Pride Toronto Sponsorship Opportunities 2018

SPONSORSHIP OPPORTUNITIES 2018 PRIDE MONTH JUNE 1- JULY 1 FESTIVAL WEEKEND JUNE 22 -24 1

2017 FESTIVAL HIGHLIGHTS On June 23-25, 2017 Pride Toronto hosted the 37th annual festival in Toronto and our second Pride Month. We were thrilled to host 25 days of exciting programming.

The numbers are in and demonstrate what all our partners already know - Toronto Pride is huge! Our festival is making a significant and tangible impact in the LGBTQ community, and our local economy.

Toronto Pride is transformative, and would not be possible without our supporters.

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2.1+ million attended Pride events Contributed $352+ million to Ontario’s GDP

11 stages with 200+ artists and musicians 30 city blocks closed with 181 parade contingents

$40,000+ given to 16 Major Cultural Partners 74,200+ Facebook, 30,800+ Twitter & 13,700+ Instagram followers

2+ million social media impressions

with 7% engagement between April 1st & June 30th

380,000+ unique visitors to pridetoronto.ca viewing 800,000+ pages in 530,000+ sessions 10,000+ print and 55,000+ digital Pride Guides Featured in 100+ print, online, radio & TV outlets 3

PRIDE TORONTO FESTIVAL 2018 SPONSORSHIP LEVELS The sponsorship levels outlined on the following page correspond to specific donation levels. Sponsors who support Pride Toronto at a Bronze level and above will be included on the official donor recognition table which will be advertised on various platforms including the 2018 Pride Guide, Pride Toronto website, as well as printed and presented at Welcome Centres and Major Cultural Events.

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SPONSORSHIP LEVELS TD

TD Bank is our Platinum Sponsor

GOLD

Gold Sponsors $100,000 + HST

SILVER

Silver Sponsors $60,000 + HST

BRONZE

Bronze Sponsors $40,000 + HST

Custom sponsorship packages are available at all price points. Please contact Amber Moyle, Pride Toronto’s Director of Development & Special Events at amber@pridetoronto.com to develop your custom sponsorship package for 2018.

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RIGHTS & BENEFITS Pride Toronto is committed to creating meaningful value for our sponsors through a consultative approach. We look forward to working with you to confirm a comprehensive benefits package that will deliver real value to your brand and company’s strategic objectives. We invite you to be a partner of Pride, and make it your own. The assets outlined below are subject to availability.

1. Official Sponsor Logo Recognition

5. Premium Pride Parade Entry

• Official Pride Toronto website with nearly 400,000 unique visitors in 2017 • Press Releases • Festival site signage • Advertisements

• Premium parade placement of the Pride Toronto parade covered by CP24, seen by over 100,000 viewers • Contingent of 200 parade participants

2. VIP/Hospitality Passes

6. Pride Parade Route Banners

• Access to exclusive VIP areas in beverage gardens • Line by-pass privileges to Wellesley, Central, and Yonge and Dundas Square • Private bar service • VIP washrooms • Permission to use VIP passes in promotional contests • VIP access to Pride Toronto official events including Cabana 2018

3. Pride Toronto Logo/Branding Rights • Permission to use the Pride Toronto name and logo to promote your 2018 sponsorship • Promote your brand as an “Official Sponsor of Pride Toronto Festival 2018”

4. Advertising & Promotion • Full page advertisement in the Official Pride Guide with 10,000 copies printed and over 55,000 copies downloaded annually • Opportunities for banner advertising on the Pride Toronto website, with additional advertorial opportunities for select category-exclusive sponsors

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• Branded banners to be displayed on the 2018 Pride Parade route barricades with over 1.3 million people in attendance at the 2017 festival

7. Streetfair Activation Booth Space • Assigned premium booth space during three day Streetfair with hundreds of thousands of visitors over the festival weekend • Branded tents, roto-arm banners, flags, sampling, contesting, interactive media and interactive brand ambassador

8. Roaming & Sampling Rights • Access to all Pride Toronto Festival venues to distribute samples • Permitted to engage with Beverage Garden, Streetfair and Pride Parade attendees • Providing product samples, coupons, incentives or promotional merchandise where desired • Exclusive sampling rights of selected giveaway products

9. Social Media Promotion & Contesting • Sponsor contest promotions via Pride Toronto website and social media accounts with nearly 120,000 followers potentially participating across all social media channels

10. Onsite Survey • Opportunity for predetermined brand related question(s) to be included in onsite attendee survey

11. Category Exclusivity • Negotiate category exclusivity and brand protection at all Pride Toronto events where possible (excluding community and affiliate events) (Note: Internal corporate LGBTTIQQ2SA* groups permitted to march only in parade and marches - regardless of existing brand category exclusivity.)

12. Venue and Activation Zone Naming Rights • Activation zone naming opportunities include: New Art Experience Block, Food Zone, Family Pride, Clean, Sober and Proud, Streetfair, and Wellness Zone • Sponsor activated- branded signage prominently located at applicable venue

• Naming right opportunities include Welcome Centres, Beer Garden VIP Spaces, Donation Stations, Parade Host Stage, Charging Stations and Pride Toronto Merchandise Stations • Recognition of venue naming in all promotional material associated with venue including in Pride guide

13. Signature Stage • Main stage naming rights including Wellesley, Central, and Yonge and Dundas Square • Each stage will feature major headline artists • Branding of speaker scrims, backdrop/LED wall, venue branding rights and named stage reference in all media, where applicable

CREATING MEANINGFUL VALUE

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Pride Parade Sun. 2pm P

Bloor St. E

Trans March Fri. 8pm

D T Church St.

Hayden St.

Charles St. E

2

St. Mary St.

Ted Rogers Way

1

Bloor St. E Sherbourne St.

Dyke March Sat. 2pm

Bloor St. E

Isabella St. 3 Irwi n St.

Gloucester St.

Gloucester St. 4

St. Joseph St.

5 6 Church St.

Wellesley St. W 8

7

Wellesley St. E

Maitland St.

Grosvenor St. 9 Breadalbane St.

Alexander St.

10 Wood St.

Wood St.

11

New Stage!

Carlton St. T

D

Granby St. Allan Gardens 12

Sherbourne St.

College St.

Jarvis St.

Grenville St.

Carlton St.

McGill St. Yonge St.

Gerrard St.

Gerrard St.

Gerrard St. Ryerson University Quad

Elm St.

Art Experience & Wellness Zone

Gould St. Edward St. New Stage!

P

Dundas St.

Jarvis St.

Church St.

Yonge St.

8

14

Sherbourne St.

Dundas St.

13

Dundas St.

2018

PARADE ROUTES

T

TRANS PRIDE MARCH

Fri., June 22, 8pm

D

DYKE MARCH

Sat., June 23, 2pm

P

PRIDE PARADE

Sun., June 24, 2pm

STAGES

Licensed Area

Accessible Space

Street Stage

Park Stage

19+ Space for 19+ only

1

Announcer Stage

8

Wellesley Stage

2

George Hislop Park

9

Central Stage

3

Norman Jewison Park

10

Family Pride

4

James Canning Gardens

11

Garden Stage

5

Barbara Hall Park

12

Allan Gardens

6

Clean, Sober & Proud Place

13

South Stage

7

Village Stage

14

Yonge & Dundas Stage

19+

19+

FESTIVAL AREAS Street Festival

Licensed Street Area

Art Experience & Wellness Zone

Park

ADDITIONAL INFO Subway

Main Entrances 9

PRESENTING SPONSORSHIP OPPORTUNITIES Pride Month Event Sponsorship Benefits • “Your Company Name” presents...on all Pride Toronto announcement and marketing materials • Logo recognition on all marketing materials online and digital produced by Pride Toronto including official Pride Guide event listing • Opportunity for sponsor representative to provide opening remarks (where applicable) • 20 VIP passes and tickets for sponsored events • Onsite logo display (where applicable) • Social media promotion and contesting for tickets • Onsite activation and sampling opportunities (where applicable) • Meet and greet with honoured guest (where applicable)

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Major Cultural and Community-Partnered Events 1. Pride Official Launch Party • Pride Toronto will ring in Pride Month 2018 with its very own Official Pride Launch Party.

2. Human Rights Panels • This year Pride Toronto will host Human Rights Panels with topics to be announced in 2018.

3. ICON Series • Pride Toronto’s innovative Queer Icon Series returns in 2018 with a special celebrity guest for a lecture and Q&A about a given Queer topic, such as “The Myth of the Gay Agenda.” In 2016 and 2017, Pride Toronto welcomed George Takei and Tony Kushner, respectively.

4. Beach Extravaganza • A Sunday afternoon local and international DJs, performances, food, drinks, and sun.

5. Cabana Pool Party • Pride Toronto presents its 3rd annual Cabana Pool Party, the ultimate after work pool party.

Party in the sun with incredible Toronto skyline views and local and international talent such as DJs, drag queens, and special guests with meet & greet opportunities.

6. Pride Drag Brunch • Pride Toronto introduces its first Drag Brunch Cruise where guests will board a boat and cruise around the Toronto Harbour and islands while enjoying a delicious buffet brunch with a meet & greet opportunity with a RuPaul’s Drag Queen.

7. Cultural Events Presenting Sponsor • Pride Toronto was honored to partner and support over 24 Community Cultural Partners in 2017.

• Community Cultural Partner events are hosted throughout Pride Month and receive financial or promotional support using our vast social media platforms. New opportunities! Over 811,000 people attended the Pride Toronto month events held between June 1-30, 2017. We are excited to provide a new opportunity to be listed as the official Community Cultural Presenting Sponsor across all Pride Toronto promotional materials including each event listing in the Pride Guide.

Events may include Nuit Rose, PFLAG’s “Gay Day”, Senior Pride Network, Field Trip, Manifesto, AGO- First Thursday, Toronto Symphony Orchestra, Ripley’s “Night at the Aqueerium”, Pride Shabbat Dinner, ROM Friday Night Live, Show Tunes Karaoke, and Harbourfront programming including Free Flix and Dancing on the Pier.

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Pride Toronto 55 Berkeley St., Toronto ON, Canada, M5A 2W5 416.927.7433 | office@pridetoronto.com Amber Moyle Director of Development & Special Events 416.564.6001 | amber@pridetoronto.com

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