Media Kit 2027
Published fortnightly, Big Rigs has been known as the trusted voice of the transport industry for over 30 years. Big Rigs covers industry news, views and features, and is read by decision makers across transport companies, government departments, manufacturers and more.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Big Rigs is read by a diverse audience of key industry decision makers across transport companies, truckstops, dealerships and more. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
A sample selection of our audience
Whitelines Transport directors Sharon & Bob Middleton (BR Dec 20 2024)
Neil Mansell Group owner Neil Mansell (BR May 23 2025)
Companies most engaged with our content include:
Blenners Transport
Daryl Dickenson transport
DTC PTY LTD
Followmont Transport
Frasers livestock Transport
Fred’s interstate transport
K&S Freighters
Linfox Australia Pty Ltd
Mainfreight McColls Transport
MGM Bulk
Richers Transport
Silk Contract Logistics
Toll Logistics
Wickham Freight Lines Pty Ltd
Roles our readers perform include:
Asset Manager
CEO
Chief Engineer
Contract General Manager
Fleet Manager
General Manager Parts & Service Operations
Group Technical Manager
Head of Purchasing Department
Managing Director
Manager Procurement & Contracts,Logistics
National Operations Manager
National Parts Manager
Procurement & Logistics Manager
Product Manager
R&D Director
Supply Chain Officer
R W Black and Sons / Corowa Seeds co-
owner Anthony Black (BR May 9 2025)
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
builder
Capitalise on the influence print advertising and content have over executives with this package, which also includes enews exposure.
• 1 x print advert per month for 12 months
• 4 x editorial pieces over the course of the campaign – written by our experienced in-house editorial team. All editorials will run in paper, online, in enews and on socials.
• 6 x months digital advertising on Big Rigs website (MREC)
Executive influencer
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x print advert per month for 12 months
• 4 x editorial pieces over the course of the campaign – written by our experienced in-house editorial team. All editorials will run in paper, online, in enews and on socials.
• 12 x months digital advertising on Big Rigs website (MREC)
• 6 x months enewsletter Banner
Industry leader
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x print advert per edition for 12 months (25 in total)
• 6 x editorial pieces over the course of the campaign – written by our experienced in-house editorial team. All editorials will run in paper, online, in enews and on socials.
• 12 x months digital advertising on Big Rigs website (MREC)
• 12 x months enewsletter Banner
Tailor your own package
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
Brand
Premium advertising options – digital
Enewsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Enews runs 3 times weekly, Tues, Thurs and Friday
• Change the creative as often as you like
• Digital reporting available
(AD TITLES)
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
BANNER
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 21,800+ industry decision makers
A Run Of Sit Pop Up MREC is a very high impact offering sitting prominently on the home page of the Desktop and Mobile Sites:
• Own the Spot
• Direct our readers where you want them to go
- own website or lead generation landing pages
• Great for Special events, auctions, sales or product launches.
• Available for seven days Maximum at a time
• GIF files supported
Solus EDM
ROS POP Up MREC
At Big Rigs we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers. Editorials will run in paper, online, in Enews as an article and be shared across the Big Rigs social pages.
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
An in-depth look at your business, and the impact it is making on the industry.
An article that homes in on the specific features and benefits of a particular product or service.
from experts in your organisation showcasing leadership and trusted authority within the industry.
Company profile (Moore Trailers)
Product profile
Case study (Actros and Team Global Express)
Product feature (Brisbane Truck Show preview for Paccar)
People profile (Kel Baxter)
Personality profiles from leaders within your industry and/or organisation.
Articles
Thought leadership
Features schedule 2026
Features schedule 2027
Lead Generation – Webinars
isplay advertising (MREC) brand websites in the lead-up to your event*
• Delivery of a 45-minute webinar or live webcast with interactive functionality (chat and Q&A)
• Post-event gated video access to continue generating leads for two weeks
• Follow-up promotion including ‘thanks for watching’ and on-demand viewing campaigns
• CPD accreditation where appropriate, adding further value for attendees
*Subject to inventory availability
Case Study Videos
Showcase your solutions through powerful real-world storytelling
Unique assets designed for clients who want to showcase their products, services and expertise through compelling real-world storytelling.
Case Study Videos help you connect with decision makers by demonstrating your solutions in action – highlighting performance, innovation, project delivery and measurable outcomes.
What you receive
• 3-5 minute long-form video showcasing your product or service
• Video hosted on magazine homepage for at least one week
• 10 high-resolution images from your video shoot
• Editorial written based on the video, and hosted with video on magazine website
• Amplification across e-newsletters and social channels
• Full reusage rights for all content developed
• Distribution to a highly relevant audience
• Support from our editorial and client success teams
Video and Photography
Trade Show Marketing Package
Make the most of your trade show investment with quality video and photography and guaranteed distribution to our magazine's relevant audience.
Available exclusively to Prime Creative Media’ print partners, we are pleased to offer the following Trade Show Marketing package:
Social media reel
– 15-second video featuring your team promoting your presence at the show
– Typically shot on Day 1 of the show, and delivered to you by 8am the next day to post across your social media channels
– Distributed on magazine's social media channels
Full-length video
– 2-minute video promoting your products and services on display at the show
– Delivered approximately 1 month after the show
– Distributed across the magazine's social media channels, newsletter and web site
Photography
– 5 High Resolution images, with assignment of full reproduction rights, from images taken at the show
– Delivered with video 1 month after the show
Available Exclusively to Prime Creative Media’s print media partners. Please note, marketing packages are invoiced quarterly in advance, or immediately upon booking if show is within 3 months of booking.
ideography Showcase
