2027
Media Kit
Australian Mining connects suppliers with the people who specify, evaluate and purchase products and services across Australia’s mining industry, combining trusted editorial coverage with strong print, digital and social reach.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
1.6M
Monthly exposure opportunities for 12month partners
9,184
Magazine circulation
21.5% Enewsletter open rate
47,929 Enewsletter circulation
5.9%
Enewsletter click rate
357,390 307,900 Average monthly page views
Social followers
Magazine circulation includes hard copies, pass on rate, event distribution and digital edition reads.
Australian Mining engages key decision makers with content that keeps professionals up to date with industry developments and supports purchasing decisions. We continually update our audience and track audience behaviour to deliver relevant, high-value content for our readers. Geography Vic
12.2%
NSW
22.4%
QLD
24.1%
SA
5.3%
WA
28.4%
Other
6.3%
Job Role Executive
30.9%
Operations
32.1%
Mid-level Manager
21.4%
Procurement
3.0%
Sales/Marketing
10.4%
Finance
2.2%
A sample selection of our audience
Rio Tinto chief executive iron ore Matthew Holcz, Pg 28 (AM September 2026)
Queensland Minister for Natural Resources and Mines Dale Last (AM September 2026)
Companies most engaged with our content include: Adani Mining
Port Kembla Coal Terminal
BHP Billiton
Rio Tinto
Consolidated Minerals Fortescue Glencore Iluka Resources
Roy Hill South32 Xplore Resources
Mineral Resources
Xstrata Coal
Newmont Australia
Yancoal
Everest Metals executive chair and chief executive officer Mark Caruso (AM August 2026)
Sunrise managing director and chief executive officer Sam Riggall (AM August 2026)
Hancock Prospecting executive chair Gina Rinehart and Arafura managing director and chief executive officer (CEO) Darryl Cuzzubbo (AM July 2026)
Roles our readers perform include: Business Advisor
Contracts & Procurement Manager
Business and Project Analyst
Director of Business Operations
Central Operations Manager
Engineering & Operations Manager
Chief Executive Officer
Engineering General Manager
Chief Financial Officer Chief Operations Officer Commercial Procurement Lead Commercial Procurement Lead Consulting Mine Operations Manager
General Manager - Operations Group Procurement Manager Manager - Mine Operations Planning Procurement & Logistics Manager Purchasing Director
Contract and Logistics
Senior Advisor Mine Operations
Contract Manager
Senior Sourcing Advisor
Content : the foundation of B2B marketing In the age of AI, buyers don’t discover brands through advertising alone – they find them through content that educates, builds trust and showcases proof.
Buyers conduct 80% of research before speaking to suppliers
This research is increasingly being done through AI
AI preferences content from trusted media over company websites
In 2027, campaigns that create impact will start with great content
* http://brixongroup.com/en/the-modern-b2b-buying-journey-why-buyers-complete-80-of-their-journey-alone-and-how-you-can-still-remain-visible ** https://searchengineland.com/google-zero-click-searches-2026-study-479717 ^ https://www.marketingmag.com.au/featured/why-ai-rewards-an-evidence-ecosystem-over-opinion/
Crafted by industry experts Great content starts with people who understand your audience. Australian Mining’s specialist journalists and editors work with you to create content that resonates with mining professionals and supports your marketing objectives. Every piece is developed with SEO and AEO best practices to improve discoverability across search engines and AI-powered search experiences. Content is then amplified across our website, eNewsletters, social media and print magazine. It can be extended further to video, podcasts and webinars, delivering greater value from every content investment.
Enews
Podcast
Web
Video
Webinar
Build authority and credibility
Extend reach and AEO visibility
Deliver directly to engaged audiences
Bring real-world stories to life
Connect through expert conversations
Extend reach and AEO visibility
One story. Multiple channels. Compounding impact.
Foundational marketing products Print display advertising options include content created by our editors and journalists, showcasing your brand to our audience. Inside front cover
Early right hand page
Inside back cover
Double page spread
Enewsletter
Full page
LEADERBOARD (ROTATING)
Back cover
Half page
Premium ad space - website LEADERBOARD (FIXED)
BANNER (ROTATING)
Front cover
Solus EDM MREC (ROTATING)
Advanced marketing products Once brand awareness and trust are established, these formats allow you to tell richer stories, engage audiences in greater depth and connect in a more personalised way.
Case Study Videos Showcase real-world success stories in a highly engaging format that builds credibility, demonstrates outcomes and strengthens buyer confidence.
Learn more about Case Study Videos
Podcasts Position your brand as an industry voice through expert-led conversations that deepen engagement and build trust with our audience.
Listen to the Australian Mining podcast here
Lead generation Engage decision makers with valuable content, converting your brand presence into a pipeline of qualified leads.
Resource downloads Offer high-value content in exchange for contact details, capturing engaged prospects actively seeking solutions.
Webinars Deliver expert-led sessions that educate audiences while enabling real-time interaction, capturing intent and building direct relationships.
Roundtables Facilitate exclusive, small-group discussions that create deeper engagement, peer validation and high-quality connections with senior decision makers.
Event marketing opportunities Events are where awareness turns into action. They give you the opportunity to build visibility, engage directly with target customers and develop relationships. By connecting face‑to‑face with prospects, events generate high‑quality leads, reinforce credibility and support stronger, faster conversion. Hunter Valley Mining Expo
Asia-Pacific’s International Mining Exhibition
WA Mining Conference and Exhibition
Held in the heart of New South Wales’ mining region, the Hunter Valley Mining Expo connects suppliers with the mine operators, engineers, technical specialists and industry leaders shaping the future of the Hunter Valley.
As Australia’s longest running mining show, Asia-Pacific’s International Mining Exhibition (AIMEX) has a long, established history of showcasing and supporting the latest trends and developments in the industry.
Perth’s flagship mining event, WA Mining Conference and Exhibition is where the state’s mining industry gathers to conduct business, champion success and put its best foot forward.
19-20 May 2027 Newcastle Entertainment Centre
HUNTER VALLEY MINING EXPO
2,000+ attendees
45,000+ digital database reach
6
industry verticals
30 September–1 October 2026 Perth Convention and Exhibition Centre
28-30 September 2027 Adelaide Showground
4,900+
3,000+
10%
500+
attendees
of visitors have purchasing authority over $1M
10%
of visitors in senior management roles
attendees
mine owners/ operators
48%
of visitors have purchasing authority
Features schedule
Every issue of Australian Mining includes features on: • • • • • • •
Productivity and efficiency Automation Workforce management Prospect Awards Innovation Technology Industry insight
February Crushing and screening
March Maintenance
April Mineral processing
Event Coverage
May
June
Efficiency and optimisation ESG technology Event Coverage
Underground Operators Conference 5-7 April 2027
HVME 19-20 May
GRX 2027 22-24 June
BOOKING DEADLINE: 18 Dec 2026
BOOKING DEADLINE: 7 Feb 2027
BOOKING DEADLINE: 8 Mar 2027
BOOKING DEADLINE: 7 Apr 2027
BOOKING DEADLINE: 5 May 2027
July
August
September
October
November
December
Surface mining
Digital mining and automation
Underground mining
Bulk material handling
Event Coverage
Event Coverage
Event Coverage PNG Expo Early July
AIMEX 30-Sep
Mine waste management
Electrification
WAME 21-Oct
Copper to the World September
BOOKING DEADLINE: 2 Jun 2027
BOOKING DEADLINE: 7 Jul 2027
BOOKING DEADLINE: 4 Aug 2027
BOOKING DEADLINE: 8 Sep 2027
BOOKING DEADLINE: 6 Oct 2027
BOOKING DEADLINE: 2 Nov 2027
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For Partnership Enquiries contact: James Phipps
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VIEW PRINT SPECS
Business Development Manager, Australian Mining P: 0466 005 715 E: james.phipps@primecreative.com.au