WHY PARTNER WITH AUSTRALIAN MINING? OUR BRAND PROMISES
BEST EXPOSURE TO DECISION-MAKERS
The magazine’s print readers are a senior audience of buyers, while the digital audience also contains a large number of purchase-influencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with the team throughout the year to gain direct access to our trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
Prime Creative Media is known for producing the highest quality content and events, both in-person and digital.
PUBLICATION PROFILE
Australian Mining has been the heartbeat of the mining industry for more than a century, keeping the sector abreast of the latest news and current trends.
As the go-to resource for key decision-makers across the industry, Australian Mining brings readers unparalleled insights into the sector’s ever-changing landscape.
From technological advancements and sustainability practices to the latest regulatory changes and mine announcements, Australian Mining provides it readers with the knowledge they need to stay ahead in this dynamic industry.
30.9% OF AUSTRALIAN MINING READERS IDENTIFY THEMSELVES AS EXECUTIVES.”
“Australian Mining provides very readable and topical articles of interest to all mining industry participants. For mining investors there are frequently key insights into companies and their projects as the result of genuine indepth interviews with management and executives. In this regard Australian Mining stands apart because it does not simply re-hash and re-post information, but seeks to convey in clear language the significance and implications of key facts. For mining company executives this is a refreshing change because it means the message gets through in a more journalistic and readable form without any compromise in accuracy. In this age of digital ‘information bites’ it is good to see Australian Mining’s thorough coverage of a subject by a human being who asks the right questions! Careful fact-gathering and skillful communication is the basis for good understanding and Australian Mining does it well.”
Dr Chris Giles, Technical Director, Havilah Resources Limited
“As Managing Director of the National Group, I read Australian Mining magazine each month and regularly read online news articles. I refer to this publication to keep ‘in the know’ about recent news and industry features. It is a reliable and trusted source of information, with valuable insights into the Australian mining industry.”
Mark Ackroyd, Managing Director, National Group
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
1,699,980
Numbers accurate as of August 27 2024. Circulation in total print numbers and digital reads of print magazine
WE CONNECT WITH DECISION-MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OF-THEART DIGITAL PLATFORMS
We partner with industry associations to support sector growth, and ensure engagement with key decision-makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE
AMPLIFICATION OF PRINT CONTENT ACROSS WEBSITES, NEWSLETTERS AND SOCIAL CHANNELS
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS
LINKING OF CONTENT BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS
At Prime Creative Media we employ industry-leading journalists and editors who craft our content in-house through interviews and in consultation with our clients. Our 12-month partners get unlimited access to the team to create stories and content proven to gain traction with our audience of decisionmakers, including:
Case studies
Working with your clients to tell about shared successes
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party
Product releases
Guaranteed coverage of all your new product releases
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF AUSTRALIAN MINING READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
PRIME CREATIVE MEDIA ENGAGES WITH DECISION-MAKERS THROUGH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND ONLINE EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
EVENTS TO CONNECT YOU WITH DECISION-MAKERS
PRIME CREATIVE MEDIA EVENTS
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED WRITERS AND EDITORS WILL ENSURE CONTENT ACHIEVES YOUR MARKETING GOALS BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
JANINE CLEMENTS Client Success Manager
JONATHAN DUCKETT Resource Group Lead
ROB O’BRYAN Business Development Manager
OLIVIA THOMSON Journalist
TOM PARKER Managing Editor - Resources
JAMES PHIPPS BDM - Resources
PAUL HAYES Group Managing Editor
DYLAN BROWN Journalist
DESIGN
SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
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“Australian Mining provides a high calibre of editorial content and advertising for Liebherr-Australia consistently.
The relationships built between Australian Mining, Liebherr employees and our customers, have benefitted immensely through Australian Mining’s ability to capture insightful information, guiding the editorial content.
Australian Mining delivers quality journalism, great advertising results and exceptional customer service. Liebherr looks forward to a continued, successful partnership.”
Tom Juric, Divisional Director - Mining Liebherr-Australia
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“VEGA Australia and Australian Mining have had a continual and prospering relationship.
During this time both parties have had enormous challenges and changes and by working together these have been overcome and have helped develop a better and more streamlined path forward.
Advancements and developments in VEGA products rely heavily on feedback from our customers. This has helped us better understand the needs and requirements of the ever-changing mining industry.
With the introduction now of a more automated process within mining, this has allowed VEGA to offer state-of-the-art solutions that not only meet the applications needs but adapt to the new communication protocols.
This partnership is valued by both and is helping forge the development towards the next phase of Instrumentation.”
John Leadbetter, Managing Director VEGA Australia
““Australian Mining has been a great source of promotion not only for ifm’s products but also for ifm Australia as a company. We have built much of our solutions and also brand awareness through Australian Mining magazine.
With ifm’s varied products and solutions geared so heavily toward the mining industry, it is important we utilise the most prominent magazine to not only showcase our current products and solutions, but also utilise this platform for great editorial content to share ifm’s latest innovations and advancements in technologies with the mining sector.
Also, as an additional mention, with the situation of COVID-19 it is extremely important that we carefully allocate the marketing funds in the most effective way and Australian Mining magazine certainly hits the mark for us.”
Rachael Ashfield, Marketing Manager ifm efector
ABOUT PRIME CREATIVE
“
OUR PURPOSE: GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.
FEBRUARY MARCH APRIL MAY JUNE
CRUSHING AND SCREENING
• Productivity and efficiency
• Automation
• Workforce management
• Prospect Awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 13 DECEMBER 2024
MAINTENANCE
• Productivity and efficiency
• Automation
• Workforce management
• Prospect Awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 29 JANUARY 2025
MINERAL PROCESSING
• Productivity and efficiency
• Automation
• Workforce management
• Prospect Awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 5 MARCH 2025
EFFICIENCY AND OPTIMISATION
• Productivity and efficiency
• Automation
• Workforce management
• Prospect awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 2 APRIL 2025
ESG TECHNOLOGY
• Productivity and efficiency
• Automation
• Workforce management
• Prospect Awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 30 APRIL 2025 JULY
SURFACE MINING
• Productivity and efficiency
• Automation
• Workforce management
• Prospect Awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 28 MAY 2025
DIGITAL MINING AND AUTOMATION
• Productivity and efficiency
• Automation
• Workforce management
• Prospect Awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 2 JULY 2025
UNDERGROUND MINING
• Productivity and efficiency
• Automation
• Workforce management
• Prospect Awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 30 JULY 2025
BULK MATERIAL HANDLING
• Productivity and efficiency
• Automation
• Workforce management
• Prospect Awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 27 AUGUST 2025
MINE WASTE MANAGEMENT
• Productivity and efficiency
• Automation
• Workforce management
• Prospect Awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 1 OCTOBER 2025
ELECTRIFICATION
• Productivity and efficiency
• Automation
• Workforce management
• Prospect Awards
• Innovation
• Technology
• Industry insight
• Decision-makers
BOOKING DEADLINE: 29 OCTOBER 2025
PRINT ADVERTISING SPECS
x 247mm(h)
x 227mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
EDMs
• Limit the width of the email blast to 600px
• Make sure that all images (Gif and/or Jpeg) are optimised for web
• Inline CSS, please do not use style sheets
• DIV - Email clients strip out all DIVs completely
• Limited or no Background images
• JavaScript/Flash - Please limit images to Gif and Jpeg • Using images as a plain text substitute
TERMS & CONDITIONS
All advertisements for Australian Mining are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such
is due to acts of
or other circumstances beyond the Publisher’s control.
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)
1040px(w) / 2080px(w)
STANDARD SIZE
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied. WEBSKIN
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
*Standard web sizes are requried, however additional high density files can be supplied as
