PNG Mining Media Kit

2026

Media Kit

PNG Mining is an industry-leading online news resource focused on the Papua New Guinea resources sector. As the premier source of information for the latest industry updates in the Pacific nation, PNG Mining keeps readers up to date on news, trends and insights, including the movements of major miners in the region.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot PNG Mining reaches key decision makers at mines across Papua New Guinea.

We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership Major miners

10%

Mining services companies

60%

Financial solutions

20%

Oil companies

10%

89.5K

Monthly exposure opportunities for 12month partners

6,120 13,202 Magazine circulation

Enewsletter circulation

22.8%

3.3%

Enewsletter open rate

Geography North America

53.54%

Oceania

36.47%

Europe

4.31%

Asia

4.14%

Africa

0.98%

South America

0.56%

Enewsletter click rate

7,453 23,193

Average monthly page views

Social followers

Magazine circulation includes hardcopies, event distribution, digital edition reads and pass on rate.

PNG Mining digital reach

4% 4% Asia 54% Americas 37% Oceania 1%

Africa *Data reviewed annually

Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Executive influencer

Industry leader

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)

• 12 x months enewsletter banner ad

• 12 x months enewsletter leaderboard ad

• Distribution of press releases on our website and in enewsletter

• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter

• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter

Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

August-September 2025

June-July 2025

April-May 2025

Companies most engaged with our content include: Hastings Deering XCMG Sandvik Steamships Komatsu Cummins Orica

Swire Shipping Metso Weir Minerals Bishops

Feb-March 2025

Feb-March 2025

Roles our readers perform include: General Manager Marketing Manager Business Development Manager State Manager Managing Director Chief Executive Officer Communications Manager

Premium advertising options – magazine Inside front cover

Front cover

Back cover

Inside back cover

Early right hand page

Premium advertising options – digital Enewsletter benefits • The latest industry news sent direct to our audience of decision makers

LEADERBOARD (FIXED)

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

BANNER

• Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Wednesdays • Change the creative as often as you like • Digital reporting available

Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

LEADERBOARD (FIXED)

MREC (ROTATING)

Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 12,400+ industry decision makers

Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page.

Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time

Editorial At PNG Mining we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Case study (Sandvik)

Product feature (Metso)

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Product profile (Crusher Screen Sales & Hire)

An article that homes in on the specific features and benefits of a particular product or service.

Features schedule

FEB–MAR

APR–MAY Issue 1

JUNE–JULY Issue 2

AUG–SEP Issue 3

OCT–NOV Issue 4

DEC–JAN

POWER GENERATION

DIGITAL MINING

PNG EXPO

EDUCATION AND TRAINING

MINING SERVICES

TRANSPORT AND LOGISTICS

Productivity and efficiency

Productivity and efficiency

Productivity and efficiency

Productivity and efficiency

Productivity and efficiency

Productivity and efficiency

Automation

Automation

Automation

Automation

Automation

Automation

Workforce management

Workforce management

Workforce management

Workforce management

Workforce management

Workforce management

Innovation

Innovation

Innovation

Innovation

Innovation

Innovation

Industry insight

Industry insight

Industry insight

Industry insight

Industry insight

Industry insight

Decision-makers

Decision-makers

Decision-makers

Decision-makers

Decision-makers

Decision-makers

Booking: 13 Jan 2026 Publication: 25 Feb 2026

Booking: 10 Mar 2026 Publication: 22 Apr 2026

Booking: 21 Apr 2026 Publication: 5 Jun 2026

Booking: 21 Jul 2026 Publication: 26 Aug 2026

Booking: 15 Sep 2026 Publication: 21 Oct 2026

Booking: 10 Nov 2026 Publication: 23 Dec 2026

VIEW DESIGN SERVICES

VIEW DIGITAL SPECS

For Partnership Enquiries contact: Ezra Wolde

VIEW MAGAZINE

VIEW PRINT SPECS

Business Development Manager, PNG Mining P: +61 411 188 322 E: ezra.wolde@primecreative.com.au