Media Kit
Australian Car Mechanic is the go-to magazine for Aussies working in the motor industry.
ACM represents the best in the business: we focus on industry legends, the latest news and trends, adventures and technical articles that make the industry what it is.
Brand Promises
Best exposure to decision makers
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Best content that showcases you
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have
With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot
Australian Car Mechanic reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership
17,101
9,449
click rate 3.2%
Annual partnerships
Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions
Customised enjoy tailored, consistent content planning with our team
Extended exposure across our platforms establishes you as an industry leader
Exclusive access to direct mailouts to our database (only offered to annual partners)
First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.
Brand builder
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
Executive influencer
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter banner ad
• 6 x months MREC ad on website (timing to be determined by client –can be in a row or separated)
• Distribution of press releases on our website and in enewsletter
leader
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 12 x months enewsletter leaderboard ad
• 12 x months leaderboard ad on website
• 2 x solus EDMs
• Distribution of press releases on our website and in enewsletter
While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
A sample selection of our audience
Apprenticeships Are Us (January 2025)
Companies most engaged with our content include:
IAME
AAAA
Bosch Car Service
Midas
JAX Auto
MTA
MTA NSW
MTA VIC
TAFE NSW
2025)
TAFE VIC
SAI Auto Care
VACC MyCar
BOB Jane T-mart
Ultratune
Melbourne TyreShop
Bridgestone Service Centres
Kangan Institute
Roles our readers perform include:
CAR DEALER/MANUFACTURER
MECHANIC - CHAIN
MECHANIC – INDEPENDENT
PANEL BEATING & SMASH REPAIRS
PARTS & ACCESSORIES
RADIATOR, BATTERY & ELECTRICS
TYRES & WHEELS
SERVICE STATIONS
Dealer Principal
General Manager
Procurement Manager
Branch Manager
Franchise Owner
Owner-Operator
Workshop Manager
Managing Director
Purchasing Manager
Store Manager
Hi-Tec Oils (July
Capricorn (May 2025)
Sealed Performance Batteries (September 2025)
Premium advertising options – magazine
Inside front cover
Front cover Back cover
Early right hand page
Double page spread
Inside back cover
Premium advertising options – digital
Enewsletter benefits
• The latest industry news sent direct to our audience of decision makers
• Opt-in list - our audience receives the enewsletter because the content is valuable to them
• Clickable banners allow you to direct our readers where you want them to go
• GIF files supported
• Runs weekly on Tuesdays
• Change the creative as often as you like
• Digital reporting available
Premium ad space - website benefits
• Clickable banners allow you to direct our readers where you want them to go
• Align yourself with the latest industry news
• Change the creative as often as you like
• Digital reporting available
• GIF files supported
LEADERBOARD (FIXED)
Premium advertising options – exclusive
We also offer the following additional high-impact digital advertising options, exclusive to annual partners:
A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include:
• Direct access to our niche, qualified subscriber base
• Direct send of your own creative (subject to approval) to our audience
• Capture the undivided attention of our audience
• Limited solus EDM sends per month, ensuring your message stands out
• Direct our readers where you want them to go - such as your own website or lead generation landing pages
• Sent to our third-party database of 5,353 industry decision makers
Solus EDM
Editorial
At Australian Car Mechanic we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.
Case study
Company profile
Product profile
Articles from experts in your organisation showcasing leadership and trusted authority within the
Product feature
People profile
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
industry.
An article that homes in on the specific features and benefits of a particular product or service.
An in-depth look at your business, and the impact it is making on the industry.
Thought leadership
Features schedule
Booking: 26 Nov 2025 On sale: 08 Jan 2026
Booking: 11 Feb 2026 On sale: 12 Mar 2026
Booking: 08 Apr 2026 On sale: 07 May 2026
Booking: 10 Jun 2026 On sale: 09 Jul 2026
Booking: 12 Aug 2026 On sale: 10 Sep 2026
Booking: 14 Oct 2026 On sale: 12 Nov 2026
Driveline & Under the car
Lubricants, Oils & Adhesives
Batteries, Colling & Lighting
Wheel Parts & Tyres
