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Prakriti Gupta Editor

Editor’s Note

Cherishing the Ever-Sparkling Essence of Entrepreneurship Through Microfinance

Small businesses often lack the comprehensive support of traditional financial institutions. The reason behind this is the hesitancy to provide small loans due to the risks and prominent costs of business operations. However, with the agile support of microfinance institutions (MFIs), small businesses or self-grown household brands can cherish the monetary benefits and access to the capital they need to start or expand their businesses. Microfinance institutions also empower people to pursue their entrepreneurial passion, generate a good income with proper financial knowledge, and improve their standard of living. This directly contributes to strengthening economic self-sufficiency.

When it comes to women entrepreneurs who manifest the desire to start their own household brands, microfinance again takes center stage. There is nothing more blissful than to see women, especially from rural backgrounds, breaking the shackles of dependency, making proprietary decisions about their businesses, and improving their social standing.

The potential of MFIs contributing to India’s economy is exceptional, and so is their future in the coming years. As we have highlighted the adept essentiality of MFIs, we take the opportunity to feature SATYA MicroCapital on the cover page of this editorial release. Prime Insights collaborated with Mr. Vivek Tiwari, CEO and CIO at SATYA MicroCapital Limited, to enlighten our audience about the noble notion of the company—empowering women through microfinance!

Founded in 2016, SATYA MicroCapital Limited successfully caters to more than 15 lakh active micro-entrepreneurs and households across 25 states in India. With its extensive network of more than 500 branches and robust employee base, SATYA employs 100% women living in rural and semi-urban areas. The microfinance institution (MFI) is integrally focused on extending social and financial support to the unbanked section of the population. They aim to provide affordable credit offerings for their income generation and income growth.

SATYA is not restricted merely to facilitating financial services but is also inclined towards empowering its clients by utilizing financial literacy, digitization, education, and employment creation. Considered one of the fastest-growing and technologically advanced MFIs (microfinance institutions) across India, SATYA envisions serving as an impetus for the socio-economic upliftment of 5 million households by the year 2025.

We have finely elaborated on the insights gathered from our conversation with Mr. Vivek Tiwari. Yet again, through this editorial release, we intend to inspire our extended family and push you forward to keep learning new perspectives. So without any delay, relish the valuable nuggets we have placed inside this edition, and do let us know how our efforts are making an impact on your lives. Until then, believe in yourself and remember to smile through the stardust of gratitude!

Credit Page

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

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Aryan Jha

Graphic Designer

Virendra Dhami, Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

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Shivani Lath, Kaashvi Jain, Tarush Rajawat

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Apoorva Jain, Anup Bhandari

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Manish Mishra, Arindam Sarma , Yashwinee Singh

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Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

Mirasimo Fragrances & Cosmetics LLP: An Emerging Pioneer of Niche Fragrance Distributor in India

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Swiss Beauty: A Fine Legacy of Curating Longwear Comfortable Beauty Products Exclusively for Indian Beauty

How Technology Is Transforming Influencer

PharmaLex: Strengthening the Frontiers of Pharmaceutical Biotech and Medtech Industries via Technology

Great Business Ideas For An Entrepreneurial Mind

HMMBiz Web Solutions: A Path Maker Surpassing Perfectionism with Dynamic Web Designing and Web Development Solutions

Enhance Your Online Touch And Accelerate Your Business Strategies

Rahul Mishra: A Leader Committed To Break New Grounds In Branding, Marketing, And Consultancy

10 Key Principles of an Effective Digital Transformation Strategy

In Conversation with VIVEK TIWARI

Shaping a new paradigm of women empowerment through Microfinance

FFounded in 2016, SATYA MicroCapital Limited successfully caters to more than 15 lakh active microentrepreneurs and households across 25 states in India. With its extensive network of more than 500 branches and robust employee base, SATYA employs 100% women living in rural and semi-urban areas. The microfinance institution (MFI) is integrally focused on extending social and financial support to the unbanked section of the population living at the bottom of the pyramid and providing affordable credit offerings for their income generation and income growth. SATYA serves a diverse range of clients, including small business owners, entrepreneurs, and individuals with limited access to traditional banking services. Each success story is special, as the company empowers individuals to achieve financial independence.

SATYA is not restricted merely to facilitating financial services but is also inclined towards empowering its clients by utilizing financial literacy, digitization, education, and employment creation. Considered one of the fastest-growing and technologically advanced MFIs (microfinance institutions) across India, SATYA envisions serving as an impetus for the socio-economic upliftment of 5 million households by the year 2025.

Well, that was just a brief introduction of today’s brand in focus; the real saga of excellence is what we will be unveiling through this read. The editorial team of Prime Insights invited Vivek Tiwari, Managing Director, CEO, and CIO at SATYA MicroCapital Limited, for the cover story of its captivating edition, “Best CEO of the Year 2023”. The dignitary shared many prominent nuggets about his thriving entrepreneurial journey, his company’s milestones, the entire inception tale of his brand, and so much more! We hope that our readers will truly relish this knowledgeable read and imbibe valuable lessons from Vivek Tiwari’s entrepreneurial stint.

“Economic empowerment through financial literacy is a serene commitment to bridging the gaps and enriching lives.”

Vivek Tiwari

Managing Director, CEO and CIO SATYA MicroCapital Limited

Standing Strong Against the Odds

The foundation of SATYA was followed by the unprecedented arrival of demonetization. It was quite difficult for others to believe that a new entrant in the Indian MFI space would sustain itself in the sector. SATYA triumphed in these challenging times with its only aim being to set its footprints in the industrial ecosystem. With undying dynamism and compassion, team SATYA maintained their calm and dedicatedly affixed the name of the organization to BFSI terrain.

SATYA disbursed its first microfinance loan to low-income groups in the Sikandrabad branch in Bulandshar District of Uttar Pradesh on November 1, 2016. SATYA achieved an Assets Under Management (AUM) value of over INR 5,000 crores in less than 6 years, thus emerging as one of the fastest-growing, highly technology-driven microfinance institutions in the country.

The organization’s firm belief in modern technology and its potential to increase efficiency is apparent in its adoption of the most cutting-edge innovations to power its operations. SATYA has established its terrestrial footprint in more than 50,000 villages across 25 states.

Service Portfolio

SATYA’s loan products are specially curated to fulfil the credit requirements of people coming from the bottom of the pyramid. These target individuals who are looking to raise their working capital.

Skill Loans

With a vision to help aspiring students pursue certifications, diplomas, degrees, and other skill development courses, SATYA offers skill loans. These loans are provided to students looking to upskill themselves and become future-ready. These skill loans are made to bridge the financial boundaries for aspiring candidates, thus making access to skill development programs convenient for them.

PRAYAAS Business Loan

SATYA introduced the PRAYAAS Business Loan for self-employed individuals running small businesses for more than three years in a similar line of business. SATYA provides cheap and accessible loans to people who are engaged in earning a livelihood and are trying to expand or diversify their business.

HospiCash Insurance (TP)

HospiCash is an allowance cover that provides cash benefits in case the insured gets hospitalized. It provides daily cash benefits of INR 1000 per day for a maximum of 30 days per year in the event of the hospitalization of the borrower or co-borrower. In addition to it, the TP provides benefits of INR 1,00,000 in case of accidental death of the borrower or co-borrower as per loan tenure. The benefits are doubled if the insured is admitted to the ICU.

Water and Sanitation Loans

Safe drinking water, proper sanitation, and the termination of open defecation to lead to a healthy and dignified human life should be accessible to everyone. With the intent of providing enhanced life quality where hygienic facilities of water and sanitation are costeffective and accessible, SATYA brings a Water and Sanitization Loan. This loan eradicates the hurdles restricting access to basic sanitation facilities that are responsible for causing serious health hazards to people. For the women in the rural landscape, this loan provides a framework for privacy.

Limited Liability Loans

SATYA has adopted a unique Joint Liability Group (JLG) lending model, helping a group of individuals take loans for income generation and income growth. Under this, each group member is equally liable for repayment through a formal agreement. Since its inception in 2016, this loan product has been one of SATYA’s main offerings. Through the model, the company aims to add a social touch to its credit offering by integrating modern technology into the Indian microfinance sector. Furthermore, it also meets the credit needs of the poor by combining the informal credit system’s flexibility, sensitivity, and responsiveness with the strength of formal credit institutions’ technical and administrative capabilities and financial resources.

SATYA’s Guiding Mantras

• Trust: Building a relationship of supreme trust and truthfulness within the ecosystem of SATYA.

• Transparency: Aiming to foster a transparent culture across the organization.

• Team: Adhering to the values of “team strength” and promoting “coordination and cooperation” in all verticals.

• Technology: Nurturing the organization through avantgarde technology in real-time data, reducing TAT, and moving towards paperless transactions.

• Training: Capacity building and social awareness programs for all stakeholders of SATYA.

Rigorous Strategies to Adhere to Market Trends

With the advent of technology, every industry is encircled by an array of innovations and advancements in its operations. SATYA closely monitors industry developments, leverages data analytics, and engages in continuous market research. This allows the team to introduce innovative products and services that meet evolving client needs. SATYA’s digitization initiatives are based on its aspiration to emerge as a “New Age Digital MFI”, while also driving operational efficiencies, process optimization, and productivity enhancements. The company’s technological transformation is in synchronization with its digital strategy to make processes and delivery outcomes more agile.

To achieve the aforementioned, research and development take center stage. SATYA emphasizes intricately investing in R&D to enhance operational efficiency, create customer-centric solutions, and remain competitive in a dynamic market landscape. SATYA has comprehensively leveraged the advent of digitization in its operations to harness enhanced customer experience, innovation, and accuracy.

Fostering Growth Through an Affluent Work Culture

When asked about the initiatives SATYA has implemented to build a collaborative and productive work culture, the dignitary asserts that employee satisfaction directly impacts any organization’s success. Through competitive compensation, growth opportunities, and a supportive work environment, SATYA ensures that the team feels valued and motivated to contribute their best. The company has a participatory culture, which further enables employees to have an open conversation with the upper management, giving them a clear idea of how the company is progressing, how they can participate, and how to develop a stronger sense of purpose.

Admirable Milestones

Elaborating on this with ebullience, Vivek Tiwari says, “We’re proud of milestones like reaching more than 15 lakh previously unbanked individuals with more than 5000 crores in AUM, launching innovative digital platforms, and receiving recognition for ethical business practices, all of which contribute to our reputation as a leader in the microfinance sector.”

Impacting Lives with Nobel CSR Activities

Corporate social responsibility is integral to SATYA’s mission of having an impactful influence on people’s

lives. The company has a separate CSR implementation arm, the “SATYA Shakti Foundation,” that actively supports sanitation, health, education, and empowerment, thereby contributing to the holistic well-being of the communities. The SATYA Shakti Foundation organizes a remarkable number of health camps across various states, providing preventive medical support to a substantial number of individuals across the country. Furthermore, through the establishment of E-clinics, a total of 14482 treatments have been conducted, while SATYA’s health program has reached out to 36,000 individuals.

With the primary objective of offering general health consultations and facilitating counselling on basic healthcare practices, the foundation has successfully conducted 102 health camps in different parts of the country. Over 18,100 individuals availed themselves of medical guidance and consultation from qualified MBBS doctors. This is not merely a collection of initiatives; it is a concerted effort to transform lives, elevate communities, and instigate change at its core.

Vision for the Future

With the vision of becoming the catalyst for the socioeconomic upliftment of 5 million households by the year 2025, SATYA is gearing up to expand into underserved regions with technological advancements for streamlined services. The team is filled with enthusiasm to reach out to more and more people via company’s financial literacy initiatives.

Words of Wisdom for the Readers

Coming towards the end of the conversation, Prime Insights expresses enormous gratitude to Vivek Tiwari for joining us for this enticing release and inspiring our global readership panel. It was a mandate for us to ask the dignitary to quote a few words for all the aspiring entrepreneurs and readers reading this draft. Here is what Vivek Tiwari says:

“To Prime Insights readers, I encourage you to embrace challenges as opportunities and strive for purposedriven success. By working together, we can shape a brighter future for individuals and businesses alike. For those who find a spark of inspiration in my story, I would like to convey the importance of integrity, strategic thinking, and community engagement. I urge you to shatter all the limitations and move towards your ambitions. Embrace your unique perspective, challenge conventions, and persevere. Your journey can inspire positive change and redefine success.”

From the CEO’s Desk

“The quality of service an organization offers leaves an everlasting impression in the hearts of its consumers. SATYA’s vision is not limited to sales numbers, rather the team has always believed in taking a double bottom line approach (entrepreneurial ventures that strive to achieve measurable social and financial outcomes). This forms the core of SATYA’s business processes and motivates the entire workforce.

SATYA’s unshakeable focus on exceeding the expectations of its clients, solving their concerns with a robust approach, incorporating technology in its operational workflow, and maintaining absolute transparency has cemented an irrefutable position in the market. Through our sincere efforts, we aim to provide sustainable and efficient digital solutions to promote entrepreneurship among the underprivileged masses, thereby stamping a positive difference in the society. SATYA has committed itself to fulfilling everyone’s financing dreams and is grateful for the entitlement and responsibility that comes along!”

Ms. Kavita Vishal Doke

Redefining Cooking Experiences with Inventive Modular Kitchen Solutions

As urbanization becomes an indispensable element of our hustling-bustling lifestyles, modular kitchens have revamped cooking experiences to make them more efficient and enjoyable. Modular kitchens are becoming immensely popular for all the right reasons! Whether it is utilizing the spaces to the maximum, leveraging modern appliances, diverse storage solutions, or adding an aesthetic touch, modular kitchens have ticked all the boxes of excellence. In addition to that, they are swift to install, made using high-quality materials, and mitigate the hassles of kitchen renovations. Today we are featuring a brand that is charting

innovative paradigms in the Indian modular kitchen industry. Goodluck Modular Kitchens & Furniture offers an array of exceptional modular kitchen solutions curated with special software.

The editorial team of Prime Insights feels ecstatically jubilant because we had the opportunity to invite Ms. Kavita Vishal Doke, Co-Founder and Director of Goodluck Modular Kitchens & Furnitures to tell us about her incredibly inspiring entrepreneurial tale. With her brainchild, the lady has embarked upon the journey to provide affordable and customized modular kitchen solutions for every home in

“With a passion that knows no bounds, women entrepreneurs have painted a legacy of enlightenment, leaving an indelible mark on the lives they serve.”

Ms. Kavita Vishal Doke Co-Founder and Director Goodluck Modular Kitchens & Furnitures

India. Through the conversation, we got a close view of her struggles and how she overcame them to pursue her passion. In her, we find the persona of a remarkable leader whose passion has created a positive impact on numerous lives, thus making us believe in the extraordinary. We are assured that Ms. Kavita’s story is set to motivate our global readership panel to chase their dreams without fearing failure. Join us as we feature her excellence under the enticing edition, “The Most Impactful Entrepreneur of the Year 2023”

The Initial Chapters

Born into a family of simple dairy farmers in Chembur, Maharashtra, Ms. Kavita Doke was the youngest of her five siblings. Due to unfavorable financial crunches, Ms. Kavita Doke and her siblings had to pause their education and join jobs to support their families. She started her professional career as a salesgirl in a local shop, where she learned the basics of dedicatedly serving customers and marketing. Her inquisitive personality pushed her to learn and explore new things while improving her skillset. Entrepreneurship was her ambition, as she wanted to create a fulfilling life for her family.

In 2007, she met Mr. Vishal Doke, who saw the potential in her vision and ambition. The duo decided to start a small business together with a nominal amount of 50,000 rupees borrowed from her relatives. The first milestone came to Mr. Vishal Doke and Ms. Kavita Doke as they opened a small store in Dadar, Mumbai, named Goodluck Modular Kitchen. The store offered modular kitchen solutions to their customers. But the journey encountered many granularities along the way. Both of them faced many intricacies and hardships in the initial days, as they didn’t have any idea how to run a business in a giant city like Mumbai with near-nil money in their pockets. The competition with already established modular kitchen brands was on. They had to deal with suppliers, customers, workers, and authorities. There were days when the duo had to deliver heavy packets of kitchen materials on their small bike, hiding from cops and risking their lives. Working nearly 12 hours a day and traveling back and forth continuously without any leisure were their pursuits to keep thriving. However, the fire in their mindsets was fiercer than these challenges. The duo worked relentlessly, learned from their mistakes, and continuously searched for ways to improve their services. Such astute resilience and commitment laid an unshakeable foundation of alliances with the customers. Technology and innovation were placed at the core and implemented in every aspect of the business operations. Services were delicately tailored to surpass customers’ expectations, and their efforts started to show an unseen vibrancy of opulence!

Mr. Vishal Doke and Ms. Kavita Doke expanded their network, introduced new categories, and reached out to respectable builders and governmental bodies for bigger collaborations. Such admirable milestones created a strong brand reputation for Goodluck Modular Kitchen & Furnitures in the market.

The Journey Ahead

To elaborate their vision to newer heights, Ms. Kavita Doke turned towards investing significantly in technology and marketing to enhance their efficiency and visibility.

In 2022, Mr. Vishal Doke and Ms. Kavita Doke launched their

new brand name, MYNT, which stands for Make Your Nest Today. The sole aim of creating the brand is to make modular kitchens accessible and affordable for every home in India, regardless of their size, budget, or location. The duo wanted to create a platform where customers could design their own kitchen online, choose from various materials, colors, styles, and accessories, and get it delivered and installed at their doorstep within a week.

Goodluck Modular Kitchens & Furnitures has partnered with many acknowledged B2B platforms to offer its services to other businesses such as hotels, restaurants, offices, schools, hospitals, etc. These tie-ups alleviated their market position, created a loyal customer base, and garnered an impressive record of referrals from satisfied customers.

The Lady Sculpting a Progressive Path

Ms. Kavita Doke is the driving force behind the success of MYNT. Currently embracing the designation of sales head and core proponent of the company, she handles customer relations, negotiations, contracts, deals, and promotions. Ms. Kavita Doke is also the creative mind behind product design and development. The lady is at the forefront of trying and testing brewing trends to improve the company’s offerings and fulfil the responsibilities of customer contentment with integrity.

She finds her strength in empowering the company’s workforce. Ms. Kavita Doke believes that employees should be subjected to respect, equality of opportunity, appreciation, and periodic recognition through incentives. Elucidating the aforementioned, she says:

“Their goals and accomplishments add to the progress of the organization. We see our continual growth in our employees’ holistic well-being and serene work-life balance. For this, Goodluck Modular Kitchens & Furnitures has implemented several strategies. From establishing an all-inclusive work environment to offering competitive compensation, financial support for skill enhancement, and organizing training programs, we hold the essence of empowering our employees!”

Wrapping Up with Affirmative Words

As we approached the culmination of the conversation, Prime Insights would like to express our sincere gratitude to Ms. Kavita Doke for joining in and giving us the prospect of featuring her entrepreneurial tale on our platform. To conclude this fascinating read on a cherishing note, we requested the dignitary entrepreneur share some encouraging nuggets of advice with our global readership panel and all the aspiring entrepreneurs reading this draft.

“Entrepreneurship is a path with different twists and turns for each of us. Irrespective of how many productive efforts we make, we can’t refrain from facing challenges. These challenges are the actual grounds on which we can experiment with our capabilities and thereafter polish them to the fullest. Your customers and workforce are the lifeline of your business, and their interests should be fulfilled, even if you’ve got to go the extra mile for that. Real growth and life-long learning come at the cost of failing sometimes, but yet again we have to emerge with a fire fiercer than before! So stay transparent with your ambitions and compete with no one but yourself.”

Bada Business: How Vivek Bindra conquered the Business World, Journey, Awards, Education and more

Introduction

In the world of motivational speaking has made his huge name. his journey From a modest background to becoming an influential speaker who has changed the lives of many and has given great life advisees. He had not only helped people in India but he had a huge audience from all over the world. Dr Vivek Bindra is an inspiration and today in this article we will look at his journey and will learn from his life experiences.

Table of Content

NO. INDEX

1. Introduction

2. Early Life and Education

3. Professional Beginnings

4. Founding Global Academy for Consulting and Education (GACETM)

5. Rise as a YouTube Sensation

6. Bada Business

7. Awards and Recognitions

8. Net worth

9. Conclusion

Early Life and Education

Vivek Bindra was born in a middle-class family in Delhi in 1978. He didn’t experience any lavish life and had faced a challenging childhood. His family played a crucial part in making him what he is now, they gave him life values and a motivation to work hard and made him realize the importance of education.

Vivek was a bright student since his childhood and he always had the hunger to learn new things. Even in his school time, he obtained various achievements. Bindra completed his bachelor’s degree in Delhi and after that, he pursued an MBA from Amity Business School in Delhi.

Professional Beginnings

Vivek Bindra’s career beginning was like an adventurous ride, he was very curious to understand and try out various sectors to understand his mainstream field. During his trial of exploring different sectors, he held positions in renowned industries including insurance and pharmaceuticals. His professional journey later in life helped him a lot in giving business advice to CEO’s of different sectors.

Founding Global Academy for Consulting and Education (GACETM)

One of the most noticeable works by Vivek Bindra is his education and consulting academy, The Global Academy for Consulting and Education (GACETM). He started this academy after seeing a huge gap in the education system and the industrial needs.

His main goal in starting this initiative is to empower individuals and give them an adequate amount of knowledge and skills.

Under his leadership, GACETM reached a huge audience and people started liking the initiative. The academy with time keeps on adding new courses and programs that help young minds in cracking their dream jobs.

GACETM has also received huge recognition and awards from all over the world, including recognition from the Limca Book of Records for training the largest number of CEOs and entrepreneurs.

Vivek Bindra’s vision to empower individuals through education was showing positive results, as they were able to change the lives of thousands of people with the programs offered by GACETM.

Rise as a YouTube Sensation

With his Academy, he started posting motivational messages and unknowingly he saw that people were enjoying and their confidence was boosted with the help of those messages. Vivek Bindra took this as an opportunity to help people and started his YouTube channel in 2013. where he posts videos that help people stay motivated and understand life challenges better. His videos were very encouraging and helpful for the people and in no time Videos started reaching millions of viewers worldwide and made him a sensation in the world of motivation.

Through his videos he not only motivates people but also helps them to understand different sectors of industry, how they can get a job, How to learn a skill, and many more topics. His YouTube channel Doctor Vivek Bindra motivational speaker has over 21 million subscribers and they are continuously growing.

Bada Business

Bada Business, initiated by the visionary Dr. Vivek Bindra is more than just a business id; it’s a transformative force in the world of education and entrepreneurship. Its remarkable rip commenced in 2019, driven by a high charge to transform business education, making it accessible to a vast following. The upholding vision was to bridge the ocean between usual education and the practical experience demanded by the real business world, and Bada Business has brilliantly executed this vision. At its core, Bada Business operates as a comprehensive online literacy platform, offering an expansive array of courses and programs that dig in into vital business areas. From the complications of entrepreneurship and the nuances of effective leadership to the art of deals, the wisdom of marketing, and

the difficulties of finance, Bada Business covers it all. What truly sets it piecemeal is its system of content delivery – engaging videotape-grounded courses that break down complicated business notions into easily digestible knowledge.

Dr. Vivek Bindra’s attractive presence in these videotapes adds a motivational dimension to the courses, making learning not just educational but also deeply inspiring. The impact of Bada Business was quick and extensive, drawing in millions of learners from across the globe. Dr. Bindra’s influential digital presence, particularly on platforms like YouTube, played a vital part in spreading the platform’s reach. What is truly remarkable is that Bada Business outshones geographical limits, offering topleague business education to learners from different backgrounds.

Since its commencement, Bada Business has remained dynamic, always at the leading edge of business education by regularly modernizing its courses to align with the final assiduity trends and stylish practices.

Inspirational Impact

Vivek Bindra has a unique style when it comes to motivating people, and it’s earned him a lot of attention. He talks about a bunch of stuff like leadership, starting your own business, selling, and getting better at particular development. People connect with what he says.

You see, Vivek Bindra’s not just someone who talks; he is someone who gets results. People who’ve been to his sessions, like at big company events or in seminaries, can not stop talking about how much he has helped them. His way of explaining effects is simple, so indeed the tough stuff sounds easy when he talks about it.

What is interesting is that Vivek Bindra does not just get you all inspired, he tells you what to do next. He is all about giving you the practical way that you can take right down to make your life more. He wants you to have the tools and the right mindset to beat any challenges that come your way. He is not just a speaker. He is also an author. He has written books that cover all feathers of stuff about getting better at what you do, in your particular life and at work. People love his books because they are like attendants that help you get on the right track. Now, Vivek Bindra’s trip hasn’t been all smooth sailing. Just like anyone who has made it big, he has faced tough times and obstacles. But what is special about him is that he does not let these lapses stop him. He believes that when life throws challenges at you, it’s a chance to learn and grow.

Awards and Recognitions

Dr. vivek Bindra have received various awards for his work such as:

• “Best Leadership Trainer in Asia” award from World HRD Congress, recognizing his leadership expertise.

• “Best Corporate Trainer in India” award from the Indian Education Congress, highlighting his contributions to corporate training.

• “Best CEO Coach in India” award for his guidance to top executives.

• “National Entrepreneurship Award” from the Government of India for promoting entrepreneurship.

• “Top 10 Indian Thinkers” recognition by MTC Global for transformative ideas.

• Multiple “Best Motivational Speaker” awards from organizations like IABC.

• “Social Media Icon” award for his impactful online presence, inspiring millions.

Conclusion

In conclusion, Vivek Bindra’s work as a motivational speaker and business trainer has earned him wide recognition and praise. His outstanding benefactions have led to multitudinous awards and honors from prestigious associations.

Vivek Bindra’s inconceivable trip, from his humble onsets to his famed status as a motivational speaker, is a story of determination and unvarying commitment. He has touched numerous lives by simplifying complex ideas, participating in relatable stories, and offering practical strategies for success. What makes Vivek Bindra exceptional is his capability to inspire people.

We hope that you have definitely learned from his story and if you do please let us know in comments.

Mirasimo Fragrances & Cosmetics LLP

An Emerging Pioneer of Niche Fragrance Distributor in India

For our readers who are wondering what niche fragrances are, let’s understand the concept right from the beginning!

In contrast to mass-market perfumes and designer perfumes, niche fragrances are produced in smaller quantities and are known for their unparalleled scents. These fragrances are made with extreme delicateness, combining unconventional notes and highoctane natural ingredients. These potent ingredients are sourced from rare and exotic raw materials, contributing to their complex scent profiles.

As the name suggests, niche fragrances allow customers to customize their scents because they’re made in limited quantities. They are often sold in select boutiques, high-end department stores, or directly by the perfumer, adding an element of exclusivity to their appeal. These are associated with narrating experiences and leaving a mark worth admiring!

Whether it is about natural and botanical scents or experimental fragrances, the world of niche fragrances has something for every personality.

With that being said, Prime Insights presents the story of a company and its brand that are carving a legacy by bringing together a collection of some of the most unique and sought-after niche fragrances from around the world!

Mirasimo Fragrances & Cosmetics LLP bought nearly 30 plus unique niche fragrance brands from around the world and started their retail boutique chain in the name of SCENTIDO NICHE PERFUMERY. India’s first niche perfume boutique, SCENTIDO,

brings together a collection of iconic and enigmatic luxurious fragrances like Roja Parfums, Clive Christian, Floris London, Thameen, Pantheon Roma, Miller Harris, Matiere Premiere, Boadicea, Oman Luxury, The Spirit of Dubai, Jovoy, Electimuss, DS & Durga, Escentric Molecules, and many more.

Derived from the Spanish word ‘Sentido’ – meaning sense or heartfelt, SCENTIDO is the luxurious door to exploring the art of perfumes. Handpicked from France to New York, Italy to London, these perfumes unravel journeys to become connoisseurs.

Under the paramount leadership of its Managing Director, Mr. Shishir Mehta, both Mirasimo and its retail brand SCENTIDO

“Niche fragrances are the true embodiment of luxury, where every drop speaks a tale of craftsmanship and celebrates the extraordinary residing in each individual.”

Mr. Shishir Mehta Managing Director Mirasimo Fragrances & Cosmetics LLP

are flourishing and stamping vibrant benchmarks of excellence. We invited the prominent leader to share many lesser-known facts about his entrepreneurial journey. To feature his valuable words and entrepreneurial experiences, we are elated to feature Mirasimo Fragrances & Cosmetics LLP under the enticing segment of “Most Trusted Brand of the Year 2023”.

The Inception Roots

A perfume aficionado Mr. Shishir Mehta laid the foundation of Mirasimo Fragrances & Cosmetics LLP. The idea was born out of his elaborate yet exquisite personal collection of fragrances from niche brands around the world. Mr. Shishir Mehta began his professional career as a mechanical engineer, successfully heading a national metallurgical testing laboratory for 35 years. It was his passion for fragrances that motivated him to devote his complete attention to entrepreneurialism. His interest in this unique category began back in 2010, and through his dedicated efforts, he dove into the world of niche scents with full gusto, creating Mirasimo. Hence, Mirasimo and its retail chain, SCENTIDO were created with the manifestation of bringing art and elegance under one roof and weaving a destination for self-discovery through an experience that truly captures all your senses.

Adding Value to Customers’ Choices at Every Turn

The impressive consumer response became another driving force for Mirasimo. The team also came forward and educated the consumers in fine detail about Mirasimo’ s services. Additionally, consumers showed remarkable responses to Mirasimo’ s retail chain boutique, SCENTIDO NICHE PERFUMERY, wherein they have the freedom to regularly visit the stores, spend ample amounts of time getting to know the products, and choose what suits their anticipations best!

The perfume and fragrance industry in India was completely dominated by already-established designer perfume brands. Mr. Shishir Mehta’s notion of introducing the concept of niche fragrances in India was a significant challenge to confront. To alleviate Mirasimo’s market presence, the team worked diligently on educating and making customers aware that its niche fragrances promise exceptional value and are worthy of every money spent. Mirasimo is defining trust within the market by providing authentic products of high-octane quality. With a multitude of options available at Mirasimo’s boutiques, SCENTIDO NICHE PERFUMERY, there is something impeccable for everyone.

A Glimpse of the Services

Mirasimo offers authentic and unique perfumes from around the world. The adept team of seasoned fragrance consultants provides personalized consultation, home appointments, a seamless digital experience, and multi-sensorial events where the customer gets to experience and indulge in fragrances at different levels. In addition to the above, Mirasimo also offers services around personalized fragrance consultation at SCENTIDO NICHE PERFUMERY, corporate gifting options, gift cards.

Listening, Learning, and Leading: Building Robust Customer Relations

Mr. Shishir Mehta talked about his ideology of scaling his business venture by simply keeping customer satisfaction at the core of everything. The dignitary leader emphasizes delivering such strong values to customers that it not only cements their trust but also makes them feel confident about their persona from the inside out. Here is what he elucidates.

“A perfume is an accessory that most people cannot do without. It is something very personal and speaks abundantly about an individual’s personality. Whoever walks in at SCENTIDO NICHE PERFUMERY, is sure to leave with their signature scent. We have something for every age group, every gender, and every price point. Therefore, the connections we have with our customers are quite personal and sentimental.

Mirasimo has witnessed an absolute evolution in how consumers trust its services. We have always ensured to pay utmost attention to our customers’ feedback and suggestions. We at Mirasimo Fragrances & Cosmetics LLP proudly claim that we only distribute and retail authentic niche brands. We have garnered our customers’ trust by maintaining a transparent relationship with them, which in turn has created goodwill and enabled us to develop a strong brand image.

Our customers have round-the-clock access to our store managers, fragrance consultants, and management authorities. Such swift paradigms of communication have strengthened our alliances, and we take pride in the value we have been consistently delivering over these years. All the customers of Mirasimo are repeat customers looking for something ethereal or to renew their previously sought signature scent!”

Spreading the Words

Mirasimo has implemented promotional activities on various channels by organizing multi-sensory events in its various boutiques, endorsing advertisements in luxury publications, running promotion campaigns on social media platforms, providing customers with exclusive offers, educational masterclasses, collaborations with influencers and celebrities, and luxury pop-ups, amongst others.

Future Prospectus

Mirasimo Fragrances & Cosmetics LLP is actively looking forward to expanding its business by launching a 3-axis brand that will collectively cover the segments of cosmetics, skincare, and fragrances. In addition to it, Mirasimo will also be opening many more SCENTIDO NICHE PERFUMERY stores throughout the India. Mirasimo will also be focusing heavily on developing a strong distribution base of niche fragrance brands, strengthening its reputation in the retail environment, and reaching out more to potential customers.

Parting Words from the Director’s Desk

Prime Insights hopes that Mirasimo Cosmetics & Fragrances LLP will foster success in its upcoming endeavours. Their determination to revolutionize the niche fragrance industry in India is truly commendable, and we are excited to see their exciting launches ahead.

Towards the culmination of the read, we express our sincere gratitude to Mr. Shishir Mehta for collaborating with us. To enlighten the aspiring minds of our global readership panel and fuel their motivation, we requested that he share a few words of wisdom. Here is what the luminary concludes:

“When you follow your passion, you stay more motivated and dedicated to your ambitions as you genuinely enjoy what you’re doing. Whatever your pursuits are, there will be setbacks along the way that could create moments of self-doubt. However, these challenges are a natural part of the process, as they become opportunities for growth and learning. If you can withstand these challenges, you will find the strength to push through them.”

Different Types of Marketplaces You

Must

Explore

to

Expand Your Business

Businesses have seen a massive digital transformation over the years as eCommerce is continuously flourishing. Today many businesses are eagerly and constantly looking for diverse marketplaces to reach out to their target audience efficiently, cut down hefty marketing costs, and maximize profits. In such a scenario, optimizing a business’s presence on online marketplaces is quintessential. Online or offline, marketplaces are the best pals for businesses to connect directly with their customers, expand themselves and make swift payments. Marketplaces have gained immense popularity and are seen as a great investment opportunity. This article describes different types of marketplaces you must explore to expand your business and will also help you choose the best option. Let’s get started!

Classifications of Marketplace Platforms You Need to Know

The classification of marketplaces is done based on the targeted niche, audience’s footfall, revenue generation, and ease of management. There is generally a perception that marketplaces resonate with online retailing only. However, it comprises other sectors like education, manufacturing, insurance, health, and finance amongst others.

Business-to-Business Marketplace

Abbreviated as B2B, this marketplace connects organizations, independent vendors, wholesalers, or manufacturers to other businesses directly. For example, a honey manufacturer can sell by-products like beeswax and royal jelly directly to other cosmetic manufacturers via a B2B marketplace. This type of marketplace is leveraged to generate and track bulk orders. A B2B marketplace is an excellent choice to deliver services efficiently and making an online presence here is also quite easy as compared to opening a retail store or building a separate e-commerce website altogether. Popular examples of B2B marketplaces are Amazon Business, Bizongo, Alibaba, Flipkart, and Udaan to name a few.

Business-to-Consumer Marketplace

As it is quite understandable by the name, a B2C Marketplace is an app or a website that connects vendors/sellers directly to its consumer without any third-party interference. On a B2C platform, consumers have the liberty to choose from a variety of options offered by numerous independent sellers. The B2C marketplace is the most acknowledged and relevant model that comprises tycoons like Flipkart, Amazon, eBay, and AliExpress. The operations of a multi-vendor marketplace platform drive an immense amount of traffic and businesses present here are highly scalable. The tedious task of maintaining an inventory is also handled by a B2C marketplace as it simply acts as a bridge between the buyer and the vendor.

Peer-to-Peer Marketplaces

Also known as a Customer-to-Customer marketplace, a P2P marketplace brings together consumers and enables them to share products and services through a single platform. Here an individual acts both as a consumer and a service provider. This marketplace has a shorter sales cycle as compared to B2B or B2C. P2P marketplaces are exploding in popularity and function even with limited resources. It connects people who provide a service with people who want to buy or rent it. The work of the platform is to handle payments and build trust between the parties. Popular Indian P2P platforms are The Money Club, Lendbox, Finzy, Faircent, i-Lend, and PaisaDukan amongst others.

Classification of Marketplaces on the Basis of Focus

Vertical Marketplaces

A vertical marketplace deals with a certain sector or category and delivers goods and services around it. It follows the concept of, “Selling a niche product to valuable consumers”. They aim for a single sector of the market and fulfill the demands of a specific

category of products. Hence players of the vertical marketplace are the masters of particular niches and bring profound value to their target consumers. Zivame, CarDekho, Faaya, Ferns and Petals, and Nykaa are prominent players in this segment.

Horizontal Marketplaces

The horizontal marketplace caters to the needs of a wide range of consumers across different sectors of the economy. Unlike the vertical marketplace, the horizontal marketplace doesn’t focus on a specific category of items to sell. It sells almost everything and thus attracts a broader audience. In simple words, a horizontal marketplace follows the concept of a “One Stop Shop”. It means that customers have the ease to purchase everything under one roof and they don’t have to navigate through different online websites to purchase different niches of products. Classic examples of horizontal marketplaces are Amazon, Snapdeal, Flipkart, and JioMart.

Concluding Words

As discussed above, building an online marketplace platform is a commendable investment opportunity for businesses. A thorough analysis of the niche, target audience, and monetization model is necessary to optimize your marketplace and attract a gigantic crowd of interested users while revenue generation takes place alongside. Along with it, you also run detailed market research and competitor analysis on the type of chosen workplace.

SWISS BEAUTY

A Fine Legacy of Curating Longwear Comfortable Beauty Products

Exclusively for Indian Beauty

The above lines hold profound meaning for those who believe in empowering themselves with the power of makeup and self-care! Makeup and self-care are nothing less than arts, reminding all of us that beauty comes from the confidence we have in ourselves.

Opening today’s read with such positive thoughts, Prime Insights feels elated to bring before our readers the story of an exceptional Indian beauty brand that is empowering people with its line of affordable, long-wearing, versatile and exclusive beauty products. This was nothing less than a golden opportunity as we interacted with Swiss Beauty’s founders, Mr. Amit Goyal and Mohit Goyal, along with the company’s CEO, Mr. Saahil Nayar. The panel of dignitaries unveiled diverse prospects for Swiss Beauty’s journey of excellence.

Swiss Beauty was founded in 2013 with the aim of catering to the diverse needs of makeup and beauty enthusiasts. In July 2023, Swiss Beauty celebrated 10BeautyFullYears of its commitment to offer top-notch cosmetics that were safe, cruelty-free, affordable, and accessible to a broader audience. From vibrant and multiple shades of lip colors, jazzy nail paints, popping eyeshadows, bold eyeliners, high-shine lip glosses, long-lasting base products, or multi-tasking brushes and tools, you name it and you get it! Swiss Beauty offers an extensive range of trendsetting beauty products across five categories: face, lip, eye, nail, and brushes and tools apart from these major categories, the brand also creates kits, combos & bridal trousseau. Swiss Beauty’s products are designed to cater to the diverse needs of all makeup enthusiasts.

“Makeup is to beautify the beauty that lies inside you—the beauty that you’re blessed with!”

Mr. Saahil Nayar CEO

Mr. Amit Goyal Co-founder

Mr. Mohit Goyal Co-founder

From the company’s inception story to its mission, vision, work culture, applaudable milestones, and future aspirations, we have got it all covered in today’s read. Swiss Beauty’s story of emerging as a shining face in the Indian beauty industry is truly inspiring, and hence it was a mandate for us to feature it under the enticing edition, “Most Innovative Company of the Year 2023”

Vision and Mission Behind the Foundation

Swiss Beauty was founded to address a clear gap in the market, where high-quality beauty products in India either lacked innovation or came at an exorbitant cost. The journey began with the mission to offer high-performing cosmetics that were safe, cruelty-free, affordable, and accessible to a broader audience. Over the years, Swiss Beauty’s dedication to product quality, product variety and customer trust has motivated it to evolve into a thriving brand, positioning it on a respectable pedestal in the Indian cosmetics industry.

A Glimpse of the Early Days

In the early days, Swiss Beauty encountered the challenge of establishing trust and acceptance for its products in the Indian market. With a consistent dedication to serving customers with supreme quality products, Swiss Beauty continued working in the direction of gaining the confidence of consumers and connecting with our target audience. Additionally, as a 100% bootstrapped brand without external funding, the team had to strategically manage its growth and expansion with limited resources.

Customer Contentment is Kept at the Core

Swiss Beauty has come a long way by focusing on the needs and expectations of its customers. The entire team has exhibited a laser-sharp focus on maintaining product quality and safety standards. In this constantly evolving era, consumers have become more conscious of their product choices. They appreciate and encourage brands that show a conscious approach to their product innovation, marketing, and brand ethos. “Many consumers expect transparency about the ingredients sourced, shelf life, and cruelty-free testing, amongst others. Such parameters, when fulfilled, make them feel more connected to the brands. This, in turn, builds robust brand value in the market. Swiss Beauty has always paid attention to its consumers’ feedback and comes back with customized products as per their demands. It is a long journey of different elements that brings strong consumer faith,” says the co-founder, Mr. Amit Goyal.

Indelible USPs

Swiss Beauty has etched its place in the industry through an unwavering commitment to top-tier quality. Its extensive range of cosmetics encompasses all categories and subcategories, boasting over 1,500 SKUs

Mr. Mohit Goyal elucidates, “Due to our commitment to diversity, we do not restrict our items to any particular gender or type. With a wide selection of goods, we embrace all forms of beauty in line with our brand values. The clients who make up a large part of our success have shown a great deal of appreciation for these values. As a brand, Swiss Beauty believes makeup is for everyone, and we celebrate the individuality of every Indian— unstoppable, unique, and fiercely expressive.”

Captivating Marketing Initiatives

Swiss Beauty’s “GlassitGlossit” campaign generated a tremendous amount of consumer response, which has attracted more prospective buyers for our goods. The campaign was created to promote the diversity that gives each person their uniqueness. It was an effort to break the existing social barriers and create a better, more inclusive future by increasing acceptance of men’s makeup, which is rapidly gaining popularity in society.

Another campaign “For All That You Are. For All That You Can Be’ was endorsed in collaboration with Swiss Beauty’s brand ambassador, Ms. Taapsee Pannu. The motive of the campaign was to inspire individuals to fearlessly express themselves, drawing inspiration from Taapsee and Swiss Beauty’s strong identities. In a world where people become conscious of looking or behaving a certain way to adjust themselves to society, Swiss Beauty aims to break barriers and unleash the raw, uncomplicated beauty that resides within every individual. Paying immense respect to the majestic shades of Indian beauty, Swiss Beauty recently launched “Hold Me Matte Lipstick: The Lipstick of India” in 30 varied shades for every Indian skin tone. Purely “Made in India”, these lipsticks are curated to redefine lipstick standards with a list of unmatched features and unparalleled value for money.

Gearing Up for the Future

At present, Swiss Beauty is focusing on experimenting with different product categories. There’s a lot of interesting innovations that is brewing.

Mr. Saahil Nayar, CEO of Swiss Beauty talks about the company’s aspirations aligned for the future.

“Looking ahead, Swiss Beauty has set forth ambitious expansion plans. Our brand is firmly established in over 550+ cities across India, with a remarkable presence at more than 25,000 retail touchpoints. We’ve ventured into brand-owned kiosks, inaugurating our very first one at Elante, Chandigarh, followed with Celebration Mall, Udaipur and Amanora Mall, Pune.

Swiss Beauty is now targeting the top 5 smart cities with a dedicated focus on establishing an immersive brand experience through its EBO (Exclusive Brand Outlet) business. As we move forward, we’re keen on extending our reach to Tier 2 and 3 cities while continuing to enhance our footprint in Tier 1 cities such as Mumbai, Chennai, Hyderabad, Kolkata, and Chandigarh. Furthermore, we’re committed to broadening our product portfolio by introducing an array of new shades for lips and faces, ensuring that our offerings cater to the diverse preferences of our customers.”

A Serene Adieu to the Readers

Bidding adieu to our global readership panel, the co-founders, Mr. Amit Goyal and Mohit Goyal, along with the company’s CEO, Mr. Saahil Nayar, quote some valuable advice. Here is what the dignitary panel of leaders quoted:

“To aspiring young entrepreneurs, focus on making quality and listening to your customers your top priority. In a fiercely competitive landscape, concentrate on developing products that exemplify the utmost excellence. Embrace the diverse needs of your target audience and foster efforts to create products that truly stand out. Above all, maintain a steadfast commitment to continuous innovation and strategic expansion to ensure sustained success in your chosen industry.”

HOW TECHNOLOGY IS TRANSFORMING INFLUENCER

In recent years, technology has played a major role in transforming the way influencer marketing works. Influencer marketing is a form of marketing where companies collaborate with social media influencers who have a large following to promote their products or services to their followers. Here are some ways in which technology has transformed influencer marketing:

1. Social Media Platforms: Social media platforms such as Instagram, TikTok, and YouTube have created a massive marketplace for influencers. With the rise of these platforms, influencer marketing has become more accessible, and influencers have gained a wider audience. Brands can now easily find influencers that match their target audience and collaborate with them to promote their products or services.

2. Analytics: Technology has made it easier to track the performance of influencer marketing campaigns. Brands can now use analytics tools to measure the reach, engagement, and ROI of their campaigns. This information helps them to make data-driven decisions about future campaigns and identify which influencers are most effective.

3. AI and Machine Learning: AI and machine learning are being used to analyze data and predict the success of influencer marketing campaigns. This technology can identify the most effective influencers for a particular campaign and even suggest the best time to launch a campaign for maximum impact.

4. Influencer Marketplaces: Technology has also given rise to influencer marketplaces, which are platforms that connect brands with influencers. These marketplaces make it easier for brands to find and collaborate with influencers who match their target audience and brand values.

5. Virtual and Augmented Reality: Virtual and augmented reality technology is transforming influencer marketing by allowing brands to create immersive experiences for their customers. Influencers can use these technologies to create engaging and interactive content that promotes a brand’s products or services in a unique and memorable way.

6. Micro-Influencers: Technology has also made it easier to identify and work with micro-influencers. These are influencers who have smaller followings but are highly engaged with their audience. Brands can use technology to identify these influencers and collaborate with them to reach a more targeted audience.

7. Authenticity and Transparency: Technology has also increased the need for authenticity and transparency in influencer marketing. Influencers and brands can now be held accountable for their actions, and consumers can easily find out if an influencer has been paid to promote a product. This has led to a greater emphasis on authentic partnerships between brands and influencers, where influencers are genuinely interested in a brand’s products or services.

8. Social Listening: Technology has also made it easier for brands to listen to what their customers are saying on social media. Brands can use social listening tools to monitor conversations about their products or services and identify influencers who are already talking about their brand.

Overall, technology has made influencer marketing more accessible, data-driven, and innovative. As technology continues to evolve, we can expect to see even more exciting transformations in this field. However, it’s important to remember that while technology can help brands and influencers to reach a wider audience, the most successful influencer marketing campaigns are still based on authentic partnerships and genuine interest in a brand’s products or services.

PHARMALEX: Strengthening the Frontiers of Pharmaceutical Biotech and Medtech Industries via Technology

Digital advancements have touched and revamped almost every industry of our economy. When it comes to revamping the realms of Pharmaceutical, Biotech, and Medtech domains, there is still a gap for services that will help companies to accentuate their development processes, streamline the functioning of business objectives and save time in sourcing essentials from the market. A brand born out of many ambitious leaps is in the quest of filling this gap.

PharmaLex is a pharmaceutical organization that holds on to the early stages of product development, garners efficient market approvals via its team of experts, and regulates postlaunch product maintenance activities. The team leverages strategic planning activities to guide their clients about the market adaptability of their products. What we have presented today in this read, is taken from the detailed conversation our team had with Mr. Pawan Kumar Suri: Managing Director of PharmaLex India. PharmaLex India is the subsidiary of PharmaLex GmbH (the global headquarter of PharmaLex Group). As ecstatic as we are to discuss his entrepreneurial knowledge, our readers will too be left mesmerized by his journey. Our team couldn’t help but highlight his passionate leadership in this special issue of “The 20 Most Inspiring CEOs to Watch in 2023”.

Company’s Overview

Pharmalex is an emerging pioneer in curating specialized services for the pharmaceutical, biotech, and medical device industries, compliance being its utmost priority. The brand has completed over 43,000 successful projects and has its footprints in over 30 countries with 60 offices worldwide. A whopping percentage of its new projects come from repeat business which speaks for PharmaLex’s mettle. The sole credit goes to the idea of fusing broad-canvas thinking and a targeted problem-solving approach.

Pawan Kumar Suri Managing Director

The major domain of services includes-

• Strategy and Consulting

• Regulatory Affairs

• Pharmacovigilance/Medical Affairs

• Quality and Compliance

• Medical Affairs

Excellence Amidst Variable Market Trends

PharmaLex is driven with a tech spirit. The company has all ears to Automation, Artificial Intelligence (AI), and Machine Learning. Indeed these modern tech drifts are contributing to increased productivity,

Mr.

fine quality, and scaling return on investment. Somehow the pharmaceutical industry is still in the comfort zone of operating with established systems and methodologies that are now not up to the mark. These formulaic systems are becoming outdated as far as innovation and growth are concerned.

At PharmaLex, one can find a significant amalgamation of diverse global experiences and an intricate understanding of pharmaceutical lifecycle processes under one roof. PharmaLex has succeeded in establishing the potential of its cloud-based platform for automating life sciences. Its pharma technology-enabled services are proven to help the clientele in leveraging all possible innovative technologies to encompass efficiency in their operations. When asked about the strategies to maintain an edge over the competitors, Mr. Pawan said “The mantra for staying ahead of the curve is to continuously interact with all of its stakeholders- analysts, investors, clients, etc. The company swears by its “CUSTOMER FIRST” ideology and pours it into its business model. PharmaLex has the astute acumen and understanding of technology to find the real treasure in immense volumes of valuable historical data that can be analyzed to predict future outcomes. These raw ingredients are utilized in customizing the success recipe for its clients. This is called “SMARTPHLEX”.

From PharmaLex’s perspective, Research and Development is an imperative tool for guaranteeing the ever-increasing trajectory of growth. The organization is constantly involved in evaluating current market patterns. This evaluation is used to adjust its service model as per the demands of the customer. A crucial step in this cycle is the incorporation of innovative arrangements called SMARTPHLEX as mentioned above, for both interior and customer usage. For us, innovation is the major fuel for expanding our horizons and gripping the roots of a smoother business.”

Work Culture that Empowers Employees for Tomorrow

“PharmaLex hosts an environment where employees are given serene respect for their hard work. The environment is amicable to work in. We introduce diversity in their daily assignments to mitigate any sort of monotony in work. They are given ample opportunities to carve out their skills and expand their knowledge. Every contribution made is acknowledged with generosity. The management is at the forefront to support the employees by giving them immediate access to a knowledge-dense international network of colleagues. The team which I just mentioned, comprises people from interdisciplinary backgrounds. These people provide the right guidance to our employees and guarantee their enriching careers at PharmaLex. During our team building process, special attention is paid while hiring its people. The candidates we chose certainly have emblems of flexibility, efficiency, dedication, and passion imbibed in their way of thinking”, asserts Mr. Pawan Kumar Suri.

Continuing further he says, “Work-life balance is at the core of PharmaLex’s overall organizational culture. My idea of establishing this balance is to start exercising the concept first for myself. I have to be smart while defining

my work-life balance and setting priorities in my professional as well as personal life. This way I can understand the complexities of balancing both and come up with solutions that guarantee serenity in both spheres. This also helps me to think from an employee’s perspective and come up with efficient ways to fuel the motivation of my employees. I believe it is equally important to get creative with your time. Participating in recreational activities is an excellent choice for keeping your mind alert and active. Not only does such involvement enhance levels of energy and alertness, but it also bolsters your concentration and cognitive functions. Last but not the least, commitment to self is essential!”

Words of Wisdom for Budding Entrepreneurs

We asked for a sweet wrap-up note for our extended family and Mr. Pawan Kumar had some hidden yet beautiful words of inspiration for our readers and young entrepreneurs.

“My advice to young entrepreneurs would be to ensure that everything that goes into building a new business entity bears fruits of zeal. As a business leader, you are bound to carry important responsibilities on your shoulders. Your vision is crucial in keeping the organization on the right track and not letting it deviate from its purpose. Some things may excite you today but won’t have the market potential to become disruptive in the future. So, you must have a comprehensive approach while weighing the pros and cons. A CEO should have the ability to disperse various tasks to teams as per their capabilities. However, there are oodles of many other activities for which the CEO’s involvement has a larger impact. During your journey, you may witness businesses failing out of nowhere. CEOs must not get too attached to a particular business but instead focus their energy on where the real value is: developing a serial business-building capability. PharmaLex’s team knows that the ultimate algorithm to refabricate its position is to exceed the client’s expectations and work for their comfort first. In the end, I would like to mention a quote written by Winston Churchill, “To improve is to change; to be perfect is to change often.”

Great Business Ideas For An Entrepreneurial Mind

Any new business that comes up in the market has to work with certain strategies to scale and make growth in the long run. A business must be rich in ideas that put forward an appositive approach and set a target market to attack and promote. The ideas for an entrepreneurial journey must be unique; customer-mind oriented and should have enough potency to scale from different angles. Thus, to launch any successful business, ideas with inspiration are necessary for setting and securing future milestones. Some great ideas are hereby listed for business entrepreneurs to look at and deal with, before starting:

T-shirt printing

A business that deals with fashion and fashion-based products can easily launch this idea with a wide variety of prospects. Shirt printing business, especially the customized ones added with affordability and best linen quality can become a high target-oriented market. One can license someone else’s design and screen-print them into a shirt of any solid colour. It is undoubtedly a great e-commerce business for bulk selling.

Online reselling

Many do not have the idea of a reselling market but it is without a doubt that reselling items of utility can become a great business model. Such as reselling not much-used clothes, fashion jewellery, bags and many more. It can be turned into a full-time job by expanding your reselling options through a reselling website. Items tagged at a low cost can return huge online profits such that soon you can turn the business into an inventory of items at the right location.

Online teaching

This is another profitable smart online business that is in huge demand now–a–days. Budding entrepreneurs with an active spirit of teaching various topics can easily coach students and make them learn things online in a limited time but with huge prospects. The demand for teachers regardless of the subject is in need all the time. With advanced knowledge and field of various subjects, even teaching a foreign language or trying to coach to play a sport can become an online yet profitable business.

Pet sitting

This is a new model of business that has been scaling for a long time. Many people today keep pets as a hobby or out of motherly care in absence of a kid. As a pet sitter, much like a babysitter or nanny, if you have quite a knowledge about how to adjust with them, look after them, feed them, clean their waste and take good care, then this can become a good way to earn money based on the valuable time you spend after the pet. Thus, a pet sitter can easily stay contented getting to play with animals and side by side earn well for a living.

Consulting

Consultation online or offline on any topic on which you hold profound knowledge can turn it into a passionate business model. One can nurture their inner leadership, social media connections, and marketing and make use of human resources to open an online portal or offline centre for consultation on various topics. You can start a consultation business of your own and then slowly include other consultants to expand the scope of your firm.

Cleaning Business

A clean home, school, office or any area is highly appreciated by all. People, however, do not get time for cleaning owing to their busy schedules so they become keen to search for people or agencies that can look after the cleaning or maintenance of their homes and workplace. You can either join a cleaning company or start your solo cleaning setup by visiting places and giving them a demo. Very soon, you will find yourself occupied and paid on a regular basis.

App development

If you have knowledge and passion for technology, then you can put them into developing apps that are based on utility and career. Using smart phone’s, people regularly visit Play Store or want to find new versions of their old apps with better technology, options and interface. Reading out the customer demand and what is most in demand, developing utility apps are the best way to earn online. Virtual reality software has also become popular over time so there is a huge prospect in VR app development.

Medical courier service

This is yet another high-demand service that is required in times of emergency or at odd hours of the day. Medicines are always on-demand products as the world offers us a variety of diseases and their mutations. If you have a reliable vehicle option, then use your time management skills and consider yourself as a good medicine courier service to transport not only medicine but also emergency lab equipment, specimens, prescription-based drugs and lots more. Either start your own or join any reliable courier business.

HMMBiz Web Solutions:

A Path Maker Surpassing Perfectionism with Dynamic Web Designing and Web Development Solutions

The zest of finding your achievement in empowering others is surreal! We need such technology-piloted brands that procure this zest and give others a competitive edge in their respective industries. With that being highlighted already, our Prime Insights team is enthralled to present the story of an organization that is strengthening the online presence of other brands via its innovative developments and 360-degree web solutions. For all the right reasons, HMMBiz Solutions is the leader that takes the lead in curating such turnkey web development solutions. HMMBiz manifests to see itself as India’s best MarTech company, in the coming years. This has made us feature the entrepreneurial vagabond of Mr. Hardik Manwani - Founder and CEO of HMMBiz Web Solutions, under this profoundly special segment of “The 10 Most Prominent Google Partners to Watch in 2023”. We can surely say that his journey is music to the ears of our readers as it is filled with self-belief and driven by passion.

Inception Tale

Mr. Hardik Manwani

Founder & CEO

Mr. Hardik always had a fervent passion for technology. In the course of pursuing a Bachelor’s in Computer Science, he started his professional career as a freelance web developer. 2012 brought that life-changing opportunity in front of Mr. Hardik. The reputed newspaper publication, “The Economic Times”, organized a competition called “Power of Young Ideas” for all those young and innovative minds in the country. He took that chance and pitched his idea in the competition. He succeeded in securing a position in the list of top 10, thereby marking a turning point in his career. Mr. Hardik then went ahead to present his idea

to the reputed institution IIM Ahmedabad and through that, he got into the Mudra Institute of Communication (MICA) incubator program. Under the shadows of astute guidance from experienced mentors, he launched his startup HMMBiz Web Solutions. What makes it more awe-inspiring is that despite being bootstrapped, the company has grown 150 times within a span of the last few years.

Withstanding all the Odds

Being a fresh face in the IT industry, HMMBiz Web Solutions had challenges waiting on the way. Acquiring clients and establishing the bars of trust factor in the market were two of the prominent challenges. The entire team relied on word-of-mouth and referrals via acquaintances from the industry. Indeed this method of gaining clients was laborious for the brand to generate a concrete base of business and revenue. The company also leveraged powerful social media platforms like LinkedIn and Google Search for publicizing itself. What helped the team to get bigger projects to work on, were the strategic collaborations with different digital agencies, both national and international.

Service Portfolio

HMMBiz Web Solutions is a comprehensive web development agency that creates one-of-its-kind, inhouse, solutions and services. Their services include web development, mobile app development, eCommerce Development, Content Management System and providing Google Cloud Products. The company has also started to experiment in the field of Machine Learning and Artificial Intelligence. Such a diverse service portfolio makes it easier for clients to find the best fit per their needs. All of these services stand true to their claims. Whenever a consumer sees the brand, an immediate yet realistic portrayal of reliability, trustworthiness, and topnotch quality is made. The company has catered to more than 650+ clients, across the globe. The pure reason behind such a strong client portfolio is their zeal to boost their client’s sales for expanding their profit numbers.

Maintaining the Standards of Client Trust

As it is always said, customers are the fuel of any business! Establishing trust with clients is by far the most basic yet the most important task for any organization irrespective of its scale. HMMBiz Web Solutions knows that trust is the key factor in building a successful brand. The team is committed to delivering state-of-art services that are unequivocal and authentic in all aspects. The unique bouquet of services promises to bring results to the table as they are curated in a way to create a distinctive brand image. Such quality services help their clients to stand out from the competition through innovation and creativity.

In this ever-changing digital world, consumers are becoming extremely peculiar to transparency and honesty from brands. Imbibing the paradigms of this modern

consumerism, the team at HMMBiz is working closely to improve their authenticity at each step and offer open communication to clients. Establishing a special spot in the industry as well as in the hearts of the consumers comes with making consumers the priority. As basic as it sounds, the organization knows the essentiality of transparency in business practices. For them, customers are the real fuel in building that market reputation. The team is also making environmental-responsible choices driven by a social approach for the same. Moreover, HMMBiz also incorporates various methods to know its customers’ opinions. Some of them are regular followups, feedback mechanisms, and surveys to understand what they need and what has to be done to meet those needs with perfection. Ardent client collections are the major contributors to bringing repeat businesses and achieving positive word-of-mouth advertising.

Advice for Young Minds

To all the aspiring entrepreneurs who’re the future of revolutionizing the corporate world, Mr. Hardik addresses, “Stay focused on your goals and be persistent. Starting a business from the ground level takes an immense amount of dedication and hard work. Setbacks are indispensable in the process of making something that is meant to disrupt the formulaic bars. Don’t let these setbacks discourage you. Instead, make them a new source to gain knowledge and polish your potential.”

ENHANCE YOUR ONLINE TOUCH AND ACCELERATE YOUR BUSINESS STRATEGIES

The world is a platform of online communication and connectivity. Today, almost manual terms and services are in a deadlock as things, services, connections and even crises are dealt with online. A strong online presence accounts for several strategies from where any entrepreneurial spirit can gain access to a better business foundation and work with a powerful online mindset. Boosting brand awareness, increase in sales or increment in revenue with the pacing age of technology can just be at our fingertips if we can take our online experience to a more furnished level. Let us look into some important ways to strengthen the online touch that can improve the quality of your business:

Incorporate the SEO usage

SEO or Search Engine Optimization is a digital marketing strategy that boosts a brand’s visibility, and strength and reaches its customers. To make your website rank higher in search results and to engage customer acquisition, SEO is the right key. Invest a lot more in demanding keywords to define your business and use them optimally in the headings, content, meta description and social media posts. To reach out to potential customers, you can try on-page, off-page and even technical SEO.

Put money into online ads

Online ads just add extra topping to your business. It is quite okay to run a business model without ads and generate organic turnover or sales, however, online ads can further elevate your business growth and improve the online presence. The platforms for releasing those ads can be Google, Facebook, YouTube, etc as they are free. Ads can showcase your business benefits and engage more people on your website. Online ads adhere to your target audience. They can be done in formats of texts, videos or images and can container personal parameters to determine which kind of customers dwell in more.

Make your website user-friendly

The business website must be userfriendly as well as catchy to attract the masses. There is a saying ‘what is seen, is sold’. So without overemphasizing, make your website look comfortable and easier to understand, highlighting the key points of your target market. Point out things that you are capable of offering and additionally boost your models, kinds, services, contacts and lots more. Visual appeal is an important part as people have become more demanding these days. A low-quality website with boring colours and words decreases customer engagement. So here, is a panel of experienced web developers to ensure your brand meets all business standards.

Indulge in the most important local platforms

For online boosting of business, exploring numerous platforms is okay but one has to be careful to engage only with those that are advantageous. Spend your marketing hours on those platforms that correlate with your business model and the services offered. Offering quality products and services is another important aspect; therefore, it is of vital importance to maximize website engagement through crucial social media platforms and email marketing. Select the best ones and they will assist you positively achieve more online presence rather than getting unnecessarily distracted. To optimize email marketing, build an email list and craft desirable subjects with content lines. Track email regularly for the fear of important emails going into spam.

Explore guest posting

Guest posting is one of the best ways to let people know about your business and through this one can create a blog post on another platform’s blog. There is a need for just adding a link to your website or blog so that the next time when people engage with your website, just simply click on the link and visit it. For posting blogs, ensure it is a platform with multiple audiences. Also, forget to keep track of the progress using Google Analytics, SEMrush, etc. never limit your business expansion to just one promotional website but try out to reach the maximum social media levels for an all-round development.

RAHUL MISHRA:

A LEADER COMMITTED TO BREAK NEW GROUNDS IN BRANDING, MARKETING, AND CONSULTANCY

consultancy services, a leader with his brand has come forward to take the lead. Introducing before our readership panel is the brand story of Thinkovative a full fledge marketing firm headquartered in Noida. Thinkovative is a futuresecure platform that stands on the beliefs of

• Performance Based Marketing

• Data-Oriented Approach

• Innovation in creation

• Ideas that Engage With Masses

• Bringing Trends to the Limelight

Our Prime Insights team recently had the privilege of interviewing Rahul Mishra- Founder & Director at Thinkovative. Rahul has more than a decade of expertise in Digital Marketing Advertising & Creative Marketing. Born out of his quick-witted leadership, Thinkovative is now gearing up for the upcoming milestones and establishing further benchmarks in its industry. We are delighted to feature his story in the segment “Leader behind an Admirable Company 2023”. Moreover, we are also enthralled to see our readers get inspired by Rahul’s entrepreneurial saga and witness the way he proved his mettle.

Company’s Profile

Moving with technology and data comes with those perks which were once beyond our vivid imagination! Digital Innovations have triggered all important things like objective decisionmaking, a robust hold amidst turbulent market trends, and an additional edge over others. Every industry is evolving and companies are leaning towards data and technology-driven branding models. To fulfill these brewing needs of data & tech-driven astute branding, marketing, and

Thinkovative is a comprehensive platform that offers exemplary marketing experiences to its clients. This includes Digital and Creative services. The company serves clients hailing from various domains like education, manufacturing, real estate and hospitality. The company is now in the game of fame for assisting businesses in redefining their marketing and advertising practices in the new normal.

Shining Apart with Exemplary USPs

The team intricately understands that the whole buzz in the marketing industry is all about an innovative edge. Whether it is about launching a new brand, stamping a certain brand perception,

RAHUL MISHRA FOUNDER & DIRECTOR

or driving impressive sales numbers, a branding model should touch all the needs of the client at a go. That’s exactly what is done at Thinkovative!

• Media and Communication strategies are equivocally crucial for defining the position of a brand in the market and establishing a oneto-one connection with the target audience. Thinkovative has all the solutions to evaluate a brand’s perception in the eyes of a consumer with accuracy. The team at Thinkovative believes in calling for success via a data-driven approach as mentioned in the beginning.

• When a brand tells story, the intent is to build a bridge through which customers can relate their needs to the services being offered. Hence expertise in the inventive narration of stories for a brand through website, social media platforms, blogs, and whatnot, becomes an indispensable requirement. This forms the base for Thinkovative’s USP of content services. Intriguing content creation and providing the best of words have taken them one step ahead of the existing competition.

• In times when an overwhelming push to the current marketing efforts is required, Thinkovative steals the show by bringing about modernistic and possible innovative ideas for top-notch output for their clients. This comes under their consultancy services and various analytical tools for social, search, and paid media are implemented for the output.

Adapting with Times

Being in the creative advertising field, one has to stay updated with the changing market trends and nurture strategies under these trends. For keeping a full-fledged track of all the brewing market trends, Thinkovative has an in-house team of professionals to keep a track of the aforementioned.

Rahul believes that an individual has to sacrifice a lot of things while starting an entrepreneurial journey. Time is one important aspect in which one has to invest heftily. The immense support of near and dear ones during these times makes an entrepreneur more resilient. “I thank my family for being so supportive during these times”, he quoted.

Work Culture

Giving a sneak peek of the work culture, Rahul addressed that Thinkovative hosts a relaxed and calm work culture. The team is equally focused on their goals for each day. Ideas are exchanged with freedom and feedback is incorporated with agility. The company

enjoys a minimal attrition rate and every employee finishes their day with a smile of contentment.

Eyeing on Next Breakthroughs

Expanding its reach to diverse geographical areas is the company’s prime focus. The COVID-19 pandemic caused many setbacks to the world economy. However, the company has implemented its own set of antics to reduce the impact and process stronger growth in the future.

As a company, the team has taken several initiatives in the past for plantation and greenery to traverse a message of a sustainable future ahead. They are looking forward to sincerely joining hands in making the dream of sustainability come true.

Parting Words by the Luminary

“If there is dedication in your efforts and patience in mind, then everything will pay off in the end. Stay focused on your track of hard work and be consistent in all spheres”, says Rahul.

At Work - Rahul with Simran (Creative Team)

Key Principles of an Effective Digital Transformation Strategy

Digital transformation has become a key component of business strategy in recent years. As technology continues to evolve and become more integrated into our daily lives, businesses must adapt to stay competitive. Here are ten key principles of an effective digital transformation strategy:

Customer-centricity

Digital transformation should be driven by a customer-centric approach. By understanding the needs, behaviors, and preferences of your customers, you can tailor your digital transformation efforts to meet their expectations. This can involve developing new products and services, improving the customer experience, and creating new channels for engagement.

Data-driven decision making

Data should be at the center of any digital transformation strategy. By collecting and analyzing data, businesses can gain valuable insights into customer behavior, market trends, and performance metrics. This can inform decision making and help businesses make informed decisions about where to invest their resources.

Agility and flexibility

Digital transformation requires a mindset of agility and flexibility. Businesses must be willing to experiment, test new ideas, and pivot quickly when necessary. This requires a culture of innovation and a willingness to embrace change.

Continuous improvement

Digital transformation is not a one-time event, but an ongoing process. Businesses must be committed to continuous improvement, constantly seeking ways to optimize their digital capabilities and enhance the customer experience.

Talent acquisition and development

Digital transformation requires a skilled workforce with expertise in areas like data analytics, software development, and user experience design. Businesses must invest in talent acquisition and development to build a team capable of driving digital transformation efforts.

Integration across functions

Digital transformation efforts must be integrated across all functions of the business, from marketing and sales to operations and finance. This requires cross-functional collaboration and a willingness to break down silos.

Technology innovation

Digital transformation requires a focus on technology innovation. Businesses must be willing to adopt new technologies and invest in emerging trends like artificial intelligence, blockchain, and the Internet of Things (IoT).

Customer journey mapping

To create a truly customer-centric digital transformation strategy, businesses must map the customer journey. This involves understanding the various touchpoints and interactions that customers have with your business and identifying areas where digital tools and technologies can enhance the experience.

Security and compliance

As businesses become more reliant on technology, they must also prioritize security and compliance. This requires a robust cybersecurity strategy, data protection policies, and adherence to regulatory requirements like GDPR and CCPA.

Change management

Digital transformation requires significant change management efforts. Businesses must communicate the vision for digital transformation, engage stakeholders, and manage resistance to change. This requires a strong change management plan and effective communication strategies.

In conclusion, digital transformation has become a critical component of business strategy in today’s rapidly evolving digital landscape. By following these ten key principles, businesses can develop an effective digital transformation strategy that is customer-centric, datadriven, agile, and innovative. By investing in talent development, technology innovation, and change management efforts, businesses can stay ahead of the curve and thrive in the digital age.

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