2026
Media Kit
Australian Car Mechanic is the go-to magazine for Aussies working in the motor industry. ACM represents the best in the business: we focus on industry legends, the latest news and trends, adventures and technical articles that make the industry what it is.
Brand Promises
Best exposure to decision makers
Best content that showcases you
Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.
Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.
The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.
Audience snapshot Australian Car Mechanic reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.
Readership Car Dealer/Manufacturer
10.9%
Mechanic - Chain
16.6%
Mechanic - Independent
55.9%
Panel Beating & Smash Repairs
2.2%
Parts & Accessories
5.7%
Radiator, Battery & Electrics
5.2%
Tyres & Wheels
2.3%
Service Stations
1.1%
Other
5.2%
56.8K
Monthly exposure opportunities for 12month partners
17,101
6,575
21.9%
3.2%
9,449
4k+
Magazine circulation
Enewsletter circulation
Enewsletter click rate
Enewsletter open rate
Geography VIC
24.7%
NSW
33.0%
QLD
22.9%
SA
6.7%
WA
9.8%
OTHER
2.9%
Average monthly page views
Social followers
Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.
Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.
Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms
Year-round marketing solutions
An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients. Brand builder
Executive influencer
Industry leader
Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.
Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.
Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.
• 1 x premium position full page ad in every issue
• 1 x premium position full page ad in every issue
• 1 x premium position full page ad in every issue
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 1 x editorial in every issue – written by our experienced in-house editorial team
• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)
• 12 x months enewsletter banner ad
• 12 x months enewsletter leaderboard ad
• Distribution of press releases on our website and in enewsletter
• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter
• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter
Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.
A sample selection of our audience
Apprenticeships Are Us (January 2025)
Capricorn (May 2025)
Companies most engaged with our content include:
Hi-Tec Oils (July 2025)
Sealed Performance Batteries (September 2025)
Roles our readers perform include: CAR DEALER/MANUFACTURER
Dealer Principal
MECHANIC - CHAIN
General Manager
MECHANIC – INDEPENDENT
Procurement Manager
PANEL BEATING & SMASH REPAIRS
Branch Manager
PARTS & ACCESSORIES
Franchise Owner
RADIATOR, BATTERY & ELECTRICS
Owner-Operator
TYRES & WHEELS
Workshop Manager
SERVICE STATIONS
Managing Director
IAME
TAFE VIC
AAAA
SAI Auto Care
Bosch Car Service
VACC
Midas
MyCar
JAX Auto
BOB Jane T-mart
MTA
Ultratune
MTA NSW
Melbourne TyreShop
MTA VIC
Bridgestone Service Centres
Purchasing Manager
TAFE NSW
Kangan Institute
Store Manager
Premium advertising options – magazine Inside front cover
Front cover
Back cover
Inside back cover
Early right hand page
Double page spread
Premium advertising options – digital Enewsletter benefits • The latest industry news sent direct to our audience of decision makers
LEADERBOARD (FIXED)
• Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Tuesdays • Change the creative as often as you like • Digital reporting available
Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported
LEADERBOARD (FIXED)
MREC (ROTATING)
Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 6,300+ industry decision makers
Feature Videos Video Services Australian Car Mechanic videos are one of the most powerful ways for advertisers to bring their story to life. Produced in a compelling case study format, they spotlight professional mechanics, showcase equipment and tools used in real-time, and demonstrate how your product or service drives results in busy, demanding automotive environments. Each video is designed to engage decision makers by showing your products in action – how they perform, the problems they solve and the results they deliver. Australian Car Mechanic videos give your brand a powerful platform to engage the industry and build trust through real-world performance. Australian Car Mechanic Video Packages include: • 3-5 minute Long-Form Video showcasing your product or service • Video hosted on the Australian Car Mechanic homepage for at least one week • 10 x high-res images from your video shoot • 1 x Custom Print Editorial Article written by our journalists • Video and editorial hosted on the Australian Car Mechanic Website, and amplified across eNews and social channels • Full reusage rights for all content provided
Editorial At Australian Car Mechanic we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers. Case study
Product feature
People profile
We interview your best clients and showcase how your products and services managed a pain point for their company.
An article looking at the development of a product and the problem it solves for the industry.
Personality profiles from leaders within your industry and/or organisation.
Company profile
Product profile
Thought leadership
An in-depth look at your business, and the impact it is making on the industry.
An article that homes in on the specific features and benefits of a particular product or service.
Articles from experts in your organisation showcasing leadership and trusted authority within the industry.
Features schedule
Jan/Feb
Mar/Apr
May/Jun
Jul/Aug
Sep/Oct
Nov/Dec
Special focus
Special focus
Special focus
Special focus
Special focus
Special focus
Driveline & Under the car
Supercars edition, Workshop Tools & Equipment
Skills & Training
Lubricants, Oils & Adhesives
Wheel Parts & Tyres
Batteries, Colling & Lighting
Booking: 26 Nov 2025 On sale: 08 Jan 2026
Booking: 11 Feb 2026 On sale: 12 Mar 2026
Booking: 08 Apr 2026 On sale: 07 May 2026
Booking: 10 Jun 2026 On sale: 09 Jul 2026
Booking: 12 Aug 2026 On sale: 10 Sep 2026
Booking: 14 Oct 2026 On sale: 12 Nov 2026
VIEW DESIGN SERVICES
VIEW DIGITAL SPECS
For Partnership Enquiries contact: Hollie Tinker
VIEW MAGAZINE
VIEW PRINT SPECS
Business Development Manager, Australian Car Mechanic P: 0466 466 945 E: hollie.tinker@primecreative.com.au