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MEDIA KIT 2024
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COMMERCIAL ROAD TRANSPORT
WHY PARTNER WITH PRIMEMOVER?
OUR BRAND PROMISES
PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
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OVER 42%OF PRIME MOVER READERS IDENTIFY THEMSELVES AS EXECUTIVES.”
Survey conducted had a total of 171 responses.
SURVEY OF READERSHIP – JUNE 2020 Executives 42.69% Operations 26.9%
Mid-level Manager 18.13% Sales-Marketing 10.53% Finance 1.17%
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WHY PARTNER WITH PRIMEMOVER? BEST EXPOSURE TO DECISION OUR BRAND MAKERS PROMISES FROM OUR READERS
“Truck technology is rapidly changing. As are the fleets that are pioneering its use in a variety of different and exciting ways across industry in Australia. Prime Mover magazine is the go-to media platform to read about these developments and the people and companies at the forefront of them.”
Damien Matthews Managing Director G1 Logistics
“The transport and logistics industry is fast paced but Prime Mover keeps all stakeholders up to date on the relevant information in a compelling yet authentic way. They continue to provide consistent and up-to-date content on an easily accessible platform. Prime Mover is about community as much as communication which is why their readers continue to turn to them as a trusted source of knowledge and why brands such as Followmont Transport trust that their messages are in safe hands.”
Mark Tobin Managing Director, Followmont Transport
“Prime Mover is an excellent publication and we have found it very useful as both a source of industry information and as a platform from which to launch new and innovative changes we feel our customers and the wider public need to know about. Prime Mover sets itself apart because of its focus around people, the people in the industry and the people behind the story. I enjoy the read every month and often share some of the stories with our staff as an information piece or as a good news story about transport people.”
Sean Carren Director Goldstar Transport
Procurement 1% PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
WHY PARTNER WITH PRIMEMOVER? OUR BRAND PROMISES MULTI-PLATFORM EXPOSURE
NEWSLETTER CIRCULATION 12,807 (Twice weekly newsletter)
MAGAZINE CIRCULATION 9,362
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 183,322 Numbers accurate as of November 2023. Circulation in total print numbers and digital reads of print magazine.
AVERAGE MONTHLY PAGE VIEWS 105,460/1,054,607 YTD
SOCIAL MEDIA 2,316/6,910 YTD
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OF-THEART DIGITAL PLATFORMS We partner with industry associations to support sector growth and ensure engagement with key decision makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS. PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
BEST ARTICLES THAT SHOWCASE YOU At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including: Case Studies Working with your clients to tell about shared successes.
Profiles Have your company’s story documented and distributed to the industry through a trusted third party. Product Releases Guaranteed coverage of all your new product releases.
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Company updates Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA PRINTED TRADE MAGAZINE
SUPPLIER INFORMATION
PUBLISHED CASE STUDIES
MEDIA WEBSITES
TRADE MAGAZINES EMAILED NEWSLETTERS
EVENTS
SOCIAL MEDIA
SOCIAL MEDIA
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Survey conducted in June 2020 as part of the Prime Creative Media Industry Sentiment Survey. A total of 174 responses were collected from readers over an eight-day period.
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A SURVEY OF PRIME MOVER READERS CONFIRMED THAT OVER 38 PER CENT LOOKED TO TRADE PUBLICATIONS WHEN MAKING KEY PURCHASING DECISIONS WHILE 28 PER CENT READ CASE STUDIES WHEN MAKING THEIR COMMERCIAL COMPARISONS BETWEEN BUSINESSES.” PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
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FROM OUR CURRENT 12-MONTH ADVERTISING PARTNERS “Working in close collaboration with Prime Creative Media, Mercedes-Benz Trucks was able to develop a bespoke campaign targeting some acquisition audiences with messages and content aligned to our wider business objectives and strategy. The efforts Prime Creative went to understanding our challenges and ultimately assisting our brand to overcome these was priceless.”
Maddie Frayne Mercedes-Benz Truck & Bus Marketing Manager
“Our ongoing relationship with Prime Mover is one we value. The partnership is one that allows us to elevate the brand and effectively communicate our product and service offerings to our target market. Prime Mover provides us with numerous and varied opportunities to reach our current and potential customers. It also allows us to strengthen our relationships with our customers by providing company profile opportunities.”
Carley Aherns Hino Australia Marketing Manager.
“As a prominent media presence in the commercial road transport sector, Prime Mover is a platform Via Energy turns to for helping it create strong awareness for the products and services it supplies to the industry. Its thought leadership approach to best business practices, safety, innovation and commercial vehicle technology makes Prime Mover a key destination to allocate marketing and amplify stories unique to our brand and commercial partners. I’m always happy to align one of our campaigns with their brand.”
Nick Lubransky Viva Energy Transport Marketing Manager
PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
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AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
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ASHLEY BLACHFORD Commercial Transport Advertising Manager
WILLIAM CRASKE Editor
LUKE APPLEBEE Managing Editor
PETER SHIELDS Senior Feature Writer
PETER WHITE Journalist
LOUISE SURETTE Journalist
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY. PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
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EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
PRIME CREATIVE MEDIA EVENTS
PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
MICHELLE WESTON Design Production Manager
BLAKE STOREY Head of Design
DAZ WOOLLEY Art Director
BEA BARTHELSON Art Director
TOM ANDERSON Graphic Designer
KERRY PERT Graphic Designer
TOM BUCHANAN Videographer
CATERINA ZAPPIA Graphic Designer
LOUIS ROMERO Graphic Designer
PAUL BREEN Imaging Specialist
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OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
INFRASTRUCTURE & RESOURCES
TRANSPORT & LOGISTICS
ABOUT PRIME CREATIVE MEDIA Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria. For the past two decades, we have worked to grow Individuals, Organisations and Industries. We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.
MANUFACTURING
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OUR PURPOSE:
GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES” OUR VALUES:
HUMILITY
ACCOUNTABILITY
GROWTH
GENEROSITY PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
SPECIFICATIONS PRINT ADVERTISING SPECS
TRIM
BLEED
TYPE
MECHANICAL SPECIFICATIONS Printing: Sheetfed offset / 175 lpi
Double Page Spread
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Full Page
1/2V 1/2H
DPS TRIM 420mm(w) x 297mm(h) BLEED 430mm(w) x 307mm(h) SAFE TYPE AREA: 400mm(w) x 277mm(h)
FP TRIM: 210mm(w) x 297mm(h) BLEED: 220mm(w) x 307mm(h) SAFE TYPE AREA: 190mm(w) x 277mm(h)
1/2 HORIZONTAL TRIM: 210mm(w) x 145mm(h) BLEED: 220mm(w) x 155mm(h) SAFE TYPE AREA: 190mm(w) x 125mm(h)
1/2 VERTICAL TRIM: 100mm(w) x 297mm(h) BLEED: 110mm(w) x 307mm(h) SAFE TYPE AREA: 80mm(w) x 277mm(h)
Advertising material for in-house design: • Images to be supplied as jpegs* • Text to be supplied as a text file or Word document • Logos to be supplied as vector eps files * Images and logos used on websites are not acceptable for printing purposes
1/3V Half Double Page
DPS TRIM 420mm(w) x 137.5mm(h) BLEED 430mm(w) x 140.5mm(h) SAFE TYPE AREA: 400mm(w) x 127.5mm(h)
1/4V
1/3H 1/3 HORIZONTAL TRIM: 210mm(w) x 90mm(h) BLEED: 220mm(w) x 100mm(h) SAFE TYPE AREA: 190mm(w) x 70mm(h)
Supplied material 1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim) 2. Material must be supplied as a press ready pdf. All other formats will be rejected. 3. Avoid running type across the gutter of a double page spread. 4. All fonts need to be embedded into the PDF file 5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee. 6. Images need to be of a minimum 300dpi at print size. 7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print 8. Total ink limit should not exceed 300%
1/3 VERTICAL TRIM: 65mm(w) x 297mm(h) BLEED: 75mm(w) x 307mm(h) SAFE TYPE AREA: 45mm(w) x 277mm(h)
1/4 VERTICAL TRIM: 88mm(w) x 120mm(h) (No Bleed)
TERMS & CONDITIONS
All advertisements for Prime Mover are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
STANDARD SIZE
2 X HIGH-DENSITY
TRIM 250px(h) From the top Non essential elements such as colour blocks, gradients, graphics
LEFT WEBSKIN
Non essential elements such as colour blocks, gradients, graphics
SAFE AREA 150px(w) x 600px(h) WHITE SPACE 1040px(w) / 2080px(w)
RIGHT WEBSKIN
No Ad content to go here white space #FFFFFF
DIGITAL SPECIFICATIONS
WEBSKIN
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
STANDARD SIZE SIZE: 2000px(w) x 1250px(h) TOP TRIM: 250px(h) SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w) 2 X HIGH-DENSITY SIZE: 4000px(w) x 2500px(h TOP TRIM: 500px(h) SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w) Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
WEB MOBILE 320x50px
WEB MREC 300x250px
EDM BANNER - CTR NEWS 570x100px
WEB LEADERBOARD 728x90px Type/Template WEB MREC
Size wxh
x2 High-density
File Size
Resolution
File type
300x250px*
600x500px
200kb max
72ppi
gif, jpeg, png, HTML5
320x50px*
640x100px
150kb max
72ppi
gif, jpeg, png, HTML5
WEB LEADERBOARD
728x90px*
WEBSKIN
2000x1250px
WEB MOBILE
eDM BANNER - CRT News eDM SOLUS
570x100px
600x1000px
1456x180px 4000x2500px
1140x200px Via HTML
200kb max 800kb
200kb max 900kb max
72ppi 72ppi 72ppi 72ppi
*Standard web sizes are requried, however additional high density files can be supplied as well
gif, jpeg, png, HTML5 jpeg, png
gif, jpeg, png HTML
MECHANICAL SPECIFICATIONS SUPPLYING YOUR ARTWORK? File types supported, HTML5, JPG, PNG, GIF Creatives supplied at 72dpi Creative with white backgrounds must include a 1px solid border MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason We are unable to serve third party sky gutters, wallpapers and Solus/eDMs HTML (ANIMATED BANNERS) Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″> Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a> Creatives to include a valid clickthrough that opens in a new tab or window Can contain animation & loop twice (play through 3 times) SVG and WebFonts are not accepted No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments. HTML5 creative must be SSL compatible to serve on Prime Creative sites HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
PRINT – EDITORIAL SHOWCASES 2022/23
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FEB - FUELS & LUBRICANTS + PRIME MOVER PREMIER COMMERCIAL VEHICLE FLEET GUIDE 2023 DELIVERY - RUNNING LIGHTS, HEADLAMPS, SENSORS
Booking: 14 DEC 2023 Material: 04 JAN 2024
MAR - TRUCK FINANCE, RENTALS & LEASING
DELIVERY - CONNECTED SERVICES
Booking: 25 JAN 2024 Material: 01 FEB 2024
JUN - SERVICE PARTS & AFTERMARKET DELIVERY - INFRASTRUCTURE APPLICATION - TRADIES/SERVICE FLEETS
Booking: 24 APR 2024 Material: 02 MAY 2024
JUL - TELEMATICS, EFFICIENCIES AND APPLICATIONS
DELIVERY - SERVICE NETWORK SUPPORT MAINTENANCE/BREAKDOWN/ SERVICING
Booking: 30 MAY 2024 Material: 06 JUN 2024
APR - EWDS & FATIGUE MANAGEMENT SOLUTIONS
AUG - LAST MILE LOGISTICS
DELIVERY - TOTAL COST OF OWNERSHIP
DELIVERY - URBAN DELIVERY APPLICATIONS - E-COMMERCE DELIVERY/ OVERNIGHT EXPRESS/ SAMEDAY PARCEL DELIVERY
Booking: 22 FEB 2024 Material: 29 FEB 2024
Booking: 27 JUN 2024 Material: 04 JUL 2024
MAY - NEW ENERGY VEHICLE & SOLUTIONS
SEP - HEAVY VEHICLE INSURANCE
DELIVERY - STEERING COLUMN/DASH TECH
DELIVERY - ELECTRIC & HYBRID MODELS ELECTRIC/HYBRIDS
Booking: 25 MAR 2024 Material: 04 APR 2024
Booking: 01 AUG 2024 Material: 08 AUG 2024
OCT - NEW ENERGY VEHICLE & SOLUTIONS
DELIVERY - CONSTRUCTION APPLICATIONS (COMMERCIAL/RESIDENTIAL) - ONSITE FLAT BEDS/UTES/CAB CHASSIS
Booking: 29 AUG 2024 Material: 05 SEP 2024
NOV - SAFETY TECHNOLOGY & APPLICATIONS
DELIVERY - FLEET LEASING - RENTALS/SHORT & LONG TERM LEASING
Booking: 26 SEP 2024 Material: 03 OCT 2024
DEC - PBS SOLUTIONS & ENGINEERING DELIVERY - DRIVER SAFETY/COMFORT EXPERIENCE - SAFETY FEATURES/ TECHNOLOGY
Booking: 31 OCT 2024 Material: 07 NOV 2024
PRIME MOVER YOUR SOURCE OF INDUSTRY KNOWLEDGE
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FOR ADVERTISING ENQUIRIES CONTACT: ASHLEY BLACHFORD COMMERCIAL TRANSPORT ADVERTISING MANAGER T: +61 425 699 819 E: ASHLEY.BLACHFORD@PRIMECREATIVE.COM.AU