Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
BEST ARTICLES AND EVENTS THAT SHOWCASE YOUR INDUSTRY
Work with us throughout the year to gain direct access to our team of trusted advisors. WHY PARTNER WITH
We are known for producing the highest quality content and events, both in-person and digital.
WHY PARTNER WITH AUSTRALIAN
“WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES
BEST EXPOSURE TO DECISION FROM OUR READERS
I am an avid reader of the Inside Waste email links that are sent to me on a regular basis.
The site and content are helpful for someone working in the field, especially as I do not have a traditional environmental science background.
The site provides readers with well-written articles detailing waste-related content for all different aspects of the waste industry. It also allows me to read about content outside of my area of expertise and broaden the scope of my waste knowledge, especially in the context of waste policy and operations for which I have an interest.”
SURVEY
Lewis Rowland-Coman Consultant
Foresight Environmental
OF READERSHIP – JUNE 2021
Executive 48.1%
Mid-level Manager 21.8%
Finance 1.5%
Sales/Marketing 9.1%
Procurement 0.8%
Operations 18.7%
Survey conducted had a total of 135 responses.
48.1% OF INSIDE WASTE READERS IDENTIFY THEMSELVES AS EXECUTIVES.”
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
85,546
Numbers accurate as of 1 September 2022. Circulation in total print numbers and digital reads of print magazine.
WE CONNECT WITH DECISION MAKERS BY WORKING WITH INDUSTRY ASSOCIATIONS AND MEASURE ENGAGEMENT WITH STATE-OF-THE-ART DIGITAL PLATFORMS
We work with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
TO DIRECT MAILOUTS
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
Inside Waste is a much-loved industry publication, with a strong standing history in the Waste and Resource Recovery sector. It is a valued independent voice for the industry, helping shape and inform policy and purchasing decisions, with a focus on news-driven content. Key elements of the magazine include:
Policy Updates and Analysis
Updates on the policy and regulatory framework that guides the sector, and a space for debate and analysis on the real outcomes of waste policy.
Profiles
Profiles of companies, young professionals, and outstanding Women in Industry nominees and winners.
Product Profiles
A popular buyer’s guide, helping companies source quality equipment in key focus areas.
Capabilities Statements
Available exclusively to 12-month partners, the statements are an industry reference for councils, contractors and more to acquire key products and services.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF INSIDE WASTE READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
WITH JUST A 20% CROSS OVER IN AUDIENCE, WASTE MANAGEMENT REVIEW AND INSIDE WASTE REACH THE MAJORITY OF KEY INDUSTRY CONTACTS ACROSS THE COUNTRY, OFFERING MAXIMUM COVERAGE TO REAL DECISION MAKERS.
INSIDE WASTE
APPROACH: INDEPENDENT NEWS, ANALYSIS, COMMENTARY AND DEBATE ABOUT POLICY AND REGULATIONS AFFECTING FACTORS IN THE WASTE AND RESOURCE RECOVERY SECTOR.
WASTE MANAGEMENT REVIEW
APPROACH: WORKING WITH CLIENTS ON CASE STUDIES, PROFILES AND MORE TO SHOWCASE THE LATEST TECHNOLOGY AND SERVICES.
We hold events that celebrate the successes of the waste industry.
“
EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
PRIME CREATIVE MEDIA EVENTS
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
MIKE WHEELER Managing Editor
SARAH BAKER Publisher
CHELSEA DANIEL Brand Manager
ANDREW MORRISON Group Sales Manager
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
“
“Inside Waste is a great source for keeping up with industry news and updates - both the printed magazine and the website. It’s also a go-to for us when we look to share our news with the broader industry.”
Chris Gordon
Chief Development & Stakeholder Officer BINGO Industries
““I’ve found that Inside Waste provides unique and valuable insights into the Australian domestic resource recovery and waste industry.”
James Dorney CEO – TOMRA Cleanaway
““Inside Waste has been a long standing key marketing platform for the CSS Recycling Equipment stable of world class technology brands. The voice of Inside Waste takes an independant and credible editorial position, offering a good format in both digital and hard copy. Most importantly, through their regular readership, Inside Waste reaches important industry players and associations, along with policy makers at every level of government.”
Caroline Beggs Project Manager, Business Development
CSS Energy Solutions & CSS Equipment Recycling Solutions
ABOUT PRIME CREATIVE MEDIA
INFRASTRUCTURE & RESOURCES MANUFACTURING TRANSPORT & LOGISTICS
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.
FEBRUARY/ MARCH APRIL/ MAY JUNE/ JULY AUGUST/ SEPTEMBER OCTOBER/ NOVEMBER DECEMBER/ JANUARY
PRODUCT FOCUS:
• Equipment/project news
SPECIAL FEATURE:
• Plastic recycling
• E-waste
PRODUCT FOCUS:
• Equipment/project news
SPECIAL FEATURE:
• Organics
• Waste collection and transportation
PRODUCT FOCUS:
• Equipment/project news
SPECIAL FEATURE:
• C&D waste
• Waste to Energy
PRODUCT FOCUS:
• Equipment/project news
SPECIAL FEATURE:
• Circular economy
• Resource recovery/ waste machinery
PRODUCT FOCUS:
• Equipment/project news
SPECIAL FEATURE:
• Landfills
• Government
PRODUCT FOCUS:
• Equipment/project news
SPECIAL FEATURE:
• Product stewardship
• Education
PRINT ADVERTISING SPECS
x 340mm(h)
x 318mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
TERMS & CONDITIONS
All advertisements for Inside Waste are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
STANDARD SIZE
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.
All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
*Standard web sizes are requried, however additional high density files can be supplied as
