MEDIA KIT 2024
WHY PARTNER WITH CRANES AND LIFTING? OUR BRAND PROMISES
BEST EXPOSURE TO DECISION MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
We are known for producing the highest quality content and events, both inperson and digital.
CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
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45% OF CRANES AND LIFTING READERS IDENTIFY THEMSELVES AS EXECUTIVES.”
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WHYBEST PARTNER EXPOSURE WITH CRANES TO DECISION AND LIFTING? MAKERS OUR FROM BRAND OURPROMISES READERS
I hear more and more people in our industry referring to an article or advertisement they have seen in Cranes and Lifting magazine. The quality and popularity of the magazine have grown exponentially, and I believe it is now a world leading publication for the crane industry… Cranes and Lifting are sponsors of the CICA Lift of the Year Awards and the CICA Photo of the year. This support demonstrates their commitment to celebrating innovation and achievement in the crane industry.”
Brandon Hitch Chief Executive Crane Industry Council of Australia (CICA)
“Cranes and Lifting magazine is strategically important to the marketing plans of Liebherr-Australia Pty Ltd. As a leading global original equipment manufacturer, Liebherr has a certain level of expectation concerning the industry publications it supports. In my opinion, Cranes and Lifting compares favourably with other crane related magazines around the world. The crane sector continues to see great transformation, and Cranes and Lifting reflects these changes with informative and insightful content. As the official media partner of The Crane Industry Council of Australia (CICA), every issue contains vital information for CICA members making it a must-read for the industry.
I particularly applaud how the magazine covers industry issues from the perspective of the crane hire companies; our customers. For these reasons, you will continue to see Liebherr Australia support Cranes and Lifting magazine into the future.”
SURVEY OF READERSHIP – JUNE 2020
Andrew Esquilant, General Manager Mobile and Crawler Cranes Liebherr-Australia Pty Ltd
Executive 45%
Mid-level Manager 20% Sales/Marketing 5% Operations 30%
CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
WHY PARTNERMULTI-PLATFORM WITH CRANES AND LIFTING? EXPOSURE OUR BRAND PROMISES
MAGAZINE CIRCULATION 11 issues yearly 5,280
AVERAGE MONTHLY PAGE VIEWS 37,320
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 78,466
Numbers accurate as of 29 August 2023. Circulation in total print numbers and digital reads of print magazine
NEWSLETTER CIRCULATION Weekly 7,284
SOCIAL REFERRALS PER MONTH: 4,302
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OF-THEART DIGITAL PLATFORMS We partner with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
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GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS. CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
BEST ARTICLES THAT SHOWCASE YOU At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including: Case Studies Working with your clients to tell about shared successes.
Profiles Have your company’s story documented and distributed to the industry through a trusted third party. Product Releases Guaranteed coverage of all your new product releases.
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Company updates Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA PRINTED TRADE MAGAZINE
SUPPLIER INFORMATION
PUBLISHED CASE STUDIES
EMAILED NEWSLETTERS
EVENTS MEDIA WEBSITES
TRADE MAGAZINES
SOCIAL MEDIA
SOCIAL MEDIA
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10
20
30
40
50
60
70
80
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10
20
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50
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A SURVEY OF CRANES AND LIFTING READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
Survey conducted in June 2023 as part of the Prime Creative Media Industry Sentiment Survey. A total of 484 responses were collected from readers over an eight-day period. CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
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EVENTS TO CONNECT YOU WITH DECISION MAKERS
PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
CICA Events Women in Industry Awards.
CICA CONFERENCE
PRIME CREATIVE MEDIA EVENTS
PHOTO CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
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THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
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CHRISTINE CLANCY Chief Operating Officer
ANDREW HOBBS Managing Editor
EMILY SCHLEGEL Business Development Manager
ASANKA GURUSINHA Group Sales Manager
SIMON GOULD Editor
JACK ALFONSO Assistant Editor
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
MICHELLE WESTON Design Production Manager
BLAKE STOREY Head of Design
DAZ WOOLLEY Art Director
BEA BARTHELSON Art Director
TOM ANDERSON Graphic Designer
KERRY PERT Graphic Designer
TOM BUCHANAN Videographer
CATERINA ZAPPIA Graphic Designer
LOUIS ROMERO Graphic Designer
PAUL BREEN Imaging Specialist
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OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
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FROM OUR CURRENT 12-MONTH ADVERTISING PARTNERS “At Borger Cranes, we view Cranes and Lifting magazine as an important showcase for our industry. The major crane manufacturers feature in every issue promoting the technologies which will influence the direction of our business in the future.
Being the official media partner for The Crane Industry Council of Australia, every issue contains ‘must read’ content from our premier industry group and, increasingly, we see the magazine taking a proactive approach to industry issues.
Borger Cranes advertises in Cranes and Lifting magazine on a strategic and regular basis. Recently, we celebrated 40 years in business and the way the magazine covered this milestone event was truly excellent. “
Shawn Borger, General Manager Borger Cranes
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With an industry as important as lifting in Australia, it is fantastic to have such a publication as Cranes and Lifting representing all facets of lifting, rigging, cranes and equipment and with an intimate knowledge of the complexities within the trade.
Andromeda Industries regularly advertise our range of Superflex Lifting Slings and Cable within Cranes and Lifting as part of our marketing campaigns and with great success.
Being part of the industry for over 50 years, we have seen many changes and it is great to see the improvements in safety and standards and innovative ideas that are showcased through Cranes and Lifting.”
Geoff Bower, Customer Relationship Manager Andromeda
IN FOCUS / ANDROMEDA
SMALL TOWN, BIG PRODUCT
Typical application of a Flat Woven Sling
Located in the quiet village of Moonbi, New South Wales, Andromeda Industries is doing anything but quiet work. It is renowned throughout the lifting and rigging industry for its unique products servicing a range of sectors.
The team at Andromeda use a 30m pull through braiding machine and a 4000t press to make these slings.
ANDROMEDA INDUSTRIES IS BEST
known for its Superflex steel cable, invented by Raymond McLaren in the 1970’s to service specific councils throughout Australia. By 1975 Raymond had created and commissioned the first of his orbital square plaiting machines which mechanically plaits the cables into their completed form, creating what we know today as Superflex. As the name suggests, Superflex cable is a steel cable that his highly flexible, without losing its durability and toughness. The interplaiting of the steel cords creates a very tough and set resistant cable which consists of more wires than are available in a cable laid 34 / CAL May 2023
wire rope. Superflex Cable incorporates 912 individual wires that are woven into the completed wire rope, in comparison, a standard 6x36 wire rope which is commonly used in the construction of wire rope slings has only have 216 individual wires. Andromeda Industries produces Superflex cables ranging in size from 10mm right through to its extra-large range of cables coming in at a whopping 96mm. This covers an immense range of applications, with the smallest sling coming in with a WLL of one tonne, through to its unique Double Ended strop with a massive WLL of 168t in straight lift or 330t cradled.
Andromeda’s Twentyfour-0 Superflex Doubled ended strops were used on a project lifting concrete bridge beams weighing 200t. Coming in at an impressive 22m long, the stops were so large they had to be transported by a full semi-trailer. Andromeda makes all of its slings to order and achieves short lead times as its Superflex cables are kept on hand, allowing the team to quickly respond to the needs of the industry. Andromeda is an active member of the lifting industry and all of the gear is designed and built to the highest engineered standards. Every sling is proof loaded in either the vertical 40 www.cranesandlifting.com.au
“Andromeda makes all of its slings to order and achieves short lead times as its Superflex materials are kept on hand, allowing the team to quickly respond when large slings are needed.” tonne or the 300 tonne horizontal test machines. Andromeda’s test procedures are NATA accredited and conform to Australian Standards. Andromeda continues to develop products that lead the way in the lifting and rigging sector. The latest development is the Dean-0 sling that is specifically designed to be made short and to provide a single lifting point under Ramshorn hooks on larger cranes. The Dean-0 slings are offered several different capacities ranging from a WLL of 11.0t through to WLL of 165t. Suitable Master Links can also be fitted and removed from these slings as required. Andromeda has seen continual www.cranesandlifting.com.au
These Twentyfour-0 strops are lifting a cool 300 tonnes.
demand for the flat woven steel slings for nearly 50 years. These are regularly used for lifting applications where the objects need reduced pressure at the lifting point. Flat Woven steel slings come in a variety of sizes ranging from 50mm nominal width through to 250mm nominal width and also a range of different applications such as Cradle Lift slings and Choker Lift slings and a WLL ranging from 1t through to 25t in single fall. There are a variety of termination methods used throughout the Flat Woven Sling range, from steel u-terminations, soft eyes with
aluminium ferrules, trapezoidal and semi-trapezoidal links and low deformation steel ferrules. These allow for use within all lifting applications that require a flat and highly flexible sling. Also available for the Flat Woven slings is a protective covering which not only allows for extra protection for the wires of the slings but protects the loads from being marked. For all lifting and rigging solutions using Superflex Cables and Steel Flat Woven Slings contact Andromeda Industries’ helpful sales team on 02 6760 3773 or visit the website. www.andromedaindustries.com.au. May 2023 CAL / 35
CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
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ABOUT PRIME CREATIVE MEDIA Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria. For the past two decades, we have worked to grow Individuals, Organisations and Industries. We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.
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Supplied material 1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim) 2. Material must be supplied as a press ready pdf. All other formats will be rejected. 3. Avoid running type across the gutter of a double page spread. 4. All fonts need to be embedded into the PDF file 5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee. 6. Images need to be of a minimum 300dpi at print size. 7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print 8. Total ink limit should not exceed 300% Advertising material for in-house design: • Images to be supplied as jpegs* • Text to be supplied as a text file or Word document • Logos to be supplied as vector eps files * Images and logos used on websites are not acceptable for printing purposes
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All advertisements for Cranes and Lifting are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
STANDARD SIZE
2 X HIGH-DENSITY
TRIM 250px(h) From the top Non essential elements such as colour blocks, gradients, graphics
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Non essential elements such as colour blocks, gradients, graphics
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STANDARD SIZE SIZE: 2000px(w) x 1250px(h) TOP TRIM: 250px(h) SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w) 2 X HIGH-DENSITY SIZE: 4000px(w) x 2500px(h TOP TRIM: 500px(h) SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w) Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
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1MB max
72ppi
gif, jpeg, png, HTML5
320x50px*
640x100px
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72ppi
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728x90px*
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SUPPLYING YOUR ARTWORK? File types supported, HTML5, JPG, PNG, GIF Creatives supplied at 72dpi Creative with white backgrounds must include a 1px solid border MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason We are unable to serve third party sky gutters, wallpapers and Solus/eDMs HTML (ANIMATED BANNERS) Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″> Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a> Creatives to include a valid clickthrough that opens in a new tab or window Can contain animation & loop twice (play through 3 times) SVG and WebFonts are not accepted No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments. HTML5 creative must be SSL compatible to serve on Prime Creative sites HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
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All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE
FOR ADVERTISING ENQUIRIES CONTACT: EMILY SCHLEGEL BUSINESS DEVELOPMENT MANAGER - CRANES AND LIFTING T: +61 466 317 555 E: EMILY.SCHLEGEL@PRIMECREATIVE.COM.AU
CRANES AND LIFTING YOUR SOURCE OF INDUSTRY KNOWLEDGE