Big Rigs Media Kit

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WHY PARTNER WITH BIG RIGS?

BIG RIGS IS THE ‘TRUSTED VOICE OF THE TRANSPORT INDUSTRY’

.

Known as The Trusted Voice of the Transport Industry, for over 30 years.

Big Rigs is the most frequently published national transport title, with the largest reach of any commercial road transport media brand in Australia.

Big Rigs has a highly engaged audience, reaching Key Decision Makers across multi media platforms.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOU

BigRigsisreknownedforproducing thehighestqualitycontentinprint, online,tri‑weeklyeNewslettersand socials.

BEST EXPOSURE TO DECISION MAKERS

BigRigsaudienceincludesdecision makersandalargenumberof purchaseinfluencers

THE BEST EXTERNAL MARKETING DEPARTMENT

YOU’LL EVER HAVE

BigRigsteamoftrustedadvisorswill workwithyouthroughouttheyear

CIRCULATION

22,000 per edition

*Publishers Claim

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS

MULTI-PLATFORM EXPOSURE

We ensure engagement with Key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12 month partners get the benefit of this engagement.

accurate as of 30 April 2025.

Subscribers

GET THE BEST EXPOSURE AS A 12-MONTH PARTNER

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

Amplificationofprintcontentacross websites,newslettersandsocialmedia

Yourcontentlinkingbacktoyourwebsite forongoingSEObenefit.

Preferentialpricingopportunities tosecurepositions.

Exclusiveaccesstodirectmailouts toourdatabase.

INDUSTRY SUPPLIERS & MANUFACTURERS

10%

10% TRANSPORT & LOGISTIC COMPANIES

40% TRUCK DRIVERS

15% MECHANICS & WORKSHOP MANAGERS

25% FLEET OWNERS & MANAGERS

AUDIENCE BREAKDOWN

TRUCK DRIVERS

Includesowner‑operatorsandcompanydriverswho relyonindustryupdates,classifieds,andnewproduct info.

FLEET OWNERS & MANAGERS

Decision‑makersresponsibleforpurchasingtrucks, trailers,andparts..

MECHANICS & WORKSHOP MANAGERS

Professionalsmaintainingandrepairingheavyvehicles, interestedinaftermarketpartsandservices..

TRANSPORT & LOGISTICS COMPANIES

Businessesinvolvedinfreight,logistics,andsupply chainmanagement..

INDUSTRY SUPPLIERS & MANUFACTURERS

Companiessellingtrucks,trailers,parts,accessories, andservices.

PROFILES

Have your company’s story documented and distributed to the industry through a trusted third party.

CASE STUDIES

Working with your clients to highlight shared successes.

PRODUCT RELEASES

Guaranteed coverage of all your new product releases.

COMPANY UPDATES

Take your place as an industry thought leader.

CAREERS & TRAINING

Fortnightly opportunities to advertise your available positions.

Showcase your training and employment opportunities in Rigs

Showcase Edition

Driving Australia’s Future

INDUSTRY EVENTS

Insights into upcoming events. Highlight your presence at events

FEATURES

Feature your products and services.

AT PRIME CREATIVE MEDIA WE EMPLOY INDUSTRYLEADING JOURNALISTS AND EDITORS, WHO CRAFT OUR CONTENT IN HOUSE THROUGH INTERVIEWS AND IN CONSULTATION WITH OUR CLIENTS.

12‑monthPartnersgetpremium accesstoourteam,tocreate storiesandcontentprovento gaintractionwithouraudience of DecisionMakers:

APPRENTICESHIPS IN HIGHER

REAL ESTATE

List your commercial properties.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

HOCKINGS General Manager

Business Development Manager

Client Success Manager

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.

JAMES GRAHAM Editor
DANIELLE GULLACI Journalist
PETER
TREENA HEIT
KATHARINE CAUSER

PRINT MATERIAL:

Printing: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information.

Material that does not adhere to this criteria will be rejected.

SUPPLYING YOUR ARTWORK:

1. Media is to be supplied to the correct publication page size. Exclude bleed, trim and registration marks.

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

ADVERTISING MATERIAL FOR IN-HOUSE

DESIGN:

Charges Apply

•Images to be supplied as jpegs*

• Text to be supplied as a text file or Word document

•Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

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MANAGER / ADVERTISING

HOCKINGS

E: peter.hockings@primecreative.com.au

PH: 0410 334 371

E: james.graham@primecreative.com.au

PH: 0478 546 462

E: treena.heit@primecreative.com.au

PH: 0403 626 353

E: katharine.causer@primecreative.com.au

PH: 0423 055 787

E: danielle.gullaci@primecreative.com.au PH: 0478 844 797

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