Australian Arbor Age Media Kit by Prime Group

Media Kit

The Australian Arbor Age launched in 1996 and has staked its claim as the definitive voice of Australian arboriculture, tree-care professionals and forestry management.

With a tight focus on its specialty areas, The Australian Arbor Age is squarely aimed at sharing information on equipment, education, technique and work practices in Australia’s arbor-associated industries.

Best exposure to decision makers

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Brand Promises

Best content that showcases you

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have

With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot

The Australian Arbor Age reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership

Geography

26.4K

exposure opportunities for 12month partners

8,121

2,891

open rate

4.4%

click rate

2,932

3,810

Annual partnerships

Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions

Customised enjoy tailored, consistent content planning with our team

Extended exposure across our platforms establishes you as an industry leader

Exclusive access to direct mailouts to our database (only offered to annual partners)

First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Executive influencer

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter banner ad

• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)

• Distribution of press releases on our website and in enewsletter

Industry leader Tailor your

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 12 x months enewsletter leaderboard ad

• 12 x months leaderboard ad on website

• 2 x solus EDMs

• Distribution of press releases on our website and in enewsletter

While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Kiah Martin, Director, TreeStyle Pty Ltd and Husqvarna Australia HTeam Ambassador October/November 2024, page 54

Dave Crispin, senior arborist, Treeswest Australia, Arboricultural Assiciation of WA board member. December/January 2025

Companies most engaged with our content include:

Active Tree Services

Gold Leaf

Trees Trust Tasmania

Sydney Arbor Trees

Shane’s Trees

Asplundh Australia

Arbor Pride

Asplundh Australia

ETS Infrastructure

Management

Citywide Service Solutions

Treescape Australasia

Peter Keley, General Manager, Melbourne Tractors. June/July 2024

Chris Newton, owner, Earthmoving Equipment Australia April/May 2024

Jim’s Trees

Heritage Tree Care

Aussie Tree Solutions

ATC Land Management

Lucas Tree Services

Tree Contractor Association Of Australia

Australian Arboricultural Association

Queensland Arboricultural Association

Arb West

Roles our readers perform include:

Owner

Managing director

Director

General manager

Business owner

Operations manager

Contracts manager

Procurement manager

Purchasing officer

Estimating manager

Project manager for arboriculture

Senior arborist

Lead climber or climbing arborist

Tree surgeon

Site supervisor

Consulting arborist

Municipal arborist

Parks and gardens manager

Open space or greenspace manager

City council asset manager

Premium advertising options – magazine

Inside front cover

Front cover Back cover

Early right hand page

Double page spread

Inside back cover

Premium advertising options – digital

Enewsletter benefits

• The latest industry news sent direct to our audience of decision makers

• Opt-in list - our audience receives the enewsletter because the content is valuable to them

• Clickable banners allow you to direct our readers where you want them to go

• GIF files supported

• Runs weekly on Thursdays

• Change the creative as often as you like

• Digital reporting available

• Clickable banners allow you to direct our readers where you want them to go

• Align yourself with the latest industry news

• Change the creative as often as you like

• Digital reporting available

• GIF files supported

LEADERBOARD (FIXED)

Premium advertising options – exclusive

We also offer the following additional high-impact digital advertising options, exclusive to annual partners:

A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:

• Direct access to our niche, qualified subscriber base

• Direct send of your own creative (subject to approval) to our audience

• Capture the undivided attention of our audience

• Limited solus EDM sends per month, ensuring your message stands out

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Sent to our third-party database of 5,353 industry decision makers

A website skin is a background/sidebar image that serves as a branded frame for a web page. Benefits include:

• Website takeover - full length of website on both sides

• Direct our readers where you want them to go - such as your own website or lead generation landing pages

• Align yourself with the latest industry news

• Available for seven days at a time

Solus EDM

Webskin

Feature Videos

The Australian Arbor Age Videos are one of the most powerful ways for advertisers to bring their story to life. Produced in a compelling case study format, these videos highlight industry partnerships, showcase real-world applications of new equipment and technology, and demonstrate project delivery and safety solutions.

Each video is designed to engage decision makers by showing your products in action – how they perform, the problems they solve and the results they deliver. From advanced tree care techniques to the latest equipment in action, The Australian Arbor Age Videos give your brand a dynamic platform to engage professionals and build trust through real-world expertise.

The Australian Arbor Age Video Packages include:

• 3-5 minute Long-Form Video showcasing your product or service

• Video hosted on the The Australian Arbor Age homepage for at least one week

• 10 x high-res images from your video shoot

• 1 x Custom Print Editorial Article written by our journalists

• Video and editorial hosted on the The Australian Arbor Age Website, and amplified across eNews and social channels

• Full reusage rights for all content provided

Video Services

At The Australian Arbor Age we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.