Australian Car Mechanic Media Kit

2026

Media Kit

Australian Car Mechanic is the go-to magazine for Aussies working in the motor industry.

ACM represents the best in the business: we focus on industry legends, the latest news and trends, adventures and technical articles that make the industry what it is.

Brand Promises

Best exposure to decision makers

Best content that showcases you

Our print and digital publications have a proven database of engaged decision makers, with our content designed to be of interest to buyers in your targeted industry. They trust our publications and turn to us for the latest industry news, insights and developments, using that information to guide their purchasing decisions.

Our team of professional editors and journalists are industry experts, immersed in the latest trends, announcements and developments that help shape the national and global sectors. They work with our advertisers to craft original, insightful content that our audience will want to engage with.

The best external marketing department you’ll ever have With nearly 30 years of B2B marketing experience, you can trust our team to provide marketing services that deliver results. From content through to design and campaign delivery, we make it easy for you to leverage our knowledge and experience to develop unique campaigns that best showcase your business.

Audience snapshot Australian Car Mechanic reaches professionals across the Australian industry by engaging key decision makers and supporting industry growth. We continually update our audience and track reader behaviour to deliver relevant, high-value content.

Readership Car Dealer/Manufacturer

10.9%

Mechanic - Chain

16.6%

Mechanic - Independent

55.9%

Panel Beating & Smash Repairs

2.2%

Parts & Accessories

5.7%

Radiator, Battery & Electrics

5.2%

Tyres & Wheels

2.3%

Service Stations

1.1%

Other

5.2%

56.8K

Monthly exposure opportunities for 12month partners

17,101

6,575

21.9%

3.2%

9,449

4k+

Magazine circulation

Enewsletter circulation

Enewsletter click rate

Enewsletter open rate

Geography VIC

24.7%

NSW

33.0%

QLD

22.9%

SA

6.7%

WA

9.8%

OTHER

2.9%

Average monthly page views

Social followers

Magazine circulation includes hard copies, event distribution, digital edition reads and pass on rate.

Annual partnerships Master the extended B2B buying cycle with an annual marketing partnership. These packages give you access to the best of what we have to offer across print and digital, and extended exposure to our audience of decision makers.

Annual packages unlock our best available rates and the most editorial inclusions Customised enjoy tailored, consistent content planning with our team Extended exposure across our platforms establishes you as an industry leader Exclusive access to direct mailouts to our database (only offered to annual partners) First rights to Premium Positions across our print and digital platforms

Year-round marketing solutions

An “always on” approach to marketing is essential in the world of B2B sales, providing extended exposure to buyers making complex purchasing decisions. Below is a sample of our most popular 12-month marketing campaigns, focused on frequency, visibility and generating outstanding results for our clients.

Brand builder

Executive influencer

Industry leader

Capitalise on the influence print advertising and content have over C-suite executives with this package, which also includes enews exposure.

Build on your executive influence with this package which incorporates additional digital exposure through our website and enewsletter.

Showcase your leadership with a comprehensive campaign across print, our website and our enewsletter, and enjoy two solus EDMs.

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x premium position full page ad in every issue

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 1 x editorial in every issue – written by our experienced in-house editorial team

• 3 x months enewsletter banner ad (timing to be determined by client – can be in a row or separated)

• 12 x months enewsletter banner ad

• 12 x months enewsletter leaderboard ad

• Distribution of press releases on our website and in enewsletter

• 6 x months MREC ad on website (timing to be determined by client – can be in a row or separated) • Distribution of press releases on our website and in enewsletter

• 12 x months leaderboard ad on website • 2 x solus EDMs • Distribution of press releases on our website and in enewsletter

Tailor your own package While we believe an annual approach to marketing is most beneficial in the B2B sector, we also understand that clients need flexible campaigns that best suit their needs. Our team is always on hand to run discovery sessions with clients to understand campaign desires and goals, and create the right package to meet these needs.

A sample selection of our audience

Apprenticeships Are Us (January 2025)

Capricorn (May 2025)

Companies most engaged with our content include:

Hi-Tec Oils (July 2025)

Sealed Performance Batteries (September 2025)

Roles our readers perform include: CAR DEALER/MANUFACTURER

Dealer Principal

MECHANIC - CHAIN

General Manager

MECHANIC – INDEPENDENT

Procurement Manager

PANEL BEATING & SMASH REPAIRS

Branch Manager

PARTS & ACCESSORIES

Franchise Owner

RADIATOR, BATTERY & ELECTRICS

Owner-Operator

TYRES & WHEELS

Workshop Manager

SERVICE STATIONS

Managing Director

IAME

TAFE VIC

AAAA

SAI Auto Care

Bosch Car Service

VACC

Midas

MyCar

JAX Auto

BOB Jane T-mart

MTA

Ultratune

MTA NSW

Melbourne TyreShop

MTA VIC

Bridgestone Service Centres

Purchasing Manager

TAFE NSW

Kangan Institute

Store Manager

Premium advertising options – magazine Inside front cover

Front cover

Back cover

Inside back cover

Early right hand page

Double page spread

Premium advertising options – digital Enewsletter benefits • The latest industry news sent direct to our audience of decision makers

LEADERBOARD (FIXED)

• Opt-in list - our audience receives the enewsletter because the content is valuable to them • Clickable banners allow you to direct our readers where you want them to go • GIF files supported • Runs weekly on Tuesdays • Change the creative as often as you like • Digital reporting available

Premium ad space - website benefits • Clickable banners allow you to direct our readers where you want them to go • Align yourself with the latest industry news • Change the creative as often as you like • Digital reporting available • GIF files supported

LEADERBOARD (FIXED)

MREC (ROTATING)

Premium advertising options – exclusive We also offer the following additional high-impact digital advertising options, exclusive to annual partners: Solus EDM A solus EDM is a one-time send to our entire database of readers and decision makers. Benefits include: • Direct access to our niche, qualified subscriber base • Direct send of your own creative (subject to approval) to our audience • Capture the undivided attention of our audience • Limited solus EDM sends per month, ensuring your message stands out • Direct our readers where you want them to go - such as your own website or lead generation landing pages • Sent to our third-party database of 6,300+ industry decision makers

Feature Videos Video Services Australian Car Mechanic videos are one of the most powerful ways for advertisers to bring their story to life. Produced in a compelling case study format, they spotlight professional mechanics, showcase equipment and tools used in real-time, and demonstrate how your product or service drives results in busy, demanding automotive environments.

Each video is designed to engage decision makers by showing your products in action – how they perform, the problems they solve and the results they deliver.

Australian Car Mechanic videos give your brand a powerful platform to engage the industry and build trust through real-world performance.

Australian Car Mechanic Video Packages include: • 3-5 minute Long-Form Video showcasing your product or service • Video hosted on the Australian Car Mechanic homepage for at least one week • 10 x high-res images from your video shoot • 1 x Custom Print Editorial Article written by our journalists • Video and editorial hosted on the Australian Car Mechanic Website, and amplified across eNews and social channels • Full reusage rights for all content provided

Editorial At Australian Car Mechanic we employ industry leading journalists and editors who craft our content in-house through interviews with industry thought leaders and our clients. 12-month partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of decision makers.

Case study

Product feature

People profile

We interview your best clients and showcase how your products and services managed a pain point for their company.

An article looking at the development of a product and the problem it solves for the industry.

Personality profiles from leaders within your industry and/or organisation.

Company profile

Product profile

Thought leadership

An in-depth look at your business, and the impact it is making on the industry.

An article that homes in on the specific features and benefits of a particular product or service.

Articles from experts in your organisation showcasing leadership and trusted authority within the industry.

Features schedule

Jan/Feb

Mar/Apr

May/Jun

Jul/Aug

Sep/Oct

Nov/Dec

Special focus

Special focus

Special focus

Special focus

Special focus

Special focus

Driveline & Under the car

Supercars edition, Workshop Tools & Equipment

Skills & Training

Lubricants, Oils & Adhesives

Wheel Parts & Tyres

Batteries, Colling & Lighting

Booking: 26 Nov 2025 On sale: 08 Jan 2026

Booking: 11 Feb 2026 On sale: 12 Mar 2026

Booking: 08 Apr 2026 On sale: 07 May 2026

Booking: 10 Jun 2026 On sale: 09 Jul 2026

Booking: 12 Aug 2026 On sale: 10 Sep 2026

Booking: 14 Oct 2026 On sale: 12 Nov 2026

VIEW DESIGN SERVICES

VIEW DIGITAL SPECS

For Partnership Enquiries contact: Hollie Tinker

VIEW MAGAZINE

VIEW PRINT SPECS

Business Development Manager, Australian Car Mechanic P: 0466 466 945 E: hollie.tinker@primecreative.com.au