Cranes and Lifting Media Kit

2026

Media Kit PHOTO

Cranes and Lifting is the premier dedicated resource for Australasia’s crane industry. Cranes and Lifting gives you the opportunity to reach decision makers in Australasian construction and local government as well as civil works, resources, renewables and transport sectors.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot AUDIENCE AT A GLANCE

Cranes And Lifting reaches Australia and New Zealand’s construction and lifting industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

READERSHIP DISTRIBUTION IN AUSTRALIA

3%

15%

Monthly exposure opportunities for 12month partners

NT

WA

20% QLD

5%

36%

SA

91.1K

NSW

6,758

7,344

30.9%

8.6%

Magazine readership

Enewsletter circulation

3% ACT

AUDIENCE OVERVIEW Crane related businesses including CICA members Tier One Builders and Construction Companies Resources sector Renewable sector including wind and solar farms Federal and State Authorities Ports and port authorities

22%

46%

VIC

19%

3%

13%

TAS

Enewsletter open rate

12% 6% 4%

5% 20%

JOB TITLE AT A GLANCE

45%

Business owners, Decision makers Senior Executives

30%

Mid-level Management Operational Managers, Crane Operators, Riggers, Dogman

Enewsletter click rate

24,210 45,000+ Average monthly page views

Social followers

Sales/Marketing

Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.

A SAMPLE OF KEY

• John Holland

• Avopiling

Cranes & Lifting – Partners in Industry Simon Gould Editor With over 40 years of experience in industry publishing, Simon Gould is a leading authority on the Australian crane market. His extensive network and deep industry insight ensure that if it’s happening in cranes, Simon knows about it. He channels this expertise into making Cranes and Lifting one of Australia’s most influential industry publication – delivering high-quality content that helps readers make informed, confident business decisions every day.

As a testament to Simon’s commitment to the Australian crane industry, in 2025 he was recognised with a CICA Excellence Award, underscoring his unwavering dedication and significant contributions to the sector.

“ I hear more and more people in our industry referring to an article or advertisement they have seen in Cranes and Lifting magazine. The quality and popularity of the magazine have grown exponentially, and I believe it is now a world leading publication for the crane industry… Cranes and Lifting are sponsors of the CICA Lift of the Year Awards and the CICA Photo of the year. This support demonstrates their commitment to celebrating innovation and achievement in the crane industry.”

Brandon Hitch Chief Executive Crane Industry Council of Australia (CICA)

Emily Schlegel Business Development Manager After four years of helping Australian businesses strengthen their presence in the crane industry, Emily has earned the affectionate title of the “Queen of Cranes.” With decades of experience in media sales and relationship building, her exceptional ability to connect key industry players makes her an invaluable asset to the Australian crane sector. A true team player with a passion for her work and the success of her clients, nothing drives Emily more than helping businesses expand their reach and impact.

Danny D’Cruze Assistant Editor Danny has worked in the world of journalism for the better part of the last decade, developing a genuine passion for equipment and machinery – cranes in particular. What he enjoys most about working on Cranes and Lifting is the opportunity to combine his love of storytelling with a deep respect for the people who power Australia’s crane industry.

“The team at Cranes and Lifting magazine (CAL) are so committed to what they do. They work incredibly hard to develop relationships with our members and that dedication goes a long way. This has led to incredible growth for the publication. It has been a pleasure to see the expansion into the New Zealand market become a permanent monthly fixture. The team at CAL are committed to telling the stories of our members and highlighting their innovation and success. The team at CAL are as committed to our members as we are and that’s the type of organisation The Crane Association of New Zealand and I like to partner with..”

Sarah Toase CEO Crane Association of New Zealand

Event Exposure Cranes and Lifting provides advertisers with valuable opportunities for enhanced visibility through its strong presence at major industry events.

These include all Crane Industry Council of Australia (CICA) events – such as the prestigious Annual Conference – as well as the Crane Association of New Zealand Awards and other key gatherings across the region.

At these events: Cranes and Lifting issues are distributed directly to attendees The Cranes and Lifting team attend in person, actively fostering connections between clients and potential industry partners Cranes and Lifting Editor Simon Gould hosts the Crane Owners Panel at the CICA Annual Conference This hands-on approach not only strengthens relationships but also helps advertisers expand their reach and influence within the Australian and New Zealand crane sectors.

Annual partnerships Our 12-month packages give your business consistent exposure to key industry decision-makers across both print and digital platforms – keeping your brand front of mind throughout every stage of the buying cycle.

Each partnership includes dedicated editorial content developed in collaboration with our experienced editorial team, turning your investment into a fully integrated marketing solution. We focus on producing high-quality, market-relevant stories – not just press releases – designed to engage readers and reinforce your authority in the industry.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners)

A sample selection of our audience

Thomas, Casandra and Wayne Slater, Pollock Barry Ramm, Owner Director and Phill Martin, Marg Gravener, CEO, Crane, Co-owners GM TopGun Cranes Big Rhino Crane Hire (C&L May 2025) (C&L Mar 2025) (C&L May 2025)

Simon Marr, MD-Marr Contracting (C&L May 2025)

Nathan and Shawn Borger-Owners and Directors, Borger Crane Hire and Rigging (C&L May 2025)

Companies most engaged with our content include:

Roles our readers perform include:

John Holland

Freo Group

Owner/Director

Construction Manager

Walz Group

QWest Corrine Hire

Operations Manager

Select Plant Australia

East Coast Crane Hire

Crane Operator

Crane and Rigging Superintendent

Marr Contracting

Rigger

Lend-lease

Dogman

BMD Group

Allocator

Hutchinson Builders

Broker

Delivery Services Manager

Clough Group

Building Certifier

Engineering Manager

Project Engineer

Monadelphous

Multiplex

CEO

Equipment Manager

Project Manager

Borger Crane Hire

Hansen Yuncken

Commercial Manager

Estimating Manager

Technical Director

Boom Logistics

Laing O’Rourke Australia

Construction Engineer

McMahon Services Fitzgerald Construction Avopiling Tutt Bryant Heavy Lift & Shift Bullivants Dynamic Rigging

Fleet Procurement & Asset Officer Heavy Lift Designer

Crane Hire Manager

Installation Engineer

Cranes and Logistics Manager

Lift Manager National Operations Manager National Plant Manager

Advertising options – magazine Inside front cover

Front cover

Full Page

Back cover

Early right hand page

Double page spread

Half Page

Premium advertising options – digital Enewsletter benefits

LEADERBOARD (FIXED)

• The latest industry news sent direct to our audience of decision makers • Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go • GIF files supported BANNER

• Runs weekly on Thursdays • Change the creative as often as you like • Digital reporting available

Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

LEADERBOARD (FIXED)

MREC (ROTATING)

Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 7,200+ industry decision makers

Webskin A website skin is a background/sidebar image that serves as a branded frame for a web page.

Benefits include: • Website takeover - full length of website on both sides • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Align yourself with the latest industry news • Available for seven days at a time

Feature Videos Video Services Cranes & Lifting Videos are one of the most powerful ways for advertisers to bring their story to life. Produced in a compelling case study format, these videos highlight industry partnerships, showcase real-world applications of new equipment and technology, and demonstrate project delivery and safety solutions.

Each video is designed to engage decision makers by showing your products in action – how they perform, the problems they solve and the results they deliver. From heavy-lift equipment to innovative rigging solutions, Cranes & Lifting Videos provide your brand with a dynamic platform to engage industry professionals and build trust through real-world performance.

Cranes & Lifting Video Packages include: • 3-5 minute Long-Form Video showcasing your product or service • Video hosted on the Cranes & Lifting homepage for at least one week • 10 x high-res images from your video shoot • 1 x Custom Print Editorial Article written by our journalists • Video and editorial hosted on the Cranes & Lifting Website, and amplified across eNews and social channels • Full reusage rights for all content provided

Editorial The Cranes And Lifting editorial team take great pride in the quality of the content it generates in every issue. Articles cover industry trends, new product developments, the experiences of crane owners, users and operators. 12-month partners get unlimited access to Editor Simon Gould and Assistant Editor Danny D’Cruze who will generate content proven to gain traction with our audience of decision makers.

Case study (CANZ Winning Project)

Product feature (McPhan Transport)

People profile (Garry Barker, Manitwoc Australia)

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Personality profiles from leaders within your industry and/or organisation.

Company profile (Complete Crane Solutions )

Product profile (TRT Australia)

Thought leadership (Haldex)

An in-depth look at your business, and the impact it is making on the industry.

An article that homes in on the specific features and benefits of a particular product or service.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Features schedule

Jan-Feb

March

April

May

June

July

SHOWCASE and ConExpo edition

Telehandler and Elevated work platform feature

Between Hook & Load

Wind Feature

WA Feature

CANZ conference and Tower crane feature edition

Ad Booking deadline: 28 Jan 2026 Editorial deadline: 4 Feb 2026

Ad Booking deadline: 25 Feb 2026 Editorial deadline: 4 Mar 2026

Ad Booking deadline: 1 Apr 2026 Editorial deadline: 8 Apr 2026

Ad Booking deadline: 29 Apr 2026 Editorial deadline: 6 May 2026

The invaluable annual crane industry resource Ad Booking deadline: 16 Dec 2025 Editorial deadline: 7 Jan 2026

Ad Booking deadline: 27 May 2026 Editorial deadline: 6 May 2026

August

September

October

November

December

Between Hook & Load

Telehandler and Elevated work platform feature

CICA Conference edition

Tower Crane Feature

Between Hook & Load

Ad Booking deadline: 1 Jul 2026 Editorial deadline: 8 Jul 2026

Ad Booking deadline: 29 Jul 2026 Editorial deadline: 5 Aug 2026

Ad Booking deadline: 26 Aug 2026 Editorial deadline: 2 Sep 2026

Ad Booking deadline: 30 Sep 2026 Editorial deadline: 7 Oct 2026

Ad Booking deadline: 20 Oct 2026 Editorial deadline: 4 Nov 2026

For Partnership Enquiries contact: Emily Schlegel

Business Development Manager - Cranes And Lifting P: 0466 317 555 E: emily.schlegel@primecreative.com.au

Simon Gould

Editor - Cranes And Lifting P: 0404 865 109 E: simon.gould@primecreative.com.au

VIEW DESIGN SERVICES

VIEW DIGITAL SPECS

VIEW MAGAZINE

VIEW PRINT SPECS

Danny D’Cruze

Assistant Editor - Cranes And Lifting P: 0429 187 751 E: danny.dcruze@primecreative.com.au