Inside Construction Media Kit

Prime Creative Media Brands

INTRODUCING INSIDE CONSTRUCTION

“

Inside Construction is a leading source of commercial and civil construction news, insight and comment showcasing the very best that the construction industry in Australia has to offer.

Inside Construction is the Australian construction industry’s largest business to business trade publication, connecting readers and suppliers through our bi-monthly magazine, weekly e-newsletter and website. We act as a voice for the industry and share solutions to its current and emerging challenges, exploring every aspect of construction from site preparation and project management to project completion and ongoing maintenance.

Our bi-monthly print magazine delivers in-depth articles on industry trends, expert analysis, innovative products, emerging business models, equipment and technology profiles, and case studies showcasing industry best practice.

You’ll see our magazine at key events and in the hands of construction professionals from all

facets of the sector, from project managers and engineers to executive leaders.

The construction industry is served by an integral supply chain with dedicated professionals working tirelessly to ensure construction in Australia is world class, and they deserve a source of information that is accessible and up to date.

Published by Australia’s leading business to business publishing company, Prime Creative Media, Inside Construction is a multiplatform, professional publication created to be the commercial and civil construction industry’s primary source of information.

We help businesses to engage with in-market decision makers to grow your brand and showcase your innovations and know-how to the wider construction industry.

At Prime Creative Media, we look forward to working with you to engage industry decision makers with ideas, innovations and the very best solutions to their emerging challenges.

WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES

MULTI-PLATFORM EXPOSURE

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS

BEST EXPOSURE TO DECISION MAKERS

Our print and digital readers are a selected audience of industry decision makers and buyers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOU

Our journalists and editors produce content that brings your business, innovations and people to life for the audience. Our expert events team produce world-class events with deep industry engagement.

WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES

WHY PARTNER WITH INSIDE CONSTRUCTION?

BEST EXPOSURE TO DECISION MAKERS

AUDIENCE BREAKDOWN BY COMPANY TYPE

General Construction 35%

Government (local, state, federal, departments) 19%

Engineering 17%

Architecture & Design 13%

Business/Project Management 11%

Software & Technology 5%

AUDIENCE BREAKDOWN BY STATE

NSW 36%

VIC 31%

QLD 14%

WA 8%

SA 6%

ACT 3%

NT 1%

TAS 1%

AUDIENCE BREAKDOWN (5,134 SUBSCRIBERS)

Managing Director/CEO 17%

Executive Manager 26%

Project Managers 19%

Procurement Managers 13%

Project Engineers 23%

Other 2%

Survey conducted had a total of 135 responses. 26% OF INSIDE CONSTRUCTION READERS IDENTIFY THEMSELVES AS EXECUTIVE MANAGERS.”

GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

“

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT. “

OUR 12 FOUNDATION PARTNERS IN PRINT & DIGITAL WILL HAVE THE OPPORTUNITY TO SECURE PREMIUM ADVERTISING AND BRANDING POSITIONS – WITH FIRST-RIGHT-TO RENEW EACH YEAR”

I. IN PRINT –premium page positions

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

II. ON THE NEWSLETTER –premium banner positions

III. ON THE WEBSITE –premium position, banners and MREC positions

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

AT PRIME CREATIVE MEDIA

WE EMPLOY INDUSTRYLEADING JOURNALISTS AND EDITORS, WHO CRAFT OUR CONTENT IN HOUSE THROUGH INTERVIEWS AND IN CONSULTATION WITH OUR CLIENTS.

12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:

CASE STUDIES

Working with your clients to tell about shared successes.

PROFILES

Have your company’s story documented and distributed to the industry through a trusted third party.

PRODUCT RELEASES

Guaranteed coverage of all your new product releases.

COMPANY UPDATES

Take your place as an industry thought leader.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.”

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.”

DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

TOM ANDERSON Graphic Designer

BEA BARTHELSON Art Director

TOM BUCHANAN Videographer

DAZ WOOLLEY Art Director

KERRY PERT Graphic Designer

MICHELLE WESTON Art Director

BLAKE STOREY Head of Design

PAUL BREEN Imaging Specialist

CATERINA ZAPPIA Graphic Designer

400mm(w) x 265mm(h)

BLEED

410mm(w) x 275mm(h)

SAFE TYPE AREA:

390mm(w) x 235mm(h)

BLEED:

200mm(w) x 135mm(h)

BLEED:

210mm(w) x 145mm(h)

SAFE TYPE AREA:

170mm(w) x 115mm(h)

SAFE

MECHANICAL SPECIFICATIONS

Printing: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Supplied material

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

Advertising material for in-house design:

• Images to be supplied as jpegs*

• Text to be supplied as a text file or Word document

• Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

200mm(w) x 88mm(h)

BLEED:

210mm(w) x 98mm(h)

SAFE TYPE AREA:

190mm(w) x 78mm(h)

68mm(w) x 265mm(h)

BLEED:

78mm(w) x 275mm(h)

SAFE TYPE AREA:

58mm(w) x 255mm(h)

Not to scale

2 X HIGH-DENSITY STANDARD SIZE

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

SAFE AREA

150px(w) x 600px(h)

1040px(w) / 2080px(w)

No Ad content to go here white space #FFFFFF

WEBSKIN

STANDARD SIZE

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h)

WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h)

WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

*Standard web sizes are requried, however additional high density files can be supplied as well

DIGITAL SPECIFICATIONS

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

 Can contain animation & loop twice (play through 3 times)

 SVG and WebFonts are not accepted

 No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.