Media Kit 2026
Prime Mover showcases a diverse range of operations, products and personalities across Australia’s expansive commercial road transport industry, providing exposure on a premium platform to executives, fleet managers and other key decision makers on the supply chain who have the buying power to help grow your business.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Prime Mover reaches commercial vehicle manufacturers, component suppliers and all members of the road transport industry across Australia. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership
Geography
8,909
90,882
CRT News powered by Prime Mover and Trailer Magazine
Since 2010, CRT News has been keeping the commercial road transport sector informed, connected, and ahead of the curve.
By drawing on the authority of Prime Mover and Trailer Magazine, CRT News delivers the best of both worlds in one powerful, twiceweekly enewsletter – making it the go-to digital resource for decision-makers across the truck and trailer industry.
Whether you’re looking to launch a new product, build brand awareness, or align with trusted industry reporting, CRT News provides unmatched visibility in Australia’s commercial road transport market.
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
builder
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Executive influencer
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Industry leader
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
Tailor your own package
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
Brand
What the industry says
”Truck technology is rapidly changing. As are the fleets that are pioneering its use in a variety of different and exciting ways across industry in Australia. Prime Mover magazine is the go-to media platform to read about these developments and the people and companies at the forefront of them.”
Damien Matthews Managing Director G1 Logistics
“Working in close collaboration with Prime Creative Media, Mercedes-Benz Trucks was able to develop a bespoke campaign targeting some acquisition audiences with messages and content aligned to our wider business objectives and strategy. The efforts Prime Creative went to understanding our challenges and ultimately assisting our brand to overcome these was priceless.”
Maddie Frayne
Mercedes-Benz Truck & Bus Marketing Manager
“The transport and logistics industry is fast paced but Prime Mover keeps all stakeholders up to date on the relevant information in a compelling yet authentic way. They continue to provide consistent and up-to-date content on an easily accessible platform. Prime Mover is about community as much as communication which is why their readers continue to turn to them as a trusted source of knowledge and why brands such as Followmont Transport trust that their messages are in safe hands.”
Mark Tobin
Managing Director, Followmont Transport
“Our ongoing relationship with Prime Mover is one we value. The partnership is one that allows us to elevate the brand and effectively communicate our product and service offerings to our target market. Prime Mover provides us with numerous and varied opportunities to reach our current and potential customers. It also allows us to strengthen our relationships with our customers by providing company profile opportunities.”
Carley Aherns
Hino Australia Marketing Manager.
“Prime Mover is an excellent publication and we have found it very useful as both a source of industry information and as a platform from which to launch new and innovative changes we feel our customers and the wider public need to know about. Prime Mover sets itself apart because of its focus around people, the people in the industry and the people behind the story. I enjoy the read every month and often share some of the stories with our staff as an information piece or as a good news story about transport people.”
Sean Carren
Director Goldstar
Transport
“The team at Prime Mover is highly professional and a pleasure to collaborate with. Through our much-valued partnership and its considered industry approach, we are able to reach our target audiences and promote our product portfolios, including Western Star Trucks, MAN Truck & Bus, and Detroit.”
Kim Ruddock General Manager – Marketing Penske Australia & New Zealand
A sample selection of our audience
Ross Longmire, CEO
Followmont Transport (PM0525)
Ben Lasry, Director & Chief Corporate Services, Isuzu Australia Limited (PM0425)
Peter Shelley, Senior Manager, Decarbonisation, Community, Sustainability, Stakeholder
Engagement Australia Post (PM0425)
Companies most engaged with our content include:
Toll
Linfox
Qube
StarTrack Express
DHL Express
Direct Couriers
Northline
Sadleirs Logistics
Centurion
MainFreight
Kings Transport
Border Express
Followmont Transport
Crawfords Freightlines
Cope Sensitive Freight
SCT Group
Rio Tinto
CTI Logistics
DP World
Lindsay Australia
Rhys Moore, Commercial Lead Viva Energy (PM1024)
Ruby Diaz, Environmental Sustainability Manager Linfox (PM0824)
Roles our readers perform include:
CEO
Managing Director
CFO (Chief Financial Officer)
CSO (Chief Sustainability Officer)
COO (Chief Operations Officer)
CTO (Chief Technology Officer
CTO (Chief Transformation Officer)
CLO (Chief Logistics Officer)
CIO (Chief Information Office)
Fleet Manager
Operations Manager
Contract Managers
Compliance Managers
Director Logistics
Division Managers
Director of Environmental Services &
Planning
Fleet Supervisor
Associate Directors
Asset Managers
General Managers
Premium advertising options – magazine
Inside front cover
Front cover Back cover
Early right hand page
Double page spread
Inside back cover
Premium advertising options – digital
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:
• Website takeover - full length of website on both sides
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Align yourself with the latest industry news
• Available for seven days at a time
Webskin
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 11,367 industry decision makers
Solus EDM
At Prime Mover we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Company profile (Active Tree Services)
Product profile (Westen Star X-Series truck)
Case study (DHL)
Product feature (Dana)
People profile (Heather Jones)
Personality profiles from leaders within your industry and/or organisation.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
An article that homes in on the specific features and benefits of a particular product or service.
An in-depth look at your business, and the impact it is making on the industry.
Thought leadership (Artificial Intelligence)
Maximise your marketing exposure with events
Prime Creative Media, publishers of Prime Mover, also run MegaTrans, the transport and supply chain industry’s leading event focused on workshopping solutions to the challenges facing the industry.
With a combined exhibition, conference and careers hub, the event provides an unparalleled opportunity to discuss what the industry needs to ensure it is resilient in the face of future challenges.
In September 2026, MegaTrans will see leaders from across the supply chain gather in Melbourne to discuss the future of the freight and logistics industry. With Australian freight requirements expected to grow by 26 per cent to 2050, now is the time for investment into building a resilient supply chain to ensure it is sustainable for future generations.
4,737
attendees
132
In-person events are the perfect complement to your media advertising, providing a fantastic opportunity to build relationships with current, new and prospective clients.
Features schedule
Booking: 19 Dec 2025 On sale: 9 Feb 2026
Booking: 2 Feb 2026 On sale: 9 Mar 2026
Booking: 2 Mar 2026 On sale: 6 Apr 2026
Booking: 6 Apr 2026 On sale: 11 May 2026
Booking: 4 May 2026 On sale: 8 Jun 2026
Booking: 1 Jun 2026 On sale: 6 Jul 2026
Booking: 29 Jun 2026 On sale: 3 Aug 2026
Booking: 3 Aug 2026 On sale: 7 Sep 2026
Booking: 31 Aug 2026 On sale: 5 Oct 2026
Booking: 28 Sep 2026 On sale: 2 Nov 2026
Booking: 2 Nov 2026 On sale: 7 Dec 2026
