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Poultry Digest

Volume 26, Number 5 April/May 2011

Darling Downs Fresh Eggs secures its future with feed mill

First RSPCA approved chicken in SA, TAS and Victoria Vacuum & Milling Solutions’ feedmills for the poultry industry

The ‘Myth of the Ethical Consumer’ and what it means for the producers

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Darling Downs Fresh Eggs secures its future with feed mill In April/May 2005 Poultry Digest reported on the first stages of an upgrade at Darling Downs Fresh Eggs, Pittsworth Queensland; an enterprise run by the Adams family, established back in 1972. Now, with the upgrade of the five sheds finished, the 200,000 layer capacity farm is supplying retailers throughout Queensland and interstate and Peter Bedwell revisited the farm to report on the decision to have their own on-site feedmill.

22 COMPANY PROFILE Roger Adams from Darling Downs Fresh Eggs

Poultry Digest April/May 2011 Volume 26, Number 5 Editorial Enquiries Peter Bedwell or Rosemary Embery +6 1 2 9798 3078 or 0419 235 288 Sales: Peter Bedwell Phone: +61 2 9798 3078 Mob: 0419 235 288 Or Mob: 0409 944 472 Fax: + 61 2 9798 2105 Email: website: POULTRY DIGEST consists of a bi-monthly management magazine and an annual industry review. Published by C D Supplies Pty Ltd (ACN 091 560 557)

Production: Rosemary Embery Email: OFFICE ADDRESS: 250 Hawthorne Parade, Haberfield 2045 Ph: (02) 9798 3078 Fax: (02) 9798 2105 SUBSCRIPTIONS: AUSTRALIA One year – $55.00*. Send payment and full details to (subscritpions only): Primary Media, GPO Box 1846, Sydney NSw 2001 NEw ZEALAND One year – $A80. OTHER COUNTRIES Asia Pacific including the Subcontinent – One year: Airmail – $A80; Rest of the world – One year: Airmail – $A92. Send payment in Australian dollars.

Vacuum & Milling Solutions’ feedmills for the poultry industry Vacuum & Milling Solutions Pty Ltd, established and operated by Martin Liese, is a relative newcomer to the poultry industry but has, over the last 17 years, accumulated a lot of valuable experience in its speciality which is the design and installation of specialised on-farm grain milling facilities.

28 NUTRITION FEATURE Egg production in the future: Focus on phytogenics Dr Tobias Steiner from Biomin looks at egg production in the future and how the requirement for energy, nutrients, trace minerals and vitamins for high-performing layers must be met by implementation of adequate feed formulations adapted to the birds’ requirements as closely as possible.

38 HEALTH FEATURE A new product to beat Litter Beetle Litter Beetle is a common pest of broiler sheds in much of Australia especially in sheds with earthen floors. Warwick Madden from Further Research & Consulting reports on the outcomes of a trial of a new insecticide called BeetleBETA.

NEwS 4 The ‘Myth of the Ethical Consumer’ and what it means for the producers In the course of a lecture that Professor Timothy Devinney gave at UTS in Sydney recently, he outlined fascinating research and case studies and clearly revealed the complexity of human behaviour as it relates to the choices and actions we actually make versus those we believe we would make. Peter Bedwell went along and reports on what this means for the poultry industry. 8 First RSPCA approved chicken in SA, TAS and Victoria South Australians, Tasmanians and Victorians will have easier access to higher welfare chicken with the launch of the first RSPCA Approved chicken. The chickens are raised in the Bendigo Valley on farms that meet the RSPCA’s high animal welfare standards.

*Australia subscription rate includes GST.

CHANGE OF ADDRESS FOR SUBSCRIPTIONS ONLY: Send details, along with the old address label, to GPO Box 1846, Sydney NSw 2001 (subscriptions only). ALL MATERIAL COPYRIGHT (editorial and advertisements) and may not be reproduced without the written consent of the publishers. whilst every care is taken to ensure the accuracy of the contents of POULTRY DIGEST, the publishers do not accept any responsibility or liability for the material herein. PRINTED BY: Image Print PO Box 6388, Silverwater NSw 2128 Ph: (02) 8753 6333

20 Tara Jarman explains the Alltech Quality System On March 25, 2011 Alltech’s Asia-Pacific Quality Assurance Manager, Tara Jarman was in Sydney with Key Accounts Manager Dr Andreas Kocher to explain the safety benefits of the Alltech Quality System (AQS) to feed suppliers.

PRODUCT NEWS 40 Orego-Stim certified for use in organic systems 42 FeedLogic launches FeedMeter product line 43 Fancom’s new 746 egg counting computer for alternative housing systems

POULTRY DIGEST, April/May 2011


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NEwS The ‘Myth of the Ethical Consumer’ and what it means for the producers On April 27, 2011 at UTS in Ultimo Sydney, Timothy Devinney, Professor of Strategy at UTS Business School gave a public lecture as part of the UTSpeaks Series. The topic for the night was ‘Ethical Vanities’. The session was introduced and chaired by Christopher Zinn, Director Communications & Campaigns for the CHOICE organisation. Dr Devinney recently co-authored with Pat Auger and Giana M. Eckhardt, a book published by Cambridge University Press, ‘The Myth of the Ethical Consumer.’ This title in text, and through a DVD presentation, examines consumer attitudes and methodology into understanding true human behaviour when faced with ethical and economic choices. It is well worth the A$50 cover price and should be on every marketing and advertising executives’ bookshelf, not to mention those whole control our retail strategies. In his introduction Dr Devinney asked “Are our demands for socially responsible companies and governments reasonable? “How often do you as a consumer, employee, investor ot everyday citizen compromise your stated values for convenience or cost savings? “When push comes to shove, how easily would you abandon what you say you value to protect your personal interests? “Can we really blame corporations and governments for cutting corners when we may often do so ourselves?” he said. In the course of the lecture, Dr Devinney outlined fascinating research and case studies and clearly revealed the complexity of human behaviour as it relates to the choices and actions we actually make versus those we believe we would make. “We challenge the assumption that corporations, governments and NGOs can achieve the level of social responsibility we believe they must, while being composed of demonstrably imperfect beings ourselves,” Dr Devinney said. In the book and during the lecture best/worst studies comparing importance of issues to consumers in different countries received a lot of attention. In 16 key category issues, animal rights differed quite significantly from country to country in terms of consumer attitudes with a somewhat confused pattern


POULTRY DIGEST, April/May 2011

Professor Timothy Devinney (above) and the book he co-authored (right).

displayed overall. The book, The Myth of the Ethical Consumer, and the lecture at UTS on Ethical Vanities, raises questions about the marketing strategies of Coles in its fight for retail supremacy in the Australian retail sector. Apart from massive discounting in a number of key categories including free range eggs and possibly poultry meat, Coles sought to gain sales volume by what is described in the DVD provided with the book as a ‘cause related marketing strategy’. In November 2010 Coles announced in a fact sheet ‘its intention to move Coles out of caged eggs by 2013 and lowered the price of free range eggs by at least 18% nationally’. In the same fact sheet under the heading of ‘Customer Position’ statements were made that ‘Coles customers say they want to buy ‘higher welfare’ eggs but can’t afford the change, and Coles price cut and ethical position has resulted in a considerable switch from caged eggs to free range.’ “The move follows a clear message from customers that they want to buy free range eggs instead of caged eggs but are prevented from doing so because of the cost. “Latest research shows that 95% of Coles customers would switch to free range if the price was lower,” the fact sheet stated. All of which pretty much confirms Dr Devinney’s research documented in his book and discussed at the Ethical Vanities UTSpeak public lecture and that is consumers want to make what they consider ethical choices, but are more often than not unwilling to pay extra for those choices.

If the poultry industry is being expected by retailers, and Coles in particular, to supply eggs and chicken meat grown in less efficient production systems (like free range) for the same returns as those given to growers using conventional systems, then our industries are heading for a disaster. But then if we except that the ‘ethical’ consumer is indeed a myth then it is logical to assume those who retail to consumers are subject to the same criteria. All we can hope is that sooner or later big retail will realise that marketing strategies that ultimately destroy suppliers businesses are not in their long term interests. Right now the Australian retail sector is being dominated by just two giant concerns that may control over 75% of the shoppers dollar and they are fighting for market supremacy. In the UK and Europe where current Coles management gained experience, ‘welfare friendly’ intensive livestock production is loosing its shine amongst consumers. Poultry Digest hears that even in sophisticated high income per capita markets in northern Europe, cost pressures and growing levels of unemloyment as a result of the GFC are resulting in a return to higher levels of EU caged production. In the not too distant future there will be nine billion souls on this planet and feeding them with dwindling resources like arable land, water and oil is going to be a challenge that may well transcend whether eggs come from free range or cage layer production systems. In fact the ‘ethical’ path may well be to ensure that the maximum use is made of scarce resources like feed crops and energy to produce the most eggs and meat possible consistent with established reasonable welfare farming practice. Pursuing any path that delivers perceived short term market gain rather than maximising the supply of affordable food could be construde as perhaps the ultimate ‘Ethical Vanity’.

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NEwS First RSPCA approved chicken in SA, TAS and Victoria South Australians, Tasmanians and Victorians will have easier access to higher welfare chicken with the launch of the first RSPCA Approved chicken. The chickens are raised in the Bendigo Valley on farms that meet the RSPCA’s high animal welfare standards. “We’re very excited about this new product line. It’s the first time on the East Coast that the RSPCA has been able to provide a higher welfare meat chicken option to consumers, who we know are looking for it,” said RSPCA Australia CEO Heather Neil. “The key objective of the RSPCA Approved Farming Scheme is to improve the lives of farm animals by moving away from conventional farming systems to production environments that better meet the animal’s welfare and behavioural needs. “As a result of this new product and the RSPCA’s work with chicken farmers hundreds of thousands of meat chickens

will have a much better life.” The RSPCA’S meat chicken standards can be applied to bird-friendly indoor (barn) or outdoor (free-range) systems. RSPCA Approved Bendigo Valley chicken is an indoor system and is labeled as such so consumers can make a fully informed choice. Animal welfare on RSPCA Approved farms is much higher than what is required by law or recommended in various state codes of practice. “Achieving a high level of welfare on meat chicken farms entails getting the balance right between all the housing conditions that can have an impact on bird welfare such as space, lighting and enrichment. “RSPCA assessors regularly visit RSPCA Approved farms to ensure our high standards are maintained.” On RSPCA Approved chicken farms: • chickens have more space

• chickens are free to forage and dustbathe in litter • chickens have straw bales or other objects to investigate • chickens have perches to sit on • chickens have a longer dark period so they can rest properly To find RSPCA Approved chicken near you visit To view the Approved Farming Standards visit On 11th May, John Hazeldene, Managing Diector of Hazeldene Poultry, Bendigo, Victoria was reported on ABC Radio National rural news as stating that approximately 5% of their broiler production was now conforming to the new RSPCA approved code for raising broiler meat chickens which involved stocking density of 25% less than in their conventional broiler sheds.

Plans for PIX 2012 well advanced Planning for PIX 2012 has already commenced and Rod Jenner from Golden Cockerel has taken over the role of President. PIX2012 will be held from May 20-23, 2012 at the Gold Coast Convention and Exhibition Centre and is being run in conjunction with the 2012 Australasian Milling Conference (SFMCA and ATMA), bringing an estimated 850 delegates to a single conference. The technical program is being expanded to include sessions on feed milling and poultry processing, as well as the traditional areas of chicken meat, eggs, free range and organic production. Workshops on hatchery, breeders, tunnel ventilation are also included. The trade show will be expanded to include feed milling and poultry processing, with more room available for exhibitors to better show off their product ranges. As in previous years there will be a gala dinner on the Monday night. This will make PIX undoubtedly the largest and most significant poultry exhibi-


POULTRY DIGEST, April/May 2011

tion in the Australasian region. With accommodation options for every budget, and with the Gold Coast beckoning, PIX2012 is worth putting in your diary for next May. Geof Runge has retired after 20 years as president. Geof started with PIX in 1988 and took over as President for the 1990 conference. During that time PIX has progressed from a small technical meeting for around 200 guests at a Gold Coast hotel to a

combined technical meeting and trade exhibition catering for almost 700 guests at the Gold Coast Convention and Exhibition Centre. Geof ’s wife Bronwyn has been a significant contributor also, taking on the role of conference secretariat. At the AGM, Geof was presented with a plaque in recognition of his contribution by the members of the PIX Association committee, and he and Bronwyn also received some gifts.

Major poultry health conference in Mexico The Mexican Branch of the World Veterinary Poultry Association (WVPA) will be hosting the XVIIth World Veterinary Poultry Congress in Cancun, Mexico on August 14 to 18, 2011. This global congress on poultry health matters will be a major international gathering of poultry veterinarians and poultry health scientists and will feature a comprehensive program that includes

Keynote Lectures on subjects as diverse as salmonella, campylobacter, coccidiosis, avian influenza, immunity, antibiotic resistance and bird welfare. In addition, there will be symposia on avian influenza, mycotoxins and food safety. This is a must attend conference for anyone involved in poultry health and full details of the conference can be sourced at

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New feedmill supplies 240 tonnes a week.

Darling Downs Fresh Eggs secures its future with feed mill



n April/May 2005 Poultry Digest reported on the first stages of an upgrade at Darling Downs Fresh Eggs, Pittsworth Queensland; an enterprise run by the Adams family, established back in 1972. Now, with the upgrade of the five sheds finished, the 200,000 layer capacity farm is supplying retailers throughout


Queensland and interstate. Roger and Chris Adams and son-in-law Geoff Sondergeld, felt it was necessary to protect their enterprise, as best they could, from rising feed costs and decided to build their own feedmill. For many years DDFE had relied on a lease arrangement with a Gatton feedmill but the opportunities presented by being able to secure their own grain supplies combined with increasing transport costs, made the decision to commission their own feedmill on-site logical. The benefits for any intensive livestock industry from owning its own feedmill are obvious but apart from cost saving and having complete control over the whole feed production operation, being able to produce feed precisely as and when required can have livestock performance benefits as feed quality and freshness can be maintained. The Adams family turned to Martin Liese who runs Vacuum & Milling

POULTRY DIGEST, April/May 2011

Solutions Pty Ltd, based near Beaudesert in Queensland, to design and build a feedmill to provide the 240 tonnes a week feed requirements of the DDFE business. At the heart of the completed feedmilling set up are two Danish-built Skiold SK 5000 disc mills, which can deliver 8.5 tonnes of milled feed per hour. “Skiold Disc mills are very robust and simple to maintain and the milling discs are fabricated from steel of exceptional quality and hardness: rollers in a hammer mill are typically rated at 60 HV of hardness whereas the discs in a Skiold feedmill are rated at 1740 HV, and that’s why they last so well in service,” Martin said. “There are no chain or belt drives involved with the Skiold mill design as the milling discs are direct coupled to their drive units. “The only regular maintenance is to apply grease to two nipples at 500 hour intervals. “Also Skiold disc mills are quieter and w

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v create less dust than typical hammer mills,” he pointed out and can also be automatically adjusted while in operation. Apart from the Skiold SK 5000 disc mills and Skiold mixer units, the other critical component of the overall feed production process is the FlexMix computerised and fully automated control system. Firstly through the FlexMix infeed control panel, raw material inputs to silos from transport are processed and then the PC based system takes over to control the whole of the feed manufacturing process. “The mill operator can see all stages of the production process in real time. In the FlexMix program the operator can dial up his recipe and how many tonnes of feed he requires and then the FlexMix will do the rest,” Martin explained. “The program can handle up to 50 components of data and conduct a running stocktake of all ingredients. “A complete history of productions including every batch made is created, including the recipe and how long the process took. “On the computer display screen there are easy to read recipe diet windows and the whole program has been designed to control all the processes vital to feed production including inputs, feed production, stock control and batch history.” The FlexMix program coupled to the internet allows Vacuum & Milling Solutions to offer remote support to the mill operator. DDFE layer diet formulations are the responsibility of well known industry identity Rowly Horn. Mr Horn is as pleased with the introduction of the new feedmill at DDFE as is the Adams family. “A critical consideration was to ensure plenty of grain storage capacity and with 3 x 200 tonne grain silos attached to the feedmill and 360 tonne protein meal storage, this has been achieved,” Mr Horn said. “Being able to adjust our own diets on site greatly assists with a phase feeding strategy essential to getting the best performance out of the birds while managing feed cost,” Mr Horn added. The new feedmill represents a major investment for DDFE but Roger, Chris and Geoff consider the investment well worth it and they are full of praise for the efforts of Martin Liese and his company Vacuum & Milling Solutions. “We were convinced that they knew what they were doing when it came to feedmill technology and this has proved to be the case,” Mr Adams said. “As with all aspects of running our business we leave it to the experts and so







POULTRY DIGEST, April/May 2011

1. FlexMix program can handle up to 50 components of data. 2. Grain storage is a critical consideration - 3 x 200 tonne silos. 3. The heart of the feedmill - 2 Skiold disc mills. 4. Skiold mill components result in a quiet and low dust environment.

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v far that has proved to be a good strategy. “We certainly did our research when it came to selecting our new cages and our choice of the Valli cage system installed by B&M Slots has delivered the excellent results that we anticipated,” he said. Other contributors to the continued success and growth of DDFE Mr Adams mentioned were Rowly Horn in his role as nutritionist and also Michael Pritchard, Biosecurity Manager for Lienerts, who supplies Virkon S disinfectant to DDFE. From Poultry Digest’s point of view it is good to visit a farm when an upgrade strategy first commences, as we did in 2005, and then revisit the operation as the last phase reaches completion. By commissioning a state of the art feedmill the Adams family has gone a long way to future-proofing their business. In the coming years, having some control of feed costs will be vital to the survival of any intensive livestock operation. Right now the Adams family is happy with the upgrade and their sales achievements in an expanding market – in fact on their office wall is a little motto ‘Volume is Vanity - Profit is Sanity’. Poultry Digest can think of a couple of large concerns in Australia right now that might take note of that philosophy. There is no doubt however, that while ensuring a more cost effective operation for its current production capacity, DDFE’s own feed milling operations could be a distinct advantage in any future growth scenario. Well within the life of the Adam’s upgraded layer sheds and new feedmill, the population of Australia will exceed 30 million and a lot of that expansion will take place in Queensland, Northern NSW and the NT currently serviced by DDFE. Demand for eggs cannot help but grow and those best placed to satisfy this demand must benefit accordingly.

Top: Martin Liese operates the FlexMix infeed control panel. Centre: Skiold mixer unit. Left: Viewer window on disc mill – operator can monitor raw material flow.


POULTRY DIGEST, April/May 2011

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NEwS Alltech wins coveted prize for Mycosorb Alltech has announced that it has won the coveted Product Grand Prize for Hungarian Animal Breeding, at the 18th Hungarian Great Plain Animal Husbandry and Agricultural Exhibition. The exhibition is run annually by Hód-Mezgazda Co Ltd and the Hungarian Animal Breeders Association (HABA). The winning dossier, entitled ‘Using Mycosorb Technology in the Mycotoxin Control Program’ was voted best out of 45 dossiers submitted, in the largest HódMezgazda and HABA competition to date. Alltech’s dossier focussed on Mycosorb, an all natural yeast based product which

reduces mycotoxin absorption in the animal. It showed that the inclusion of Alltech’s prize winning solution, Mycosorb, in an animal’s diet can reduce the absorption of mycotoxins and alleviate the negative effects on both animal health and the contamination of food products. General Manager for Alltech Hungary, Jeno Helembai said “Mycotoxins and their negative effects are damaging to the health of our dairy cows, poultry and pigs and ultimately to productivity. “They can even affect the quality of consumer products such as milk, eggs and

meat. We have shown that Mycosorb is a real solution to these issues, not just for the Hungarian animal industry, but worldwide.” The grand prize is awarded for a product dossier that demonstrates innovation, originality and quality research, as well as substantially improving the quality and profitability of farming. According to HABA, “Alltech’s winning product, Mycosorb, is pioneering and unique in its kind. The effectiveness of the product is supported by sound scientific studies, and there are numerous reference farms where Mycosorb is being used successfully.”

Danisco appoints new Technical Sales Manager Veterinarian, Dr Guillermo GaonaRamírez, has recently joined the Danisco Animal Nutrition team as a Technical Sales Manager. He will be covering the South American countries of Bolivia, Colombia, Ecuador and Peru and reporting to Enrique Betancourt, Latin American Sales Director. As well as providing technical support, Guillermo will also help develop sales of Danisco’s probiotic and enzyme products for poultry producers in the Andean countries. Highly experienced, Guillermo was formerly a broiler veterinarian for Mac Pollo S.A. in Colombia and has a diploma

in poultry production from Universidad Nacional Autónoma de México. His most recent role has been as Poultry Technical Manager in Latin America for Ralco Nutrition. Guillermo who is firmly focused on producer needs and is inspired by the possibilities presented by his new role comments, “technically proven products, supported with research and combined with good training accelerate positive results for the producer. My aim is to provide a first class professional service and to use my technical expertise to help customers improve the health and productivity of their poultry flocks.”



Coles cutting prices irresponsible says VFF The Chicken Meat Group of the Victorian Farmers Federation (VFF) has criticised the latest move in the Australian supermarket price wars as ‘irresponsible’, the Stock and Land agricultural weekly newspaper has reported. Australia’s two big supermarket chains, Woolworths (802 stores) and Coles (742 stores, including 48 Bi-LO Supermarkets), have engaged in recent months in price wars on products ranging from gasoline to milk, bread, beer and eggs. Coles is now planning to cut the price of chicken meat. VFF Chicken Meat Group president


Mike Shaw said Coles’ plan was unsustainable and would have a long-term impact on the chicken meat industry and the wider community. “While we all like lower prices for our basic food items, the large retailers have an obligation to make sure that any price reduction does not destabilize the supply chain,” Shaw said. “The recent floods have forced up the cost of grain and as a result the cost of chicken production is substantially higher. “It is irresponsible for Coles to apply pressure through price cuts at this time,” Shaw said.

POULTRY DIGEST, April/May 2011

Ou Shaw said through high consumer demand and more efficient production, the per kilo retail price of chicken fell from $9.30 ($9.67) in 1970 to about $5 ($5.20) now. He said primary producers would eventually bear the financial burden of the supermarkets’ cheaper prices. “Coles may claim that its campaign is saving Australian consumers money in difficult times; the reality is, the supermarket giant is creating unrealistic price expectations,” Shaw said.


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NEwS Tara Jarman explains the Alltech Quality System On March 25, 2011 Alltech’s Asia-Pacific Quality Assurance Manager, Tara Jarman was in Sydney with Key Accounts Manager Dr Andreas Kocher to explain the safety benefits of the Alltech Quality System (AQS) to feed suppliers. Ms Jarman, who is based in Bangkok, is yet another Australian who now plays an international role in the global operations of Alltech. Originally from Tasmania she gained experience in the aquatic sector before taking on quality control in intensive livestock feed industries. “AQS is a system that incorporates the requirements of all leading and internationally recognised quality protocols and it combines globally recognised standards like HCCP and HSL with regional and locally accepted standards to ensure feed and food safety,” Ms Jarman said. “AQS standards are operating in 14 production facilities and 68 blending and warehouse sites around the world so that all our customers can have confidence in Alltech’s quality, safety, traceability and consistency of all products. “The first step in AQS is the receiving process, then raw material storage, formulations and batching, the production process, packaging, quality assurance (sample analysis of finished goods in QA labs), finished goods storage, and finally shipping. “The eight step process creates traceability across the whole of production to our customers, and by using the appropriate well established global, regional and local quality assurance protocols AQS is not a re-invention of the wheel but proven and effective safeguards across all our markets,” Ms Jarman explained. “A key component of AQS is Q+, a unique mineral quality program developed by Alltech and applied to the Bioplex range of organic trace minerals,” Dr Kocher said. “We apply a combination of control measures to ensure the highest possible levels of end product quality and safety as well as proven performance. “Q+ is a ‘positive release’ program where all batches of inorganic trace minerals are tested for Dioxin, PCBs and heavy metals prior to sale and the program also integrates the Bioplex quality measures that guarantee total chelation and mineral content. “As the world’s largest producer of organic trace minerals for livestock indus-

20 POULTRY DIGEST, April/May 2011

Dr Andreas Kocher, Key Accounts Manager, Alltech with Tara Jarman, Alltech’s Asia-Pacific Quality Assurance Manager.

tries Alltech believes that our production and quality control protocols should set the standard for our industry,” Dr Kocher said. “Over the last 18 years Alltech has committed significant resources into the area of chelated production, as well as quality control and application research. “Our three core manufacturing plants in Canada, the US and Brazil now operate within the world’s most defined quality programs instituted for organic mineral products,” he added. “As part of AQS of which Q+ is a part all analyses procedures are conducted by Alltech quality laboratories and external lab facilities and all internal testing is periodically checked through external lab verification,” Ms Jarman explained. When Poultry Digest first spoke to Tara Jarman more than two years ago she revealed the true nature of the potential for contamination in raw material supply and the processes Alltech had developed to ensure such materials were eliminated from the production process. More recently Poultry Digest has attended conferences in Thailand and observed first hand the concerns that are expressed at senior government levels regarding contamination of the feed food chain. Thailand, a major exporter of pork and chicken-based products, has like Alltech adopted internationally recognised ISO and HACCP protocols to ensure food safety.

In March, as part of the VIV Asia 2011 event key speakers at the ChinaVisions conference, including Mr Ma Chuang, Vice Secretary General of the China Animal Agricultural Association revealed the troubled nature of the feed industry in China. The well documented melamine contamination of dairy products followed by numerous issues surrounding illegal substances in pig feed and layer poultry diets is of huge concern to those trying to improve standards in Chinas vast livestock sector. Currently, as part its 12th five year plan, China is devoting considerable resources to improve feed/food safety standards in an industry valued at more than $US285 billion annually. Such concerns also remind us that in global markets constant vigilance on the issue of quality control in all aspects of the feed food chain is essential. Alltech is well aware of the critical nature of keeping feed safe for animals and consumers and that it is an essential part of conducting a successful feed supplement business in the 21st Century. “It is essential that we take every possible step to protect our clients reputation and the safety of their products. “The success of the commercial poultry industries in Australia, as well as the concentrated nature of production means that any contamination or food safety issues becomes a big issue very quickly,” Dr Kocher warned.

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Vacuum & Milling Solutions’ feedmills for the poultry industry By PETER BEDWELL


acuum & Milling Solutions Pty Ltd, established and operated by Martin Liese, is a relative newcomer to the poultry industry but has, over the last 17 years, accumulated a lot of valuable experience in its speciality which is the design and installation of specialised on-farm grain milling facilities. Initially Martin worked in the dairy industry, installing milking shed equipment and of course, feed milling and augering installations. After 11 years working for one company Martin decided when that company was sold, it was time he set up his own business as a feed milling and augering equipment specialist. Initially, most of Martin’s business came from the dairy and then beef cattle sector but the business has now expanded into the pig and poultry industries. Poultry Digest recently revisited Darling Downs Fresh Eggs in Pittsworth in Queensland to look at its recently completed feed mill and that story appears in this issue. Today Vacuum & Milling Solutions is a booming family run business with four full time employees and is attracting plenty of interest from the poultry sector. Martin realised early on that customer satisfaction is the key to success. “Farming is a seven day a week, 24 hour a day business and we recognise that,” he said. “If problems arise we have to be ready to fix them immediately and as such we offer a 24 hour service to our customers. “I learnt long ago that arguing about what caused a problem is futile – better just to fix it and do our best to avoid similar difficulties in the future,” Martin said. “Our equipment is sourced from both overseas and locally manufactured; we supply and install roller mills, hammer mills or disc mills, whatever best suits the customers’ needs. “Taking on the Australian, New

22 POULTRY DIGEST, April/May 2011

Top: Martin Liese (right) and the team on site at Country Heritage Seeds. Above: Prefabrication helps speed up the installation process.

Zealand and Pacific region distributorship for Skiold disc mills and ancilliary equipment has been one of our greatest business building initiatives,” Martin said. “The Danish built Skiold range is specifically designed for on-farm feedmill solutions from half a tonne to 20 tonnes per hour. “Skiold disc mills are of the highest quality and exceptionally durable in service as well as being simple to maintain with a capacity 1 to 18 tonnes per hour. “The discs are rated at 1740 HV (hardness measurement) and that is five times

harder than a typical hammer mill. “This fact is critical when dealing with abrasive raw materials like sorghum and lupins,” Martin explained. Apart from the quality and efficiency of its disc mills, Skiold offers an easy to understand and use computer based control system, FlexMix. “This PC based system covers raw material inputs, a wide range of feed formulations, a running stock take of all ingredients and complete batch histories. It is a total feed management tool.” CONTINUED ON PAGE 26 w

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CONTINUED FROM PAGE 22 Vacuum & Milling Solutions’ ability to provide specific purpose built feed mill solutions has taken them well beyond Australia. Recently the company has completed installations in New Zealand, PNG and perhaps most interestingly, Malaysia. “We were asked to quote on building a feed mill for Marditech, which works beside Malaysian Agricultural and Research Development Institute, which is part of the Malaysian Government similar to our DPI ,” Martin said. “We knew that our bid would have to compete with quotes from low cost suppliers in Asia. “In the end however, the Marditech opted for our bid, based on recommendations of our experience, the quality of the feedmill components and the service guarantees we offer. “Though we try our best to offer affordable as well as efficient solutions to our clients it was very satisfying in an intensely competitive bidding process to win the Marditech contract based on quality and service rather than just price,” Martin said. Having spent some time looking at the Darling Downs Fresh IghamAdYrbk 1/17/08 5:10 PMMartinPage 1 Eggs feedmill, Poultry Digest went with to meet the whole Vacuum & Milling Solutions’ team working at nearby Pittsworth on extensions to the Country Heritage Feeds facility. Adrian Hobbs, Manager of the facility, explained that the supply of organically certified feed to livestock industries and particularly the poultry sector had resulted in their expansion with a Vacuum & Milling Solutions’ installation. Martin and his crew showed how prefabrication on site could

Top: Yes, that is a feedmill, built by Vacuum & Milling Solutions for Marditech, Malaysia. Above: Martin Liese with Country Heritage Feeds Manager Adrian Hobbs.


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speed up the construction process – always a bonus when a business like Country Heritage Feeds had demand pressures from new clients. “Ninety five percent of our business has come from recommendations from existing clients and we are very proud of that fact. It also keeps us on our toes when we design and build installations and constantly reminds us how important good service is to our business,” “Our company name, Vacuum & Milling Solutions was chosen carefully and when we state that we offer ‘solutions’ we mean just that – we are not simply equipment salesman. “Design, fabrication, on time installation, as well as training of customer staff to get the best possible performance and value for money out of our feedmills are all part of the integrated package we offer,” Martin said. “Just like other livestock industries the poultry sector has cost pressures and is very capital intensive with little margin for error in day to day operations. “We think that our feedmill solutions offer a real opportunity for both independent growers and integrators to manage their feed costs,” he concluded. For more information go to

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Egg production in the future: Focus on phytogenics By Dr TOBIAS STEINER, Biomin Holding GmbH


ithin the last decades, production performances of modern commercial laying hens have improved considerably, including an increase in egg production, a reduction in feed conversion and increased livability. Various factors, such as genetics, housing, vaccination, lighting, nutrition, moulting, ambient temperature and processing, may affect the productivity in egg production (Alodan and Mashaly, 1999; Amerah et al., 2007; Franco-Jimenez et al., 2007; Singh et al., 2009). Among these factors, optimal feeding strategies are mandatory to meet the huge metabolic demand of modern laying hens. Undoubtedly, the requirement for energy, nutrients, trace minerals and vitamins of these high-performing birds must be met by implementation of adequate feed formulations adapted to the birdsâ&#x20AC;&#x2122; requirement as closely as possible.

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Furthermore, a fundamental objective in feeding the modern laying hen is to keep its digestive tract healthy, thereby maintaining functionality on a high and efficient level. Adequate energy intake and utilisation is a prerequisite to maintain production on a high level throughout the laying cycle. Hence, most egg producers are looking for strategies to optimise feed efficiency of their flocks. Intestinal health as precondition for performance In the life cycle of layers two periods are particularly critical in terms of intestinal health. Already in the early rearing phase (4 to 6 weeks of age) the foundation for subsequent performance is laid. In this stage, feeding programs should aim at an optimum body weight development in order to guarantee high laying rates in connection with optimum egg quality. Furthermore, the time between beginning and peak of lay is important because in this period, nutrients must be supplied for basic metabolic activities, as well as for increasing egg production and further accretion of body weight. Optimum usage of dietary nutrients is therefore necessary, with the functionality and health of the digestive tract having a major impact. Phytogenic feed additives as precursor for intestinal health It has been shown that performance of laying hens can be promoted substantially through optimizing intestinal health. As such, phytogenic substances have proven efficacious. Phytogenic feed additives are mostly based on herbs or plant extracts, such as thyme, oregano, anise or garlic, all having a beneficial effect on digestion and gut microflora. In the majority of controlled experiments a substantial improvement in feed efficiency (feed/egg mass) at unchanged or enhanced w egg production was obtained when layer diets were supplemented

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NUTRITION FEATURE v with phytogenics. In addition, improvements in egg shell quality and breaking strength were reported. Furthermore, increased oxidative stability was determined in eggs – or in other words: eggs had an extended shelf life, which would be interesting particularly for the processing industry. This effect is due to the presence of substances with antioxidative activities, which are found in numerous plant extracts.

Table 1: Production performance of laying hens fed diets with or without a phytogenic feed additive (Biomin P.E.P 125 g/t). (University of Novi Sad.)

Body weight week 16 (kg) Body weight week 22 (kg) Body weight week 28 (kg) Egg production week 23 (%) Egg production week 28 (%) Average 2nd grade eggs (%) Average egg weight (g) Average daily feed intake (g) FCR abSignificant



Difference (%)

1.320 1.695b 1.838 84.60 92.06 4.02 59.2b 103 2.45

1.324 1.767a 1.866 88.91 92.88 3.34 60.2a 102 2.34

+0.3 +4.2 +1.5 +5.1 +0.9 -17 +1.7 -1.0 -4.5

difference between groups (p<0.05)

Table 2: Egg quality parameters (28 weeks of age) of laying hens fed diets with or without a phytogenic feed additive (Biomin P.E.P 125 g/t). (University of Novi Sad.)

The efficacy of phytogenic additives largely depends on their composition and dosage in the feed. Only a standardised composition can guarantee high and steady effectiveness. Over-dosing usually does not bring additional benefits, but only creates an additional cost. Therefore, producers should adhere to dosing recommendations provided by the manufacturers. Recent trials carried out with a standardised phytogenic additive (Biomin P.E.P.) confirm the potential of these substances in laying hen nutrition.

Control Phytogenics

Shell Shell Shell Shell Shell Albumen Yolk Haugh cleaness breaking thickness weight weight height colour units (mn) force (0.01 mn) (%) (g) (kg) 9.85 11.60 93.5 4.9 2.7 35.4 10.8 35.4 9.58 11.78 98.8 4.9 2.8 36.3 11.1 36.3


cleaness was evaluated on a scale from 1 (very dirt shell) to 5 (completley clean) breaking force (kg) was measured by equipment by Rauch. 3Egg yolk colour was determined according to Roche yolk colour fan. 2Egg

Table 1 shows the performance results of a University trial with Hy-Line layers (6 replicates per treatment with of 6 cages per replicate and 5 layers per cage) (University

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of Novi Sad, Serbia). Egg quality parameters were slightly different in both treatments (Table 2). Especially shell thickness and Haugh Unit rating revealed higher values hens fed phytogenics as the birds grew older. Moreover, eggs were slightly and significantly heavier in these hens, as indicated by a higher number (29.5 vs. 23.1%) of heavier (L) eggs, particularly towards the end of the trial. Additional trials investigating the effects of phytogenic supplementation in the later stages of the laying cycle will provide further information on the efficacy of these additives in older hens. Conclusion • Phytogenic feed additives have potential to improve production results in laying hens. • Their main benefit is an improvement in feed conversion at unchanged or increased egg production. • A recent trial confirms that supplementation of layer feed with the phytogenic feed additive Biomin P.E.P. results in improved performances and egg traits, hence may positively affect egg production.

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NEwS Half of the country says chicken is their favourite meat • NZ lifestyle • Wide exposure – laying/meat breeds, Grandparent/ Parent/Commercial Flocks, Hatcheries/ Supplying domestic and export • Be a big fish in a small and growing pond Bromley Park Hatcheries, a private NZ company established in 1927, specialises in importing the best genetic lines of chicken available in the world, breeding and supplying to customers in NZ and exporting throughout the world. We regard our people as key to our success, having a culture of performance and family; therefore team fit is critical to us. We are facing some exciting new growth and are searching for a competent Technical Manager, and Hatchery Manager. Technical Manager We are looking for a candidate who is focused on systems excellence and customer service delivery, and aspires to more senior roles in the future. Reporting to the Operations Manager your key responsibilities will include driving a “do it right, do it now” culture across the business, managing a continuous improvement programme, conducting audits on the hatcheries and farms, and liaising with customers and hatchery on deliverables and performance. This role will suit someone with a minimum of five years experience in the poultry industry spanning breeds (meat and layer) for farm and hatchery, nutrition, veterinary, and customer service. The successful candidate will have experience of managing people, excellent computer skills, possess strong attention to detail, well developed communication and influencing skills, customer focussed, and able to function in a role that will require them to multi-task. A tertiary qualification in poultry would be an advantage. Hatchery Manager – Grandparent & Parent Hatchery Reporting to the Operations Manager your key responsibilities will include managing hatchery performance against agreed targets, conversant in bio-security, health & safety management, and building customer relationships. We ideally see this role as suiting someone who has a minimum of five years experience in hatchery management, has an analytical approach, a diagnostic understanding of hatchery equipment and systems, and experience of managing people. The successful candidate will have excellent computer skills, possess strong attention to detail, well developed communication and influencing skills, customer focussed, and able to function in a role that will require them to multi-task. A tertiary qualification in poultry would be an advantage. Due to the nature of the business the role is based on-site where a house will be provided as part of the package, and at times requires rostered on-call work. An attractive and competitive remuneration awaits the successful applicants of each role. If this role sounds just what you’re looking for please send a covering letter and CV to


POULTRY DIGEST, April/May 2011

Iconic Australian poultry brand Steggles has revealed that 49% of Australians say chicken is their or their family’s favourite meat; while a further 29% say they prefer to buy chicken over any other meat because it’s more nutritious. Steggles CEO John Camilleri said: “Our research shows the popularity of chicken in Australia, particularly among families. Chicken provides ease, versatility and affordability, encouraging families to enjoy meal times together.” It appears that large families, in particular, prefer chicken, with 55% of respondents with five or more people in their household voting chicken as their or their family’s favourite meat. “The development and offering of products such as the Steggles Family Feast shows that chicken has a well-regarded place within the family home. It’s healthy, but there is also a variety of cooking techniques and flavours you can use when cooking chicken,” said Camilleri. When comparing the sexes, it seems that 30% of men are embracing chicken because of its nutritional value compared with 28% of females. “Chicken offers a number of nutritional benefits that are recognised by health conscious consumers and is very much a meat for everyone,” said Mr Camilleri. Steggles commissioned the study through Ipsos, which asked 1,000 people ‘Why do you buy chicken?’. Known to be high in protein and low in fat, chicken plays a significant role in the Australian diet. In fact, chicken consumption has increased from 6kg in 1965 to an astonishing 37kg per person in 2010*. Other recent research showed that chicken is the most consumed meat in Australia, having overtaken beef since 2008, with one out of three people eating chicken at least three times a week. Importantly, all chicken grown for meat consumption in Australia are 100% free of any added hormones or steroids. Additionally, cages are not used in chicken meat farming operations across Australia. Steggles continues to educate consumers on poultry farming in Australia.

Dina Joadar re-joins Novus Asian poultry industry identity, Dina Joardar has after a short break re-joined Novus International as Poultry Team Lead and Regional Technical Manager. Dina’s qualifications include a Veterinary Science & Animal Husbandry degree and he is currently undertaking post graduate studies at Glasgow University. He also has extensive industry experience and practical knowledge in poultry production and nutrition. In his present role he will lead a technical team comprising a Nutritionist and a Feed Quality Specialist, and will continue to expand Novus-Universities research programs, be responsible for providing innovative technical services in area of poultry production, nutrition, preserving and enhancing feed quality with a demonstrable concept of ‘Health through Nutrition’ solutions with Novus’ growing range of animal health and nutritional programs, the company said.

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NEwS Aussie Chook Equipment sale forced by partner health issue Poultry Digest has been informed that due to the ill health of one of the partners in the well established Aussie Chook Equipment is up for sale. Now operating out of an 400 square metre warehouse in Murray Bridge in South Australia, the business is located in the heart of a poultry industry that will double in size over the next ten years as established plans for expansion proceed. “Aussie Chook Equipment (ACE) has a proven track record, with a good sales and service records,” its vendors state. “ACE represents prestige products and companies including the Plasson range, LB White Heaters, Outback Environment Controls, Rotem controllers, Euro Fans, Munters ventilation and cooling equipment, Ezypan Feeders, American Coolair Fans, Mixrite Medicators and Aussie Fog cooling systems. “Known as a reliable and cost effective supplier, this business should see a turnover in excess of $1 million per annum.

Aussie Chook warehouse in Murray Bridge, South Australia. “Aussie Chook Equipment has plenty of growth potential, particularly as the economy continues to recover from the recent financial crises. “The business would ideally suit couples that want to own their own business and who could take advantage of the hard work of its current owners in establishing a successful operation,” the vendors said.

The vendors are open to options, including an equity partner, if applicable, Poultry Digest was told. The business is located at 7 Emerald Street Murray Bridge, SA 5254 and interested parties should contact Gordon Barolo on (08) 8534 4160, mobile 0412 126 610 or Martin Simmons on (07) 3352 6677, mobile 0411 601 814.

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670 ACRES, 10 TITLES, APPROVED FEEDLOT, RIVER FRONTAGE WITH IRRIGATION & STOCK INTENSIVE LICENCES. CLOSE TO WARWICK CBD • 330 acres creek flats cultivation, 160 acres new cleared ground, 180 grazing • Licensed 8000 slu lamb feedlot, licensed 500 scu cattle feedlot. • Grain complex, complete with roller mill, elevator and 1200 ton of grain storage. • 3 phase power throughout the property including to grain complex and irrigation pump • Irrigation mains, irrigation and stock intensive licences • Large timber cattle yards, sheep yards and shearing shed. • Hay sheds, numerous machinery sheds, mill shed and workshop. • Meat house with cool room. • Undercover cattle induction crush. • Over 1.5 km of bitumen B Double access frontage and over 1.7 km of Condamine River frontage. • Main homestead comprises of 2 bedrooms, large sleep out, easily converted 4 bedrooms. • Will sell as a whole or in 2 parcels. This is truly a one-off opportunity to own the complete package. Sustainability Declaration Available in Office

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POULTRY DIGEST, April/May 2011


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NEwS Great opportunity for a poultry farm in Queensland An oppotunity to start up a poultry farm in Queensland is available with the sale of this ideal property which meets all the requirements of the meat bird processors, including ideal access, large water licenses, and is currently approved for cattle and sheep feed lot. The property is 670 acres on 10 titles, 330 acres of which are river flats and cultivation, along with 160 acres of newly cleared ground and 180 acres of grazing. There’s also a grain complex consisting of 1200 tonne of grain storage, roller mill and elevator, connected to 3 phase power. Plus irrigation, stock intensive licenses along with under ground irrigation mains and a 1.7 km frontage to the Condamine River make it a very attractive proposition. There are large timber cattle and sheep yards with undercover crush, shearing shed, hay sheds, numerous machinery sheds, mill shed and workshops. The main home consists of two bedrooms with a large sleep out which could be easily converted to another two bedrooms. There’s also another two bedroom home or workers cottage which is


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POULTRY DIGEST, April/May 2011

currently leased. All this and located only 10 minutes drive to Warwick with bitumen ‘B’ Double access. This is a unique opportunity to own a complete package and the vendor is willing to sell as a whole or in two parcels if required. For further information or inspection contact Trevor Devine at Raine & Horne Warwick on 0429 618 209 or Brent Bowles Property Specialists on 0408 670 055 or Id 3390838.

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PRODUCT NEWS Hamlet Protein invests in US manufacturing plant Danish based Hamlet Protein has commenced a multi-million dollar investment in a new US sales and production company on the back of strong sales growth in the North American market. Employing an initial 25 members of staff, the US organisation will be responsible for serving customers in the entire NAFTA region. Located in Findlay, Ohio, the new production plant is expected to go into operation in early 2012, combining Hamlet Protein’s unique bio-based technology with raw materials supplied by the area’s large soya-farming community. The bioconversion technology from Hamlet is based on minimum energy consumption, no use of chemicals in the manufacturing process and a minimum of waste. The significant expansion of overall production capacity is consistent with the company’s global expansion strategy and will equip it to meet growing market demand for its speciality soya proteins for animal feed. “The US Mid-West is the perfect location for this expansion, offering easy access to raw materials and an established customer base,” said Chief Executive Officer, Søren Munch. “So far we have focused mainly on piglet feed, and we have experienced a high level of acceptance of our proteins in North America. “Through our new sales and production organisation, we will be able to provide a much improved service to customers in the NAFTA region.” Efficient fishmeal alternative Hamlet Protein’s products are recognized as an efficient sustainable alternative to fishmeal. The increasing constraints on fishmeal availability are a major factor behind the company’s increasing sales. Another is the growing focus on reducing the use of antibiotics in North American feed. “Using high quality ingredients such as this range of proteins can help lessen the need for medication in feed,” said Chief Commercial Officer, Søren Bank. Although the majority of sales in North America currently go to the piglet feed sector, Mr Bank sees an opportunity to develop more sales to manufacturers of poultry, calf, aqua and pet feed. “We see a strongly increasing demand for high-quality, sustainable protein sources across a wide range of young animal feed

applications. “With our new organisation, we will be able to provide feed manufacturers across all segments with nutrition and feed optimisation support,” he said. Mathias Keij, Feed Application Manager from Hamlet Protein based in Denmark, has recently been visiting Australian clients with the distributor in Australia, Wayne Bradshaw. Mr Keij, who sees plenty of potential

for Hamlet’s products here described the product as “a further processed soya based protein. “The target of our processing is to reduce the anti-nutritional factors inherent in raw soya; these anti-nutritional factors are caused by the soya plants protective mechanisms and at Hamlet we can identify and remove them resulting in the production of a highly effecient nutrition source,” Mr Keij explained.

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POULTRY DIGEST, April/May 2011


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The chain feeder revisited By Dr WIEBE van der SLUIS, Rooster 45, Doetinchem, The Netherlands

The popularity of chain feeder systems is growing. Various essential improvements, made possible through the use of new technologies and material, has meant that the system is again a labour and price competitive feeding system for all bird types.


ore than half a century ago chain feeders were the standard feeding system in poultry. The introduction of pan feeders made many poultry producers aware of the drawbacks of the chain feeder and replaced it. Some of these disadvantages were addressed quite quickly, but others remained till just a few years ago. Innovations possibly due to the availability of new technology and material allowed manufacturers to fight back, and with success.

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The chain feeder never left the poultry industry. It remained popular in cage systems and over the years it was often used as the preferred system in parent stock and aviary housing. In recent years an increasing number of broiler breeder growers show renewed interest in the chain feeder. That interest initially came from those who prefer a simple, open and affordable system which can be easily managed and cleaned. They discovered that the historical disadvantages of being labour intensive and causing uneven flocks due to selective feed picking along the slow moving chain, had been overcome. Direct drive The modern chain feeder can be elevated as easily as any pan feeder system and can distribute the feed at high speed at the desired amount. VDL Agrotech, one of the leading makers of chain feeders, initiated a number of improvements in its Chainovation program. At first sight the improvements seem to be marginal, but a closer look shows why the system deserves to be reconsidered as the feed distribution system in poultry. In the past it was rather labour intensive to adjust chain feeders to the desired height during the production cycle of pullets and broilers. At cleanout the whole system had to be dismantled for cleaning and reinstalled before the new flock came in. “Fortunately this is a thing of the past since the whole system was taken of the ground and suspended from the ceiling so it can be winched up at the required height during production and depopulation,” said Mari Beniers, Product Manager with VDL when pointing at a range of new features. He found that users appreciate the chain feeder because it is an open system which is easy to clean, control and maintain. “Through introducing the direct motor drive principle, the system has become more compact, requires less maintenance and is more energy efficient. “A 35mm ax, connecting carrier wheels by means of safety dowel

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MANAGEMENT FEATURE pins, allows a maximum power transfer to each of the chain circuits,â&#x20AC;? Mari added. Hopper extentions Besides introducing a direct drive unit, VDL also changed the construction of the hopper. It now has a power coated welded solid and durable structure with 1,2,3 or 4 circuits pre-mounted. Each of the circuits runs in opposite directions. The hoppers are designed for stable suspension, with a plastic flexible bag extension to connect the in-feed auger with the hopper at all heights. â&#x20AC;&#x153;Inside the hopper is one of the interesting improvements,â&#x20AC;? said Mari. â&#x20AC;&#x153;Even the most experienced poultry grower would hardly recognise it, but we know that they will be pleased with it. We have moved the return wheel further inside the hopper to minimise the loss and better mix the return feed. The wheel is made of two nylon halves and a hardened steel gear with better fixed dimensions. â&#x20AC;&#x153;To assure the right amount of feed is distributed to the birds, the Chainovation hopper now has a slide which can easily set the feed level in seven different positions, ranging from 1125 to 3000 kg/hour during production.

hopper and trough, explained Mari. â&#x20AC;&#x153;For critical parts we had to make use of special steel to cope with the extra force and wear. Take for example the chain guide block in the hopper and the corners. They have undergone changes to assure that the chain will run smoothly and will drag the feed through the trough at the desired speed and amount. â&#x20AC;&#x153;Based on field results,â&#x20AC;? Mari concluded, â&#x20AC;&#x153;we now can say that the new chain feeder can meet the demands of the modern poultry grower. The fact that many top poultry breeder farmers prefer the use of a chain feeder gives us the confidence to say that this feeding system is ready for the futureâ&#x20AC;?.

Increased speed Traditionally chain feeders were known to distribute feed at low speed causing a lot of stress among birds. When starting the feeder the larger and most aggressive birds moved to the hopper to get a spot as close as possible to the fresh feed delivery point to get the best feed particles. Besides causing stress and dust it also allowed these assertive birds to grow faster than the less dominant ones, resulting in a flock suffering from uniformity. Through using high-speed chain circuits (up to 36m/min) it became feasible to eliminate this problem. It assured a fast distribution of feed and minimised the need for birds to fight for a good position along the trough. All birds get their portion of high quality feed at more or less the same time. â&#x20AC;&#x153;Increasing line speed seemed to be a simple solution, however it required a number of changes in guiding the chain through the

Above: The chain feeders on the floor during feeding and (opposite page) the feeders are raised to the ceiling to allow the birds to move around. Left: The feed hopper elevated from the floor.








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A new product to beat Litter Beetle By WARWICK MADDEN, Further Research & Consulting.


itter beetle (Alphitobius diaperinus) is a common pest of broiler sheds in much of Australia especially in sheds with earthen floors. As a matter of course sheds are normally treated for litter beetle after clean-out and sanitising. Litter beetles are well known as vectors of various poultry diseases so it is imperative that they be controlled. Tapeworm in particular can be a problem in Australian chickens and litter beetle larvae are the most likely vector. In addition, litter beetles are also known to damage insulation in sheds, reducing its effectiveness. Traditionally sheds were sprayed after clean out using fenitrothion. Fenitrothion, an organophosphate chemical, was used for many years and over time resistance built up rendering it less effective. In addition, worker safety issues became a growing concern with the move away from organophosphate and carbamate chemicals in the 1990s. The introduction of a cyfluthrin wettable powder formulation (Tugon WP, now known as Prolong) in the late 90s saw a major move away from the old chemistry. Cyfluthrin is a synthetic pyrethroid, a class


POULTRY DIGEST, April/May 2011

of chemicals noted for its fast knockdown, quick kill and relatively low mammalian toxicity. Tugon/Prolong became the product of choice for the control of litter beetle in broiler sheds. Cyfluthrin use became widespread and with few alternatives being used it was inevitable that some resistance in beetle populations would occur. Lambkin and Rice (2006) noted resistance to cyfluthrin in litter beetle populations in broiler sheds in south east Queensland as early as 2001. In the study it appeared that the level of resistance was related to the number of cyfluthrin applications. Betacyfluthrin was developed as a second generation pyrethroid by Bayer. Cyfluthrin is made up of four different isomers, or forms, of the active ingredient. Studies showed that two of these isomers had very much reduced insecticidal activity and were removed from the formulation creating betacyfluthrin. One of the first crops it was used in was cotton where there was a high level of pyrethroid resistance in the cotton bollworm (Helicoverpa armigera). Betacyfluthrin was one of the few

products to show improved control of resistant populations. A study by Tomberlin et al (2008) showed high resistance levels in litter beetles in the USA to first generation pyrethroid, permethrin. However they showed vastly improved control using betacyfluthrin and another newer generation pyrethroid. This would indicate that the newer pyrethroids are effective in suppressing resistant populations of litter beetle. A trial using new BeetleBETA SC (betacyfluthrin 125g/L) insecticide was carried out on a broiler farm in western Sydney to generate registration data. BeetleBETA has been developed by Sundew Solutions Pty Ltd, a new R&D based pest control technology company. In the trial, three earthen floor broiler sheds with high populations of litter beetles were divided in two. Before spraying, litter had been removed and the sheds had been sanitised. Pre-treatment beetle counts were taken when the previous broilers were still present not long before their removal. Half of each shed was sprayed with BeetleBETA (80mL per 50L) and the other half with Prolong 10 WP (100g per 50L).

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HEALTH FEATURE The application rate for both products was 10L of spray per 100 m2. Spray was applied to all floor areas plus one metre up the wall of the sheds on all sides. Where the two treatments merged in the middle of the shed a sampling buffer zone was left to avoid potential overlap. No beetle samples were taken from these zones. The sheds were sampled regularly for beetles and larvae. Four sampling positions were established and marked out in each replicate. A 100mL scoop of litter was taken from each position along the feeder line. Samples were taken at the end of the previous batch then at 2, 3, 5, 6 and 7 weeks covering the whole cycle. The numbers of live beetles and larvae were counted manually in the laboratory within 24 hours of each sampling. Larvae less than 10mm long were not counted. Results The results were statistically analysed by Dr John Rogers of Research Connections and Consulting (RCAC). The results indicated that BeetleBETA was more efficacious than Prolong especially against litter beetle larvae. This is shown clearly in the chart. Numbers of adult beetles in both treatments remained relatively low throughout. A distinct peak in larvae numbers can be seen at six weeks for Prolong. Larvae numbers appear to drop at seven weeks probably due to pupation. Larvae numbers for BeetleBETA remained low throughout.

Chart: the average number of litter beetle adults and larvae per treatment at each sampling date. Treatment was carried out on 01/03/10.

The grower commented that the product was easy to measure and mix, being a liquid rather than a wettable powder. He also noticed higher numbers of dead beetles in the BeetleBETA treated plots of the sheds. BeetleBETA was recently registered (under the name MaxumPRO 125 SC) by the APVMA for the control of litter beetle along with a range of other general pests such as spiders, ants and cockroaches. The product, in 1L measure packs, will be available through poultry distribution channels in August 2011. BeetleBETA offers growers an effective litter beetle management tool alternative. For more information contact Sundew Solutions on 1800 786 339 or email for prelaunch commercial trial samples. Visit the website at References • Lambkin, T.A. and Rice, S.J. (2006) Baseline responses of Alphitobius diaperinus (Coleoptera : Tenebrionidae) to cyfluthrin and detection of strong resistance in field populations in eastern Australia. Journal of Economic Entomology, 99 (3). pp. 908-913. • Tomberlin J.K., Richman D. and Myers H.M. (2008) Susceptibility of Alphitobius diaperinus (Coleoptera: Tenebrionidae) from broiler facilities in Texas to four insecticides. Journal of Economic Entomology,101(2). pp. 480-483.

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Orego-Stim certified for use in organic systems


rego-Stim is produced from 100% natural essential oils that are exclusive to Meriden Animal Health Limited. The UK Organic Body; Organic Farmers and Growers Limited approves Orego-Stim for use organic rearing systems, ensuring that it can be included in the diets either via the drinking water or the feed of organically reared poultry and pigs. Meridan Animal Health states that Orego-Stim acts as a feed flavour and appetite enhancer and it has some other positive benefits to the animal due to the antimicrobial and antioxidant properties of the raw material. â&#x20AC;&#x153;It has been used as a feed additive inclusion in broiler diets for more than ten years in commercial poultry production as well as for layers and breeders,â&#x20AC;? said a spokeperson for the company. â&#x20AC;&#x153;It was the original commercial phytogenic feed additive for broilers. Combined data of average growth parameters over three continents in similar commercial broiler farms each testing over




POULTRY DIGEST, April/May 2011

30,000 broilers shows that Orego-Stim increases weight gain, reduces feed conversion ratio and mortality and improves European production efficiency factor. â&#x20AC;&#x153;A 6% reduction in FCR is equivalent to a reduction of 200kcal/kg energy content equivalent to a saving of approximately $25 USD per ton of feed. â&#x20AC;&#x153;Orego-Stim can be used strategically throughout the lifecycle in layers to improve egg production rates, elongate point of lay, reduce cracked and dirty eggs. â&#x20AC;&#x153;Orego-Stim increases egg production in layers, while maintaining a longer and more consistent peak production period. In terms of egg quality, observations in the field has suggested that there is a positive effect in terms of producing more uniform and consistent colouring of eggs, coupled with less appearance of blood spots and faecal stains. In older flocks, Orego-StimÂŽ reduces the number of inferior eggs, such as poor egg shell quality and discolouration (Chiong, 2000). â&#x20AC;&#x153;Orego-Stim is the 100% natural feed additive/flavour for use in poultry diets either via the feed or the drinking water. It not only enhances gut function, but is also renowned for its other interesting properties. â&#x20AC;&#x153;Published studies and field trials throughout a range of countries demonstrate the significant and wide-ranging effects of the product on various microbes that affect the gastrointestinal tract of livestock animals, thus enhancing performance and boosting productivity. â&#x20AC;&#x153;It promotes growth and better feed utilisation. It improves health status and assists in times of stress while providing a distinctive aromatic flavour in feed. â&#x20AC;&#x153;It maintains a healthy gut flora and continuous use ensures that pathogenic bacteria are kept at the lowest possible levels, while preserving healthy levels of beneficial bacteria in the intestines.

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PRODUCT NEwS “It reduces the frequency of wet droppings and keeps mortality low without the need for extra medication. The production enhancing effects of Orego-Stim in Poultry • Improving palatability and feed intake • Improving growth and feed conversion ratio • Maximising intestinal health • Decreasing incidences of diarrhoea caused by common intestinal diseases • Optimising growth of the intestinal villi for better absorption of nutrients • Helping to maintain a healthy immune system • Reducing mortality • Providing extra protection during stressful periods • Producing drier faeces + drier litter = less ammonia • Improving efficiency of growers • Improving the efficiency of layers and uniformity of the eggs • Increasing egg production • Reducing the number of cracked, inferior and dirty eggs

“This can be achieved by its growth-enhancing properties. It helps the pullets to achieve the standard recommended bodyweight of the particular breed and the required health status just before the point-oflay. “This is very important so that the flock eventually achieves its full potential during the laying period. “Some may choose to use Orego-Stim one month prior to the onset of egg production (at the point of lay) until the end of the peak production period. This will maximise the egg production capacity of the hens at the peak of their laying cycle. “Others choose to use it to boost the hen day production of an older flock, from 50 - 60 weeks right up to the depopulation period. “At this point, it helps to reduce the number of inferior eggs, such as those with poor egg shell quality and those with discolouration and spots, which are due to the poor nutrient absorption capacity of older layers.” Table 1: Effect of Orego-Dtim in growth of broilers TREATMENT With Orego-Stim No Orego-Stim











Tried and tested “Over many years Orego-Stim has been researched and developed in a variety of conditions and environments and is now used and recommended by all types of livestock feed producers, nutritionists and veterinarians throughout the world… “All commercial, clinical and university trials are available in full detail upon request. “It is available in either a powder or liquid form and can be administered to the layer diet either via the feed or the drinking water. “Orego-Stim can be started from day-old layer chicks. It is safe and reliable, and helps the chicks to get quickly accustomed to eating commercial feed and can be used throughout the entire lifecycle,” said the company. “Some farmers or nutritionists may opt for the inclusion of Orego-Stim at specific phases of the layer’s life cycle, such as during the pullet stage, when it is of utmost importance to ensure that these pullets have adequate nutrition from the feed and a good feed conversion efficiency in order to achieve the desired bodyweight gain.

To advertise in Poultry Digest Magazine contact Peter Bedwell on 02 9798 3078 or 0419 235 288 For more information and rates go to

POULTRY DIGEST, April/May 2011


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PRODUCT NEWS FeedLogic launches FeedMeter product line Feedlogic Corporation, a leading supplier of intelligent feeding solutions for livestock production, is introducing FeedMeter, a new system which allows real-time measurement of feed usage on-farm. FeedMeter’s core technology is an entirely new process to measure the mass flow of feed through a standard feed line. The patent-pending system uses a simple, low-maintenance device which attaches to a feed line and uses unique software to calculate mass flow and record the data. Information generated by the FeedMeter can be used to monitor feed disappearance, detect feed bridging and feed outages, and manage feed bin inventories. “It will provide important diagnostic information to help producers spot feed wastage and ensure the right feed is being fed to the right animals,” said Drew Ryder, Feedlogic President. “FeedMeter uses new telemetry technology to push data automatically to the Internet where it is easily accessible to the

producer,” he said. Special ‘mesh networks’ allow multiple FeedMeters on one production site to connect to one communications hub, simplifying installation and connectivity. “FeedMeter is the first of a series of products we are planning to bring to market which will provide livestock producers rapid access to accurate farm-level data,” said Mr Ryder. “We are building a ‘cloud-based’ information collection platform using the latest telemetry technology which will give producers and their partners access to data they could never access before. “Over the next 12 months, we will introduce a number of other products which will leverage the FeedMeter telemetry platform. “These will provide producers with additional tools to measure and control production, improve efficiency, and lower costs. “At a time when feed costs are reaching

unprecedented highs throughout the world, we believe producers are looking for these kinds of tools to drive down the cost of their inputs and streamline their supply chains,” Mr Ryder concluded. For more information on the FeedMeter you can contact the Australian distributor FeedWorks on (03) 5429 6458 or email

To advertise in Poultry Digest Magazine contact Peter Bedwell on 02 9798 3078 or 0419 235 288. For more information and rates go to

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Picture: MST Bambino Piccolo – 600 eph

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PRODUCT NEWS Fancom’s new 746 egg counting computer is specially for alternative housing systems The 746 is a tried and tested system for egg counting and egg flow control for many years. A completely new software version makes the 746 even more suitable to apply in situations with alternative housing systems, according to a compnay statement. “Fancom’s 746 egg counting system doesn’t just provide a reliable count of egg production, it also regulates the speed of the egg belts so that the supply on the collection belt is automatically and precisely geared to the packing capacity at all times,” the company said. “The 746 prevents any gaps in the flow of eggs caused by empty nesting boxes and ensures an even spread of the eggs on the egg belt. This gives huge time savings (up to a few hours), reduces the risk of cracked eggs and gives less wear and tear. “The special counters use infrared technology to count the eggs without touching them.

“The 746 egg counting computer registers production per day, per group and per counter, in numbers and laying percentages. “The computer displays this data for today, and for the previous seven days. The most important production data is displayed in weekly overviews and saved for 70 weeks. “The FarmManager management program generates a clear presentation of egg production data in graphs and tables. Any differences quickly become visible. “Plus, the 746 egg counting computer can be remote operated and controlled. The management program can be extended


using the special FarmManager for Layers analysis software that compares the key performance indicators with the standards or with previous production cycles. “This data is displayed in a clear dashboard,” the company said.

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NEWS Aviagen Australian and New Zealand Seminar a huge success In an industry first for the region, Aviagen Australia and New Zealand (AANZ) planned and hosted senior poultry executives from almost every company within the region at a two day Technical Seminar, held at the Airport Hilton, Melbourne. With more than 60 attendees representing the industry the seminar was a huge success, according to the company. Comments from some of the attendees were a reflection of their appreciation for the content of the seminar. “The real value of a meeting like this is as a refresher for things we need to highlight, review and assess on how we are doing on the farms,” commented Brett Richter, Queensland Production Manager, Ingham’s. James Baker, Tamworth Livestock Manager, Baiada said “A great attraction is to take the time to review what we do on a daily basis, focus and improve. “Another benefit from the seminar was the material presented was excellent and can be used to train our people back at work which is very helpful for management,” he said. “This is one of the best seminars I have been to, I like the focus on information and data to assess areas of improvement,” said Tania Morris, Hatchery Manager, Baiada. “Data can help address an issue and take any personalization that may occur out of the discussion,” she added. The seminar covered a diverse range of subjects and presented something for everyone. Topics from the agenda included recommendations from Above: Attendees at the Aviagen Technical Seminar. Above: Dominic Elfick, International Product Manager, presenting at the seminar.

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Aviagen and many aspects of production – flock health (IB focus), biosecurity and vaccination, ventilation, egg handling, nutrition, managing with data, post hatch management, breeder uniformity, breeder and male diets, floor egg management – which were presented by specialists working and located within the region’s extensive Aviagen Asia Technical Team. The meeting also shared information on the resources and effort being allocated within Aviagen Australia to improve staff training and develop cadetships to attract younger people to a career in the poultry industry. The second day concluded with an in-depth review of the company’s genetic program and a performance update for the future from International Product Manager Dominic Elfick. Requests for Aviagen Technical Managers to personally visit and present many of those subjects directly to individual companies were frequent up until the seminar close. Aviagen also announced its intention to alternate future technical seminars with the Biennial PIX conference. The meeting was designed to promote interaction and questions were discussed at the conclusion of many of the presentations. In closing the seminar, Bill Souther, Senior Vice President Asia noted the importance of serving customers in Australia and New Zealand with local representation and emphasized the strength and presence of both the regional team of support specialists and the local production of Aviagen products for customers in the region. “We also believe there is considerable value in being able to call someone in a similar time zone and receive an answer or response either the same day or within a 24 hour period,” he concluded.

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NEWS Moba BV appoints Sales Director for Asia Pacific Moba has appointed Christoffer Ernst as its Sales Director for Asia Pacific (excluding Japan and China). He now heads the business of Moba Asia from their headquarters in Kuala Lumpur, Malaysia. Christoffer Ernst is the third generation in a family with a long history in the egg industry and has 14 years experience in the Asian egg industry, having been based in Asia since 1998. With his appointment, Moba further

cements their commitment to the Asian region as a reliable and professional partner. Moba having its headquarters in Barneveld is a global organisation that offers total solutions for egg grading, packing and processing. “A global team of skilled specialists is there to help you with implementing and maintaining the most innovative and profitable equipment, designed for your future,” Mr Ernst said.

Litter composting and viral pathogen survival With an increasing cost of litter material coupled with an increase in public awareness of litter re-use issues (particularly pathogen load), the poultry industry is challenged on how to best manage this potential resource. A previous Poultry CRC project undertaken by Professor Steve Walkden-Brown (project 06-15) at UNE focused on viral pathogen survival in multiple batch litter use by broilers. Experiments, using a novel bioassay, investigated pathogen survival in litter over time; to semi-quantify survival rates of pathogens with temperature. This research showed that chicken anaemia virus, infectious bursal disease virus and fowl adenovirus serotype 8 infections were readily transmitted in litter, but infectious bronchitis virus and Newcastle disease virus were poorly transmitted via litter. This project, in collaboration with CSIRO’s Dr Peter Hunt, will investigate viral pathogen survival in composted litter over time and in relation to temperature. The ultimate potential benefit is to develop good temperature/time relationships of common viral pathogen survival rates in compost, leading to a higher level of litter reuse without some of the risks associated with it. This will also have the benefit of reducing costs of production and, by utilising this resource to full potential, a smaller ecological footprint for the industry. “We will determine whether molecular tests will mimic pathogen survival curve from prior bio-assay work (project 06-15) and a rapid decay of viral load in bioactive, composting conditions will occur,” said Professor Walkden-Brown. “We will also develop Standard

Operating Practices (SOP) for litter composting (i.e., predictive outcomes at certain composting temperatures) resulting in the development of reliable models that companies/growers can use to achieve predictable and measurable outcomes”. The Commercial Manager of the Poultry CRC, Mr Lloyd Thomson, said “waste stream mitigation is a major commercial challenge for the Poultry CRC, and this project will tackle part of this important issue facing the poultry industries in the face of an ever increasing urban sprawl and a more stringent regulatory environment.”

Professor Steve Walkden-Brown from UNE.

Feed Extender for poultry feeding systems Reduce waste and increase performance with the feed pan extender (patent pending). Fits most popular feed pan designs Easy to install Saves a minimum of 10gm of feed per bird per day, improving performance in layer sheds 100% return on cost in 42 days (typical shed conditions)

Enquiries Joe Vella, Protective Fabrications (02) 4653 1293 Rowly Horn Services (02) 4572 0318 or 0409 772 045

POULTRY DIGEST, April/May 2011


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NEWS Talking gut health - Aviagen Eastern & Central European Seminar Aviagen’s Central and Eastern (CEE) Team recently organised a special seminar focusing on gut health. The seminar, which took place in Vienna and was attended by 15 veterinarians working for and with Aviagen customers in the region, gave delegates the opportunity to listen to Dr Stephen R Collett, Clinical Associate Professor, Department of Population Health, Poultry Diagnostic and Research Center, Athens, Georgia, one of the world’s leading experts on gut health. Dr Collett updated the attendees on all areas of gut health, including anatomy, physiology and pathology, sharing latest information and practical advice. During the afternoon session, delegates had the opportunity to join in workshops to evaluate gut health. Neil Clark, Area Technical Manager, said: “At Aviagen, we are committed to giving our customers access to leading experts in many fields. “Therefore, we were delighted to have Dr Collett as a guest speaker at our special

gut health seminar. I would like to thank him for his outstanding presentations and Proffessor Michael Hess, together with his team, for assisting with the organisation of, and for providing the facilities at the Vetmeduni Vienna, for the event. Gut health is such an important topic for today’s poultry industry that we felt it was beneficial to get together the veterinarians working in our region. Good gut health means efficient performance and less antibiotics used, so it’s a ‘win win’ situation all round.” Dr Krasen Penchev, Director Veterinary Services, Ameta, Bulgaria, added: “As an industry vet, I give the seminar 10 out of 10 points for the topics and presentations. “We got practical and realistic answers to many of the questions raised – exactly what we need in the field! The practical session was brilliant and reflected everything we have to do in a chicken house. I can say that I have learned many things in such a short time and this is credit to a great presenter and an event well organised

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by the Aviagen team.” Dr Zoltan Szabo from Debrecen in Hungary commented: “Thank you for inviting me to this seminar. I appreciate all the efforts of the Aviagen team to organise a seminar of such high standard on a renowned location as the Veterinary University in Vienna. “The subject, the presenter and the location all exceeded expectations. Dr Collett explained this complex topic with scientific thoroughness, but according to practical demand. Every statement was backed up by a picture and the practical workshop was a great help to demonstrate conclusive findings.”

This is a very exciting development for readers and advertisers. Read the magazine on your computer and have instant access to all previous digital versions. For advertisers, if your website or email address is in your ad, readers can go there by direct link on the page! Call Pete Bedwell on 9798 3078 for more details.

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Poultry Digest April/May 2011  

Poultry Digest April/May 2011

Poultry Digest April/May 2011  

Poultry Digest April/May 2011