WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES
MEDIA KIT 2024
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42.69% OF GLOBAL TRAILER READERS IDENTIFY THEMSELVES AS EXECUTIVES.” Survey conducted had a total of 171 responses.
SURVEY OF READERSHIP – JUNE 2020 Executive 42.69%
Operations 26.9%
Mid-level Manager 18.13% Procurement 0.58%
Sales/Marketing 10.53% Finance 1.17%
USERS LOCATION US 11,349 Germany 4,615 UK 4,149 Australia 3,499 Netherlands 2,196 France 1,655 India 1,530 Turkey 1,039 Poland 986 Belgium 976 2019 data
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WHY PARTNER WITH AUSTRALIAN MINING? WHAT THE INDUSTRY SAYS “Global Trailer is a versatile medium in which all important information, news and market reports of the global trailer industry are presented in a compact, up-todate and targeted manner.”
Gigant Marketing Communications Manager Ina Fester
“As Export Manager of Librelato S.A. in Brazil, I use to read Global Trailer monthly and also read some interesting articles in the newsletter to be aware of the trailer market trends around the world. It is very important to count on a reliable source of information regarding our industry to align our moves with the global market.”
Librelato Export & Libreparts Manager Daniel Zilio
“As Marketing and communication director, I have been a subscriber to Global Trailer for many years.
I refer to this publication to keep us informed about the latest developments in our industry.
It is a magazine that we read with pleasure every month. It is a reliable source of information with particularly interesting and various topics.”
CHEREAU / The Reefer Group Marketing and Communications Director Christophe Danton
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OUR BRAND PROMISES
““I’ve been working in the commercial vehicle industry for almost two decades and joined JOST in 2019. Reliability and trust are core values in this industry, but it also requires continuous adaptation to a fast changing environment. Therefore information is key and for me Global Trailer has proven to be a great asset as it always presents recent news and interesting features with insights into many companies worldwide.”
JOST CEO Joachim Dürr
“Global Trailer filled a void as the first publication to cover the international trailer & component industry. It provides a truly unique perspective and access to overseas information that would otherwise not be available.”
Charles Dutil President & CEO Manac Inc.
“As Lecitrailer Export Director, I am very happy to read all issues and articles from Global Trailer, as it gives a global view of the market, not only for some sectors or countries, but a general overview as it is very interesting to follow and be aware about all trends and markets moves.”
Lecitrailer Export Director Guillermo Maestre.
GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
WHY PARTNERMULTI-PLATFORM WITH AUSTRALIAN MINING? EXPOSURE OUR BRAND PROMISES
MAGAZINE CIRCULATION 7,113
NEWSLETTER CIRCULATION 5,869
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 53,286 Numbers accurate as of 20 June 2023. Circulation in total print numbers and digital reads of print magazine
TWITTER Followers, 1,223
LINKEDIN Followers 8,160
AVERAGE MONTHLY PAGE VIEWS 13,500
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS We partner with industry associations to support sector growth and ensure engagement with key decision makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
AUDIENCE DATA
SECTOR
DIGITAL AUDIENCE
Fleet management
22%
Trailer and truck distributors
16%
Trailer/body builders 13% Repair, Service and workshop
8%
Technical engineering and association personnel
6%
Component suppliers and distributors 6% Miscellaneous
5%
Government agencies and municipal
3%
*2023 data
US
Germany
Singapore UK
Australia
Netherlands Brazil
Active Users
14,135
7,329 4,830
France
1,848
China
9,471
#2 Germany
8,166
#3 Singapore
2,508 2,489
12,268 8,735
3,792
India
16,244
#1 US
8,778 8,686
Sessions
Active Users
2,376 2,764 *2023 data
DIGITAL AUDIENCE
Europe
43%
Americas
23%
Asia
Oceania
Africa
3,866 3,136
1,907
#4 UK
REGION
5,886
24% 6.5% 3%
Other ~1%
*2023 data
United States Germany United Kingdom Australia Netherlands France India Turkey Poland China
Active Users
Sessions
28,011
32,715
9,459
14,793
12,341 9,192 5,117 3,958 3,628 2,685 2,454 2,215
24,084
30,000 25,000
28,940
20,000
6,120
10,000
10,441
15,000
4,676
5,000
7,015 4,040
0
4,250 *2022 data
GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
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GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS. GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
BEST ARTICLES THAT SHOWCASE YOU At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including: Market Reports
Working with your clients to share regional successes. Profiles Have your company’s story documented and distributed to the industry through a trusted third party. Product Releases Guaranteed coverage of all your new product releases.
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Company updates Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA PRINTED TRADE MAGAZINE
SUPPLIER INFORMATION
PUBLISHED CASE STUDIES
MEDIA WEBSITES
TRADE MAGAZINES EMAILED NEWSLETTERS
EVENTS
SOCIAL MEDIA
SOCIAL MEDIA
0
100
200
300
400
500
600
700
0
100
200
300
400
500
600
A SURVEY OF GLOBAL TRAILER READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
Survey conducted in June 2020 as part of the Prime Creative Media Industry Sentiment Survey. A total of 174 responses were collected from readers over an eight-day period. GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
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AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
JOHN MURPHY Chief Executive Officer
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ASHLEY BLACHFORD Business Development Manager
LUKE APPLEBEE Managing Editor
LOUISE SURETTE Assistant Editor
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
MICHELLE WESTON Design Production Manager
BLAKE STOREY Head of Design
DAZ WOOLLEY Art Director
BEA BARTHELSON Art Director
TOM ANDERSON Graphic Designer
KERRY PERT Graphic Designer
TOM BUCHANAN Videographer
CATERINA ZAPPIA Graphic Designer
LOUIS ROMERO Graphic Designer
PAUL BREEN Imaging Specialist
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OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
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EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
PRIME CREATIVE MEDIA EVENTS
GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
INFRASTRUCTURE & RESOURCES
TRANSPORT & LOGISTICS
ABOUT PRIME CREATIVE MEDIA Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria. For the past two decades, we have worked to grow Individuals, Organisations and Industries. We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.
MANUFACTURING
OUR VALUES:
HUMILITY
ACCOUNTABILITY
GROWTH
GENEROSITY GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
SPECIFICATIONS
PRINT ADVERTISING SPECS TRIM
BLEED
TYPE
MECHANICAL SPECIFICATIONS Printing: Sheetfed offset / 175 lpi Double Page Spread
Full Page
1/2V 1/2H
DPS TRIM 400mm(w) x 265mm(h) BLEED 410mm(w) x 275mm(h) SAFE TYPE AREA: 380mm(w) x 245mm(h)
FP TRIM: 200mm(w) x 265mm(h) BLEED: 210mm(w) x 275mm(h) SAFE TYPE AREA: 170mm(w) x 235mm(h)
1/2 HORIZONTAL TRIM: 200mm(w) x 135mm(h) BLEED: 210mm(w) x 145mm(h) SAFE TYPE AREA: 170mm(w) x 115mm(h)
1/3V 1/3H 1/3 HORIZONTAL TRIM: 200mm(w) x 88mm(h) BLEED: 210mm(w) x 98mm(h) SAFE TYPE AREA: 190mm(w) x 78mm(h)
Junior 1/3 VERTICAL TRIM: 68mm(w) x 265mm(h) BLEED: 78mm(w) x 275mm(h) SAFE TYPE AREA: 58mm(w) x 255mm(h)
1/2 VERTICAL TRIM: 100mm(w) x 265mm(h) BLEED: 110mm(w) x 275mm(h) SAFE TYPE AREA: 95mm(w) x 250mm(h)
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material 1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim) 2. Material must be supplied as a press ready pdf. All other formats will be rejected. 3. Avoid running type across the gutter of a double page spread. 4. All fonts need to be embedded into the PDF file 5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee. 6. Images need to be of a minimum 300dpi at print size. 7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print 8. Total ink limit should not exceed 300% Advertising material for in-house design: • Images to be supplied as jpegs* • Text to be supplied as a text file or Word document • Logos to be supplied as vector eps files * Images and logos used on websites are not acceptable for printing purposes
JUNIOR (Insert) TRIM: 125mm(w) x 88mm(h) SAFE TYPE AREA: 115mm(w) x 70mm(h)
TERMS & CONDITIONS
All advertisements for Global Trailer are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
STANDARD SIZE
2 X HIGH-DENSITY
STANDARD SIZE SIZE: 2000px(w) x 1250px(h) TOP TRIM: 250px(h) SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w)
TRIM 250px(h) From the top Non essential elements such as colour blocks, gradients, graphics
LEFT WEBSKIN
Non essential elements such as colour blocks, gradients, graphics
SAFE AREA 150px(w) x 600px(h) WHITE SPACE 1040px(w) / 2080px(w)
2 X HIGH-DENSITY SIZE: 4000px(w) x 2500px(h TOP TRIM: 500px(h) SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w) Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
RIGHT WEBSKIN
No Ad content to go here white space #FFFFFF
DIGITAL SPECIFICATIONS
WEBSKIN
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
Not to scale
WEB MOBILE 320x50px
MREC WEB 300x250px EDM 200x281px
EDM BANNER 570x100px
WEB LEADERBOARD 728x90px Type/Template
Size wxh
x2 High-density
File Size
Resolution
File type
WEB MREC
300x250px*
600x500px
200kb max
72ppi
gif, jpeg, png, HTML5
320x50px*
640x100px
150kb max
72ppi
gif, jpeg, png, HTML5
WEB LEADERBOARD
728x90px*
WEBSKIN
2000x1250px
WEB MOBILE
eDM BANNER eDM MREC
eDM SOLUS
1456x180px 4000x2500px
200kb max 800kb
570x100px
1140x200px
200kb max
600x1000px
Via HTML
900kb max
200x281px
400x562px
200kb max
72ppi 72ppi 72ppi 72ppi 72ppi
*Standard web sizes are requried, however additional high density files can be supplied as well
gif, jpeg, png, HTML5 jpeg, png
gif, jpeg, png gif, jpeg, png HTML
MECHANICAL SPECIFICATIONS SUPPLYING YOUR ARTWORK? File types supported, HTML5, JPG, PNG, GIF Creatives supplied at 72dpi Creative with white backgrounds must include a 1px solid border MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason We are unable to serve third party sky gutters, wallpapers and Solus/eDMs HTML (ANIMATED BANNERS) Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″> Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a> Creatives to include a valid clickthrough that opens in a new tab or window Can contain animation & loop twice (play through 3 times) SVG and WebFonts are not accepted No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments. HTML5 creative must be SSL compatible to serve on Prime Creative sites HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
GLOBAL TRAILER YOUR SOURCE OF INDUSTRY KNOWLEDGE
PRINT – MAGAZINE FEATURES 2024
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• Market Report: US
• Market Report: Germany
• Market Report: Brazil
• Market Report: UK
• Market Report: Netherlands
• Market Report: China
• Axles & Suspensions
• TPMS
• Braking Technology
• Body Hardware, Extrusions and Lights
• Asset Security
• Telematics
ON SALE: JANUARY
• Tippers & Moving Floors •E vent Focus: Transport India
ON SALE: MARCH
• Tankers & Silos
• Event Focus: Work Truck Week, Mid-America Trucking Show
ON SALE: MAY
• Low Loaders & Heavy Haulage • Event Focus: CV Show, Intermodal South America
ON SALE: JULY
• Refrigerated Transport Technology
• Event Focus: Intermodal Asia, Elmia Lastbil
ON SALE: SEPTEMBER
• Rigid Bodies & Linehaul • Event Focus: IAA,
MEGATRANS, Innotrans
ON SALE: NOVEMBER
• Rentals
• Event Focus: Fenatran, Automechanika Frankfurt, Bauma China
Global OEM Ranking List
BOOKING: 22 NOV 2023 MATERIAL: 28 NOV 2023
BOOKING: 23 JAN 2024 MATERIAL: 30 JAN 2024
BOOKING: 19 MAR 2024 MATERIAL: 26 MAR 2024
BOOKING: 21 MAY 2024 MATERIAL: 28 MAY 2024
BOOKING: 23 JULY 2024 MATERIAL: 30 JULY 2024
BOOKING: 24 SEP 2024 MATERIAL: 1 OCT 2024
GLOBAL TRAILER – THE INDUSTY KNOWLEDGEBASE FOR LEADERS
FOR ADVERTISING ENQUIRIES CONTACT: ASHLEY BLACHFORD BUSINESS DEVELOPMENT MANAGER, GLOBAL TRAILER T: +61 425 699 819 E: ASHLEY.BLACHFORD@PRIMECREATIVE.COM.AU