Price Attack March 2014 Catalogue

H ighli g h t s • colour edition •

colour savers

tools of the trade

colour care for hair

bright colour ideas

ton er

2 for

29.95

$

colour focus

schwarzkopf Igora Expert Mousse100ml Available in 13 shades.

Adds brilliant shine while deeply conditioning and refreshing the colour and tone of your hair.

s e mi -p e r manent

save

13.95

$

tempor a ry c olou r

FreE gift Valued at $

5 .95

Body Art When you purchase VIXEN HAIR CHALK

vixen

vixen

War Paint

Hair Chalk

Available in 13 colours.

Available in pastel or vibrant.

Reinvent yourself with vibrant semi-permanent colour. Includes Vitamin B5 to strengthen your hair and increase shine!

Hair graffiti chalks are perfect for a temporary colour pop! TIP – for darker hair, mix with water to dial up the colour.

17.95ea

$

11.95pk

$

eas y, v i b ra n t a n d t e mpor ary

Source: Pinterest

Why hair chalk is making waves around the world Whether you saw it on a celebrity, in a blog or on TV, the bright, lively colours women are sporting worldwide have caused a lot of excitement. From cotton candy pinks and deep sea greens to princely purples and sunny sky blues, hair chalk is a great way to make a statement – then wash it off at the end of the day!

Source: Pinterest

Using hair chalk is fairly straight forward. The most important thing is to ensure you maintain the health of your hair before and after using it. Other than the hair chalk, all you need are these 5 products - a water spray bottle, protective gloves, a towel, a flat iron and hair chalk.

Highlights • colour edition

Once you have the basics, be creative! Try adding two colours to one strand, making a rainbow with different coloured strands or styling your hair with a fish braid or bun to show off the colours.

When chalking, wear old clothes or a towel around your shoulders. Unless you’re blonde, start by wetting the hair lightly where you wish to colour it. Choose a colour and apply the chalk in a downward motion, twisting the hair as you chalk. Let the chalk dry and then seal the colour with a flat iron or a curling wand if you want colourful waves.

Elkie Styler $179.95

Vixen Hair Chalk $11.95pk

how to hair chalk

Hair chalk is fairly selfexplanatory. It is a chalk made for colouring the hair.

They are very similar to non-oil based pastels and are easy to put on and wash off again. We have a great range of hair chalk products available at Price Attack, just ask one of our hair care experts to try a sample on your hair.

Time for a change?

No sweat, chalk washes away with your regular shampoo and conditioner.

LOVE YOUR HAIR colour savers

Enhance and preserve your colour between salon visits with these great products.

FreE Valued at

Colorance Soft Color 120g

$

Available in 22 shades.

A semi-permanent conditioning colour foam, perfect for refreshing hair colour in between salon visits.

24 .95

Style Sign styling product

21.95ea

$

When you purchase Goldwell Colorance Soft Color 120g

FreE Valued at

Novasemi 100g

$

Available in 10 shades.

Perfect for refreshing colour.

Use this creamy mousse to tone or deepen permanent colour to prevent fading.

29 .95

Instant Restructurant 200ml

21.95ea

$

When you purchase De Lorenzo Novasemi 100g

FreE Valued at

Blonde Plus 10V toning foam 100g Perfect for toning blonde, highlighted, chemically lightened or grey hair.

$

24 .95

Ultimate Treatment 150ml

23.95ea

$

When you purchase Nak Blonde Plus 10V toning foam 100g

Highlights • Colour edition

colour education class

C ol o u r ing y ou r h a i r at h om e

It might seem a bit confusing at first, but armed with our guide and the advice of the Price Attack Hair Experts, you’ll be achieving professional results in no time.

semi - permanen t Use semi-permanent colour to subtly deepen and add shine to your natural hair colour or to add a layer of colour that lasts for six to eight shampoos.

The colour is applied to the outside of the hair shaft so it won’t lighten your natural colour.

Manic Panic Amplified $29.95 ea

p e rma ne nt Permanent colour is mixed with an activator (developer) which lifts the cuticle while depositing new colour under the cuticle and inside the cortex of the hair shaft. This is essential for a more dramatic change, to go lighter or to cover grey hair. Permanent colour won’t wash out, but instead needs to grow out. Keep in mind that colour will start to fade after anywhere from 3-8 weeks if not looked after properly.

numbers Most professional hair colour use numbers to indicate the level or base of each shade. 1/ is always black, whilst 10/, 11/ or 12/ are used for the lightest blondes. Our Hair Experts are always on hand to help you choose the right colour for you.

SPS Tints $12.95 ea

get salon colour at home

Step 1:

Step 2:

To ensure you achieve your desired result, ask our hair experts for advice before considering home hairdressing.You will need 1 x home hairdressing kit. ^You will also need a mixing bowl and tint brush, measuring cup, disposable gloves as well as tint and peroxide. We recommend our SPS range of tints & peroxide.

We recommend a patch test on a sensitive area prior to colouring.

Apply a small amount on your skin behind your ear or on the inside of the elbow for 20mins and then wash off. Allow 24 hours to see if a reaction occurs.

If the tested area does not react, you’re good to go!

^Available at Price Attack, but not included in the home hairdressing kit featured.

Step 3:

Step 4:

Make sure your hair is dry and detangled. Apply conditioner around your hairline and ears to stop the colour from staining your skin.

Pop on a pair of disposable gloves and then combine the colour and the peroxide in a plastic mixing bowl, following the manufacturer’s directions. Mix thoroughly.

Place a towel around your shoulders and put on the hairdressing cape.

Step 5:

Step 6:

Step 7:

Using your brush, apply the colour.

Start from the roots at the front and work back. Work with small sections, using sectioning clips to hold in place.

Once the colour has been applied, set the timer and use a clip to keep your hair up through the colour development time. Once developed, rinse thoroughly until the water runs clear, then shampoo twice and follow with a conditioner.

Use a colour care treatment instead of conditioner after you colour to keep your hair and colour in optimal condition. Ask our friendly hair experts for the best products to suit your needs.

s a l o n c olour

only at price attack

FreE gift ^

12.95 ea

$

Tints 100g

Valued at

$4.95

Available in 68 shades.

When you buy two SPS tints

You’ll be sure to find your perfect shade in this high quality Italian range of permanent colour

^200ml creme peroxide. Available in 5 strengths

H o m e H a i rd r e ssing

1.

5.

2.

- TIP Conditioner around your hairline stops colour staining your skin

protech 5 PAC K

$ 4.

1. Timer 3. Scissors

39.95 ea

SAVE $31.82

3.

2. Four sectioning clips 4. Hairdressing cape

Highlights • colour edition •

Home hairdressing kit 5. Two microfibre towels

in fu s e

FreE

colour care for hair

Valued at $

26 .95

Novafusion conditioner 250ml with every shampoo

de lorenzo Novafusion shampoo 250ml Available in 18 colours.

r eva mp

tr eat

Matrix Total Results Colorcare Miracle Treatment 150ml

26.95ea

$

24.95ea

$

p r otect

Juuce Colour Vamp shampoo or conditioner 345ml

22.95ea

$

exten d new

Muk Vivid Colour Lock shampoo or conditioner 300ml

23.95ea

$

Redken Color Extend Magnetics shampoo 300ml or conditioner 250ml

24.95ea

$

w h y d o e s colour fade ?

The main culprits are environmental factors which include UV rays, washing, heat styling and damaged hair. Keep your colour looking vibrant for longer with these five steps.

how to fight the fade

Step 1:

Step 2:

WASH WITH CARE

SHAMPOO & CONDITIONER FOR COLOURED HAIR

Try not to wash your hair within 48 hours of having it coloured and avoid hot showers.

Step 3:

Step 4:

Step 5:

TREATMENTS

THERMAL PROTECTION

HAIR SUNSCREEN

Damaged hair becomes more porous, allowing colour pigment to escape from the cuticle.

Weekly treatments help keep your hair healthy and maintain it’s colour.

Heat fades your colour and damages your hair. Applying a thermal protector guards hair from the heat of hot styling tools such as straightening irons or blowdryers.

Use products that contain UV filters to protect hair from the fading effects of the sun.

Highlights • colour edition

These are gentler and won’t strip the pigment but instead add some to revive hair colour.

tools of the trade

p r o f e ssional h a i r d ressers

Join today...

RECEIVE 10% OFF retail products No need to bring in your old tubes when they need replacing – your previous purchases are recorded on your TRADE CARD.

SA V E

10%

ser al hairdres profession trade card

TRADE CARD

n B r i g h t colo u r i d e as

ew

NO

AMMONIA

19.50ea

$

Color Fresh 75ml range Available in 20 shades.

Color Fresh is a gentle formula that has NO ammonia, peroxide, or alcohol, and lasts up to 10 washes. It’s high performing combo of conditioning agent and complex moisturiser, smooths hair, refreshes colour and provides up to 50% more shine than untreated hair.

uni que & 100 % n at u r al

29.95ea

$

Dry Shampoo Powder 14g Available in 5 shades. Black, red, blonde, grey and brunette

Ambiance is a 100% natural, volumising and tinted dry shampoo. Using its unique application brush, apply directly to roots to cover greys or regrowth, giving you that freshly washed & coloured look. With no alcohol, paraben, sulphate or preservatives, this vegan formula cleans hair instantly.

Highlights • colour edition

h o t h a i r t r e nds

Source: Pinterest

Looking for a change?

Here are this season’s top trends strawb erry kis s es While hot red shades are beautiful, they can easily fade and can be overpowering for some people.

Instead, try a strawberry blonde. This colour sits between a sweet red and dark blonde and enhances

Source: Pinterest

the warm tones in your skin.

marbl e d If you don’t want to go blonde but still want to inject some illumination into your tresses, warm caramels and dark blonde highlights are a great way to enhance your natural glow. Foils are perfect for lifting

red sky at n i g ht Want to burn like the setting sun? Think fiery hot reds and tawny coppers. Red can fade (particularly in the

Source: Pinterest

and lightening your locks.

sun), so just follow our “How To Fight The Fade“ steps and stop traffic as a knockout red head. Protect and nourish your coloured locks with a specially formulated shampoo and conditioner.

Highlights • Colour edition

•

P EX

ERT

STYLI

ST

S

•

•

•

LOOK GREAT FOR LESS P

R

O

FE

SSI

ONAL A

DV

IC

E

Source: Pinterest

pr ett y pa s t el s Another popular fashion trend this year is pastels.

Channel this vibe into your hair with a few pastel highlights or streaks through your locks. For a DIY temporary pastel pop, try Vixen Hair Chalk, or for a semi-permanent change on darker hair, try Vixen

Source: Pinterest

War Paint or Manic Panic.

o mbr e We’re loving ombre! This trend features darker roots with highlights through the mid-lengths and ends. Ombre is the perfect low maintenance look for busy ladies who struggle to find the time to get into the salon every 4 – 8 weeks.

col ou r cr aze

Electrify the dullest of hair, add vibrancy to your locks with long lasting semi-permanent colour! over 30 vegan colours

M a n ic pa n i c Classic available in 37 colours.

Amplified available in 13 colours.

from

Find your nearest salon at priceattack.com.au Certain items shown in this advertisement may not be available from time to time at Price Attack. Prices listed are the recommended retail prices and are subject to change without notice. Offers available from 17/03/14 – 06/04/14, subject to availability or while stocks last.

24.95ea

$