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Media Kit 2026

Hearing Practitioner Australia is the only independent business-tobusiness publication for the nation’s hearing industry, providing local, consistent and independent content relevant to audiologists, audiometrists, otolaryngologists/ENTs and other hearing professionals in Australia.

HPA is highly-targeted with a focus on hearing professionals and executives making key purchasing decisions within their practices, delivering a unique opportunity for advertisers to showcase their products and services alongside premium content and before a qualified audience.

Brand Promises

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

Hearing Practitioner Australia reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership

Demographics

27.6K

4,654

2,087

click rate 13.9%

12,651

1,961

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Industry leader Tailor

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

What the industry says

Thanks to Hearing Practitioner Australia for the beautiful write up. I feel so grateful to Helen Carter for taking the time to listen to my story and put it together so beautifully. You’ve managed to do the impossible - no one can write something this short that is that comprehensive! I have had a few articles written about me in the past few years and this one is by far my favourite. Thank you for such a wonderful experience and the ability to offer edits.”

Dr Angela Alexander

Independent audiologist, Queensland, founder of the Auditory Processing Institute and TEDx speaker

The general consensus from other audiologists I talk to is that it’s great to have a resource that’s regularly updated with news and articles that are relevant to clinical practice.”

Katie Lian

Melbourne audiologist and course coordinator Australasian College of Audiometry

I am thrilled with the result. I greatly appreciate your efforts pulling this story together and thank you for the hard work involved in getting this done on time and in this important issue of the magazine.”

Hayley Pentermann

Senior public relations and social media manager APAC Cochlear Limited (Asia Pacific), Sydney

You’ve done an amazing job. The stories cover so many different areas in audiology and highlight all the amazing contributions people are making in this industry. I’ve really enjoyed the last two editions. Well done for putting together so many interesting articles.”

Tania Stern

Audiologist and learning & organisational development business partner, Demant, Melbourne

It is an excellent article, and I appreciate being a part of it. The magazine is nicely done, informative and professional.”

Andrew Bellavia

Founder AuraFuturity and American thought leader in hearables and hearing health

“I’m very happy with how my article has come out and impressed by the overall layout of the magazine. Well done to all concerned.”

Dirk de Moore

Audiologist and director Bendigo Hearing Clinic, Bendigo, Victoria

A sample selection of our audience

Royal Prince Alfred Hospital ENT surgeon Prof Cathy Birman Cover Aug 2025 and (p19)

Audiologist Dr Signe Steers,

Premium advertising options – magazine

Inside front cover

Front cover Back cover

Early right hand page

Double page spread

Inside back cover

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Tuesdays

• Change the creative as often as you like

• Digital reporting available

Premium ad space - website benefits

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

LEADERBOARD (FIXED)

MREC (ROTATING)

BANNER (ROTATING)

LEADERBOARD (FIXED)

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 5,353 industry decision makers

A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:

• Website takeover - full length of website on both sides

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Align yourself with the latest industry news

• Available for seven days at a time

• GIF files supported

Solus EDM Webskin

At Hearing Practitioner Australia we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.