The authoritative voice for Australia’s financial advisers
Since its inception, IFA has consistently stood as the foremost advocate for independent financial advisers. With a storied history of delivering top-tier content and thought leadership, IFA has evolved into the preferred platform for professionals in the wealth management sector. Our audience has experienced substantial growth, propelled by the expertise of our award-winning financial journalists. IFA proudly showcases market-leading digital platforms that have witnessed remarkable expansion, perfectly in sync with the industry’s move towards independent advice.
Meet the team
The ifa editorial team consists of dedicated journalists providing engaging content for the Australian financial market, covering news, insights and analysis on a daily basis. The sales team are focused on delivering the best outcomes to our clients across advertising, content and sponsorships.
Editorial Commercial
Josh Vivian Senior Partnerships Manager
Keith Ford News editor
74,000+
IFA website Unique Users per month
130,200+
IFA website advertising impressions delivered per month
19,300+
13,000+ Adviser comments on articles since 2023
IFA readership
IFA email subscribers e-Newsletter and EDM reach 82% financial advisers 64% independent/non-aligned 18% aligned 12% wealth market (asset managers, banks and large Australian financial institutions, or accredited investors) 6% dealer groups and associations
Targeted Media
Why advertise with IFA?
Highly targeted: Reach key decisionmakers in the lucrative advice profession
Frequency and reach: A unique platform providing daily exposure for your business
Integrated platform: Deliver your message via multiple communication channels and bespoke touchpoints
Quality journalism: Position your message alongside superior content generated by experienced journalists
Sophisticated messaging: Utilise content marketing initiatives to drive reader engagement through inspired content and storytelling
Proven partner: Backed by one of Australia’s fastest-growing and most awarded media and information businesses
Engage your target market and showcase your products and services via ifa’s interconnected media channels:
Website – ifa.com.au
News – Daily and braking news
e-Newsletters – Daily and news flash
ifa has a rapidly growing social following across all social channels, including Twitter, Facebook and LinkedIn
Events – Awards and conferences
16k+
IFA LinkedIn followers
1k+
IFA Facebook followers
Research – Reports and intelligence
Broadcasting – Webcasts/podcasts
3.8k+
IFA X (Twitter) followers
Advertising specs
Technical Specifications: Accepted formats are JPG, PNG, GIF. No portion of the creative should produce any kind of strobing/flashing effect to users. Each individual creative needs to be its own file. Three Colour RGB (72 ppi at 100% size). File should not exceed a maximum of 35KB.
Product Spotlight
Discover a distinctive avenue to connect with our vast network of 21,000 advisers through IFA’s Product Spotlight. This exclusive video discussion, featuring the Managing Editor of IFA and a representative from your esteemed company, will take centre stage in a dedicated media campaign, reaching our entire adviser database.
These sessions offer comprehensive coverage of specific areas ripe with opportunities for advisers. We prioritize precision and depth, ensuring the production quality of the video is overseen by a senior member of our editorial team.
Engage with us in this unique opportunity to showcase your offerings and insights to our influential adviser audience.
Product Spotlight package inclusions:
Spotlight video recording: Q&A discussion with ifa representative. Production and editing.
Solus EDM: Promoting the video sent from ifa to our audience of over 21,000 subscribers
2 x digital articles: Written based on the transcription from the video plus additional commentary and input from a company representative
1 x branded/personalised webpage: Featured on ifa, housing the video indefinitely
1 x week hosting: Via the IFA Daily eNewsletter
Company profile: A dedicated profile hub built to house all content related to your company including campaign activities Promotions: Promoted across our social channels and twice in our email bulletin
IFA Show
The ifa Show is your guide to the stories behind the headlines in financial advice. Ifa’s editor Maja addresses the issues and industry developments that are most relevant to the evolving financial planning industry in Australia. The platform is dedicated to serving advisers and is created with their needs and interests as the primary focus.
4 Weekly episodes
1,100 Listens per episode
IFA LIVE Webcast
Hosting a webcast positions you as an authority and helps you stand out from your competitors. People want to do business with people they know, like, and trust. Webcasts allow you to interact with the ifa, Investor Daily, Money Management, SMSF Adviser and Super Review audience, build rapport, and put trust-building on the fast track.
The webcast package includes an extensive marketing campaign, client registration and data portal, reminders, webcast production and livestream broadcasting, and post-production files. No need to spend huge amounts internal resources and money. The webcast is an opportunity to engage with a captive audience of financial advisers and planners and showcase the value that your business can offer. After production, we host the webcast for later viewing and collate all the registrant details and provide you with these leads to nurture.
IFA Webcast package:
Content – News story on IFA announcing the partnership with your brand and detailing the content of the webcast
Advertising - 6-week extensive marketing campaign on IFA , Investor Daily and Money Management (value circa $30,000+GST) to drive registration
Content - Interactive video of the session broadcast via Live Stream including audience questions
Content - Live Stream webcast on the day broadcasted to a large audience around Australia
CPD Point - Quiz sent to registrants post event to ensure they engage with the content –where applicable
Branding - Sponsor branding in all prewebcast advertising and marketing collateral
Digital - Webcast hosted indefinitely on IFA and made available as marketing collateral
Lead Generation - All opt-in registration data sent to your client post-event - with a further 3-week push post event to collect more data for you sales team
IFA Roundtable
IFA can help you get in front of its dedicated audience of financial advisers, asset managers and dealer groups in the form of a bespoke roundtable. The roundtable can be centred around any topic with delegates from any segment of the IFA audience.
Chaired and hosted by IFA, the roundtable discussion will delve into the key themes, giving you the perfect opportunity to discuss their views with influential audience members. The roundtable discussion will be recorded and edited into an impactful video to be distributed to the wider audience via eDMs, web and email native positions. .
Bespoke Roundtable package
Partnerships will be underpinned by an extensive marketing campaign promoting the leaders in advice via IFA, Investor Daily and Money Management platforms.
IFA Roundtable package:
Roundtable: Video/audio (podcast) recording on the day:
Promoted via exclusively branded Solus EDM
Hosted on IFA Daily eNewsletter for 1 x week
Uploaded indefinitely onto a dedicated webpage on IFA
1 x month native campaign: 4 x content marketing insertions promoting the video/podcast
Webpage: Feature uploaded to a data capture gated landing page on IFA and promoted to the IFA database via EDM
Advertising campaign: $30,000 holistic advertising campaign dedicated to driving downloads on the gated content across IFA , Money Management and Investor Daily
Socials: Social media promotion across IFA, Investor Daily and Money Management
All editorial content to be co-branded
Relative Return
Relative Return is a podcast from Prime Creative Media, publisher of IFA, Investor Daily, Money Management, Super Review and SMSF Adviser.
Hosted by our industry leading editorial team, the aim of the show is to bring you closer to the people, products, and strategies shaping Australia’s financial services industry. Each episode hosts a different guest. These personalities can work across the full spectrum of financial services. From financial advisers and paraplanners to dealer group heads, investment managers, chief investment officers, and the CEOs of superannuation funds. Each weekly episode will be approximately 40 minutes in length and cover issues such as the domestic economy, financial markets, asset classes, and the role that super funds, investment managers, dealer groups and financial advisers play in creating wealth for Australians.
Relative Return podcast show:
Relative Return podcast recording: Production and editing.
Solus EDM: Promoted via exclusively branded solus EDM to IFA, Investor Daily, Money Management, Super Review and SMSF Adviser with a combined database of over 60,000 wholesale investors
1 x week hosting: Hosted on IFA Daily e-Newsletter
Company profile: A dedicated profile hub built to house all content related to your company including campaign activities
The IFA Top 50 Ranking 2025
IFA is proud to present the Top 50 IFA Ranking for 2025, a prestigious benchmark that celebrates top-performing advisers across Australia. This ranking highlights IFA’s who consistently demonstrate exceptional results, strategic insights, and unparalleled client service. For partners, the Top 50 IFA Ranking offers an ideal platform to align with Australia’s elite advisers, underscoring a commitment to supporting excellence in financial planning.
By partnering with IFA, stakeholders position themselves as key contributors to valuable, data-driven insights within the financial advice sector. This collaboration not only showcases the partner’s dedication to empowering the industry’s top performers but also provides direct access to influential IFA’s, fostering connections that enhance growth and innovation across the industry.
Package highlights include a branded seal for all advisers, introductions to all ranked advisers, a podcast, a gated landing page hosting the ranking, and all opt-in data for the advisers that access the ranking page.
Seal Mockup
Let’s get started
If you would like to discuss any aspect of this IFA partnership proposal in further detail please do not hesitate to contact the IFA commercial team.
