Prime Mover Media Kit

2026

Media Kit

Prime Mover showcases a diverse range of operations, products and personalities across Australia’s expansive commercial road transport industry, providing exposure on a premium platform to executives, fleet managers and other key decision makers on the supply chain who have the buying power to help grow your business.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot Prime Mover reaches commercial vehicle manufacturers, component suppliers and all members of the road transport industry across Australia. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership Executive

42.7%

Operations

26.9%

Mid-level Manager

18.1%

Sales/Marketing

10.0%

Finance

1.1%

Procurement

1.2%

269.7K Monthly exposure opportunities for 12month partners

28,358 17,524 Magazine circulation

Enewsletter circulation

30.5% 11.10% Enewsletter open rate

Geography Vic

22.9%

NSW

26.7%

Qld

24.4%

SA

7.9%

WA

15.9%

Other

2.2%

Enewsletter click rate

90,882 10,272 Average monthly page views

Social followers

Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.

CRT News powered by Prime Mover, Trailer and PowerTorque Since 2010, CRT News has been keeping the commercial road transport sector informed, connected, and ahead of the curve.

By drawing on the authority of Prime Mover, PowerTorque and Trailer, CRT News delivers the best of both worlds in one powerful, twice weekly enewsletter – making it the go-to digital resource for decision makers across the truck, trailer and tech industry.

Whether you’re looking to launch a new product, build brand awareness, or align with trusted industry reporting, CRT News provides unmatched visibility in Australia’s commercial road transport market.

Powerful Audience

17,500+ Subscribers

Engaged Readership

Proven Visibility

30.5% 11.10%

140,000+

Enewsletter open rate

Enewsletter click rate

Monthly exposures for enews advertisers

Consistent Frequency

Twice Weekly Keeps your brand front of mind

One trusted source. Three leading brands. Endless opportunities to connect.

Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Executive influencer

Industry leader

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)

• 12 x months enewsletter banner ad

• 12 x months enewsletter leaderboard ad

• Distribution of press releases on our website and in enewsletter

• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter

• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter

Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

What the industry says ”Truck technology is rapidly changing. As are the fleets that are pioneering its use in a variety of different and exciting ways across industry in Australia. Prime Mover magazine is the go-to media platform to read about these developments and the people and companies at the forefront of them.”

Damien Matthews Managing Director G1 Logistics

“The transport and logistics industry is fast paced but Prime Mover keeps all stakeholders up to date on the relevant information in a compelling yet authentic way. They continue to provide consistent and up-to-date content on an easily accessible platform. Prime Mover is about community as much as communication which is why their readers continue to turn to them as a trusted source of knowledge and why brands such as Followmont Transport trust that their messages are in safe hands.”

Mark Tobin Managing Director, Followmont Transport

“Working in close collaboration with Prime Creative Media, Mercedes-Benz Trucks was able to develop a bespoke campaign targeting some acquisition audiences with messages and content aligned to our wider business objectives and strategy. The efforts Prime Creative went to understanding our challenges and ultimately assisting our brand to overcome these was priceless.”

Maddie Frayne Mercedes-Benz Truck & Bus Marketing Manager

“Our ongoing relationship with Prime Mover is one we value. The partnership is one that allows us to elevate the brand and effectively communicate our product and service offerings to our target market. Prime Mover provides us with numerous and varied opportunities to reach our current and potential customers. It also allows us to strengthen our relationships with our customers by providing company profile opportunities.”

Carley Aherns Hino Australia Marketing Manager.

“Prime Mover is an excellent publication and we have found it very useful as both a source of industry information and as a platform from which to launch new and innovative changes we feel our customers and the wider public need to know about. Prime Mover sets itself apart because of its focus around people, the people in the industry and the people behind the story. I enjoy the read every month and often share some of the stories with our staff as an information piece or as a good news story about transport people.”

Sean Carren Director Goldstar Transport

“The team at Prime Mover is highly professional and a pleasure to collaborate with. Through our much-valued partnership and its considered industry approach, we are able to reach our target audiences and promote our product portfolios, including Western Star Trucks, MAN Truck & Bus, and Detroit.”

Kim Ruddock General Manager – Marketing Penske Australia & New Zealand

A sample selection of our audience

Ross Longmire, CEO Followmont Transport (PM0525)

Ben Lasry, Director & Chief Corporate Services, Isuzu Australia Limited (PM0425)

Peter Shelley, Senior Manager, Decarbonisation, Rhys Moore, Commercial Lead Community, Sustainability, Stakeholder Viva Energy Engagement Australia Post (PM1024) (PM0425)

Ruby Diaz, Environmental Sustainability Manager Linfox (PM0824)

Companies most engaged with our content include:

Roles our readers perform include:

Toll

Kings Transport

CEO

Operations Manager

Linfox

Border Express

Managing Director

Contract Managers

Qube

Followmont Transport

CFO (Chief Financial Officer)

Compliance Managers

StarTrack Express

Crawfords Freightlines

CSO (Chief Sustainability Officer)

Director Logistics

DHL Express

Cope Sensitive Freight

COO (Chief Operations Officer)

Direct Couriers

SCT Group

CTO (Chief Technology Officer

Northline

Rio Tinto

CTO (Chief Transformation Officer)

Sadleirs Logistics

CTI Logistics

CLO (Chief Logistics Officer)

Associate Directors

Centurion

DP World

CIO (Chief Information Office)

Asset Managers

MainFreight

Lindsay Australia

Fleet Manager

General Managers

Division Managers Director of Environmental Services & Planning Fleet Supervisor

Premium advertising options – magazine Inside front cover

Front cover

Back cover

Inside back cover

Early right hand page

Double page spread

Premium advertising options – digital Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page.

Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time

LEADERBOARD (FIXED)

MREC (ROTATING)

Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 10,700+ industry decision makers

Editorial At Prime Mover we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Case study (DHL)

Product feature (Dana)

People profile (Heather Jones)

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Personality profiles from leaders within your industry and/or organisation.

Company profile (Active Tree Services)

Product profile (Westen Star X-Series truck)

Thought leadership (Artificial Intelligence)

An in-depth look at your business, and the impact it is making on the industry.

An article that homes in on the specific features and benefits of a particular product or service.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Maximise your marketing exposure with events

Prime Creative Media, publishers of Prime Mover, also run MegaTrans, the transport and supply chain industry’s leading event focused on workshopping solutions to the challenges facing the industry.

16–17 September 2026 Melbourne Convention & Exhibition Centre

With a combined exhibition, conference and careers hub, the event provides an unparalleled opportunity to discuss what the industry needs to ensure it is resilient in the face of future challenges.

In September 2026, MegaTrans will see leaders from across the supply chain gather in Melbourne to discuss the future of the freight and logistics industry. With Australian freight requirements expected to grow by 26 per cent to 2050, now is the time for investment into building a resilient supply chain to ensure it is sustainable for future generations.

In-person events are the perfect complement to your media advertising, providing a fantastic opportunity to build relationships with current, new and prospective clients.

4,737 132 attendees

exhibitors

of attendees are fleet managers

of attendees are warehouse operators

48% 29%

Features schedule

February

March

April

May

June Features Service, Parts, Aftermarket & Repairs

Features Training and HR

Features Oils, Fuels & Lubricants

Features Fatigue Management & COR

Features New Energy Trucks & Solutions

Spotlight Focus Fleet Guide

Spotlight Focus Construction

Spotlight Focus Linehaul

Spotlight Focus Reefer/Cold Freight

Booking: 19 Dec 2025 Material: 12 Jan 2026 On sale: 9 Feb 2026

Booking: 2 Feb 2026 Material: 9 Feb 2026 On sale: 9 Mar 2026

July

August

Booking: 2 Mar 2026 Material: 9 Mar 2026 On sale: 6 Apr 2026

September

Booking: 6 Apr 2026 Material: 13 Apr 2026 On sale: 11 May 2026

October

Features Telematics

Features Insurance

Features MEGATRANS

Features New Energy Trucks & Solutions

Spotlight Focus Mining

Spotlight Focus Final Mile/Urban Logistics

Spotlight Focus Bulk Haulage

Spotlight Focus Heavy Haulage

Booking: 1 Jun 2026 Material: 8 Jun 2026 On sale: 6 Jul 2026

Booking: 29 Jun 2026 Material: 6 Jul 2026 On sale: 3 Aug 2026

Booking: 3 Aug 2026 Material: 10 Aug 2026 On sale: 7 Sep 2026

Booking: 31 Aug 2026 Material: 7 Sep 2026 On sale: 5 Oct 2026

Spotlight Focus Port Haulage/Intermodal

Booking: 4 May 2026 Material: 11 May 2026 On sale: 8 Jun 2026

November Features Safety Technology & Applications Spotlight Focus Speciality Logistics – SuperCars/Entertainment

Booking: 28 Sep 2026 Material: 5 Oct 2026 On sale: 2 Nov 2026

December Features Outlook 2027 – Leaders View Spotlight Focus Waste Logistics

Booking: 2 Nov 2026 Material: 9 Nov 2026 On sale: 7 Dec 2026

VIEW DESIGN SERVICES

VIEW DIGITAL SPECS

For Partnership Enquiries contact: Ashley Blachford

VIEW MAGAZINE

VIEW PRINT SPECS

Business Development Manager, Prime Mover P: +61 425 699 819 E: ashley.blachford@primecreative.com.au