Top Five Key Digital PR Tools

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5 PR Tools That Will Boost Your Communications Team’s Productivity

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About Us In the ever-dynamic world of public relations, we all know that there are many hats to be worn, various tasks to be juggled and conflicting deadlines to be met. Without the ease and convenience of digital PR tools, your competitors will beat you to the punch every time. But by building a robust arsenal of the right PR tools, you will ultimately empower your communications team to not only be more productive and efficient, but garner more effective results.

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PR Monitoring & Analysis Tools Media monitoring and analysis is an essential part of any communications toolkit. To implement an effective public relations strategy, your communications team must be able to easily track important information such as brand sentiment and engagement, media mentions, industry news and trends, and competitor analysis. The ever-evolving nature of social media, in particular, has afforded the public immense power over brands’ reputations—in turn only adding to the crucial role of media monitoring in PR.

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Project Management Software Public relations professionals are working within an increasingly digital landscape and are serving a wide variety of stakeholders.

They’re also often working on multiple projects, along with the many tasks that fall under each of those projects.

In this kind of fast-paced, dynamic environment, a shared digital platform for project management is absolutely critical. Having this tool will enable your communications team to effectively track everything from general task status and project timelines, to PR campaign development and media outreach.

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AI-Powered PR Tools Exploding seemingly overnight in the communications field earlier this year, AI-powered tools offer a wide variety of potential applications—including many that are highly relevant to PR work. ChatGPT, for example, has the capability to rapidly generate text based on specific prompts. As a result, it can not only be used for drafting items such as press releases or articles, but can also assist in the research and editing stages.

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Marketing Automation Platforms By streamlining and automating numerous PR activities, marketing automation platforms like HubSpot, SharpSpring and Marketo can help with many aspects of your communications team’s work—from social media and digital advertising, to lead generation and email marketing. They can even help with overall PR campaign implementation and measurement.specific prompts. As a result, it can not only be used for drafting items such as press releases or articles, but can also assist in the research and editing stages.

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News Aggregator Sites News aggregator sites can act as tools to help your communications team stay on top of emerging news in a highly efficient and effective way. They provide you with relevant articles and content as well as timely updates. AP News, Feedly and Google News are a few examples you can consider leveraging as your news aggregator tool.

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Conclusion With all of the available options, it’s certainly possible to select one that will suit the unique needs of your agency and the different organizations that it serves.

From tracking brand mentions and staying up to date on relevant news, to streamlining project management and automating various tasks, taking advantage of digital PR tools can make sure your communications team is highly productive, efficient and empowered to reach its goals.

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