So, how do you use a press release for potential link fodder? First, it must be highly compelling. The purpose of a link baiting piece is to catch the eye of someone and be so compelling that they link to the piece from their own website or blog. How does someone get to your compelling content? Through links placed in your press release. Press Release Writing Services Because your press release might be delivered through RSS feeds or on popular news services, creating links from your press release to your content is vital.
