Issuu

Media Kit 2026

Rail Express is Australia’s authoritative business to business rail publication. Updated daily, Rail Express provides comprehensive coverage of breaking news and trends in key areas such as infrastructure, investment, government policy, regulatory issues and technical innovation.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The

best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Rail Express reaches the Rail industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership

267,090

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter. Executive influencer

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs. Industry leader

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Emma Kindness, MetCONNX’s Senior Sustainability Advisor (Issue 0425)

Stacey van der Putten, Auckland Transport Director of Public Transport and Active Modes.(Issue 0425)

Queensland Rail Executive General Manager of Operations Rob Hill. (Issue 0425)

Companies most engaged with our content include:

Queensland Rail

Metro Train

Sydney Trains

TasRail General Manager of Projects Josh Marshall. (Issue 0625)

Melbourne Airport Chief Executive Officer Lorie Argus. (Issue 1024)

Inland Rail

Cross

Yarra Trams

Sydney Light Rail

Adelaide Metro

Roles our readers perform include:

Premium advertising options – magazine

Inside front cover

Front cover Back cover

Early right hand page

Inside back cover

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs twice weekly on Tuesday and Thursday

• Change the creative as often as you like

• Digital reporting available

Premium ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

(FIXED)

LEADERBOARD (FIXED)

MREC (ROTATING)

BANNER (ROTATING)

WEB BANNER

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 15,318 industry decision makers

A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:

• Website takeover - full length of website on both sides

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Align yourself with the latest industry news

• Available for seven days at a time

• GIF files supported

Solus EDM

Webskin

Bespoke advertising options

Video Services

Rail Express Videos are one of the most powerful ways for advertisers to bring their story to life. Produced in a compelling case study format, these videos highlight industry partnerships, showcase real-world applications of new equipment and technology, and demonstrate project delivery and safety solutions.

Each video is designed to engage decision makers by showing your products in action – how they perform, the problems they solve and the results they deliver. From cutting-edge technology to essential rail equipment, Rail Express Videos give your brand a dynamic platform to connect with the industry and build trust through real-world proof.

Rail Express Video Packages include:

• 4-5 minute Long-Form Video showcasing your product or service

• Video hosted on the Rail Express homepage for at least two weeks

• 3 x Short-Form Video Reels (15-sec each) for social platform sharing

• 10 x high-res images from your video shoot

• 1 x Full-Page Brand Ad in Rail Express

• 1 x Custom Print Editorial Article written by our journalists

• Video and editorial hosted on the Rail Express Website, and amplified across eNews and social channels

• Full reusage rights for all content provided

Check out Rail Express Video examples

Editorial

At Rail Express we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.