.
We partner with industry associations to support sector growth, and ensure engagement with key decision makers. We use advanced CRM and information systems to ensure we have the right buyers and influencer reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 100,000+
Followers
Numbers accurate as of August 2024
Circulation in total print numbers and digital reads of print magazine
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
At Prime Creative Media we employ industry-leading journalists and editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers, including:
Case Studies
Working with your clients to tell about shared successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF ROADS & INFRASTRUCTURE READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS OF OUR OWN AND BESPOKE EVENTS FOR CLIENTS (EXAMPLES BELOW AND LEFT).”
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
ABOUT PRIME CREATIVE MEDIA
INFRASTRUCTURE & RESOURCES
Prime Creative Media (PCM) is Australia’s leading B2B Media and Events Company.
It is 100% Australian-owned. All digital assets are created and maintained inhouse, and all magazines are designed and printed in Victoria.
PCM’s purpose of growing individuals, organisations, and industries has driven its work in building industry-leading magazines, websites, newsletters and events focused on supporting critical industries to the Australian economy.
PCM have grown from a single magazine to now publishing more than 80 print and digital platforms.
PCM is a top employer of media professionals in Australia, employing more than 130 full-time, Australianbased journalists, editors, graphic designers, business development professionals, and an in-house IT development team.
420mm(w) x 297mm(h) BLEED
430mm(w) x 307mm(h)
SAFE TYPE AREA:
400mm(w) x 277mm(h)
210mm(w) x 297mm(h) BLEED:
220mm(w) x 307mm(h)
SAFE TYPE AREA:
190mm(w) x 277mm(h)
1/2 HORIZONTAL TRIM:
210mm(w) x 149mm(h) BLEED:
220mm(w) x 159mm(h)
SAFE TYPE AREA:
190mm(w) x 135mm(h)
1/2 VERTICAL TRIM:
102.5mm(w) x 297mm(h) BLEED:
113mm(w) x 307mm(h) SAFE TYPE AREA: 82.5mm(w) x 277mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
1/3 HORIZONTAL TRIM:
210mm(w) x 100mm(h) BLEED:
220mm(w) x 110mm(h)
SAFE TYPE AREA:
190mm(w) x 80mm(h)
1/3 VERTICAL TRIM:
72mm(w) x 297mm(h) BLEED:
82mm(w) x 307mm(h) SAFE TYPE AREA: 52mm(w) x 277mm(h)
1/4 VERTICAL TRIM:
87.5mm(w) x 130mm(h) (No Bleed)
TERMS & CONDITIONS
All advertisements for Roads & Infrastructure are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
1040px(w) / 2080px(w) 2000px(w) x 1250px(h) / 4000px(w) x 2500px(h) 2 X
WEBSKIN
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.