Experience motherhood from several viewpoints in coke's adorable interactive film

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Coca-Cola

Inseparable (Teaser)

Experience Motherhood From Several Viewpoints in Coke's Interactive Film Viewers Can Toggle Between Characters' Views and Then Call Their Mom

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Coca-Cola created this touching interactive film aimed at the Hispanic-American community for Mother's Day. Created by agency David and available both in Spanish and English, it explores the bond between mother and child, taking us from a

mother cradling her baby girl, through her daughter's tumultuous teenage years and onto the birth and boyhood of her grandson.

But what makes it extra special is viewers can toggle between the perspectives of mother, daughter and grandson, allowing them to see through the eyes of each character (with bottles of Coke liberally inserted into the storyline).

The film is hosted on a microsite, and once they've watched the video, viewers in the U.S. and Puerto Rico are invited to place a free three-minute call to their mom anywhere in the world, compliments of Coke.

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CREATIVITY

ABOUT Credits

Date May 06, 2015

Agency: David

Client: Coca-Cola

ECD: Anselmo Ramos

ACD: Tony Kalathara

ACD: Russell Dodson

Art Director: Ricardo Casal

Copywriter: Juan Pena

Video Creativity Top 5

Global Head of Production: Veronica Beach

Sr. Producer: Yamaris Leon

Project Manager: Geraldine Haneine

Managing Director: Paulo Fogaca

Account Supervisor: Juan Nunez

Business Affairs Manager: Libby Fine

Interactive Video Technology: Interlude

Production Company: Prettybird Learn more

Director: Hal Kirkland

DP: Andrew Wheeler

Executive Producer: Ali Brown

Executive Producer: Derek Richmond

Producer: Hilary Calhoun

Production Manager: Angela Payne

Casting Agent: Dan Cowan

Editorial Company: Prettybird

Post Producer: Karl Reid

See more credits

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