Trends In Design and Creative Studies
Max S. Shangle, Dean of the College Kendall College of Art and Design of Ferris State University Shanglem@ferris.edu
Issues defining the contemporary context for design practice:
Complexity Innovation Technology Globalization Relationships Trends In Design and Creative Studies - MSS 2012
Complexity Innovation Technology Globalization Relationships
Today design is practiced in an interconnected world of unprecedented complexity. Designers have to be mindful of physical, behavioral, social, cultural, technological, and economic factors, in addition to traditional visual, functional, formal and human concerns. Trends In Design and Creative Studies - MSS 2012
Complexity
Innovation Technology Globalization Relationships Innovation is an imperative for economic, social, and environmental survival. Innovation demands more than creativity and involves payback, whether measured in economic or social terms. Trends In Design and Creative Studies - MSS 2012
Complexity Innovation Technology Globalization Relationships Rapid technological change redefines settings and relationships in the contemporary context for design. It extends access to information, types of interaction, and means of fabrication. Trends In Design and Creative Studies - MSS 2012
Complexity Innovation Technology Globalization Relationships The global flow of information, people, and goods. The employers of today’s designers have increased expectations of international awareness. Trends In Design and Creative Studies - MSS 2012
Complexity Innovation Technology Globalization Relationships There is a shift from designing discrete objects to designing services and systems through which people create their own experiences. Design processes are increasingly organic and evolutionary with different goals than the finished perfection of modernism. Trends In Design and Creative Studies - MSS 2012
Design research‌‌ Inspires new ideas
Design Research
Uncovers latent needs Focuses on individuals and behaviors Visits natural contexts Uses dynamic conversations Learns from extremes Engages empathic experiences Trends In Design and Creative Studies - MSS 2012
Design’s importance to business
“The dumbest mistake is viewing design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding that it’s a ‘day one’ issue and part of everything.” Tom Peters in “@issue” interview CDF.org
Trends In Design and Creative Studies - MSS 2012
Design Thinking is a process for practical, creative Design Thinking resolution of problems or issues that looks for an improved future result. It is the essential ability to combine empathy, creativity and rationality to meet user needs and drive business success‌‌‌ Trends In Design and Creative Studies - MSS 2012
Impact
“You can't Six Sigma your way to high-impact innovation….. "Design thinking" can create rewarding experiences for consumers, the key to earnings growth and an edge that outsourcing can't beat”. Bruce Nussbaum - Co.Design Daily [newsletters@fastcodesign.com]
Trends In Design and Creative Studies - MSS 2012
Design Thinking Elements & Principles
Inclusive Researched Honest/Ethical Sustainable; Triple Bottom Line Appropriate Organizational Scale Need based
Trends In Design and Creative Studies - MSS 2012
Design and the Economy
Design alone does not ensure economic growth Bad design can be good business, but not sustained Most major new design trends have come resulted from difficult times* (economic struggles and/or wars).
Are we now ready for a new* trend? Trends In Design and Creative Studies - MSS 2012
Inductive Deductive
“Design's powerful impact on business strategy will require a whole new way of thinking. Roger Martin (Dean, Toronto’s Rotman School of Business) asserts that traditional companies ”reward” ‘two types of logic: inductive (proving that something actually operates) and deductive (proving that something must be)....... Trends In Design and Creative Studies - MSS 2012
Abductive
..‌designers combine inductive and deductive reasoning to create a fresh approach -- abductive thinking -- which Martin defines as "suggesting that something may be and reaching out to explore it." Instead of acting on what's certain, designers bet on what's probable. Companies such as Apple act like design shops by saying, "If everything must be proven, we'll never make the likes of an iPod.� Trends In Design and Creative Studies - MSS 2012
What have you done to make it beautiful? What is the “ugliest”, part of your business from the Customers view? Apply Design Thinking here. Trends In Design and Creative Studies - MSS 2012
  Design Thinking is ‌ Collaborative Collaborative, especially with others having different and complimentary experience, to generate better work and form agreement. Trends In Design and Creative Studies - MSS 2012
Design Thinking is ….. Collaborative Abductive
Abductive, inventing new options to find new and be<er solutions to new problems.
Trends In Design and Creative Studies - MSS 2012
Design Thinking is ….. Collaborative Abductive Experimental
Experimental, building prototypes and posing hypotheses, testing them, and iterating this activity to find what works and what doesn’t work to manage risk Trends In Design and Creative Studies - MSS 2012
 Design Thinking is â&#x20AC;Ś.. Collaborative Personal, considering the Abductive unique context of each problem Experimental and the people involved Personal Trends In Design and Creative Studies - MSS 2012
 Design Thinking is â&#x20AC;Ś.. Collaborative Abductive Experimental Integrative, perceiving an Personal entire system and linkages Integrative Trends In Design and Creative Studies - MSS 2012
 Design Thinking is â&#x20AC;Ś.. Collaborative Abductive Experimental Personal Interpretive, devising how to Integrative frame the problem and judge Interpretive the possible solutions Trends In Design and Creative Studies - MSS 2012
Design Thinking is….. Collaborative Abductive Experimental Personal Integrative Interpretive
“….design thinking converts need into demand” — Peter Drucker Trends In Design and Creative Studies - MSS 2012
Design’s power runs far deeper than aesthetics … The power of design thinking must be freed up to deal with all sorts of issues on a global scale. Trends In Design and Creative Studies - MSS 2012
No annual report, quarterly profit/ loss statement, or daily stock performance review will tell a company it’s time to “take a risk” or … but they will show when to “innovate” they haven’t.” Trends In Design and Creative Studies - MSS 2012
“Really, what we’re doing as designers is, ultimately, and inevitably, designing the business of the companies that we are working for. Whether you like it or not, the more innovative you try to be, the more you are going to affect the business and the business model.”Tim Brown, IDEO Trends In Design and Creative Studies - MSS 2012
PROGRAMS @ Kendall College of Art and Design Art Education / Art History / Collaborative Design / Digital Media / Drawing /Printmaking / Fashion Studies / Furniture Design /Graphic Design / Illustration / Industrial Design / Interior Design / Medical Illustration / Metals & Jewelry / Painting / Photography / Sculpture and Functional Art / MFA / MAE / MBA(certificate) www.kcad.edu Trends In Design and Creative Studies - MSS 2012
Thank You!!! Max S. Shangle, Dean of the College Kendall College of Art and Design of Ferris State University Shanglem@ferris.edu
www.kcad.edu
Trends In Design and Creative Studies - MSS 2012