Global Trailer is the first business publication dedicated to the international trailer scene. It is the intelligent resource no industry executive in component and trailer manufacturing, fleet management or commercial road transport can afford to be without.
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Global Trailer reaches trailer manufacturers worldwide by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Digital audience – 2023
Digital audience – 2021-23
12,228
43%
24%
23%
7%
3%
*Data reviewed annually
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
builder
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Executive influencer
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Industry leader Tailor
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
“Since joining Heil Asia as President last year, I’ve sought to unlock new channel opportunities to grow our business, enabling operators in 85 countries to access trailers, spares, REM parts and support. Global Trailer is the international go-to for the fastest, most complete industry news, a decision-making essential for operators seeking profitability and sustainability.
Global Trailer plays an instrumental role, curating news, happenings, investments and events across the world, reporting in a convenient easy-to-understand format. It’s the foremost publication of its type, for markets large and small. Heil Asia is delighted to be a prominent news/ content partner to Global Trailer; we’re keen to grow our brand visibility through this excellent media platform.”
Nicholas Ling President, Heil Trailer Asia
“Global Trailer filled a void as the first publication to cover the international trailer & component industry. It provides a truly unique perspective and access to overseas information that would otherwise not be available.”
Charles Dutil President & CEO, Manac Inc.
“As Parts & Services Manager of Librepar in Brazil, I use to read Global Trailer monthly and also read some interesting articles in the newsletter to be aware of the trailer market trends around the world.
It is very important to count on a reliable source of information regarding our industry to align our moves with the global market.”
Daniel Zilio Parts & Services Manager, Librepar
“I’ve been working in the commercial vehicle industry for almost two decades and joined JOST in 2019. Reliability and trust are core values in this industry, but it also requires continuous adaptation to a fast changing environment. Therefore information is key and for me Global Trailer has proven to be a great asset as it always presents recent news and interesting features with insights into many companies worldwide.”
Joachim Dürr CEO, JOST
“As Lecitrailer Export Director, I am very happy to read all issues and articles from Global Trailer, as it gives a global view of the market, not only for some sectors or countries, but a general overview as it is very interesting to follow and be aware about all trends and markets moves.”
Guillermo Maestre Export Director, Lecitrailer
“As Communications Director, I have been a subscriber to Global Trailer for many years. I refer to this publication to keep us informed about the latest developments in our industry. It is a magazine that we read with pleasure every month.
It is a reliable source of information with particularly interesting and various topics.”
Christophe Danton Communications Director CHEREAU / The Reefer Group
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Companies most engaged with our content include:
Agility
Air Liquide
Aramex
CEVA Logistics
Culina Group
Dachser
DB Schenker
DHL
DP World
DSV
Gebrüder Weiss
JB Hunt
Kuehne + Nagel
Manfreight Toll Group
VGL Mondiale
XPO Logisitcs
Roles our readers perform include:
Asset Manager
CEO
Chief Engineer
Contract General Manager
Fleet Manager
General Manager Parts
& Service Operations
Group Technical Manager
Head of Purchasing Department
Head of Transport
Lead buyer
Managing Director
Manager Procurement & Contracts,Logistics
National Operations Manager
National Parts Manager
Procurement & Logistics Manager
Product Manager
R&D Director
Supply Manager
Enewsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Tuesdays
• Change the creative as often as you like
• Digital reporting available
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 5,353 industry decision makers
A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:
• Website takeover - full length of website on both sides
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Align yourself with the latest industry news
• Available for seven days at a time
At Global Trailer we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
