Global Coffee Report Media Kit

Global Coffee Report is the coffee industry’s most respected business publication, providing updates on developments and trends from around the world.

This includes economic and market reports, articles on consolidation, climate change, origin, research and development, new equipment and technology, and key features on capsules, roasting equipment, automation, traditional and super automatic machines, success stories, and industry leader predictions.

With a team of professional journalists, Global Coffee Report is more than a trade magazine, it is a true business and news resource. Our strong editorial team is engaged with key decision makers, including executives of the world’s top roasting companies regularly featured on the cover of the magazine.

Since its inception, Global Coffee Report has been designed as a multi-media publication, providing digital and print touch points to maximise communication and engagement globally.

We are proud to support our commercial partners with quality, professional-written editorial coverage, which is communicated across our well-respected platforms to maximise business opportunities.

BEST EXPOSURE TO DECISION MAKERS

Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

WHY PARTNER WITH GLOBAL COFFEE REPORT? OUR BRAND PROMISES

WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES

THE BEST ARTICLES THAT SHOWCASE YOU

We are known for producing the highest quality content in-print and digital format.

THE BEST EVENTS THAT SHOWCASE YOU

We support the best coffee events around the world, which help to grow our industry and the organisations within it.

USA/ CANADA

AFRICA/ MIDDLE EAST SOUTH AMERICA ASIA UK/ IRELAND 23% EUROPE

SURVEY OF READERSHIP – AUGUST 2021

Executive 47.3%

Mid-level Manager 18.3%

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURED ENGAGEMENT WITH STATE-OF-THE-ART DIGITAL PLATFORMS

We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES

MAGAZINE CIRCULATION 6 issues/year 5,467+

E-NEWSLETTER CIRCULATION 26,731+

AVERAGE MONTHLY PAGE VIEWS 30,520 views per month

MULTI-PLATFORM EXPOSURE

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS

167,315

Numbers accurate as of 20 September 2023. Circulation in total print numbers and digital reads of print magazine

FACEBOOK 1,700+ Followers

TWITTER 5,715+ Followers

LINKEDIN 16,989+ Followers

GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

At Prime Creative Media we employ industryleading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:

Case Studies

Working with your clients to tell about shared successes.

Profiles

Have your company’s story documented and distributed to the industry through a trusted third party.

Product Releases

Coverage of the latest industry equipment and technology to hit the market for guaranteed coverage of all your new product releases.

Company updates

Take your place as an industry thought leader.

Promo features

Be involved in our targeted topic features which include roasting equipment manufacturers, success stories of Asia, sustainability, capsules and super automatics.

Showcase edition

GCR will celebrate industry manufacturers and the products and services they provide with a special edition guide representing manufacturing brands of roasting equipment, espresso machines, super automatics, grinders, green bean handling conveyers and more.

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA

Survey conducted in June 2020 as part of the Prime Creative Media Industry Sentiment Survey. A total of 302 responses were collected from readers over an eight-day period.

A SURVEY OF GLOBAL COFFEE REPORT READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”

SPECIFICATIONS

PRINT ADVERTISING SPECS

DPS

400mm(w) x 265mm(h)

BLEED

410mm(w) x 275mm(h)

SAFE TYPE AREA:

380mm(w) x 245mm(h)

1/2 HORIZONTAL TRIM: 200mm(w) x 135mm(h)

BLEED:

x 145mm(h)

SAFE TYPE AREA:

x 115mm(h) 1/2H 1/2V

1/2 VERTICAL TRIM: 100mm(w) x 265mm(h)

BLEED: 110mm(w) x 275mm(h)

SAFE TYPE AREA: 95mm(w) x 250mm(h)

MECHANICAL SPECIFICATIONS

Printing: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Supplied material

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

Advertising material for in-house design:

• Images to be supplied as jpegs*

• Text to be supplied as a text file or Word document

• Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

TERMS & CONDITIONS

All advertisements for Global Coffee Report are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

Not

2 X HIGH-DENSITY STANDARD SIZE

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

TRIM 250px(h) From the top

SAFE AREA

150px(w) x 600px(h)

WHITE SPACE

1040px(w) / 2080px(w)

LEFT WEBSKIN RIGHT WEBSKIN

No Ad content to go here white space #FFFFFF

WEBSKIN

STANDARD SIZE

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h)

WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h)

WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

*Standard web sizes are requried, however additional high density files can be supplied as well

DIGITAL SPECIFICATIONS

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

 Can contain animation & loop twice (play through 3 times)

 SVG and WebFonts are not accepted

 No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

WEB

WEB MOBILE 320x50px

WEB LEADERBOARD 728x90px

EDM BANNER 570x100px

PRIME CREATIVE MEDIA EVENTS

EVENTS TO CONNECT YOU WITH DECISION MAKERS

PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”

Global Coffee Report was a proud moderator for Lets Talk Coffee 2023 in Honduras. .

GCR had hosted a Coffee Leaders Forum to connect global leaders of the industry.

Global Coffee Report is a proud supporter of the annual Melbourne International Coffee Expo (MICE), the largest dedicated coffee trade event in the Southern hemisphere.

Global Coffee Report supports industry events such as those attended by Marco and Giuseppe Lavazza.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY. “

BEN GRIFFITHS Client Success

COURTNEY WALKER Sales Manager

JANINE CLEMENTS Client Success Manager

SARAH BAKER Group Managing Editor

CHRISTINE CLANCY Chief Operating Officer

JOHN MURPHY Chief Executive Officer

ADELE HAYWOOD Business Development Manager

KATHRYN LEWIS Editor

DESIGN SERVICES

SPECIALISING IN B2B AND INDUSTRIALS

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP

SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.” “

TOM ANDERSON Graphic Designer

BEA BARTHELSON Art Director

TOM BUCHANAN Videographer

DAZ WOOLLEY Art Director

KERRY PERT Graphic Designer

MICHELLE WESTON Art Director

BLAKE STOREY Head of Design

PAUL BREEN Imaging Specialist

CATERINA ZAPPIA Graphic Designer

ABOUT PRIME CREATIVE MEDIA

Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia. MANUFACTURING

OUR PURPOSE:

GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES” “