Media Kit
Roads & Infrastructure is the country’s leading specialist road management, construction and infrastructure magazine. The magazine is read by engineers, infrastructure specialists and other decision makers across the $100 billion+ roads and infrastructure industry.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Roads & Infrastructure reaches road management, infrastructure, construction and civil works professionals around Australia. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership
4,511
click rate 7.3%
36,879
35,013
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Brand builder
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter. Executive influencer
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs. Industry leader
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
What the industry says
“Partnering with Roads & Infrastructure offers CEA and its extensive portfolio of brands an opportunity to share key updates and relevant news with industry professionals and decision makers.
It is a critical publication within our broader brand strategy and plays an integral role in allowing us to effectively communicate and engage with a very targeted audience.”
Tara Stewart – Marketing Manager, JCB CEA
“SAMI Bitumen Technologies, a company deeply rooted in innovation, has teamed up with Roads & Infrastructure magazine to communicate our innovative approaches to the road construction industry.
This magazine serves as an effective channel for SAMI to engage with our partners and increase visibility for our products and services.”
Sebastien Chatard – General Manager, SAMI Bitumen
“Partnering with Roads & Infrastructure magazine has been pivotal for National Precast, facilitating unparalleled exposure within the infrastructure sector. Through the platform, we showcase the industry’s innovative solutions, reaching key decision-makers and stakeholders. Collaborating with R&I enables us to share industry insights, advancements and best practices, fostering dialogue and progress within the sector.
The magazine serves as a vital conduit for industry professionals, providing a comprehensive view of infrastructure developments, challenges, and opportunities. It plays a crucial role in informing, connecting, and driving the sector forward, ultimately contributing to the enhancement of infrastructure networks and the betterment of communities.
Sarah Bachmann – CEO National Precast Concrete Association Australia
“Knowing that Wirtgen’s stories are being shared directly with the decision makers of the civil construction industry in Australia, puts us in good stead to grow our business and product portfolio across the country.
Showcasing the work of our clients using Wirtgen machinery on projects across Australia, allows us to reach all corners of the civil construction industry for meaningful engagement and demonstration of what our machinery is capable of.”
Stuart Torpy – Managing Director, Wirtgen Australia
Association Partners
Roads & Infrastructure has close relationships with its association partners to support sector growth, and ensure engagement with key decision makers
A sample selection of our audience
Cross River Rail Delivery Authority CEO
Graeme Newton (RAI Apr 2022)
John White, General Manager, Group Asset Management – Fulton Hogan (RAI Apr 2024)
Companies most engaged with our content include:
Jenika Stubelj, Managing Director of Amarapave (RAI May 2025)
Brad Greaves, Operations Manager –ANA Asphalts (RAI Jul 2025)
Piet,
Construction Manager (RAI Feb2025)
McConnell Dowell
CPB Contractors
Symal
BildGroup
AECOM
KEE Surfacing Transurban HiWay Group BJS Group Hanson
Roles our readers perform include: Fleet managers Engineers Project managers
Owner operators
Government consultants
Safety managers
Isolde
SRL East Tunnels South
Premium advertising options – magazine
Inside front cover
Front cover Back cover
Early right hand page
Double page spread
Inside back cover
Premium advertising options – digital
Enewsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Tuesdays
• Change the creative as often as you like
• Digital reporting available
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
MIDDLE BANNER
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 14,726 industry decision makers
A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:
• Website takeover - full length of website on both sides
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Align yourself with the latest industry news
• Available for seven days at a time
• GIF files supported
Solus EDM
Webskin
Editorial
At Roads & Infrastructure we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
interview your best clients and showcase how your products and services managed a pain point for their company.
Company profile
An in-depth look at your business, and the impact it is making on the industry.
An article looking at the development of a product and the problem it solves for the industry.
Product profile
An article that homes in on the specific features and benefits of a particular product or service.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Case study
Product feature
People profile
We
Personality profiles from leaders within your industry and/or organisation.
Thought leadership
Maximise your marketing exposure with events
Converge brings together key decision-makers from these industries to see the latest developments that are helping shape Australia’s future infrastructure.
Through a mix of live demonstrations, equipment showcases and conference spaces, the event highlights the strengths of each sector, encouraging knowledge-sharing and providing visitors with the solutions needed to build and maintain the Australia of tomorrow
In-person events are the perfect complement to your media advertising, providing a fantastic opportunity to build relationships with current, new and prospective clients.
Prime Creative Media, publishers of Roads and Infrastructure, also run Converge – the only Australian-owned major event showcasing the latest tools and technology in the municipal works, civil and commercial construction sectors.
Access Australia’s most engaged audience of decision makers through eight media partners:
Inside Construction, Infrastructure, Roads and Infrastructure, Utility, Earthmoving Equipment Magazine, The Tradie, Council and Earthmovers and Excavators
Features schedule
