Inside Waste Media Kit by Prime Group

Media Kit 2026

Inside Waste is an essential resource for those working in the Australian waste sector. Providing the latest news, views and insights into the industry, Inside Waste is produced by a team of leading journalists who regularly engage with key influencers in the waste sector.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Inside Waste reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

15,357

7,232

The Waste Network

With just a 20% crossover in audience, Inside Waste and Waste Management Review reach key industry contacts across the country, offering maximum coverage to real decision makers.

Fundamentals of B2B marketing

At Inside Waste, we partner with you in the shared aim of growing your business. With 25+ years of marketing high-value products to industries, we know how to build strong campaigns that will build your standing in the industry.

We believe there are five key fundamentals when it comes to B2B marketing - and when you master these, you’re on the right path to connecting with decision makers, educating prospects and boosting sales.

Products are complex, so education is paramount

The sales cycle is long, with multiple decision makers

Relationships with potential clients pave the path to sales

Brand development and share of voice are critical

The right communication channels are key

In B2B marketing, educating your audience about your products and services is crucial to the sales process. Your own website and collateral are important here; but so is using trusted media channels, such as Inside Waste, to educate and influence customers.

It takes time for buyers to understand the product or service you’re offering and how it could benefit their business. Staying front of mind with clients during the extended buying cycle is key; and content and advertising inclusions in Inside Waste assist in this process.

With so many decision makers involved in B2B transactions, it is vital to have advocates that can champion your solutions within potential client businesses. Building relationships through media touchpoints, events and other in person interactions is critical.

Establishing a strong brand is integral to creating lasting relationships with clients. At Inside Waste, we build your brand with content that tells your story; and advertising across print, web and enewsletters to give you a solid share of voice.

Building brand equity hinges on using a variety of communication channels. Print helps generate awareness and establish credibility; while digital is great for educating prospects. We offer all of these options, and the engaged audience that help build your brand.

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Industry leader Tailor

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

Brand

What the industry says

“I am an avid reader of the Inside Waste email links that are sent to me on a regular basis.

The site and content are helpful for someone working in the field, especially as I do not have a traditional environmental science background.

The site provides readers with well-written articles detailing waste-related content for all different aspects of the waste industry.

It also allows me to read about content outside of my area of expertise and broaden the scope of my waste knowledge, especially in the context of waste policy and operations for which I have an interest..”

Lewis Rowland-Coman Consultant

Foresight Environmental

“Inside Waste is a great source for keeping up with industry news and updates - both the printed magazine and the website. It’s also a goto for us when we look to share our news with the broader industry.”

Chris Gordon Chief Development & Stakeholder Officer

BINGO Industries

“I’ve found that Inside Waste provides unique and valuable insights into the Australian domestic resource recovery and waste industry.”

James Dorney

CEO

– TOMRA Cleanaway

“Inside Waste has been a long standing key marketing platform for the CSS Recycling Equipment stable of world class technology brands. The voice of Inside Waste takes an independant and credible editorial position, offering a good format in both digital and hard copy. Most importantly, through their regular readership, Inside Waste reaches important industry players and associations, along with policy makers at every level of government.”

Caroline

Beggs

Project Manager, Business Development

CSS Energy Solutions & CSS Equipment Recycling Solutions

A sample selection of our audience

Companies most engaged with our content include:

Alex Fraser

Bingo Industries

Cleanaway

Veolia

Remondis

Department Of Environment

Land

Water & Planning (delwp)

Department of Parliamentary

Services

Department of Government

Services

Local Councils

Downer Group

Environment Protection

Authority across all states

JJ Richards

John Holland Group

Melbourne Water

Nestle Australia

Solo Resource Recovery

SUEZ

Sustainability Victoria

Sydney Water

Visy Recycling

WSP Australia

Woolworths

Roles our readers perform include:

Assets and Services Manager

Business Manager - Recycling

C&D Programme & Contracts Manager

CEO

Owner

CFO

Director

Collection Services Manager

Commercial Manager

Coordinator Landfill Operations

Coordinator of Waste Operations

Coordinator Kerbside Operations

Coordinator Waste Infrastructure

Director Assets

Director of Infrastructure

Fleet Asset Manager

General Manager - Fleet & Maintenance

Group Director-Environmental Sustainability

Head of Circular Economy

Landfill Site Manager

Manager Asset & Waste Operations

Operations Manager Liquid and Hazardous Waste

Procurement Manager

Project Manager - Waste

Sustainability Manager

Marc Stammbach, MD, Kanadevia Inova (ISW Aug/Sep 2024)

Jason Goodman, Head of Construction, BINGO Industries (ISW Apr/May 2024)

Jochen Behr, CEO of Remondis (ISW Dec/Jan 2023)

Richard Kirkman, CEO of Veolia Mark Schubert, CEO/MD of Cleanaway (ISW Dec/Jan 2024)

Premium advertising options – magazine

Inside front cover

Front cover Back cover

Early right hand page

Double page spread

Inside back cover

Premium advertising options – digital

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

Premium ad space - website benefits

Enewsletter benefits

BANNER

LEADERBOARD (FIXED)

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 5,353 industry decision makers

Solus EDM

Editorial

At Inside Waste we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

We interview your best clients and showcase how your products and services managed a pain point for their company.

Company profile

An in-depth look at your business, and the impact it is making on the industry.

An article looking at the development of a product and the problem it solves for the industry.

Product profile

An article that homes in on the specific features and benefits of a particular product or service.

Personality profiles from leaders within your industry and/or organisation.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Case study

Product feature

People profile

Thought leadership

Features schedule