Marketing Guide 2025
Smarter B2B marketing with Mining Magazine
Mining is a publication of choice for senior decision-makers in the mining sector, covering the critical information they need to be ahead of technologies and trends to improve operations and compete in an international market.
Our circulation, web traffic and audience engagement provide an effective option, and our audience of senior decision-makers turns to Mining for our coverage of the latest news, developments and policies shaping the industry.
Whether you need to build brand awareness, educate the market, establish authority or all of the above, our integrated print, digital, content and social options can provide a solid and measurable return on investment.
How does Mining get real and measurable marketing results?
Our audience is engaged
We are a must-read publication in the mining industry, with a focus on quality content and timely news
We are integrated across print, online and digital marketing
We have an innovative range of marketing options, from traditional advertising to content to custom digital solutions
We listen to you
We work with our clients to find the right marketing solution for their goals, and can customise campaigns to suit their needs
Mining Audience
BY COMPANY TYPE
Mining is a publication of choice for senior decision-makers in the mining sector. Mine owner/operator decision-makers make up the bulk of the audience for Mining magazine, website, newsletter, social media and events.
Company Type
Mine Owner/Operator Role
C-Suite/Senior Management (41%)
Processing and Automation (24%)
Digitisation and technology (11%)
Asset Management (10%)
Environment and Sustainability (7%)
Procurement (6%)
Mine owner/operator (36%)
Consulting Engineer and Professional Services (10%)
Contractors (7%)
Specialist contractors and suppliers (24%)
Equipment suppliers (15%)
Other (8%)
MINING IS READ BY ALL MINE OWNERS AND OPERATORS IN AUSTRALIA AS WELL AS SERVICE COMPANIES AND CONTRACTORS, INCLUDING:
BHP Billiton, Rio Tinto, Fortescue Metals Group Limited (FMG), South32, Newcrest Mining, GHD Pty Ltd, APA Group, Goldfields, Cameco Australia, Iluka Resources Ltd, OZ Minerals, Glencore, CITIC Pacific Mining, Woodside Energy Limited, Evolution Mining, Fulton Hogan, Schneider Electric, Santos Ltd, Golder Associates Pty Ltd, Yancoal, Mineral Resources Limited, Chevron Group, Macmahon Contractors Pty Ltd, Anglo American Metallurgical Coal, Australian Gas Infrastructure Group (AGIG), , Hatch, Worley , Shell Australia, and Aurecon.
TRAFFIC
monthly pageviews:
SOCIAL AUDIENCE
OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS people each month80,691 LinkedIn, X and Facebook: 1,538
C-Suite/Senior Management (41%)
Processing and Automation (24%)
Digitisation and technology (11%)
Integrated Packages
Industry Leader
Growth & Visibility
Integrated packages take the best of all worlds, giving you a consistent campaign across print and digital, making use of display advertising and content as well as giving you access to our dedicated marketing help and social media channels.
Small Business
•
•
• MREC banner on website for the quarter
• One month of newsletter banners per quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Annual Bonus
• One quarter of remarketing – use the combined power of Mining and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Mining Price: $7,330 per quarter for four quarters, or $26,380 to pay upfront for one year
• Wide web banner on website for the
•
• Additional content, such as press releases, included in the newsletter and website if provided
Inline banner on website for the quarter
• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business. Price: on application
or $22,280 to pay upfront for one year
$4,800 per quarter for four quarters, or $17,280 to pay upfront for one year
Custom Digital Options
Digital Industry Leader Package
Inclusions
• Web leaderboard banner on website for the quarter
• One month of newsletter banners per quarter
• One website editorial inclusion per month
• Remarketing campaign to our audience via the Google Display Network (estimated 20,000 impressions per quarter)
If you are looking for a trackable and measurable marketing solution, our digital options allow you to deliver your message directly and include full reporting on all opens, clicks and leads. These options are focused on maximum impressions.
Digital Growth & Visibility Package
Inclusions
• Web wide banner on website for the quarter
• One website editorial inclusion per quarter
• Remarketing campaign to our audience via the Google Display Network (estimated 10,000 impressions per quarter)
Inclusions
• Send to our highly engaged distribution list
• Custom EDMs can include whatever message you provide (subject to editorial approval)
• Provide your own html file, or get our help to create your EDM (price on application)
Price: $6,070 per quarter for four quarters, or $21,850 to pay upfront for one year
Price: $4,160 per quarter for four quarters, or $14,975 to pay upfront for one year
Tailored digital solutions
Mining also offers a range of sophisticated digital marketing products such as lead generation and remarketing that allow you to further build on the solid platform our magazine, website and enewsletter offer. If you’re interested in taking your Mining campaign to the next level, get in touch for a personalised consultation that will help achieve your marketing goals.
Price: $5,650
Print Rates
Advertising Rates
Premium Page Rates
Technical Specs
• Preferred format is print-ready PDF.
• Full page ads should include 3mm bleed on all sides, which is trimmed after printing
• Use process colour (CMYK) only. We will convert spot colours to CMYK
• Avoid placing text within 15mm of edge
• Please submit articles in Microsoft Word format
• Images can be TIFF, EPS or JPG and must be at least 300 DPI
A preferred option for senior executives, Mining in print allows you to position yourself as a thought leader and build your brand. Take advantage of the deep attention span that our readers give the print magazine to really get your message across.
Share your story
High-quality content is a powerful way to engage and educate your target market, and we’re proud to offer select partners the opportunity to work with us on exclusive content for Mining. Reserved for Integrated Industry Leader, Integrated Growth & Visibility and Annual Magazine Partners, our in-house journalists will work with you to create content that fits naturally into the magazine, while achieving your own marketing goals.
Mining Features Schedule
Autumn 2025
Features
Smart mining
Water and waste management
Safety and training
Survey and data
Risk management
Communications
Event Distribution
AusIMM: Underground Operators
Conference 2025
AusIMM: Mineral Resource Estimation Conference 2025
Austmine 2025
Winter 2025
Major Features
Circular economy
Environmental management
Women in mining
Pumps and dewatering
Investment
Materials handling
Event Distribution
TBC
Spring 2025
Major Features
Sustainability
Industrial automation
Future mines
Mapping, GIS and surveying
Exports and trade
Minerals processing
Event Distribution
AusIMM: Critical Minerals Conference 2025
AIMEX
WAME 2025
IMARC 2025
Summer 2025
Major Features
Big data and IoT
Asset management
Energy efficiency
Mine rehablitation
Stakeholder engagement
Instrumentation, control and monitoring
Event Distribution
TBC
Booking Deadline 17 February 2025
Email Newsletter Schedule
Mining News and Tenders
• Weekly on Wednesdays at 2pm
• Materials due 5pm the previous Friday
• Bookings due 5pm the Friday before that
Booking Deadline 19 May 2025
Web Schedule
• News updates daily
Booking Deadline 18 August 2025
Booking Deadline 20 October 2025
Social Schedule
• Tweets daily
• LinkedIn updates shared weekly