Inside Construction Media Kit

2026

Media Kit

Inside Construction is a subscription-based news service produced exclusively for those working in the Australian construction sector. Providing the latest in news, views, and insights, it is an essential resource for the civil engineering and commercial construction industries.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot Inside Construction reaches the construction industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership Managing Director/CEO

17%

Executive Manager

26%

Project Managers

19%

Procurement Managers

13%

Project Engineers

23%

Other

2%

Geography NSW

36%

Vic

31%

Qld

14%

WA

8%

SA

6%

ACT

3%

NT

1%

TAS

1%

•W

138.6K Monthly exposure opportunities for 12month partners

4,166 24,416 Magazine circulation

Enewsletter circulation

24.50% 4.4%

Enewsletter click rate

Enewsletter open rate

27,450 9,328 Average monthly page views

Social followers

Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.

Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Executive influencer

Industry leader

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)

• 12 x months enewsletter banner ad

• 12 x months enewsletter leaderboard ad

• Distribution of press releases on our website and in enewsletter

• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter

• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter

Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

What the industry says “At NexGen, we’re excited to share our experience working with Inside Construction, a publication that truly champions the construction industry’s achievements and contributions.

They’ve been a fantastic partner in promoting diversity and gender equality in our sector. By shining a spotlight on the stories of women, innovators, and pioneers, Inside Construction has helped raise the voices of female professionals and inspire the next generation of builders.

Their insightful coverage of industry news, trends, and best practices makes Inside Construction a go-to resource for our partners and stakeholders.

We’re grateful for their ongoing support and commitment to driving positive change in our industry.”

Lauren Fahey Executive Director NexGen

“Inside Construction magazine has been an invaluable marketing partner for McConnell Dowell, providing exceptional editorial and advertising support that has significantly amplified our brand presence.

“At Procore, our vision is to improve the lives of everyone in construction. Our longstanding partnership with Inside Construction has been instrumental in helping us realise this vision.

The insightful articles, particularly those by editor Ashley Grogan, consistently capture the essence of our projects and people with clarity and depth. Ashley’s ability to turn a short interview into an engaging article is second to none.

As a premier source of commercial and civil construction news and insights, Inside Construction is a crucial platform for our industry. Since the beginning of our partnership many years ago, Procore has forged a valuable relationship with the publication, built on trust and collaboration.

Inside Construction is an important publication for our industry, offering key insights, thought leadership, and a platform to showcase industry trends and innovations. Their comprehensive coverage helps drive industry standards and fosters a community of informed professionals.

We highly value our partnership with Inside Construction and appreciate their role in highlighting our innovative work and contributions to the construction sector.”

Steve Collett Chief Strategy Officer and Chief People Officer McConnell Dowell

We regularly advertise with Inside Construction, recognising it as a key player in reaching industry decision makers. Procore’s mission to connect the global construction community on one collaborative platform has been greatly supported by Inside Construction, which effectively showcases our solutions through engaging and insightful editorials.

We look forward to continuing our partnership with Inside Construction, utilising both their print and digital platforms to share our innovations with its engaged and rapidly growing audience.”

Allan Eir Head of Marketing, ANZ Procore Technologies

A sample selection of our audience

Mario Russo, managing Jagoda Grigorean, senior commercial director of Australia at manager at Spark North East Link McConnell Dowell (Issue 17) (Issue 14)

Hala Taouk, senior commercial manager at CIMIC Group’s UGL (Issue 16)

Companies most engaged with our content include: BESIX Watpac

Hutchinson Builders

BMD

John Holland

Built CPB Contractors Downer DT Infrastructure FDC Constructions Fulton Hogan Gamuda Georgiou

Laing O’Roule Lendlease McConnell Dowell Mirvac Multiplex Richard Crookes Construction

GHD

UGL

Hindmarsh Construction Australia Pty Ltd

Winslow Group

Webuild

Ekaterina Lanshakova, contracts administrator at Mirvac (Issue 15)

Kate Hogan, stakeholder engagement and social procurement manager at John Holland (Issue 9)

Roles our readers perform include: Chief Commercial Officer (CCO) Chief Engineer Chief Executive Officer (CEO) Chief Financial Officer (CFO) Chief Information Officer (CIO) Chief Operating Officer (COO) Chief Strategy Officer Commercial Director / Contracts Director Commercial Manager Construction Director/Manager Contracts Manager Design & Construction Manager Design Director Design Manager Director – Automation Solutions Director – ESG / Sustainability

Director – Infrastructure Director – Major Projects Director – Procurement Director – Product Safety Engineering Director Enterprise Architect / Digital Engineering Manager Head of Construction Head of Engineering Head of Health, Safety & Environment (HSE) Head of Smart City, Innovation & Improvement Principal Engineer Project Director/Manager (for major projects) Project Director/Manager Site Manager

Premium advertising options – magazine Inside front cover

Front cover

Back cover

Inside back cover

Early right hand page

Double page spread

Premium advertising options – digital Enewsletter benefits

LEADERBOARD (FIXED)

• The latest industry news sent direct to our audience of decision makers • Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Tuesdays

BANNER

• Change the creative as often as you like • Digital reporting available

Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

MREC (ROTATING) LEADERBOARD (FIXED)

Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 22,400+ industry decision makers

Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page.

Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time

Editorial At Inside Construction we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Case study

Product feature

People profile

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Personality profiles from leaders within your industry and/or organisation.

Company profile

Product profile

Thought leadership

An in-depth look at your business, and the impact it is making on the industry.

An article that homes in on the specific features and benefits of a particular product or service.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Features schedule

Feb/Mar

Apr/May

Jun/Jul

Aug/Sep

Oct/Nov

Dec/Jan

Special focus

Special focus

Special focus

Special focus

Special focus

Special focus

Green Construction

Construction Software and Technology

Hire and Rental

Building Materials and Structural Solutions

Contractor Showcase

Future Focus in Construction

Booking: 12 Dec 2025

Booking: 25 Feb 2026

Booking: 29 Apr 2026

• Work health and safety

• Training and education

• Construction technology

• Sustainable materials, methods and practices

• Productivity and project management • Workplace culture

• Research and analysis

• Industry events

In Every Issue

• Women in construction • Major project updates

Booking: 1 Jul 2026

Booking: 9 Sep 2026

Booking: 28 Oct 2026

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For Partnership Enquiries contact: Michael Ingram

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VIEW PRINT SPECS

Business Development Manager, Inside Construction P: +61 423 266 991 E: michael.ingram@primecreative.com.au