Are you be curious about Primally Pure’s popular Charcoal Deodorant? One of the primary components Primally Pure turned to for this take on underarm essentials is actually activated charcoal! The black powder gives Primally Pure’s Charcoal Deodorant a grey hue, but that’s not the only way charcoal works magic on the brand’s deodorant formula. Its detoxifying properties may help you keep your underarms feeling fresh all day long.