2027
Media Kit
Global Trailer connects trailer manufacturers, fleet operators and suppliers worldwide with coverage of equipment, regulation, innovation and business developments across the global road-transport industry.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
71.7K+
Monthly exposure opportunities for 12month partners
6.4K+ Magazine circulation
6K+
Global Trailer engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers. Digital audience – 2023 US
14,135
Netherlands
3,792
Germany
8,778
Brazil
2,508
Singapore
8,686
India
2,489
UK
7,329
China
1,907
Australia
4,830
France
1,848
Enewsletter circulation Digital audience – 2021-23
35.3% Enewsletter open rate
28K+
Average monthly page views
14.4% Enewsletter click rate
13.2K+ Social followers
Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads.
US
28,011
France
3,958
Germany
12,34
India
3,628
UK
9,459
Turkey
2,685
Australia
9,192
Poland
2,454
Netherlands
5,117
China
2,215
Global Trailer readership overview – company role Executive
43%
Operations
26%
Mid-level manager
18%
Procurement
1%
Sales/marketing
11%
Finance
1%
Global Trailer digital reach
43% Europe 24% Asia 23% Americas 7%
Oceania
3% Africa *Data reviewed annually
A sample selection of our audience
Hyva, XCMG (GT 90 p38-39)
BPW, Chiggiato (GT 89 p30-31)
Schmitz Cargobull, Gulfood (event) (GT 88 p42-43)
CEVA Logistics (GT 84 p22-23)
Valk Welding, Tilbox (GT 83 p46-47)
Companies most engaged with our content include:
Roles our readers perform include:
Agility
DSV
Asset Manager
Lead buyer
Air Liquide
FedEx
CEO
Managing Director
Aramex
Francepol
Chief Engineer
Manager Procurement
CEVA Logistics
Gebrüder Weiss
Contract General Manager
& Contracts,Logistics
Culina Group
JB Hunt
Fleet Manager
National Operations Manager
Dachser
Kuehne + Nagel
General Manager Parts
National Parts Manager
DB Schenker
Manfreight
& Service Operations
Procurement & Logistics Manager
DHL
Toll Group
Group Technical Manager
Product Manager
DP World
VGL Mondiale
Head of Purchasing Department
R&D Director
DSV
XPO Logisitcs
Head of Transport
Supply Manager
Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.
Buyers conduct 80% of research before speaking to suppliers
This research is increasingly being done through AI
AI preferences content from trusted media over company websites
In 2027, campaigns that create impact will start with great content
* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/
Crafted by industry experts Great content doesn’t live in one place. With Global Trailer, a single piece of content can be amplified across multiple formats and channels - delivering compounding value on your marketing investment.
Enews
Podcast
Web
Video
Webinar
Build authority and credibility
Extend reach and AEO visibility
Deliver directly to engaged audiences
Bring real-world stories to life
Connect through expert conversations
Educate and engage audiences live
One story. Multiple channels. Compounding impact.
Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover
Early right hand page
Inside back cover
Double page spread
Enewsletter
Back cover
Full page
Half page
Premium ad space - website LEADERBOARD (FIXED)
BANNER (ROTATING)
Front cover
LEADERBOARD (ROTATING)
Solus EDM MREC (ROTATING)
Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.
Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.
Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.
Features schedule
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Features
Features
Features
Features
Features
Features
Decarbonization and sustainability
Trailer refurbishment & circular economy
Refrigerated trailer technology
Hardware, extrusions & lights
Global OEM ranking list
Telematics & technology integration
Special
Special
Special
Special
Special
Special
Fenatran
Transport Logistics Germany, TMC USA
RTX UK, Breakbulk Europe, Brisbane Truck Show
Transport Logistic Middle East
NUFAM
SOLUTRANS
Event Coverage
Event Coverage
Event Coverage
Event Coverage
Event Coverage
TMC Orlando March 8-11
Transport Logistic Brisbane Truck Show April 26-29 20-23 May Mid America Trucking Show
NUFA September 23-26 Road Transport Expo
SoluTrans November 16-20
Booking: 3 Dec 2026 Material: 10 Dec 2026 On sale: 8 Jan 2027
Booking: 3 Feb 2027 Material: 10 Feb 2027 On sale: 11 Mar 2027
Booking: 13 Apr 2027 Material: 20 Apr 2027 On sale: 19 May 2027
Booking: 15 Jun 2027 Material: 22 Jun 2027 On sale: 21 Jul 2027
Booking: 17 Aug 2027 Material: 24 Aug 2027 On sale: 22 Sep 2027
Booking: 6 Oct 2027 Material: 13 Oct 2027 On sale: 11 Nov 2027
Jan/Feb
Booking: 6 Dec 2027 Material: 13 Dec 2027 On sale: 11 Jan 2028
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For Partnership Enquiries contact: Ashley Blachford
VIEW MAGAZINE
VIEW PRINT SPECS
Business Development Manager, Global Trailer P: +61 425 699 819 E: ashley.blachford@primecreative.com.au