Australian Mining media kit

2026

Media Kit

Australian Mining has been the heartbeat of the mining industry for over a century. The goto resource for key industry decision-makers, Australian Mining brings readers unparalleled insights into the sector’s ever-changing landscape.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot Australian Mining reaches the resources industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Geography

1.6M

Monthly exposure opportunities for 12month partners

Vic

12.2%

NSW

22.4%

QLD

24.1%

SA

5.3%

WA

28.4%

Other

6.3%

8,501 45,587

Job Role Executive

30.9%

Operations

32.1%

Mid-level Manager

21.4%

Procurement

3.0%

Sales/Marketing

10.4%

Finance

2.2%

Magazine circulation

Enewsletter circulation

21.6%

4.6%

Enewsletter open rate

Enewsletter click rate

415,283 272,500 Average monthly page views

Social followers

Magazine circulation includes hard copies, event distribution and digital edition reads.

Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Executive influencer

Industry leader

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)

• 12 x months enewsletter banner ad

• 12 x months enewsletter leaderboard ad

• Distribution of press releases on our website and in enewsletter

• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter

• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter

Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Pilbara Minerals CEO Dale Henderson (AM June 2025)

Rio Tinto chief executive officer Jakob Stausholm (AM August 2025)

Companies most engaged with our content include: Adani Mining

Port Kembla Coal Terminal

BHP Billiton

Rio Tinto

Consolidated Minerals Fortescue Glencore Iluka Resources

Roy Hill South32 Xplore Resources

Mineral Resources

Xstrata Coal

Newmont Australia

Yancoal

BHP chief executive officer Mike Henry (AM May 2025)

Quantum Graphite managing director Sal Catalano (AM July 2025)

Tivan executive chairman Grant Wilson (AM July 2025)

Roles our readers perform include: Business Advisor

Contracts & Procurement Manager

Business and Project Analyst

Director of Business Operations

Central Operations Manager

Engineering & Operations Manager

Chief Executive Officer

Engineering General Manager

Chief Financial Officer Chief Operations Officer Commercial Procurement Lead Commercial Procurement Lead Consulting Mine Operations Manager

General Manager - Operations Group Procurement Manager Manager - Mine Operations Planning Procurement & Logistics Manager Purchasing Director

Contract and Logistics

Senior Advisor Mine Operations

Contract Manager

Senior Sourcing Advisor

Premium advertising options – magazine Inside front cover

Front cover

Back cover

Inside back cover

Early right hand page

Double page spread

Premium advertising options – digital Enewsletter benefits • The latest industry news sent direct to our audience of decision makers • Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go

LEADERBOARD (FIXED)

BANNER (AD TITLES)

• GIF files supported • Runs weekly on Tuesdays • Change the creative as often as you like • Digital reporting available

MREC (ROTATING)

Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

LEADERBOARD (ROTATING)

Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 41,300+ industry decision makers

Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page.

Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time

Editorial At Australian Mining we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Case study (Hastings Deering)

Product feature (Elphinstone)

People profile (Jordan Pedley)

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Personality profiles from leaders within your industry and/or organisation.

Company profile (Martin Engineering)

Product profile

Thought leadership (FLSmidth)

An in-depth look at your business, and the impact it is making on the industry.

An article that homes in on the specific features and benefits of a particular product or service.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Maximise your marketing exposure with events

In-person events are the perfect complement to your media advertising, providing a fantastic opportunity to build relationships with current, new and prospective clients.

Prime Creative Media, publishers of Australian Mining, also run the following key events in the resources sector.

September 2027 Adelaide Showground

21–23 July 2026 Mackay Showground

30 September–1 October 2026 Perth Convention and Exhibition Centre

Asia-Pacific’s International Mining Exhibition

Queensland Mining & Engineering Exhibition

WA Mining Conference and Exhibition

As Australia’s longest running mining show, Asia-Pacific’s International Mining Exhibition (AIMEX) has a long, established history of showcasing and supporting the latest trends and developments in the industry.

For over 30 years the Queensland Mining & Engineering Exhibition (QME) has been at the heart of the mining sector in Mackay.

Returning to the Mackay Showgrounds in 2026, QME will be the ultimate showcase of supplier innovation and excellence.

Perth’s flagship mining event, WA Mining Conference and Exhibition is where the state’s mining industry gathers to conduct business, champion success and put its best foot forward.

4,900+

5,300+

3,000+

10%

25%

500+

10%

88%

48%

attendees

of visitors have purchasing authority over $1M

of visitors in senior management roles

attendees

of visitors work for miners

of visitors from Queensland

attendees

mine owners/ operators

of visitors have purchasing authority

Features schedule February

March

April

May

June

Crushing and screening

Maintenance

Mineral processing

Efficiency and optimisation

ESG technology

• Productivity and efficiency

• Productivity and efficiency

• Productivity and efficiency

• Productivity and efficiency

• Productivity and efficiency

• Automation

• Automation

• Automation

• Automation

• Automation

• Workforce management

• Workforce management

• Workforce management

• Workforce management

• Workforce management

• Prospect Awards

• Prospect Awards

• Prospect Awards

• Prospect awards

• Prospect Awards

• Innovation

• Innovation

• Innovation

• Innovation

• Innovation

• Technology

• Technology

• Technology

• Technology

• Technology

• Industry insight

• Industry insight

• Industry insight

• Industry insight

• Industry insight

• Decision-makers

• Decision-makers

• Decision-makers

• Decision-makers

• Decision-makers

BOOKING DEADLINE: 12 Dec 2025

July

BOOKING DEADLINE: 4 Feb 2026

August

BOOKING DEADLINE: 11 Mar 2026

BOOKING DEADLINE: 8 Apr 2026

BOOKING DEADLINE: 6 May 2026

September

October

November

December

Surface mining

Digital mining and automation

Underground mining

Bulk material handling

Mine waste management

Electrification

• Productivity and efficiency

• Productivity and efficiency

• Productivity and efficiency

• Productivity and efficiency

• Productivity and efficiency

• Productivity and efficiency

• Automation

• Automation

• Automation

• Automation

• Automation

• Automation

• Workforce management

• Workforce management

• Workforce management

• Workforce management

• Workforce management

• Workforce management

• Prospect Awards

• Prospect Awards

• Prospect Awards

• Prospect Awards

• Prospect Awards

• Prospect Awards

• Innovation

• Innovation

• Innovation

• Innovation

• Innovation

• Innovation

• Technology

• Technology

• Technology

• Technology

• Technology

• Technology

• Industry insight

• Industry insight

• Industry insight

• Industry insight

• Industry insight

• Industry insight

• Decision-makers

• Decision-makers

• Decision-makers

• Decision-makers

• Decision-makers

• Decision-makers

BOOKING DEADLINE: 3 Jun 2026

BOOKING DEADLINE: 1 Jul 2026

BOOKING DEADLINE: 5 Aug 2026

BOOKING DEADLINE: 2 Sep 2026

BOOKING DEADLINE: 30 Sep 2026

BOOKING DEADLINE: 28 Oct 2026

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For Partnership Enquiries contact: James Phipps

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VIEW PRINT SPECS

Business Development Manager, Australian Mining P: 0466 005 715 E: james.phipps@primecreative.com.au